Sky Bet

£30 IN FREE BETS - WHEN YOU PLACE ANY BET
New Customers Only
New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply. 18+.
bet365

Bet £10 & Get £30 in Free Bets for new customers at bet365.
New Customers Only
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
BOYLE Sports

Bet £10 Get £40 in free bets
New Customers Only
18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
Betfred

£50 IN FREE BETS, WHEN YOU BET £10
New Customers Only
18+. New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org
Unibet

Bet £10 Get £30 in Free Bets
New Customers Only
18+. GambleAware.org . New GB customers only. Opt in. Deposit and Bet £10+ on sports at min odds of 2.0+ (1/1) for £30 in Free Bets within 7 days. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.
Paddy Power

£50 in Bet Builder Bets when you stake £10 on football
New Customers Only
New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org
talkSPORT BET

Get up to £40 in Football Free Bets
New Customers Only
18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
Midnite

BET £10 GET £30
New Customers Only
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. Home
Tote

Bet £10 Get £30 in Free Bets
New Customers Only
New customers online only. Eligibility restrictions apply. Bet min of £10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £10 Win + £10 Place) within 7 days of registration. Receive £20 Tote Credit and £10 Free Sports Bet. Qualifying bet is the first racing pool or sports bet added to the bet slip. 7-day expiry. 18+. Full T&Cs apply. Gambleaware.org .
Betfair

Get £50 in free multiples When you place £10 bet on Sportsbook
New Customers Only
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. GambleAware.org
Dabble

Bet £10 Get £10
New Customers Only
New customers only. Bet £10+ to receive £10 in Free Bets. 7-day free bet expiry. Stake not returned. Promotional Terms Apply. 18+. GambleAware.org .
William Hill

Get £40 in free bets when you deposit & bet £10
New Customers Only
18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.begambleaware.org #ad
Ladbrokes

£30 in Free Bets - When you bet £5 on Sports
New Customers Only
18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
BetMGM

Bet £10 Get £40 in Free Bets
New Customers Only
New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org
Coral

Get £20 in Sports Bets + 50 Free Spins When You Bet £5
New Customers Only
18+. New Customers only. Certain deposit methods & bet type excl(min odds 1/2). Min first £5+ deposit and bet within 14 days of account reg & get 4x £5 free bets(selected sports market only) and 50 Free Spins(value pound0.10 selected games) Valid 7 days. Restrictions & T&Cs apply. GambleAware.org
10bet

100% up to £50 Welcome Bonus
New Customers Only
New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+.
Betano

Bet £10 Get £30 Free Bets
New Customers Only
18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. Full T&Cs Apply. GambleAware.org. Please gamble responsibly. Full T&Cs
Mogobet

Deposit & Bet £10 Get £30 Free Bet
New Customers Only
Opt-in Required. Min Deposit £10 with promo code: ROYAL required. Offer is valid from 17/06/2025 to 21/06/2025 23:59GMT. Minimum of £10 worth of qualifying bets to any horse racing event to get a £30 Free bet. Free bet must be used within 7 Days and bonus within 7 Days from receipt. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. GambleAware.org
SBK

Bet £10, Get £40 in Free Bets
New Customers Only
New UK customers only. Minimum first deposit of £10. Place a £10 bet at minimum odds of 2.0 to receive £40 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply. 18+. GambleAware.org.
BetVictor

Get £30 in Free Bets for Premier League Join us & bet £10
New Customers Only
18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
easyBet

Bet £20 Get £20 in Free Bets
New Customers Only
New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T's and C's Apply. Gamble Aware. 18+
Parimatch

Bet £10 Get £20
New Customers Only
18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly
SpreadEx

Bet £10 Get £60 in Free Bets
New Customers Only
Place a £10 fixed odds single or £10 each-way bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet. 18+. GambleAware.org
CopyBet

Bet £20, Get £20 in Free Bets + up to 15% daily profit boost
New Customers Only
Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. GambleAware.com
BetUK

Bet £10 Get £30 in Free Bets
New Customers Only
New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs Apply. GambleAware.org
Luckster

Bet £10 Get a £10 Free Bet
New Customers Only
New customers only. Only residents of UK and IE. Max. FreeBet amount: £10. Offer valid only to customers making a first deposit of £10 or more. The “Welcome Free Bet” must be used at luckster.com within 14 days of being credited to your account. Customers who deposit using Neteller, Paysafe, PayPal, Skrill or Skril 1-Tap will not be eligible for any free bet offer. Free Bet Specific Terms and Conditions: One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. Full TC's Apply. 18+. GambleAware.org
Virgin Bet

