+18 | Commercial Content | T&C's Apply | Play Responsibly
Best Betting Sites

Best Betting Sites: Top 10 UK Online Bookies Ranked - April 2024

Best Online Bookmakers UK - Top Ranked Bookies April 2024

talkSPORT BET

Logo

GET £10 IN BONUSES BET A TENNER TO GET YOURS

New Customers Only
Claim Offer

18+ New Customers Only. Opt in & bet £10+ on any sports at 2.00+ odds, within 7 days. No Cash out. Get £5 Free Bet and £5 Casino Bonus, with 40x wagering. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs Apply. BeGambleAware.org | Please gamble responsibly

bet365

Logo

Bet £10 & Get £30 in Free Bets for new customers at bet365.

New Customers Only
Claim Offer

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

BetVictor

Logo

Get £10 in Free Bets When you bet £10

New Customers Only
Claim Offer

18+ New customers only. Opt in & bet £10+ on Grand National. Get £10 in Horse racing Free Bets. Offer available until 17:35 UK Time on 13.04.2024. Free bets expire at 23:59 UK time on 13.04.2024. Debit Card/Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

10bet

Logo

50% up to £50 in Free Bets with code PLAY10

New Customers Only
Claim Offer

New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

BetMGM

Logo

Bet £10 Get £40 in Bonuses

New Customers Only
Claim Offer

New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. Full T&Cs

SpreadEx

Logo

Bet £10 Get £40

New Customers Only
Claim Offer

Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. http://Begambleaware.org

BetUK

Logo

Get £30 in Bonuses, when you bet £10

New Customers Only
Claim Offer

New cust only. Opt in by placing a £10 qualifying bet at 4/5 (1.8) odds or greater between 09:00 13/04 and 08:59 14/04 to receive 3x Rewards: 1 x £10 Bet Builder, 1 x £10 Acca Bet and £10 Live Casino Chips on Live Lightning Roulette  (x10 max win). 7 day expiry. Exclusions & T&Cs apply. Stake not returned. 18+. BeGambleAware.org

William Hill

Logo

Bet £10 Get £10 (Mobile Only)

New Customers Only
Claim Offer

18+. Play Safe. From 14:00 (UK time) on 12.04.24 until 16:00 (UK time) on 13.04.24. New customers signing up online only. Minimum £10 stake on The Randox Grand National Steeple Chase race racecard market only. 1 x £10 free bet. Free bet credited to account on 14.04.24. Free bet expires on 14 May 2024. 18+. UK and Ireland residents only. Further terms apply.#ad

William Hill

Logo

Bet £10 Get £10 (Desktop Only)

New Customers Only
Claim Offer

18+. Play Safe. From 14:00 (UK time) on 12.04.24 until 16:00 (UK time) on 13.04.24. New customers signing up online only. Minimum £10 stake on The Randox Grand National Steeple Chase race racecard market only. 1 x £10 free bet. Free bet credited to account on 14.04.24. Free bet expires on 14 May 2024. 18+. UK and Ireland residents only. Further terms apply.#ad

Mr. Play

Logo

Bet £10 Get £15

New Customers Only
Claim Offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

CopyBet

Logo

Bet £10 Get £50

New Customers Only
Claim Offer

Full T&Cs apply. New UK and ROI customers only. The qualifying bet should be a single bet, start at £/€10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. 7 day expiry.

SBK

Logo

Get £10 Get £30 in Free Bets

New Customers Only
Claim Offer

New UK customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. Full T&Cs apply. 18+.

Rhinobet

Logo

Bet £25 Get a £10 Free Bet

New Customers Only
Claim Offer

18+. New customers only. min. odds Evs. Customers must residents of the UK/IE. Sign Up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. To qualify you must bet a minimum £25 in the promotional period and within 24 hours of Sign Up. Free bet credits will be subject to an expiry period of 7 days from date of issue. Rhino’s Terms & Conditions apply to this promotion. Full T&Cs

Matchbook

Logo

Money back as a free bet up to £20 if your first bet loses

New Customers Only
Claim Offer

The user must enter Bonus Code ‘MB20’ during registration Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet - up to £20. Users cannot back and lay the same selection on the first bet. Qualifying bets open to Exchange, Matchbook Zero & Multiples Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware. Full T&Cs

NetBet

Logo

Bet £5 Get £10 in Free Bets

New Customers Only
Claim Offer

18+. MIN ODDS 3/1 (4.00), MIN 3 SELECTIONS. FREE BET VALID FOR 7 DAYS. CUSTOMERS WILL QUALIFY FOR THE FREE BET ONCE THEIR FIRST £5 QUALIFYING BET BUILDER ON SPORTS HAS BEEN PLACED AND THEN SETTLED ON THE ACCOUNT. T&C APPLY. BeGambleAware.org

