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Best Betting Sites

Best Betting Sites: Ranking the UK’s Top Online Bookmakers for Football - April 2025

Best Betting Sites: Top Bookies for Football Betting in April 2025

Sky Bet

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£40 IN FREE BETS WHEN YOU PLACE ANY BET

New Customers Only
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New customers only. First single & e/w bet only. Odds of 1/1 or greater. 4 x £10 bet tokens. Free bet stakes not included in returns. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further t&cs apply. 18+. Gambleaware.org

bet365

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Bet £10 & Get £30 in Free Bets for new customers at bet365.

New Customers Only
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18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

BetMGM

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Bet £10 Get £40 in Free Bets

New Customers Only
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New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply.

Betfred

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£50 IN FREE BETS, WHEN YOU BET £10

New Customers Only
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New customers only. 18+. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org

Unibet

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Bet £10 Get £40 in Bonuses

New Customers Only
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18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.

Paddy Power

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£30 IN FREE BETS WHEN YOU place a £5 BET

New Customers Only
Claim Offer

New Customer offer - Use promo code YSKAST. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly

talkSPORT BET

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Bet £10 Get £30 in Free Bets

New Customers Only
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18+ New customers only. Opt in via mobile or app and bet £10 on any sports market (odds of 2.00+) within 7 days of registration. Get 3x£10 Free Bets on selected sports markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly

Betfair

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GET £50 IN FREE MULTIPLES - When you place a £10 bet on Sportsbook

New Customers Only
Claim Offer

Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. GambleAware.org

BoyleSports

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Bet £10 Get £30 in free bets + £10 Casino Bonus Get paid out early if your team goes 2 goal ahead

New Customers Only
Claim Offer

18+. New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. 18+. Applies to bets placed on match betting ahead of kick off. Get paid out as a winner if your team goes 2 goals ahead even if they win, lose or draw. 90 mins only. Applies to Singles & Multiples. T&Cs apply.

Betano

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Get £30 In Bonuses when you bet £10

New Customers Only
Claim Offer

18+ New Customers Only. Opt in and bet £10 on sports (odds 1/1+) within 3 days of signing up. Get 3x£10 Free Bets for set markets (odds 1/1+) which expire in 5 days. T&Cs apply. GambleAware.org  | Please gamble responsibly

easyBet

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Bet £20 Get £20 in Free Bets

New Customers Only
Claim Offer

18+. Sign up to easyBet with bonus code: EB20. Place your bets. The user must place 2 separate bets on at least 2 different events to qualify at odds of 2.0 or more. An event is classed as two different sporting events (Two separate races/two separate matches). Bets can be placed on singles, multiples and Bet Builders. Free bets will expire in 7 days. The promotional period begins on 23/09/2024 and runs until Midnight of 31/03/2025. Full TC's Apply. GambleAware.org

Coral

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Get £20 in Free Bets When You Bet £5 on Sports

New Customers Only
Claim Offer

18+ New Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.   GambleAware.org

QuinnBet

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Bet £10 get £10

New Customers Only
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New Customers Only. Bet £10+ on any sportsbook market at odds of evens (2.00) or greater, within 7 days of registration. Each Way bets min £10 stake on win. No cash out. Get a £10 ACCA Free Bet (3+ selections), valid for 7 days. UK 18+ T&Cs Apply. Gamble Responsibly.

Ladbrokes

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£20 in Free Bets - When you Bet £5 on Sports

New Customers Only
Claim Offer

TC’s: 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

10bet

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100% up to £50 Welcome Bonus

New Customers Only
Claim Offer

New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

SpreadEx

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Bet £10 Get £60 in Free Bets

New Customers Only
Claim Offer

Spread betting losses can exceed deposit. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater and get 3x £10 free fixed odds bets in consecutive days and 6x £5 free spread bets across consecutive days. Qualifying bet cannot be placed in-play or cashed out early. Free bets expire in 28 days if unused. T&Cs apply. 18+. GambleAware.org

Parimatch

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Bet £10 Get £20 in Free Bets

New Customers Only
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18+. New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly

Tote

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Bet £10 Get £40 in Bonuses

New Customers Only
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New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org

BetUK

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Bet £10 Get £30 in Free Bets

New Customers Only
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New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs Apply. GambleAware.org

Luckster

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Bet £10 Get a £10 Free Bet

New Customers Only
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New customers only. Only residents of UK and IE. Max. FreeBet amount: £10. Offer valid only to customers making a first deposit of £10 or more. The “Welcome Free Bet” must be used at luckster.com within 14 days of being credited to your account. Customers who deposit using Neteller, Paysafe, PayPal, Skrill or Skril 1-Tap will not be eligible for any free bet offer. Free Bet Specific Terms and Conditions: One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. Full TC's Apply. 18+. GambleAware.org

Planet Sport Bet

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50% Back As a Free Bet If Your First Bet Loses

New Customers Only
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18+. New Sportsbook customers only. UK & Ireland only. 50% Money back, if your first bet loses, as a free bet. Max free bet £25. Min free bet £5. Sign up using the promo code ‘psb50’. Minimum stake £10 required. 1st bet settlement must be within 7 days of account registration. Minimum odd requirement of Evens (2.0) for first cash bet. The promotional period starts on 16:01 12/11/2024 and runs until further notice. Full TC's Apply. GambleAware.org

William Hill

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Bet £10 Get £40 (Mobile Only)

New Customers Only
Claim Offer

18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 7 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad Full T&Cs

William Hill

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Bet £10 Get £30 (Desktop Only)

New Customers Only
Claim Offer

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Betway

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£30 Matched Free Bet if your first Acca loses + 100 Free Spins

New Customers Only
Claim Offer

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org . Bet the Responsible Way. Full Terms apply

Mr. Play

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Bet £10 Get £15

New Customers Only
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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

CopyBet

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Bet £20 Get £60

New Customers Only
Claim Offer

New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. 3 Free bets include: 1 x £20 Free bet Racing (Horse Racing or Greyhound Racing); 1 x £20 Free Bet Live Football; 1 x £20 Free Bet Live. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com

SBK

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Bet £10, Get £40 in Free Bets

New Customers Only
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New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Multiple token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Multiple token will be credited 48 hours after the qualifying bet has been settled. Full T&Cs apply, 18+. GambleAware.org . #ad

Zetbet

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Bet £10 Get a £10 Free Bet

New Customers Only
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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Bzeebet

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Bet £10 Get £10

New Customers Only
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18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1 (2.00) or greater. Paid as Bonus Token with Min 4/5 (1.80) Odds Req. Skrill, Neteller & Paypal not eligible. GambleAware.org. T&Cs apply.