Bet £10, Get £30 in Free Bets - Free Bet Builder Every Sunday on any match
New Customers Only
*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org . 18+. Members only.Use Free Bet on any Bet Builder market for the selected football match by kick-off (EVS min odds). Free Bet: login & accept via pop-up, max 1/ Member. Free Bet varies from £1 - £20 per Member. Stakes not returned T&Cs apply. Full T&Cs Apply. Bet Responsibly. GambleAware.org . 18+.
QuinnBet

50% back up to £25
New Customers Only
18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org
Betway

£30 Matched Free Bet if your first Acca loses + 100 Free Spins
New Customers Only
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org . Bet the Responsible Way. Full Terms apply
Mr. Play

Bet £10 Get £15
New Customers Only
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
Zetbet

Bet £10 Get a £10 Free Bet
New Customers Only
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Matchbook

Get £30 in Free Bets when you bet £20
New Customers Only
New Players Only. Sign Up with Bonus Code: NEW30. Bet and Settle 1x£10 Bet on Matchbook Exchange at odds of 2.0 or more. Bet and Settle 1x£10 Bet on a Bet Builder or Multiple at odds of 3.0 or more, with min 3 selections. Within 72 hours of Qualifying Bets settling user will receive 1x £10 Exchange Free Bet, 1x £10 Multiples Free Bet, and 1x £10 Bet Builder Free Bet. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. 18+ Only. T's and C's Apply. Gamble Aware.
NetBet

Get £20 Free Bets When you Bet £10
New Customers Only
New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Football Bet Builder, 1 x £5 Football Acca, 1x £5 Horse Racing Acca & 1 x £5 Tennis In-Play. Valid 7 days. Exclusions and T&Cs apply. 18+. GambleAware.org
AK Bets

Up to £100 Winnings Boost on your first Acca
New Customers Only
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
bwin

£20 Backup bet if your first bet loses
New Customers Only
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
kwiff

Bet £10 and Get £10 in Free Bets
New Customers Only
New UK customers. 18+ only. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27. GambleAware.org
Jeffbet

Bet £10 And Get £30 Free Bet
New Customers Only
New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware Full T&Cs
NRG.bet

Bet £20 and Get a £10 Free Bet
New Customers Only
New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org . Full T&Cs apply.
Blue Fox Casino

Deposit & Bet £10 Get £30 Free Bet
New Customers Only
Opt-in Required. Min Deposit £10 with promo code: ROYAL required. Offer is valid from 17/06/2025 to 21/06/2025 23:59GMT. Minimum of £10 worth of qualifying bets to any horse racing event to get a £30 Free bet. Free bet must be used within 7 Days and bonus within 7 Days from receipt. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org
Highbet

Bet £10 Get £20 Free Bet
New Customers Only
18+. New verified customers. UK residents. Customers must first opt-in to this promotion before making the qualifying bet within 7 days of registration. Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Free bets must be claimed within the promotion section of the website. Free bets are non-withdrawable. Free bet amount: £20 (1x£20). Min. odds: 3/2 (2.5). Maximum withdrawable winnings from free bet per player: £100. Period to activate: 7 days after the qualifying bet is placed. Full TC's Apply. GambleAware.org
7bet

BET £10 & GET £10
New Customers Only
1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User Agreement and Bonus T&Cs apply.
PricedUp

Bet £40 Get £20
New Customers Only
18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. GambleAware.org . T&Cs & Maximum Pay-Outs Apply. #ad
ThePools

Bet £10 Get £20
New Customers Only
18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply.
Planet Sport Bet

Bet £20 Get £10 in Free Bets
New Customers Only
Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+. GambleAware.org . Full T&Cs apply.
Betrino

Bet £25 Get £50 Free Bet
New Customers Only
New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
Monster Sports

Deposit & Bet £20 Get £40 Free Bets
New Customers Only
New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. | _GambleAware.org | #Ad
TheOnlineCasino

Bet £20 and Get £40 Free Bet
New Customers Only
New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
All British Casino

Get a £10 Free Bet When you Bet £10
New Customers Only
#AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly
Pub Casino

Get a £10 free bet when you bet £10 + 50% ACCA Boost on all Football Games
New Customers Only
#AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly
QuickBet

Bet £10, Get £10 Free Bet
New Customers Only
#AD | Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | T&C's apply |Free bet: Min odds: 2.0 - Free bet value will be deducted from free bet winnings | 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly.
Casino Kings

Bet £10 and Get £40 Free Bet
New Customers Only
New Players Only. Free bet-one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
Hollywoodbets