DragonBet

Logo

Bet £15 Get £5

New Customers Only
Claim Offer

18+. New customers UK/IE only. Place a minimum £15 bet on any selection with minimum odds of evens (2.0) and receive a £5 free bet within 24 hours of bet settlement. To qualify you must make a minimum deposit of £15 and bet a minimum £15 in the promotional period and within 24 hours of Sign Up. Terms & Conditions apply to this promotion. BeGambleAware.org Full T&Cs Full T&Cs

Coral

Logo

Extra Grand. Extra Places. We're paying 6 places on the Grand National 2024

New Customers Only
Claim Offer

18+ UK & ROI Online Customers only. 6 Places 1/5 the odds 1-2-3-4-5-6 (enhanced from 1/4 the odds 1-2-3-4) from 00:01 Monday 8th April. If 16 to 21 horses run the place terms will become 1/5 the odds 1-2-3-4-5. If 11 to 15 horses run the place terms will become 1/5 the odds 1-2-3-4. Standard place terms will apply if 10 or fewer horses run. Rule 4 may apply. T&Cs apply.

Ladbrokes

Logo

We Are Paying 5 Places at 1/5 Odds Bet on the Grand National 2024

New Customers Only
Claim Offer

18+. UK & ROI. Online and Mobile customers only. 5 Places 1/5 Odds from 00:01 Monday 8th April. Available on Grand National race only. If 11 to 15 horses run the place terms will be 1/5 the odds 1-2-3-4. Standard place terms will apply if 10 or fewer horses run. Rule 4 may apply. Restrictions and T&Cs apply.

Fafabet

Logo

50% Losses Back up to £70 Free Bet + £20 Casino Bonus

New Customers Only
Claim Offer

18+. New customers only. A "Qualifying Bet" is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. If you place a £10 bet you'll receive a £5 free bet + £5 Casino Bonus up to 24 hours after your qualifying bet has been settled. If you place a £100 or More bet you'll receive your £20 free bet +£10 Casino Bonus up to 24 hours after your qualifying bet has been settled. If your Sportsbook account losses at the end of the first day (the day ends at 23:59), you'll get back 50% of the losses as a Free Bet up to £70 + £20 Casino Bonus. T&Cs apply. BeGambleAware.org

More on the Best UK Betting Sites

Betting Site of the Week - bet365

bet365 have long been praised by fans in the UK, and their online betting site is a core part of this. Combining both a fantastic range of markets, prices and offers, all continued within one of the best betting websites out there.

Dedication to all of their players can be seen in their phenomenal range of markets, giving players access to everything from football and horse racing to tennis, greyhounds and even cricket.

Virtually every single market comes with some of the best prices around, as well as enhanced odds. This can then give players some of the best value bets, as well as opening up some newer avenues previously unexplored.

The website itself should be praised as well, it offers one of the best betting experiences for players right now.

Fast loading, with little lagging or freezing, is then combined with ease of use, facilities by well-defined tabs and menus, as well as live odds updates.

This allows players to find exactly what they want to bet on at the best possible price at that moment, and makes for an entirely pleasurable betting experience.

How we tested the best betting sites

There are a few core characteristics to look out for when evaluating a betting site, with all of the best online bookmakers out there proving to be strong in a number of these key areas.

During the evaluation process, we utilise our extensive experience with betting sites alongside many prominent industry tools, such as the UK Bookmakers Awards, to determine which betting sites perform the best for each select category.

Markets and Odds

One of the most important factors we evaluate is the markets and odds that each bookmaker provides.

During this process, we assess how varied their sports betting options are, as well as how competitive the odds they offer are.

The best betting sites provide players with a range of sports to bet on, with a generous selection of markets offered for each of these.

We test these sites by keeping tabs on the markets for all sports, taking a particular interest in football, and seeing how wide the market selections are for each.

Sign Up Offers

Sign up offers are another very important factor we assess when ranking and evaluating each betting site.

The sign-up offer that’s available will depend on the sportsbook you’re using, with the offer you can claim varies from bookmaker to bookmaker.

The offer available can range from ‘bet £10 get £40’ all the way down to ‘bet £5 get £20’, with the better value for money, the better the sign-up offer.

We stay on top of all bookmakers’ sign up offers year-round, updating our evaluation of them should they change at any point.

Live Streaming

Whether or not a bookmaker offers live streaming is another important factor we take into account when reviewing each betting site.

All of the top betting sites will allow you to tune into the live streams they offer by simply having a funded account, however, some will require you to have a bet on the game you want to watch.

Live streaming should be offered for a whole range of sports, focusing on the more popular sports such as football, horse racing and tennis.

We test each site by assessing how many streams are offered for core sports such as football and horse racing, as well as the quality and speed of the stream and whether you need to have a bet placed in order to watch.

Customer Service

A bookmaker’s customer service options are another key factor we evaluate when assessing each betting site, as it’s important that players can get the assistance they need from their bookmakers of choice when they need it most.

The top sites will provide help every hour of the day seven days a week, with you able to contact them via various methods such as email, live chat and phone.

