CULTURE

A playful crossover bringing viral characters into football’s biggest global moment

Could 2026 finally, FINALLY be England’s year?! Nike have got us believing after dropping the Three Lions’ home and away kits with the World Cup fast approaching. Harnessing the power of the national team at a major tournament, they have captured the mood of a country that is crying out for a unifying moment. Bring on June.

Cristiano Ronaldo has some new threads, with PUMA dropping Portugal's new home and away kits ahead of the World Cup this summer. These are the strips that CR7 will wear in what is almost certainly his last dance at a major tournament - a monumental football moment.

adidas have dropped an ice-cold new boot pack ready for the run-in, with new paintjobs for their Predator, F50 and Copa silos. With the countdown well and truly on to the 2026 World Cup, this will likely be the German sportswear giant's last release of the regular season.

Nike has unveiled England's kits for the 2026 World Cup, revealing a fresh look for both the home and away jerseys, as well as the goalkeeper strip most likely to be worn by Everton star Jordan Pickford.

We already knew Nike had built something special through their Jordan Brand and Paris Saint-Germain collaboration, with the 'Jumpman' logo replacing the 'Swoosh' on the French giants’ shirts for the past eight years - but they've entered another stratosphere after linking up with the Brazilian federation.

From Marcus Rashford rocking up at Chelsea to Enzo Fernandez making the switch to Liverpool - watch as GOAL's Front Three debate some highly controversial transfer moves and whether the players involved would be good enough to break into the starting XIs of their new teams.

Umbro have dropped a reimagined Ireland shirt as part of a sublime capsule collection to mark St. Patrick's Day, in a celebration of the global Irish spirit.

Designing a World Cup kit isn’t simple. From early sketches to player feedback, GOAL goes inside the years-long process behind the USMNT’s 2026 look.

Liverpool have officially dipped into the archives to revive one of the most beloved designs in Anfield history. The club's new 'Bringback' collection features a recreation of the iconic 1995-96 away jersey, bridging the gap between 90s nostalgia and modern terrace culture.

Brazil have officially unveiled a revolutionary partnership with Jordan Brand, marking the first time the iconic 'Jumpman logo will appear on a national team football kit. The historic threads are set for a high-profile debut at the end of March in a glamour friendly in the build-up to the 2026 World Cup.

Umbro are testament to carving out your niche. The storied British brand may have lost ground to sportswear powerhouses like Nike and adidas in the modern era - a result of limited finances and a hostile market - but they remain undefeated as purveyors of pure English football nostalgia. Their new 'Home' collection for spring/summer 2026 is another reflection of that fact.

Say what you want about Arsenal (and, ahem, their fans), but they really do not miss when it comes to off-pitch fashion collaborations. The latest drop in a prolific run sees the Gunners and kit suppliers adidas link up with streetwear label PLACES+FACES for a celebration of London's distinctive culture.

With the countdown on to the main event in the United States, Canada and Mexico, New Balance have got us bang in the mood for the 2026 World Cup with their latest boot drop ready for the biggest stage, with fresh paintjobs for the Furon, Tekela and 442.

Paris Saint-Germain have gone full stealth mode as they link up with Nike's Jordan once again for their new fifth kit. Inspired by the unique energy of the French capital by night, this is a special tribute to the City of Lights.

adidas have thrown it back to the 1994 World Cup and gotten us bang in the mood for the 2026 edition by dropping a jersey inspired by an iconic USMNT look from the last time the tournament was hosted in the United States.

An icon of the noughties era, Reebok are finally set to make a return to the football pitch after a 16-year absence. Evoking the days of prime Ryan Giggs and Thierry Henry, a Juventus star will be the face of the brand's comeback in the beautiful game and will wear their brand new boots.