Free bet up to £30 on 1st Losing ACCA
New Customers Only
18+. Register an account and deposit £10+ using Visa/Mastercard. Get your stake back as a free bet, up to a maximum of £30, on your first qualifying acca to be settled as a loss. Qualifying accas each need to be a stake of £10+, 3+ legs, odds of 4/1 or greater and settled within your first 7 days. Each customer will be eligible for a maximum of 1 x free bet with this promotion. TCs Apply. GambleAware.org
BetWright

Bet £10 Get £10 ACCA
New Customers Only
18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org . Full T&Cs
Top 10 Best Betting Sites Ranked - January 2026
We’ve gone through and chosen the 10 best bookmakers to use when betting on football online in the UK, with a shortened list found below, whilst more comprehensive analysis can be found underneath:
- 🔝 Betfred - Excellent existing customer offers
- 🎖️ bet365 - state-of-the-art in-play markets and odds
- 🏆 BOYLE Sports - Generous Premier League odds boosts
- 💪 Unibet - Strong horse racing offers
- 🎯 Sky Bet - Unique customer offers
- 💎 BetVictor - Easy-to-use interface
- ✅ 10bet - Huge range of multi-sport offers
- ⚽️ William Hill - Fantastic football boosts and offers
- 💥 Paddy Power - Free-to-play games
- 👑 Parimatch - Wide selection of sign-up offers
1. Betfred
Betfred is one of the biggest names in UK sports gambling and one of the most famous apps in the industry.
Offering competitive odds on a long list of popular competitions, including the English Premier League, Spanish La Liga, Italian Serie A, UEFA Champions League, FIFA World Cup, and more. If there’s public opinion on the result, you can be sure Betfred will offer odds and accept bets.
With over 200 pre-match football betting markets, you will not be left short. But Betfred customers can also wager in-play. When a game begins, the pre-match markets become in-play, making a bet just as exciting in the final seconds as it was before kick-off. You can give it a try today.
Bet on the next live match from your favourite league or create an accumulator using your mobile device or laptop. Betfred is a major attraction with football bettors across the UK, something made even greater by the £50 in free bets on offer via the Betfred welcome offer.

| Pros ✅ | Cons ❌ |
| Competitive odds | Live streaming isn’t available for every match |
| Unique bonuses |
2. bet365
If you’re searching for a giant of the online sports and football gambling arena, look no further than British-based bet365.
An online-only bookmaker, bet365 serves millions of active customers across the United Kingdom each week and boasts a healthy following of international users. Players come for the welcome bonus free bet but stay for the excellent odds, wide range of markets, football coverage, live betting, interesting coupons, and more.
The bet365 marketing team serves up a stunning offer for new players, but there’s also a list of recurring deals aimed at driving repeat business. Visit the offers page before placing your bets, and you’ll find free bets, £30 of which can be claimed via the bet365 sign-up offer, enhanced odds, cashback, profit boost, extra places each way, and other attractions.
You can join bet365 as a new player today and register using your desktop computer or mobile. Customers can even access a free HD-quality live stream.

| Pros ✅ | Cons ❌ |
| Ongoing bonuses and free bets | Limited payment options |
| Great live streaming services |
3. BOYLE Sports
BOYLE Sports loves football, and it shows in the bookmaker’s online coverage. Customers can gamble on all the top leagues, teams, and markets, including first scorer in virtually all competitions, as well as get £40 in free bet with the BOYLE Sports new customer offer.
Finding your bets is quick and easy, thanks to a user-friendly interface, including a responsive app. Navigate to football and then your chosen league and fixture. Click the odds attached to your pick to add it to the bet slip, add a stake, and confirm.
BOYLE Sports covers all the most popular markets, including both teams to score, match-winner, totals, handicaps, scorer, and others. But they also create many special markets that are unique to BOYLE Sports, opening brand new opportunities for punters.
All deposits are instant, allowing you to add funds and gamble without delay. That’s ideal for those betting on the go or in a rush to secure the best odds.

| Pros ✅ | Cons ❌ |
| User-friendly website and app | Overage odds in smaller leagues |
| Cash out at the touch of a button |
4. Unibet
Unibet has a strong presence in football, partnering with many important clubs, including Rangers, Middlesbrough, Leeds United, Copenhagen, Nice, Aston Villa, and Valencia. It’s, therefore, no surprise to learn they are a front-runner on football betting.
Unibet customers can wager on over 100 pre-match and live betting markets on any game from any competitive and respected league. Wager on a single match from the Scottish Premiership or build an multi-league accumulator and shoot for a big win off small stakes.
Visit any betting odds comparison app and you’ll see Unibet are often market value or joint best price on the teams and wagers you love most. That includes competitive odds in games from the Premier League and Champions League.
Join Unibet today, make your first deposit, and wager to release their £40 welcome bonus. You can then gamble at home using the website or on the move with the modern Unibet mobile app that’s available to download to Android and iOS devices.