We keep track of and evaluate these regularly by testing each service ourselves.

We test and record each different characteristic, with all of these then factoring into our evaluations of each bookmaker.

About the Author - Tom Fuller

I’ve been betting on sports online for 5 years now and during this time have built up a wealth of experience with all different types of bookmakers.

I’ve used betting sites ranging from the biggest and most popular to the smaller, more niche sportsbooks, and given this, I’m comfortable in stating that I know exactly what makes a top betting site.

I have spent my time researching many different aspects of each bookmaker, keeping my eye out for key characteristics that make a bookmaker one of the best around.

I’ve utilised all the most important information and knowledge I have when creating this article so that you too can know what makes the best betting site and what to look out for when deciding which bookmaker to sign-up with.

Why We Use UK Bookmaker Awards Data

The UK Bookmaker Awards is an industry-focused event that take a data-driven and user-tested look at the major bookmakers in the UK and ranks them in a number of different categories.

This is an method by which we evaluate all of our bookmakers and provides crucial insight into whom the best are and why, all broken down into final rankings for use, with over 1.2 million data points collected and broken down by a team of 15 people across 12 months, providing a consistent ranking of the best betting sites around.

Each of our 26 are then broken down into categories detailing some of the most important features of bookmakers. This includes football markets, horse racing, market selections, customer service, banking, betting experience and welcome bonuses.

A final overall ranking is also provided based on all of their previous rankings in each category, letting users know who performed the best and why.

Collecting data for the football and horse racing markets that bookmakers offers is done by continuously assess the markets that are offered for both the aforementioned sports throughout the year.

This comes in the form of pre-match/race and in-play markets, with the wider the variety of markets the better.

The process also proves to be very similar for the 'market selection' category, with each bookmaker evaluated on how generous the range of markets they have on offer is for all sports they cover.

The bigger the selection of markets the better, with the amount of sports they offer markets for also being assessed in this category, with each bookmaker performing better depending on how wide the span of sports they cover are.

The 'customer service' category uses user-tested information to determine just how helpful each bookmaker's support team is, as well as the quality of the services they offer.

The top-ranking bookmakers will offer helplines via all of email, phone and live chat, as well as offering a FAQ section that covers a range of topics.

The best ranking bookmakers for the 'banking' category are determined by a number of factors, including the number of payment methods offered, the minimum deposit required and the withdrawal time, as well as a number of others.

A number of key factors are taken into consideration for the 'betting experience' category, such as the layout of each bookmaker's betting site and app, their loading times, ease-of-use and how simple each site is to navigate.

Both 'Welcome Bonus' and 'Existing Customer Offer' categories are ranked in similar fashions, with the quality of each site's sign-up offer and current customer offers, the bonus amounts available and how easy each offer is to claim being the main areas of evaluation when ranking each bookmaker in this category.

We utilise this well respected, analytical and data driven ranking system to bring our readers the most up to date insider knowledge, that they can then use to inform their decisions.

What to look out for with the best betting sites

Several core factors are evaluated at the UK Bookmakers Awards that are crucial to the user experience when betting with the UK’s top betting sites.

Using both our own experience of using each site, as well as information from the UKBA, we’ve ranked which sites perform the best in each category, offering analysis as to why they’ve performed so well.

What are the Best Betting Sites for Welcome Offers

bet365 provides players with £30 in bet credits from a £10 stake with bonus code ‘365GOAL’, however, it must be noted that using this code does not change the offer in any way.

This is one of the strong offers around, with very few competitor bookmakers providing a stake-to-bonus ratio of 300%.

Players are able to choose how to use their free bets however they want instead of being consigned to using their bonus amount in one or two bets.

Players are able to use their free bet stakes however they please, with bettors able to place £1, £5, £10 or £30 in free bets using their bet credits.

Unibet has one of the more unique sign up offers you’ll come across, allowing players to claim £40 back as a free bet in the first bet loses.

This means that your first bet is risk-free as if it doesn’t win, your stake is returned as a free bet up to a maximum of £40.

SBK have made this list for the first time, thanks to their impressive sing up offer one that allows players to earn £30 in free bets from a £10 qualifying bet.

Coral are another bookmaker that provides a strong sign-up offer, giving players £20 in free bets from just a £5 qualifying bet.

This is ideal for players that want to score a good amount of free bets without having to wager much.

Players are able to see returns of 400% with Coral’s sign up offer, giving them extremely good value for money when signing up.

Ladbrokes also provides £20 in free bets from a £5 qualifying bet, with this providing exactly the same benefits as Coral’s in the sense that players can still get great returns from a small initial stake.

UKBA 2023 ‘Welcome Offer’ Rank

Bookmaker

#1

bet365 

#2

Unibet 

#3

SBK

#4

Coral 

#5

Ladbrokes 

What are the Best Betting Sites for Market Selection

ZetBet are on of the newer betting sites in the UK and have made waves with their impressive range and breadth of markets. This in turn ensure players can find anything and everything they may want to play on.