Matchbook

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Enjoy £50 in free bets for the football season

New Customers Only
Claim Offer

New customers Only. New customer must place and settle £50 in bets on Matchbook markets only. The user must bet on at least 4 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. . T's and C's Apply. GambleAware. 18+.

Kwiff

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Bet £10 and Get £30 in Free Bets

New Customers Only
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Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply. GambleAware.org Full T&Cs

NetBet

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Get a £10 Free Bet + 25 Free Spins When you bet £10

New Customers Only
Claim Offer

18+. New players only. Bet £10 min. odds 1/1 (2.00). No cash-out. Free Bet available on Bet Builder. 25 Free Spins on Big Bass Splash, each valued at 10p without wagering requirement. Full Terms apply. GambleAware.org

LuckLand

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Bet £15 Get £10

New Customers Only
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NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+ Full T&Cs

DragonBet

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Bet £15 Get £5

New Customers Only
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18+. New customers UK/IE only. Place a minimum £15 bet on any selection with minimum odds of evens (2.0) and receive a £5 free bet within 24 hours of bet settlement. To qualify you must make a minimum deposit of £15 and bet a minimum £15 in the promotional period and within 24 hours of Sign Up. Terms & Conditions apply to this promotion. GambleAware.org

AK Bets

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Up to £100 Winnings Boost on your first Acca

New Customers Only
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Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org

bwin

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£20 Backup bet if your first bet loses

New Customers Only
Claim Offer

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

Midnite

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BET £10 GET £20 + 50 FREE SPINS

New Customers Only
Claim Offer

18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. GambleAware.org

Jeffbet

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Bet £10 And Get £30 Free Bet

New Customers Only
Claim Offer

New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware Full T&Cs

NRG.bet

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Bet £20+ Get a £10 Free Bet

New Customers Only
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18+. New customers only. UK only. Sign Up using the Promo Code b20g10 and make a minimum deposit of £20.Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. The free bet will be subject to an expiry period of 7 days from date and time of issue. Full TC's Apply. GambleAware.org

Blue Fox Casino

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Bet £20 and Get £30 Free Bets

New Customers Only
Claim Offer

New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt or from free spins: £20. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org

Mogobet

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Deposit & Bet £10 Get £30 Free Bet

New Customers Only
Claim Offer

New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org

Tangobet

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Bet £20 Get £20 Free Bet

New Customers Only
Claim Offer

18+. New customers only. First deposit minimum £20, minimum Bet £20 at minimum odds 1/1 (2.00) and Get a £20 Free Bet with minimum odds of 4/5 (1.80). Eligible bets: Single, Combo, Bet Builder. Max 1 free bet per customer. Free bet tokens credited within 24 hours, valid for 3 days. System bets excluded. Full Terms apply. GambleAware.org

Highbet

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Bet £10 Get £20 Free Bet

New Customers Only
Claim Offer

18+. New verified customers. UK residents. Customers must first opt-in to this promotion before making the qualifying bet within 7 days of registration. Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Free bets must be claimed within the promotion section of the website. Free bets are non-withdrawable. Free bet amount: £20 (1x£20). Min. odds: 3/2 (2.5). Maximum withdrawable winnings from free bet per player: £100. Period to activate: 7 days after the qualifying bet is placed. Full TC's Apply. GambleAware.org

Betzone

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Bet £10 Get £20 in Free Bets

New Customers Only
Claim Offer

18+ | New Customers Only | Promo Code: WELCOME10 | Place a single £10 bet within 3 calendar days of registration. Bet must settle on the same day of placement | Min odds Evens (2.00) | 4 x £5 Free Bets valid for 7 days | Max win £250 | T&Cs apply | Ends 30/04/25 | GB residents only | Gamble responsibly

More on Best Betting Sites - April 2025

Top 10 Best Online Football Bookies

We’ve gone through and chosen the 10 best bookmakers to use when betting on football online in the UK, using information from the UK Bookmaker Awards to aid our analysis of each sportsbook.

1. Betfred

Pros

Cons

Competitive odds

Live streaming isn’t available for every match

Unique bonuses

Betfred is one of the biggest names in UK sports gambling and one of the most famous apps in the industry.

Offering competitive odds on a long list of popular competitions, including the English Premier League, Spanish La Liga, Italian Serie A, UEFA Champions League, FIFA World Cup, and more. If there’s public opinion on the result, you can be sure Betfred will offer odds and accept bets.

With over 200 pre-match football betting markets, you will not be left short. But Betfred customers can also wager in-play. When a game begins, the pre-match markets become in-play, making a bet just as exciting in the final seconds as it was before kick-off. You can give it a try today.

Bet on the next live match from your favourite league or create an accumulator using your mobile device or laptop. Betfred is a major attraction with football bettors across the UK.

Best Betting Sites - Betfred

2. bet365

Pros

Cons

Ongoing bonuses and free bets

Limited payment options 

Great live streaming services

If you’re searching for a giant of the online sports and football gambling arena, look no further than British-based bet365.

An online-only bookmaker, bet365 serves millions of active customers across the United Kingdom each week and boasts a healthy following of international users. Players come for the welcome bonus free bet but stay for the excellent odds, wide range of markets, football coverage, live betting, interesting coupons, and more.

The bet365 marketing team serves up a stunning offer for new players, but there’s also a list of recurring deals aimed at driving repeat business. Visit the offers page before placing your bets, and you’ll find free bets, enhanced odds, cashback, profit boost, extra places each way, and other attractions.

