From Patta and Nike Netherlands to Topo Chico and CHARLY, brands are launching exclusive apparel collaborations ahead of the 2026 FIFA Men's World Cup.
Umbro have dropped a reimagined Ireland shirt as part of a sublime capsule collection to mark St. Patrick's Day, in a celebration of the global Irish spirit.
Umbro are testament to carving out your niche. The storied British brand may have lost ground to sportswear powerhouses like Nike and adidas in the modern era - a result of limited finances and a hostile market - but they remain undefeated as purveyors of pure English football nostalgia. Their new 'Home' collection for spring/summer 2026 is another reflection of that fact.
Say what you want about Arsenal (and, ahem, their fans), but they really do not miss when it comes to off-pitch fashion collaborations. The latest drop in a prolific run sees the Gunners and kit suppliers adidas link up with streetwear label PLACES+FACES for a celebration of London's distinctive culture.
If it wasn't already clear, Jude Bellingham is the new face of adidas in men's football - taking on the mantle from Lionel Messi as he follows the path trodden by the likes of David Beckham and Zinedine Zidane to become a true icon of the Three Stripes. Like those former greats, his relationship with the German sportswear giant looks certain to stretch well beyond his playing days.
"Football is a whole skill to itself. A whole world. A whole universe to itself. Me love it because you have to be skilful to play it. Freedom! Football is freedom."
Paris Saint-Germain have enjoyed a meteoric rise on and off the pitch over the last decade or so, growing their global profile exponentially and ending the long, long wait to become European champions. In February, PSG will take over a corner of the English capital in a showcase of the cultural phenomenon the French giants have become.
Sir David Beckham and his wife Victoria have made a first public appearance since being on the receiving end of a shock outburst from their eldest son, Brooklyn. The Beckhams - with their other children Romeo, Cruz and Harper in tow - have attended Paris Fashion Week, with former Spice Girls star Victoria picking up a prestigious award at that event.
Barcelona and Spain star Alexia Putellas has launched a new logo in collaboration with Nike, stepping onto the stage as a global icon in women’s football and a worldwide role model.
One of the world's most beloved bands, the Colorado folk-rock group have linked up with GOAL on their 20th anniversary for a soccer jersey collaboration that will support charitable causes in their home state.
Former Manchester United team-mates Rasmus Hojlund and Scott McTominay showed how well they are getting on away from Old Trafford at Napoli as they attended a Halloween party together. The pair were reunited when the Serie A champions signed Hojlund on loan in the summer. And McTominay poked fun at the striker's choice of white socks during their night out.
Arsenal have thrown it back to the 90s with a collection from adidas that sees an iconic kit from the club’s Highbury era reissued. The Gunners entered the Premier League era with some legendary players in their ranks and with a stunning shirt on their back. Said jersey is being made available once more, with fans given an opportunity to embrace north London culture.
Paul Pogba may be preparing for his football comeback but he is clearly diversifying his interests after launching a new clothing brand in what could be seen as a major career switch. The former Manchester United and Juventus midfielder is currently on the books at Monaco but has not yet made his debut for the Ligue 1 club.
Erling Haaland showed off his eccentric new fashion sense on Instagram as he posed donning a flat cap and holding a bag worth nearly £10,000. Haaland is currently enjoying a brief holiday in Spain after being released from the Norway squad in the middle of the international window. The goal machine scored a hat-trick against Israel in a World Cup qualifying game last week, but will not feature in an upcoming friendly.
Alisha Lehmann was among the stars to represent Como Women at Milan Fashion Week, with the Switzerland international stepping into “the Prada World” following a styling session at Nike’s headquarters. Lehmann was joined at the event by a couple of club colleagues, with exciting opportunities being embraced on and off the pitch following a summer transfer from Serie A title holders Juventus.
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