All are easily accessible via their hand drop down menu located at the side of their betting page allowing for timely and quick access to these wide range of betting markets.

bet365’s market selections are very impressive, with their markets for football proving to be particularly strong.

They offer markets for a massive range of leagues and tournaments from across the world, including all of Europe's major leagues and continental competitions.

Their specific match selections are also impressive, with a wide range of player props and game props offered for a wide range of games.

Unibet is a bookmaker that excels in its market offerings, giving players a strong selection of different sports they can play on, with a plethora of markets offered for each of these.

This includes a range of more niche options such as table tennis, skateboarding and more, alongside the major sports such as football, cricket, golf and horse racing.

Both LiveScore Bet and Virgin Bet are one of the best smaller bookmakers out there and has made this list due to their impressive range of football betting markets.

This extends to a range of the popular player props, such as shots, shots on target, tackles and more, that many players like to utilise when placing their bet builders.

UKBA 2023 ‘Market Selection’ Rank

Bookmaker

#1 

ZetBet

#2 

William Hill 

#3 

bet365 

#4

LiveScore Bet

#5 

Virgin Bet

What are the Best Betting Sites for Existing Customer Offers

Betfred have earned their top spot in this category, as they provide one of the widest sets of offers, with these covering a great range of sports.

Their football promotions range from accumulator insurance, which gives you your stake back if one leg lets you down, to their ‘Double Delight’ and ‘Hat-Trick Heaven’ offers bonus that double or triple your odds if the your ‘first goalscorer’ bet scores multiple times.

Unibet’s offers are very impressive across the board, with their football offers standing out amongst the crowd as being particularly strong.

They offer specific promotions centred around the Champions League, allowing players to get odds boosts for single-game bet builders and a 25% odds boost on specific bets.

Coral have numerous offers that players can claim, with their horse racing offers proving to be especially strong.

They do offer football bonuses for those looking to claim free football bets, with this including their ‘Football Bet Bundles’ and ‘Super Series’ offers.

BetVictor provides a great range of existing customer promotions for players to claim, with this seeing them surpass most other bookmakers around in this regard.

In addition to these, their loyalty club rewards players that bet consistently with free bet stakes.

Virgin Bet possesses a selection of offers for current users, which includes a regular ‘Bet and Get’ offer to provide players with free bets, as well as a free-to-play fantasy-style game which allows players to claim free bets depending on how select players perform in real life.

Best Bookmakers for Existing Customer Offers

Bookmaker

#1 

BetFred 

#2 

Unibet 

#3 

Coral 

#4 

BetVictor

#5 

Virgin Bet

What are the Best Betting Sites for Live Streaming

Players can access a wealth of live streaming options with William Hill for all major sports, with their range of streams specialising in football, and broadcast games from many of Europe's top leagues and competitions.

Players also aren't require not have to place a qualifying bet to watch these streams, with you simply requiring a funded, active, account.

bet365 offers one of the most complete sets of live streams around, especially when it comes to football, with streams for Serie A, La Liga, FA Cup and much more all offered.

In addition, no bet is required to watch any streams that bet365 provides, with you just needing to have funds in your account to tune in.

BoyleSports provide an excellent option for players looking for live streams, with players required to wager £1 to watch the range of streams they have that cover world football.

BetUK boasts a majorly impressive selection of live streams, allowing users to tune in to each stream by simply having a funded account.

This means no initial qualifying bets are required to view their streams, making it much more appealing for players.

Unibet offers users a great range of football live streaming, all of which are available to watch from just a £1 initial bet, with all of the major European leagues such as La Liga, Serie A, Bundesliga and the FA Cup covered.

‘Live Streaming’ Rank

Bookmaker

#1 

William Hill 

#2 

bet365 

#3 

BoyleSports 

#4 

BetUK 

#5 

Unibet 

What are the Best Betting Sites for Customer Service

Virgin Bet offers a brilliant 24/7 live chat service that directly connects you with members of their customer service team, as well as allowing you to contact them via email or phone.

This allows players the chance to use whichever service is the best for them, with a varied FAQ section also offered that covers a whole host of topics.

BoyleSports also excel when it comes to customer service, allowing betters to get in contact with their customer service team via email and live chat, as well as an excellent telephone service staffed by their customer support team.

Parimatch has brought their users an excellent range of options within which they can remedy any and all issues from. Including a dedicated email helpline and a 24/7 live chat option ensures help and support can always be found.

SBK also make this list due to the fact that players can always access the hlp they may need form their phones. As an app only bookmaker, users will always be able to find timely and useful help from their mobiles, with many other requiring help be accessed via their phones.

Unibet provides players with a myriad of options for contacting them to answer any queries or questions they have.

This includes a 24/7 live chat service, email and phone line, an option that is provided by very few other bookmakers these days.