You can join bet365 as a new player today and register using your desktop computer or mobile. Customers can even access a free HD-quality live stream.

Best Betting Sites - bet365

3. BoyleSports

Pros

Cons

User-friendly website and app

Overage odds in smaller leagues

Cash out at the touch of a button

Boylesports loves football, and it shows in the bookmaker’s online coverage. Customers can gamble on all the top leagues, teams, and markets, including first scorer in virtually all competitions.

Finding your bets is quick and easy, thanks to a user-friendly interface, including a responsive app. Navigate to football and then your chosen league and fixture. Click the odds attached to your pick to add it to the bet slip, add a stake, and confirm.

Boylesports covers all the most popular markets, including both teams to score, match-winner, totals, handicaps, scorer, and others. But they also create many special markets that are unique to Boylesports, opening brand new opportunities for punters.

All deposits are instant, allowing you to add funds and gamble without delay. That’s ideal for those betting on the go or in a rush to secure the best odds.

Boylesports interface

4. Unibet

Pros

Cons

Generous promos for existing customers

Delays with verification

Excellent odds on the top leagues

Unibet has a strong presence in football, partnering with many important clubs, including Rangers, Middlesbrough, Leeds United, Copenhagen, Nice, Aston Villa, and Valencia. It’s, therefore, no surprise to learn they are a front-runner on football betting.

Unibet customers can wager on over 100 pre-match and live betting markets on any game from any competitive and respected league. Wager on a single match from the Scottish Premiership or build an multi-league accumulator and shoot for a big win off small stakes.

Visit any betting odds comparison app and you’ll see Unibet are often market value or joint best price on the teams and wagers you love most. That includes competitive odds in games from the Premier League and Champions League.

Join Unibet today, make your first deposit, and wager to release the welcome bonus. You can then gamble at home using the website or on the move with the modern Unibet mobile app that’s available to download to Android and iOS devices.

Best Betting Sites - Unibet

5. Sky Bet

Pros

Cons

Price boosts for existing players

Limited payment methods

Acca Freeze football promotion

If you love football, you’ll love playing with Sky Bet. Whether you’re using the effortless app or the easy-to-follow website, you can gamble on your favourite teams and markets in seconds.

Bookmakers receive a generous welcome bonus that’s designed to drive new players in such a competitive market. But there are also several stunning recurring bonuses open to everyone with an account. These include acca freeze, profit boosts and even free-to-play games.

The Sky Bet live stream doesn’t cover every game played across football, but it does boast impressive coverage from across Europe. Watch the match from home or on the go with your mobile. You can bet, collect bonuses, cash out, check scores, and withdraw winnings using the app.

The Sky Bet trading team like to help their business stand out by creating price boosts on player and team specials, featuring anything from an Erling Haaland to get a shot on target or Liverpool to win. Visit the Sky Bet app now to get involved.

Sky Bet interface

6. BetVictor

Pros

Cons

Great selection of coupons

Few markets on lower league football

Personalised bet boosts

BetVictor is an established bookmaker offering a wealth of markets on games from the English Premier League. Visit the website and app now to gamble on for Arsenal, Man City, Tottenham, and more.

BetVictor customers enjoy access to more interesting betting markets than is available at much of the competition. The bookmaker is on a mission to make Premier League gambling as fun and unique as possible.

In addition to its Premier League coverage, Bet Victor also offers betting on Europe’s top competitions and the standouts from the international football scene.

BetVictor is the perfect place for any football betting looking to gamble on the best teams and players. You can join today and claim your welcome bonus free bet.

Best Betting Sites - BetVictor

7. 10bet

Pros

Cons

Competitive odds on major competitions

Limited live streaming

User-friendly mobile app

If you enjoy watching football and gambling on popular markets at excellent odds, you’ll love the 10bet app. Log in, and you can browse in-play games or select a league and browse upcoming matches.

In addition to match-winner betting and over 100 markets attached to each game, 10bet also allows customers to predict the outright winner of a division or the top goalscorer. Give yourself a season-long interest by betting on the Premier League winner or the World Cup champion. Bet when, where, and on what leagues you like.

It’s easy to build midweek and weekend accumulators at 10bet. Just click the odds of every team you wish to bet on to add to your slip, enter the stake into the bet slip, check the total cost of the bet, and confirm.

10bet Interface

8. William Hill

Pros

Cons

Impressive base odds 

Fewer promos than the competition

Wide range of coupons

William Hill refuses to be drawn into the war that rages across the online gambling industry as the leading names offer ever more generous free bets.

Instead of giving free bets and promos, William Hill likes to offer generous odds on every bet you place and believe their customers know the value of winning a little more, rather than aiming high with huge deals and restrictive terms and conditions.

Another major attraction of the William Hill site is the available football coupons. William Hill created many of the coupons we know and love today, including the option for both teams to score. Stick to your favourite coupon, like the match-winner, or try something new.

William Hill interface

9. Paddy Power

Pros

Cons

Generous welcome bonus

Minimally lower prices 

Ongoing promotions

Paddy Power is a prominent name with bettors in the United Kingdom and Ireland. The Dublin-based sportbook’s reach is now extending across the globe.

If you don’t already have an account registered with Paddy Power, now is the perfect time. You can join in less than two minutes using your laptop or smartphone. Complete the registration form, deposit funds, gamble, and land the welcome bonus.

The Paddy Power platform has many valuable features to ensure you enjoy every game. You can bet in-play with a single tap. Most of the pre-match markets remain available to gamble on. Follow the play, search for the trends, and bet live to get the best odds.

If your pick performs well, you can also cash out your bet in seconds. When a pick is cashed out at Paddy Power, funds due are added to your player account in seconds.

Paddy Power interface

10. Parimatch

Pros

Cons

Strong in-play betting options 

Limited live streaming

Competitive odds on major markets

Parimatch uses competitive odds, honest promotions, and a user-friendly site to ensure fast and enjoyable football betting.