UKBA 2023 ‘Customer Service’ Rank

Bookmaker

#1 

Virgin Bet 

#2

BoyleSports 

#3

Parimatch

#4

SBK

#5 

Unibet 

What are the Best Betting Sites for Security

All online betting sites on this list are licensed under the UK Gambling Commission, which means they are required to protect their users' personal information and details.

Thus you can rest assured when playing with all reputable betting sites with the knowledge that they will protect your data.

10bet provides an extremely safe and secure betting site with encryption software, protecting your information from outside eyes.

They also hold membership to IBAS (Independent Betting Adjudication Service) which means any decision reached by the independent body will be adhered to by 10bet, especially in the case of consumer protection.

William Hill is guaranteed by the Gibraltar Gaming Association, providing users with another set of protection in the form of further controls geared towards user safety and security.

Ladbrokes are members of the International Betting Integrity Association (IBIA), which means they are forced to protect their customers wherever they can to maintain their integrity.

Unibet are members of all the aforementioned bodies and regulatory committees and are also guaranteed by TrustWave, a leading online protection service.

Coral maintains memberships to both IBAS and the IBIA to ensure their users receive excellent levels of protection for both their personal information and sensitive details, such as payment information.

‘Security and Safety’ Rank

Bookmaker

#1 

10bet 

#2 

William Hill  

#3 

Ladbrokes

#4 

Unibet 

#5 

Coral 

What are the Best Betting Sites for Payment Methods and Banking

Coral provides a good range of payment options and sets themselves apart in the fact that some of these can see withdrawn funds returned into the user's account within eight hours.

This is available for both Google and Apple Pay, however, does not cover their other payment methods.

Ladbrokes offers users the chance to manage their funds with a strong set of banking options, with some methods boasting impressively fast withdrawal times of around eight hours.

This is important as it provides their players with timely access to their own funds as and when they want.

Unibet provides a wealth of different banking options and this variety is handy and useful for players, allowing them freedom in how they choose to manage their funds.

Their withdrawal times are also relatively fast, with players having to wait for 24 hours at most when withdrawing funds.

LiveScore Bet also bring their users and fast, reliable and extremely safe set of payment options. These can be further enhanced with special pins all further acting to secure users bank details and payment options.

Betfair are one of the best bookmakers around when it comes to providing fast, varied and efficient payment methods for their users.

They allow players to deposit and withdraw via a number of different methods including debit/credit cards, Apple Pay and PayPal, all of which come with low minimum deposit amounts of £5.

UKBA 2023 ‘Banking’ Rank

Bookmaker

#1

Coral  

#2 

Ladbrokes 

#3 

Unibet

#4 

LiveScore Bet

#5 

Betfair

What are the Best Betting Sites for Mobile App Experience

bet365 boasts what is arguably the best betting app around, with a clean design, impressive functionality, fast loading times and ease of navigation all of which make up an excellent user experience.

William Hill provides a betting app that gives players strong and easy access to odds, markets and promotions, with no lagging or usability issues apparent.

Sky Bet was one of the first UK bookmakers to offer a betting app, and as such, provides one of the most comprehensive options around

Their app proves to be easy to use and user-friendly, with players always being able to find exactly what they are looking for in seconds thanks to their speedy loading times.

Coral’s app is another great option for players as it combines easily accessible odds and markets with handy promotions, all of which are clearly laid out for users to find and access.

Unibet’s app offers dedicated tabs and menus containing all of the important aspects of their platform, giving users an easy time when betting on the range of markets they offer, with the app proving to offer a great customer experience.

‘Mobile App Experience’ Rank

Bookmaker

#1 

bet365

#2 

William Hill 

#3 

Sky Bet

#4 

Coral

#5 

Unibet 

Top 10 Betting Sites March 2024

There are a whole host of bookmakers available to bet with in the UK as of January 2024, however given this, it might prove difficult to discern which betting sites are the absolute best.

We’ve gone through and chosen the 10 best bookmakers to use when betting on sport online in the UK, using information from the UK Bookmaker Awards to aid our analysis of each sportsbook.

bet365

Pros

Cons

Strong sign up offer 

Average initial football odds 

Range of football promotions 



Great market provision 



Thomas Fuller’s Analysis

bet365 are the UK’s most popular betting site given they provide players with one of the best platforms around.

Their market selection is truly impressive, allowing players to bet on sports from all across the world, with the markets offered for these proving to be generous across the board.

Their football markets are particularly great, with you able to bet on leagues and competitions from across the globe.

The odds for these are competitive, with regular odds boosts also provided to give users the best odds around for specific markets.

Beyond this their platform provides one of the best user experiences around, which is aided by their exemplary banking services and user-friendly design.

Best Betting Sites - bet365

2023 UK Bookmaker Awards Category

Rank

Football Odds

6th 

Market Selection

3rd

Customer Service

17th

Banking

8th

Betting Experience 

1st

Welcome Bonus

1st

Overall

1st

Unibet

Pros

Cons

Great for football betting 

Limited football promotions 

Exemplary user experience 



Strong welcome offer 



Thomas Fuller’s Analysis

Unibet are a relative newcomer in the UK betting scene, but nonetheless provide their players with an excellent overall experience, finishing inside the top ten for every single category at the most recent UK Bookmaker Awards.

This is especially true for their football markets, as these not only offer some of the best odds around, but also provide users with a wealth of different matches and leagues to stake on.

Users are able to access a wide variety of live streams, something that is crucial to the overall betting experience.

Unibet are also committed to the usability and user experience, demonstrated through their excellent banking and customer service functions, all contributing to their second overall finish.

Best Betting Sites - Unibet

2023 UK Bookmaker Awards Category

Rank

Football Odds

8th 

Market Selection

10th

Customer Service

6th

Banking

4th

Betting Experience 

3rd

Welcome Bonus

2nd

Overall

2nd

Sky Bet

Pros

Cons

Incredible Sign Up Offer 

Minimal football promotions 

Strong betting site and app 

Average football odds 

Odds Boosts 

Thomas Fuller’s Analysis

Sky Bet proved to be another excellent option to use when betting on sport online in the UK given their online platform is superb, clearly laid out and easy to read, with smooth loading menus and well defined tabs aplenty.

Their markets are easy to find, with their online betting site and app proving to be great for those looking for an easy-to-use platform.

Their football markets are also worth noting as they provide a strong selection of matches, leagues and tournaments from all over the world.

They also provide numerous price boosts and enchantments on their markets and thus more than make up for any discrepancies one may find, with these boosts providing some great prices.

Best Betting Sites - SkyBet

2023 UK Bookmaker Awards Category

Rank

Football Odds

11th 

Market Selection

7th

Customer Service

11th

Banking

7th 

Betting Experience 

2rd

Welcome Bonus

15th

Overall

3rd

Coral

Pro

Cons

Great betting experience 

Limited football markets 

Impressive football promotions 



Excellent online platforms 



Thomas Fuller’s Analysis

Coral are one of the UK’s favourite bookmakers, with their betting site being one that is definitely worth checking out.

Their platform is truly excellent for those looking for a great user and betting experience, with well-designed menus allowing you to access any section you please with ease, whilst their markets are clearly presented and easily locatable.

Their football offerings have shot up of late, harsh given Coral provide markets for all of the major competitions and tournaments, including the Premier League and Champions League.

They’ve a great selection of existing customer offers including their ‘Super Series' offer, a free-to-play game with cash prizes.

On the whole, Coral provide an excellent option and are well worthy of their 4th place overall finish at the 2022 UKBA.

Best Betting Sites - Coral

2023 UK Bookmaker Awards Category

Rank

Football Odds

4th

Market Selection

17th

Customer Service

13th

Banking

2nd

Betting Experience 

8th

Welcome Bonus

5th

Overall

4th

SBK

Pros

Cons

Best football odds and prices 

Average market selections

Great welcome bonus  

Excellent customer service  

SBK have made waves in the UK with their superb performances at the recent UKBA, all of which they are well deserving of.

They truly possess one of the best selection of football prices around, offering their players access to some of the highest and most competitive odds around.

Players also have access to some excellent customer service, one that often proves to be one of the most crucial features of any betting site, ensuring users have timely and easy access to any aid they may require.

Their sign up offer is also nothing to be sniffed at giving players a nice little bonus to kick off their betting with them.

Overall SBK are well worth their 6th placed ranking, and break the mould by being the only 'App Only' betting site on this list.

2023 UK Bookmaker Awards Category

Rank

Football Odds

1st

Market Selection

19th 

Customer Service

5th

Banking

19th 

Betting Experience 

22nd

Welcome Bonus

3rd

Overall

6th

Ladbrokes

Pros

Cons

Exemplary betting site and app 

Average initial football odds 

User friendly 

Limited football promotions 

Price boosts 

Thomas Fuller’s Analysis

Ladbrokes are one of the most popular football betting sites in the UK, and it’s easy to see why given they provide their players with an impressive betting site and app.

Both of these aforementioned platforms are great in terms of user experience as they prove to be very easy to use no matter what bets you’re trying to place.

Their football markets are generally impressive, providing players with a wide selection of markets and leagues from across the world to bet on.

Their odds prove to be competitive across the board, with their range of price boosts allowing players to get even better odds on select markets.

Players also have a range of payment options to choose from when managing their funds, with their customer service options also proving to be very helpful in answering any questions you have regarding their sportsbook.

Best Betting Sites - Ladbrokes

2023 UK Bookmaker Awards Category

Rank

Football Odds

13th

Market Selection

18th 

Customer Service

9th

Banking

3rd

Betting Experience 

7th 

Welcome Bonus

6th

Overall

7th

Betfair

Pros

Cons

Strong football odds

Average welcome offer

Great banking services

 

Odds boosts and enhancements 

Betfair bring their users some of the best football odds around and this is no doubt the most major contributor to their extremely respectable 7th placed overall finish.