The app and site deserve credit for their speed and accuracy. Football betting is all about getting your stake down at the right time to get the best odds. Parmatch’s love for the latest technology allows customers to achieve that.

Active members enjoy a welcome bonus when they sign up, but the recurring deals are most impressive. Browse the site, and you’ll often find free bets, enhanced odds, and cashback.

From fast deposits, competitive odds, instant cash outs, pre and live-betting, and unique markets, you’ll love betting on football at Parimatch.

Parimatch interface

Rest of the UK’s Best Betting Sites

Coral

Pros

Cons

Daily promotions on football and sports

Not every league features on the live stream

Offers expert picks and predictions

Coral is a famous face and a real success story of UK gambling. The bookmaker boasts millions of active users, with many signing up for the welcome bonus and staying for the Premier League betting markets.

Customers enjoy daily promotions on football, including price boosts on popular players in the first scorer market or money back deals on the underdog. Visit the promotions tab on the Coral website or app for a list of what’s available today.

In addition to the promos, Coral also delivers competitive odds on the teams you love most. Check any betting odds comparison site today, and you’ll see Coral hold their own with the other big names in the industry.

Virgin Bet

Pros

Cons

Offers betting on top-tier leagues

No loyalty programme

Cash out your football accumulators

Virgin Bet isn’t as old as some of the other sportsbooks mentioned on this page, but it has a strong football presence, offering betting on the top leagues and games.

You can gamble on everything from the English Premier League and the Champions League to the Scottish Championship and Non League. Bet on your favourite team or build an accumulator across several divisions.

The range of markets available at Virgin Bet impressed us. They offer all the favourites, including match winner and scorelines, but there are also corners, player bets, times, handicaps, and more. Virgin Bet make every game interesting.

Ladbrokes

Pros

Cons

Bet on thousands of games every day

New players must verify their details

Enjoy price boosts on your favourite teams

In the world of football betting, they don’t come much bigger than Ladbrokes. This name has been around since before internet gambling hit the United Kingdom, and it’s here to stay.

You can bet on just about any game from any competition from the footballing world. The user-friendly app makes it easy to find your bet, and you can wager on a single in seconds or build an accumulator without fuss.

Ladbrokes has a long history of catering to customers and ensuring they come back for more. Join today and secure a generous welcome bonus free bet.

Betfair

Pros

Cons

Bet on the sportsbook or exchange

Complicated homepage

Enjoy great odds on the Premier League

If you’re looking for better odds than you’ll find at the competition or more unique markets, the Betfair app will help.

You can gamble against the “house” by playing on the sportsbook tab or wager against other sports fans in the exchange betting option. There’s every football bet you can think of, and more, all ready to play.

The homepage can feel a little complicated or overbearing at first, but it won’t take long to get up to speed. Betfair is the modern way to gamble on football.

Betway

Pros

Cons

Great bet builder provisions 

Limited live streaming

Enjoy recurring deals and bonuses

Betway caters to both avid and casual football bettors. You can gamble on the favourite in tonight’s live match or study the stats, find the value, and bet on a special.

Most football bets placed on the Betway website and mobile site are pre-match. But Betway does offer a comprehensive list of in-play betting markets, including the next scorer, the next team to score, total goals, handicaps, and other markets.

Betway customers can bet pre-match or in-play and follow the action live on an HD-quality live stream. Not every fixture from every major competition is broadcast, but there’s enough to keep you busy and betting.

LiveScore Bet

Pros

Cons

Integrated live scores and betting

Minimal special and unique markets 

Football promotions and odds boosts

If you’re tired of placing bets on one app and switching to another to check scores, LiveScore Bet has you covered.

Create an account at LiveScore bet, and you’ll qualify for the welcome bonus free bet. You can then bet on a long list of markets from all the top leagues and competitions. Bet at home using your laptop or on the move with your mobile.

The LiveScore Bet site doesn’t have quite as many unique markets as some other famous sportsbooks, but there’s more than enough to give you an interest in every game. Wager on the match-winner, both teams to score, first scorer, and more.

SpreadEx

Pros

Cons

Spread betting or fixed odds wagering 

Spread betting can be initially complicated 

Excellent market range 

If you’ve ever wanted to try spread betting on football, SpreadEx is an ideal place to learn the ropes. The website and mobile site are user-friendly, fast, and simple.

You can gamble on the countless spread betting markets or switch to fixed-odds betting. An integrated online wallet means you can bet on both platforms using the same funds. It’s fast, simple, and secure.

SpreadEx can be a little complicated for the inexperienced bettor, and there’s no live streaming of football, but understanding spread betting proves easy to learn and a useful tool in the ongoing battle against the bookmakers.

BetUK

Pros

Cons

In-depth football markets

No loyalty programme

Competitive odds on big games

BetUK is an online sportsbook that has built its success off football. The bookmaker offers generous odds on the top teams from England and across Europe.

Compare the odds available at BetUK with the offers at other major firms, and you’ll see that this firm loves giving its members more. Those small margins soon add up and could prove the difference between profit and loss at the end of the season.

When betting with BetUK, you’ll land a bonus when you register, deposit funds, and gamble on football. With a BetUK account, an exciting football bet is always possible.

kwiff

Pros

Cons

Premier League betting specials

Limited payment options

Welcome bonus and recurring deals

kwiff invested heavily in its football betting and its Premier League coverage. You’ll notice their branding around many teams, publications, and football promotions.

The kwiff sportsbook attaches a list of Premier League specials to games broadcast live on television and the best live-streaming apps. These include player and goals specials. Gamble using your laptop or mobile.

kwiff doesn’t have quite as many payment options as some of its competition, but it has enough to ensure you can bet on football without delay. Deposit funds and withdraw winners using your debit card or favourite e-wallet account.

Tote

Pros

Cons

Trusted bookmaker

Horse racing focused 

Valuable prices and odds 

Another super power of the online gambling game, Tote is one of the front-runners in the betting industry. You can join today to find out what all the fuss is about.

Benefit from years of experience in sports betting by enjoying the Tote platform. You’ll receive a welcome bonus when you sign up and automatically qualify for recurring deals on domestic and global football.

When betting on the Premier League using the Tote website, you can target a larger profit or test the many unique betting markets available.

Luckster

Pros

Cons

Excellent online site

Limited competitive pricing 

Handy live betting section

The Luckster site is responsive, easy-to-navigate, and secure, using the latest online security measures to protect your transactions.

A busy live betting section offers updated odds on the most popular markets and real-time stats. You can bet, check results, and read expert predictions all in one place.

Join Luckster as a new customer using your desktop computer, and you’ll land a welcome bonus. You can then wager on a long list of leagues, teams, and markets.

Best New Online Bookmakers Analysed

Betano

Betano customers benefit from a wide range of football betting options. You can gamble on all the top leagues across the continent, including the EFL, Bundesliga and Serie A. Members can also play on everything from Non-League to the Scottish League Cup.

The bookmaker offers an excellent in-play betting experience. If you missed kick-off or spotted a trend and wish to wager on a game that’s already started, Betano’s live football betting list allows you to get involved at the touch of a button.

Betano gives customers a reliable live stream, covering the best competitions and the most exciting games.

TalkSPORT BET

TalkSPORT is one of the biggest names in sports, and TalkSPORT BET allows you to gamble on over 100 markets in every major fixture.

Although not as big or well-established a name as some of the others featured on this page, TalkSPORT BET aims to grab your attention and attract new customers by offering generous odds on games and markets.

When betting at TalkSPORT, you’ll notice regular football promotions, including price boosts and cash back.

BetMGM

BetMGM arrived in the UK market eager to make a splash. They have managed this by offering great odds, excellent promotions, and a user-friendly platform. We’re delighted to see that BetMGM excel on each point.

You can join BetMGM by creating an account, depositing funds, and placing a bet on football. When your first wager results, the welcome bonus funds will appear in your balance.

Creating a football accumulator is easy at BetMGM, and you’ll automatically qualify for acca promos, both insurance and the boost. Click the odds of each team you wish to include in your acca, input the desired stake, and check and confirm.

CopyBet

What’s unique about CopyBet? There’s lots to like, especially the copy betting system that allows you to follow the picks of successful bettors, sports fans and even their own experts.

You’re free to find your favourite bettor and follow their lead or study the stats, browse the markets, and find the value yourself. It’s all available at the touch of a button.

CopyBet offers strong odds on popular teams, and there are also occasional price boosts on players to score first and other specials.

BzeeBet

BzeeBet goes big on its football coverage, offering all active members fantastic odds on games from the Premier League, La Liga, Bundesliga, Ligue 1, Serie A, and other attractions.

Pick the winner of a live game before kick-off or bet in-play, reacting to any trends or obvious mistakes in the odds. It’s all available on your laptop and mobile device.

The user-friendly site allows you to quickly and accurately create football accumulators, combining match winner, player shots and fouls, correct scores, and many other markets.

Planet Sport Bet

If you’ve been considering joining Planet Sports Bet, it’s a great time to get involved. Join now to secure a decent welcome bonus.

Planet Sport Bet covers all sports, competitions, and teams, both pre-match and live. But their main focus is on major football. You can bet on your favourite team to win a game or bet on Man City to lose points in the title race.

Creating an account at Planet Sport Bet couldn’t be easier. It takes less than two minutes to set up, and you can then bet at the touch of a button.

FafaBet

The FafaBet platform was designed with simplicity in mind. Whether you’re a new bettor or an experienced gambler, you’ll find the website and mobile site a breeze.

From the moment you access your FafaBet account, you’ll notice just how much this bookmaker loves football. From the big games to semi-pro, you can bet on dozens of pre-match and in-play markets at Fafabet.

This growing sportsbook offers frequent promotions and special offers, including price boosts on a team to win and cashback on a first scorer bet.

Dragon Bet

Join Dragon Bet, and you’ll qualify for the welcome bonus free bet. Your share is just a few clicks away using your laptop, from the landmark Welsh bookmaker.

Bettors come to Dragon Bet for the bonus but stay for the generous odds and impressive football betting coverage available every day. Members can bet on everything from a Premier League first scorer to a Champions League both teams to score.

Deposits to your Dragon Bet account are instant, allowing you to add funds and wager before the odds change. Winnings are also paid swiftly and securely.

Bwin

Bwin is one of the biggest-name bookmakers featured on this page, and they are accepting new customers in your region today.

Bwin prides itself on giving customers more appealing odds on their football bets from the top leagues than is available at the competition. As a result, Bwin attracts a mix of value hunters and seasoned gamblers.

Ready to claim the Bwin welcome bonus offered to new players before collecting those excellent odds at Bwin?

Mogobet

Mogobet is an online sportsbook gambling platform that’s fast enough to keep pace with modern football.

Get eye-catching odds on every game from the Premier League, with dozens of markets available in fixtures broadcast live on television.

Mogobet likes to place the emphasis on speed when offering football betting. You can deposit funds, pick teams, and place bets in seconds with all of this translating perfectly to their live betting offerings.

Midnite

Midnight allows members to gamble on the Premier League, Champions League, World Cup, and other popular events using a desktop computer or mobile device.

Not the biggest name in the sports betting industry, Midnite focuses on offering customers a reliable online gambling experience at competitive odds, both pre-match and in-play.

Gamble on dozens of markets or bide your time and make predictions after a match has begun, taking advantage of the live betting markets.

Jeffbet

Jeffbet has everything you need to enjoy the next exciting round of football fixtures from across the United Kingdom and overseas.

Gamble on every match from the top leagues or hunt for value in the lesser-followed divisions. The team at Jeffbet ensures there’s always a game to bet on somewhere in Planet Football.

Creating an account at Jeffbet takes just a few minutes if you have all the required information available. You can then secure the welcome bonus and gamble on football.

NRG.Bet

NRG.Bet provides customers with solid odds on matches from the Premier League and European football’s other top competitions.