They also offer some excellent banking services which is obviously a core feature of their excellent betting experience also. This is often the most important aspect of any betting site, as without it players wouldn't want to come back and keep playing with them.

On the whole Betfair are one of the biggest and best betting sites in the UK and are well worth checking out by any and all users.

2023 UK Bookmaker Awards Category

Rank

Football Odds

2nd

Market Selection

16th 

Customer Service

16th

Banking

6th

Betting Experience 

6th

Welcome Bonus

14th

Overall

8th 

Virgin Bet

Pros

Cons

Strong sign up offer 

Average initial football odds 

Great customer service 

Boilerplate betting site 

Odds boosts and enhancements 

Thomas Fuller’s Analysis

Virgin Bet are a relative newcomer to the online betting sites, however despite this, they prove to be an excellent option for anyone looking for a new bookmaker to try out.

Their football offers are particularly strong, offering markets from across the globe, including European, South American, Asian and even semi professional leagues in some nations.

This allows players to find exactly what they are looking for, whilst their football odds are also competitive and helped out by the fact that they regularly provide price boosts on many of their markets.

Players can gain any help they require remarkably quickly and easily through their unparalleled customer service functions.

Virgin Bet also offers some great promotions both in the form of their sign up offer as well as their existing customer promotions, giving players access to free bets and free to play games to name a few.

Best Betting Sites - Virgin Bet

2023 UK Bookmaker Awards Category

Rank

Football Odds

14th

Market Selection

5th 

Customer Service

1st

Banking

13th

Betting Experience 

18th

Welcome Bonus

8th

Overall

9th 

Betway

Pros

Cons

Great football markets and odds 

Minimal live streaming capabilities 

Impressive promotions 

Limited customer service functions 

Good online betting site 

Thomas Fuller’s Analysis

Betway stands out as an excellent option for any and all players that are looking for a new bookmaker to use.

This is mainly down to their highly competitive odds and their range of existing customer offers, namely their ‘Betway Boosts’.

Their football markets are impressive, providing access to some great selections across a large number of leagues and tournaments, all of which come with strong odds.

Users both new and existing can also take advantage of their ‘Betway Boosts’ promotion that enhances odds on single, double and cross-sport bets, providing immense value for users.

Their betting app and site give players clear and well-defined menus that come with fast loading times, making it easy to find their markets, whilst the betting process makes it easy to place your bets with them.

Best Betting Sites - Betway

2023 UK Bookmaker Awards Category

Rank

Football Odds

16th 

Market Selection

8th

Customer Service

21st

Banking

22nd

Betting Experience 

5th

Welcome Bonus

10th

Overall

14th 

BetVictor

Pros

Cons

Strong football odds 

Limited football markets and promotions 

Great betting site 



Valuable sign up offer 



Thomas Fuller’s Analysis

BetVictor is a great option for anyone looking for a new bookmaker to try out in the UK, with this being down to a number of reasons.

While their markets may not be as wide as some other bookmakers, the odds they provide are some of the best around and are well worth signing up with them because of this.

Their site is excellent and provides users with a clear, easy to use and fast loading platform, which makes betting with them easier than ever.

BetVictor also boasts a wide range of offers that both new and current users can take advantage of, even if these are not necessarily football related.

Best Betting Sites - BetVictor

2023 UK Bookmaker Awards Category

Rank

Football Odds

9th 

Market Selection

13th 

Customer Service

7th 

Banking

11th 

Betting Experience 

15th 

Welcome Bonus

11th 

Overall

18th

Betfred

Pros

Cons

Great football odds 

Limited football markets 

Excellent promotions 

Minimal payment options 

Easy to use betting site and app 



Thomas Fuller’s Analysis

Betfred are comfortably one of the best bookmakers around for players to use, especially when it comes to their extremely competitive odds.

They offer markets for all the major European competitions as well as a whole host of English league and competition, as well as the Champions League.

Their odds really set them apart, often providing players with some of the best prices available.

They provide some excellent football promotions, ranging from accumulator insurance to their ‘Double Delight’ and Hat-trick Heaven’ offers.

This excellence also pertains to their customer experience, as they provide one of the best customer service functions around.

Best Betting Sites - Betfred

2023 UK Bookmaker Awards Category

Rank

Football Odds

15th 

Market Selection

22nd

Customer Service

8th

Banking

9th

Betting Experience 

14th

Welcome Bonus

13th

Overall

20th

William Hill

Pros

Cons

Impressive football promotions 

Average football odds 

Great market provisions 

Strong online betting site and app 

Thomas Fuller’s Analysis

William Hill are one of the biggest betting sites in the UK, and given this, it’s no surprise that they performed well in the 2022 UKBA.

They offer one of the widest and more diverse range of sports markets around, and with two separate welcome offers, players are spoilt for choice

Their online betting platform both app and website are exemplary, providing one of the best user experiences around.

Their football odds still remain competitive and are buoyed by the fact they offer a number of different price boosts.

William Hill provides users with odds boost and accumulator insurance, which is something that no other betting sites provide, let alone for both forms of multi-leg football bets.

This sets William Hill apart and makes them certainly worth checking out for players that don’t already have an account.

2023 UK Bookmaker Awards Category

Rank

Football Odds

19th 

Market Selection

2nd

Customer Service

19th

Banking

18th

Betting Experience 

4th

Welcome Bonus

9th

Overall

8th

What Footballing Action Can I Bet on this Week?

The Champions, Europa and Conference League all return this week for the quarter-finals, with English sides bound. This will then be rounded off by a full set of Premier League games at the weekend.

Arsenal get us underway on Tuesday, as they host Bayern Munich. The Gunners have been firing freely so far, but the Bavarians will give them nothing to aim for, with them throwing their full weight into this, now the Bundesliga is firmly beyond their grasp.

Real Madrid will welcome Manchester City to the Bernabeu for their quarter-final clash, in a rehash of the game that saw Real score two in injury time, before going on to win in extra time. City will no doubt be out for revenge in their hunt to become the second side to repeat.

Atletico Madrid and Borussia Dortmund will clash on Wednesday. A meeting in Madrid in 2018 saw Atleti emerge with a 2-0 victory. PSG and Barcelona are in the other quarter-final in the offing, and the Catalans not having won in Paris the last two times of asking.

West Ham’s Europa League foray could come under threat this Thursday as they travel to Germany to take on the undefeated Bayer Leverkusen team. Xabi Alonso’s side are currently invincible and the Hammers haven't fared too well on the road of late.

Liverpool are well set to continue their push in the Europa League as they welcome Atalanta to Anfield. The Reds are the best side left in the tourney and should have no trouble dispatching the Italian side, having done so twice, without conceding in 2020.

Aston Villa will be counting their lucky stars, getting to host Lille in the Conference League quarter-final. The French side drew 1-1 with Sturm Grax last time out and should cause no issues for the immensely talented Villa side, particularly not at home.

The Premier League holds few massive clashes this weekend, but Saturday's early kick-off could be exciting as Newcastle host Tottenham. Both are battling for European places and nothing less than three points will be good enough for either.

Arsenal’s title hopes could be put in jeopardy this Sunday at 16:30, as they host Aston Villa. The Villans need to win to keep their Champions League hopes alive, whilst the Gunners, leading the league on goal difference, simply cannot afford any dropped points right now.

Best Betting Sites FAQs

What is the UK’s best betting site?

There are a number of top options to choose from when it comes to the UK’s best betting site, with all of the best sites to side with being listed in this piece.

The likes of bet365, William Hill and BetFred are some of the standout candidates in this regard, with all of these well worth your time when it comes to betting on sports online in the UK.

What betting sites are the most reliable?

bet365, William Hill and Ladbrokes are some of the outstanding options when it comes to choosing a reliable betting site to bet with.

All of the sites listed throughout this piece are extremely reliable, thus no matter which site you decide to side with, rest assured your money will be safe and all of your winning bets will be paid out in full.

Which UK betting site has the fastest payout?

bet365 are the clear choice when it comes to the betting sites that offer the fastest payout for withdrawals, with their sportsbook taking around just 12 hours on average to send you your money.

The likes of William Hill, BetFair and Coral are all extremely strong options in this regard as well, with these sites taking up to 24 hours at most for withdrawals.

Which betting site has the best sign-up offer?

Bookmakers such as bet365 and BetFred are two of the best betting sites in terms of sign-up offers, with these sites allowing you to claim £30 in free bets and £40 in bonus funds respectively.

All of the bookmakers mentioned above have sign-up offers that are well worth claiming, with it definitely being worth signing up with all of them to reap the benefits of their welcome offers and claim your free bets.

Which site has the best betting app?

bet365 are well-known for being one of the industry leaders when it comes to sports betting apps.

The likes of SkyBet and Paddy Power offer fierce competition in this area, with all three aforementioned sites boasting some of the outright best betting apps.

Which betting site has the best odds?

SBK, BetVictor and Unibet are some of the standout candidates when it comes to the bookmakers that offer the best betting odds.

All bookies discussed in this article have strong betting odds, with it being important that you do your research beforehand to make sure you know which sites have the best odds for specific markets.

What is the best betting site for football?

There are a number of factors to take into account when determining which site is the best to use when betting on football.

The likes of odds, market selection and in-play/live streaming capabilities are all important, with sites such as bet365, William Hill and Coral all excelling in these areas.

Doing your own research is always important for cases like these, as this will allow you to see which bookmakers offer what you’re looking for in a football betting site before signing up.