You can wager on the winner of a match or choose from an extensive list of specials. Try your luck on both teams to score, or shoot for a winner in the total goals. There’s also handicap betting, scorer, corners, and others.

Winnings are paid directly to your NRG.Bet player account balance. You can then withdraw your funds or place more bets.

Blue Fox Casino

Blue Fox is primarily known for offering modern and secure online casino gambling to lovers of slots and table games. But they also have a strong football betting presence.

When registering as a new customer with Blue Fox, you’ll gain access to both the sports and casino sections, allowing you to wager from a shared wallet.

Wager on the winner of the next Premier League clash broadcast live on TNT Sports or create a midweek accumulator from the Europa Conference League. It’s all available on the website and mobile site.

UK Bookmakers Compared

Bookmaker 

Betting App 

Accumulators 

Bet Builder

Live Streaming 

Promotions 

Boosted Odds 

Betfred

Yes

Yes

Yes

Yes

Yes

Yes

bet365

Yes

Yes

Yes

Yes

Yes

Yes

SpreadEx

Yes

Yes

Yes

No

Yes

No

BoyleSports

Yes

Yes

Yes

Yes

Yes

No

Sky Bet

Yes

Yes

Yes

Yes

Yes

Yes

BetVictor

Yes

Yes

Yes

Yes

Yes

Yes

Unibet

Yes

Yes

Yes

Yes

Yes

No

Betano

Yes

Yes

Yes

Yes

Yes

Yes

TalkSPORT BET

Yes

Yes

Yes

No

Yes

No

Paddy Power

Yes

Yes

Yes

Yes

Yes

Yes

BetMGM

Yes

Yes

Yes

Yes

Yes

Yes

10bet

Yes

Yes

Yes

Yes

Yes

No

Coral

Yes

Yes

Yes

Yes

Yes

Yes

Ladbrokes

Yes

Yes

Yes

Yes

Yes

Yes

Luckster

Yes

Yes

Yes

No

Yes

No

BetUK

Yes

Yes

Yes

No

Yes

No

Betfair

Yes

Yes

Yes

Yes

Yes

Yes

Virgin Bet

Yes

Yes

Yes

Yes

Yes

Yes

LiveScore Bet

Yes

Yes

Yes

Yes

Yes

Yes

William Hill 

Yes

Yes

Yes

Yes

Yes

Yes

Betway

Yes

Yes

Yes

Yes

Yes

No

CopyBet

Yes

Yes

Yes

No

Yes

No

SBK

Yes

Yes

Yes

No

Yes

No

Zetbet

No

Yes

Yes

No

No

No

kwiff

No

Yes

Yes

No

No

No

DragonBet

No

Yes

Yes

No

No

No

About the Author - Frank Monkhouse

With decades of experience in the sports and gambling fields under my belt, I love sharing my knowledge and passion with readers, helping them find the best deals available to football bettors.

I began my sports gambling adventure in 2006 when taking a job on the call centre floor of major bookmaker Coral in their London head office. My love for sports and commitment to the job helped me gain a promotion to the marketing department and then onto the web content team, producing work for the customer-facing website and app.

I now work freelance for a number of major online bookmakers and ambitious affiliates. You’ll find my previews, reviews, promotional content, and predictions at world-famous sites, including TalkSPORT, Betfred, Racing Post, Betfair, and more. I’m also delighted to provide content to Goal’s army of knowledgeable fans.

With a background as a professional boxer and a career spent working closely with the sports gambling industry, I’m well-placed to help you beat the bookies only sharing information I believe is useful to the bettor.

Whether it’s writing picks on an upcoming Premier League game or explaining how best to use the latest football betting market, you’ll find my work accurate, honest and useful.

Best Football Betting Site this week - bet365

bet365 is a favourite choice among UK bettors and stands out as one of the most popular bookmakers worldwide, deserving every bit of their accolades thanks to an impeccable betting platform.

The site impresses with a comprehensive range of markets for users. It features everything from mainstream sports such as football and horse racing to more specialized offerings like cricket, rugby, and e-sports, with golf and tennis also enjoying robust coverage.

Their odds are among the best you can find, giving bettors some of the most competitive prices available, often outshining those offered by other bookmakers.

In addition, bet365 offers an extensive array of promotions and bonuses, including free-to-play games, accumulator bonuses, as well as insurance and early payout options, providing bettors with numerous benefits and opportunities.

Bettors equipped with bet365's exceptional offers gain significant advantages. The site wraps up its offerings with a user-friendly and visually appealing interface, enhanced by player-centric features, making it one of the leading online betting platforms in the UK.

It's easy to see why bet365 garners high praise for its betting site, and it's no wonder they're our top pick of the week.

This Week's Biggest Sporting Action

The weekend sees league clashes resume, with Chelsea hosting Everton. Chelsea battles to secure a European spot, but victories have been elusive lately. Everton, revitalized under David Moyes, will provide staunch opposition.

Lower-table combat sees Wolves meet Leicester. With Wolves assured of safety and Leicester already down, the match's pressure is reduced. Yet, it represents one of the last Premier League battles at the King Power Stadium, possibly energizing the home team.

Saturday night’s highlight is the FA Cup semi-final, as Crystal Palace takes on Aston Villa at Wembley. Villa has found no success against Palace this season, losing and drawing in previous encounters. Can Wembley inspire Villa to victory, or will Palace reign supreme again?

Sunday’s FA Cup semi-final features Nottingham Forest versus Manchester City. Forest's extraordinary campaign might climb even higher with a final berth. However, for City, this match signifies their final chance for a trophy this season, and Guardiola’s squad is always dangerous.

Liverpool could wrap up the league title on Sunday, needing only to defeat a lackluster Tottenham squad. With Spurs surprising everyone with their underperformance, Liverpool's challenge at Anfield seems straightforward.

Best UK Bookmaker for Football Betting

Millions of pounds worth of football bets are placed and paid out at bet365 every week. The company is renowned as one of the most important online bookmakers in the world, and much of that success is built off a brilliant football betting base.

You can gamble pre-match or in-play on fixtures from the biggest attractions in club and international football. Bet on the best teams, like Man City, Real Madrid, Bayern Munich, PSG, Inter Milan, and more. Wager on the most famous players, including Kylian Mbappe and Jude Bellingham.

I’m a big fan of the coverage enjoyed when betting on football at bet365. You can wager on over 200 pre-match markets, with most of the original options available throughout the 90 minutes. Bet on the match-winner, player props, half-time/full-time, and many, many more.

Placing a bet on football is easy at bet365. Log in to your betting account, deposit funds, and click on football>league>fixture. Click the odds attached to your pick to add to your bet slip, input a stake, check the potential winnings, and confirm. Your bet is now live.

You’ll see a cash-out amount added to your bet. In the first instance, it will be equal in value to your stake but will rise and fall depending on how well your selection performs. If you choose to cash out your bet, funds are instantly added to your account balance.

All new players qualify for a welcome bonus when they join bet365. There’s also a list of recurring deals, including price boosts, enhanced odds, cashback, extra places each way, and risk-free bets.

The bet365 app is a powerful tool for sports bettors. You can watch games, check odds, collect promos, withdraw winnings, and bet in-play on your Android or iOS device.

Ranking the UK’s Best Betting Site by Categories

Best Exchange Betting Sites

Bookmaker

Rank

Betfair

#1

SpreadEx

#2

Smarkets

#3

Many sports bettors turn to a gambling exchange when searching for better odds, and you can follow their lead.

The table above lists our pick of the three best betting exchanges. Betfair is the most famous, and it allows you to bet on selections or lay teams. You can place bets or accept bets. It’s the modern way to gamble.

The SpreadEx site is a spread betting service that’s great for both experienced and inexperienced sports bettors. Try spread betting and limit the risk by collecting the welcome bonus for new players.

When betting at the Smarkets, you’re gambling alongside thousands of other bettors on football, horse racing, and other sports. The fewer people betting on your pick, the higher the returns for you. Betting at the Smarkets often pays more than fixed-odds gambling.

If you’ve never tried betting on an exchange, I’d advise starting with Betfair. You can switch between the exchange and the sportsbook using one account with a shared wallet.

Best Betting Sites for Spread and Handicap Betting

Bookmaker

Rank

SpreadEx

#1

Betfair

#2

Coral

#3

Spread and handicap betting is a specialised way to gamble on football and other major sports. It can be costly if done wrong.

Spread betting offers several benefits to players, including an opportunity to win big off a small stake. It’s crucial that you understand how spread betting works before committing and risking your hard-earned stake.

If you do decide to target a profit using spread betting, you’ll need a gambling app that’s tailored to your needs. Each of the three sports betting firms mentioned in the table is worth considering.

SpreadEx focuses on spread betting, allowing you to wager on several exciting games worldwide. You can bet from home on your computer or on the move using your mobile.

Best Betting Sites for Cash Out

Bookmaker

Rank

Betfred

#1

BoyleSports

#2

Unibet

#3

The ability to cash out football bets has changed the way we gamble forever. But some betting apps do cash out better than others.

Place your bets, and you’ll notice a cash-out value available. The number will rise and fall depending on how well your pick performs. The perfect cash out turns a losing bet into a profitable one, paid for the highest profit possible.

The Betfred website and app allow customers to cash out singles and multiples at the touch of a button using their mobile or laptop. Cashing out is quick, accurate, and secure.

Although Betfred was our pick of the best bookmakers for cash out, it was closely followed by Boylesports and Unibet, who both offer a generous and responsive cash out service.

Best Betting Sites for Bet Builders

Bookmaker 

Rank 

bet365 

#1 

Sky Bet

#2

Ladbrokes

#3

The bet builder is another innovation for the online gambling scene. Offering you the enjoyment of an accumulator bet but on one fixture.

Add match-winner, correct score, player props, handicap, totals, and more. The greater number of picks in your bet builder, the higher the potential returns. If you’re looking for a bookmaker that offers a great example of the bet builder, you’ve arrived at the correct page.

The bet365 app boasts a fantastic bet builder. You can add several markets from games in the most popular leagues. Add three or more picks to a Premier League bet builder, and you could win big. Placing a bet builder takes seconds, while bet365 allows you to cash-out your bet builder using your mobile or desktop.

Sky Bet is another sportsbook that has invested heavily in its bet builder platform, understanding it’s the new way to gamble on football. Ladbrokes offers promotions and price boosts on winning bet builders. You can give it a try today.

Best Betting Sites for In-Play Betting

Bookmaker

Rank

William Hill

#1

Paddy Power

#2

10bet

#3

There are two main reasons people bet in-play or live. The first is that they’ve missed the kick-off on matchday but still want to place a bet on the game or build an accumulator.

The second is they’re watching a game on television, have noticed a pattern or trend, and want to get their stake down before the odds change or the market suspends. In-play betting increases your chances of making a profit when gambling on football and reduces the risk.

The William Hill app is an ideal place to bet on football in-play. The live sports schedule is visible on the homepage, allowing you to click and bet on a live match in seconds. Bet on the next scorer, handicap, total goals, and more.

Paddy Power and 10bet are two other gambling apps with a strong in-play betting game. You can follow the odds and strike when the right bet reveals itself.

How We Review the UK’s Best Online Betting Sites

We take crafting this definitive list of the best football betting sites seriously, ensuring we can provide you with the most accurate, up-to-date, and honest review.

Utilising tonnes of data, alongside our very own user-evaluation, involving thousands of hours of testing, delving into every nook and cranny of these online betting sites.

We compare every fact and feature we find, all of which will be detailed below, so you too can see how we came to our expert conclusions about which are the best betting sites in the UK for football.

Football Markets and Odds

More ways to bet means more ways to win. When looking for the best UK betting sites, we focused on apps with hundreds of markets available on the top fixtures.

Most bookmakers stick to the basic betting markets, like match-winner and goals, but the best bookmakers offer over 200 pre-match and in-play markets. Study the stats and get a jump on the market and prices.

It’s also essential to gamble with a sportsbook that offers competitive odds. The bookies already hold all the aces, and it would be foolish to hand them another advantage by taking lower odds than you’ll find at another betting site.

Check any respected betting odds comparison app, and you’ll see which sportsbooks have the biggest offer on your preferred bets.

Welcome Offers and Promotions

The welcome offer has become an important marketing tool in online gambling. It’s a deal that helps a bookmaker stand out from the crowd and attract new players.

It’s a difficult time to be a successful sportsbook, but it is a golden era for online bettors who have choices at their fingertips.

When searching for a new bookmaker to join, you’ll witness a list of welcome bonuses, ranging from free bets and risk-free bets to cash-out and cashback.

In addition to the new customer promos, the top sportsbooks offer recurring deals for existing customers. These include extra places each way, odds boosts, free to play games and many more.

These offer you a new way to play and hopefully win. Be this by capitalising on an odds boost, earning free bets from their loyalty club, or taking them to the cleaners from a special offer, the best betting sites give you tonnes to take advantage of.

Live Streaming

The live streaming feature is the latest tool used by bookmakers to show their size and strength. Only the best bookies offer live streaming to their customers. The best live streaming apps give HD-quality coverage of football matches from across the United Kingdom and overseas.

Covering a wide array of leagues and football, whilst maintaining a speedy, high quality, set of streams with little to no lagging or buffering is what sets the best apart from the rest.

Live streaming usually comes with in-play betting. Bookmakers believe that if you have gambled on the result of a game, you should be able to watch it live. This in turn offers you a feel for the game, perhaps giving you the chance to get a better idea about potential wagers.

Turn everyday situations, like the commute to work, into an opportunity to live stream football.

Payment Methods

An area often overlooked when selecting a bookmaker is the payment methods. How do you pay for your bets and collect your winnings?

Your bookmaker should offer instant deposits and quick withdrawals. Every transaction should be protected by the latest security measures with short transfer times.

The best bookmakers offer deposits from as little as £5, and they’re added to your account balance in seconds, allowing you to bet without delay.

Your bookmaker should use Secure Socket Layer technology to encrypt your sensitive information and keep it safe from scammers.

Best Betting Sites Summary

Category 

Bookmaker 

Best Welcome Offer 

Sky Bet

Best Existing Customer Offers 

Betfred

Best Football Odds 

William Hill

Best Live Streaming 

bet365

As you can see from this page, a lot goes into making the best bookmaker, much more than handing out generous odds and an eye-catching welcome bonus. Those are important, but to be the best, a bookmaker must have all the best features, including cash-out and bet in-play. There should be a user-friendly app and a modern website.

We’re a big fan of the welcome bonus available at Sky Bet. It requires a small deposit and a qualifying bet to release, making it one of the most affordable deals of its type. Join today, wager on sports, and land a free bet.

Betfred is known as the Bonus King, and it’s therefore no surprise to see that they impressed our team with bonuses for existing customers. Gamble at Betfred and get price boosts, cashback, free bets, and more.

William Hill is a bookmaker that avoids the urge to offer big bonuses and free bets. Instead, they offer generous odds on every bet available on the website and mobile app. William Hill knows that offering consistently good value keeps players coming back for more.

If you want to watch the game you’ve bet on but will be out of the house during the match, you can follow on an HD-quality live stream at bet365. It’s as good as you’d find at any major broadcaster, with in-play betting, promotions, and live stats.

UK Bookmakers Licensing and Regulations

Bookmakers are always committed to their player's safety, keeping their personal information and payment details 100% safe and secure at all times.

All UK bookmakers are required to be licensed by the UK Gambling Commission. This ensures they adhere to all UK consumer protection laws, including data protection and privacy.

Most take this one step further by employing companies to help encrypt and secure all their players' information, utilising software and firewalls to keep data protected.

Bookmakers are focused on keeping their players safe more than ever now, thus any and all customers can rest easy knowing all of their specifics and payment details are secure.

Responsible Gambling

When gambling, it’s essential that bettors remain on top and in control, with there being a number of ways in order to help do this going forward.

The majority of UK bookmakers have user-focused safety features that players can make use of, including timeouts, deposit limits and self-exclusion.

All of these are geared towards helping their customers get the best out of their experience with them and put a stop to any potential problem gambling.

Creating a bankroll and tracking your wins and losses can prove an extremely valuable method of helping them to stay on top of your expenditures and know when it may be time to take a step back.

Not chasing losses is also another key rule to keep in-mind, as this helps players know that not every bet can win, thus it’s unwise to keep betting should a loser streak occur.

A number of different responsible gambling organisations are available by which players can seek help, with a list of these being found below:

  • GamCare
  • BeGambleAware
  • GamStop
  • Therapy for Gambling Addiction
  • Gamblers Anonymous
  • National Gambling Treatment Service
  • National Problem Gambling Clinic
  • National Debtline

Best Betting Sites: Top Football Bookmakers FAQs

What is the best betting site?

We recommend betting with any sportsbook featured on this page for a premium gambling experience. Create an account, gamble, and qualify for the welcome bonus.

Which betting site is the most reliable?

Our team of gambling experts is confident that any of the betting apps mentioned in this article will cater to your needs. They all passed our strict tests.

Where can I get a free bet?

The betting apps featured throughout this article offer all new players a welcome bonus free bet when they create an account, deposit funds, and wager on sports.

Which football betting markets are the best?

The match-winner betting market is the most reliable way to make a consistent profit from sports betting. But you’ll find bigger odds in the correct score and first scorer markets.

How do I cash out my bet?

Log in to your betting account and click on your bet slip to view your live wagers. You’ll see a cash-out value offered. If you’d like to accept the offer, you must click and confirm. Your bet is settled, and the funds due are paid to your balance.

Can I bet after a match has started?

Yes, in-play or live betting is increasingly popular with football and sports bettors. Visit the live betting list and click the odds attached to your pick to add to your bet slip. Input a stake, check, and confirm.