| Pros ✅ | Cons ❌ |
| Generous promos for existing customers | Delays with verification |
| Excellent odds on the top leagues |
5. Sky Bet
If you love football, you’ll love playing with Sky Bet. Whether you’re using the effortless app or the easy-to-follow website, you can gamble on your favourite teams and markets in seconds.
Punters can claim the generous Sky Bet sign up offer welcome bonus that’s designed to drive new players in such a competitive market. But there are also several stunning recurring bonuses open to everyone with an account. These include acca freeze, profit boosts and even free-to-play games.
The Sky Bet live stream doesn’t cover every game played across football, but it does boast impressive coverage from across Europe. Watch the match from home or on the go with your mobile. You can bet, collect bonuses, cash out, check scores, and withdraw winnings using the app.
The Sky Bet trading team like to help their business stand out by creating price boosts on player and team specials, featuring anything from an Erling Haaland to get a shot on target or Liverpool to win. Visit the Sky Bet app now to get involved.

| Pros ✅ | Cons ❌ |
| Price boosts for existing players | Limited payment methods |
| Acca Freeze football promotion |
6. BetVictor
BetVictor is an established bookmaker offering a wealth of markets on games from the English Premier League. Visit the website and app now to gamble on for Arsenal, Man City, Tottenham, and more.
BetVictor customers enjoy access to more interesting betting markets than is available at much of the competition. The bookmaker is on a mission to make Premier League gambling as fun and unique as possible.
In addition to its Premier League coverage, Bet Victor also offers betting on Europe’s top competitions and the standouts from the international football scene.
BetVictor is the perfect place for any football betting looking to gamble on the best teams and players, with new users able to claim £30 in free bets with the BetVictor sign up offer.

| Pros ✅ | Cons ❌ |
| Great selection of coupons | Few markets on lower league football |
| Personalised bet boosts |
7. 10bet
If you enjoy watching football and gambling on popular markets at excellent odds, you’ll love the 10bet app. Log in, and you can browse in-play games or select a league and browse upcoming matches after claiming the 10bet welcome offer.
In addition to match-winner betting and over 100 markets attached to each game, 10bet also allows customers to predict the outright winner of a division or the top goalscorer. Give yourself a season-long interest by betting on the Premier League winner or the World Cup champion. Bet when, where, and on what leagues you like.
It’s easy to build midweek and weekend accumulators at 10bet. Just click the odds of every team you wish to bet on to add to your slip, enter the stake into the bet slip, check the total cost of the bet, and confirm.

| Pros ✅ | Cons ❌ |
| Competitive odds on major competitions | Limited live streaming |
| User-friendly mobile app |
8. William Hill
William Hill refuses to be drawn into the war that rages across the online gambling industry as the leading names offer ever more generous free bets.
Instead of giving free bets and promos such as the William Hill sign up offer, they offer generous odds on every bet you place and believe their customers know the value of winning a little more, rather than aiming high with huge deals and restrictive terms and conditions.
Another major attraction of the William Hill site is the available football coupons. William Hill created many of the coupons we know and love today, including the option for both teams to score. Stick to your favourite coupon, like the match-winner, or try something new.

| Pros ✅ | Cons ❌ |
| Impressive base odds | Fewer promos than the competition |
| Wide range of coupons |
|
9. Paddy Power
Paddy Power is a prominent name with bettors in the United Kingdom and Ireland. The Dublin-based sportbook’s reach is now extending across the globe.
If you don’t already have an account registered with Paddy Power, now is the perfect time. You can join in less than two minutes using your laptop or smartphone. Complete the registration form, deposit funds and gamble to claim the Paddy Power sign up offer.
The Paddy Power platform has many valuable features to ensure you enjoy every game. You can bet in-play with a single tap. Most of the pre-match markets remain available to gamble on. Follow the play, search for the trends, and bet live to get the best odds.
If your pick performs well, you can also cash out your bet in seconds. When a pick is cashed out at Paddy Power, funds due are added to your player account in seconds.

| Pros ✅ | Cons ❌ |
| Generous welcome bonus | Minimally lower prices |
| Ongoing promotions |
10. Parimatch
Parimatch uses competitive odds, honest promotions, and a user-friendly site to ensure fast and enjoyable football betting.
The app and site deserve credit for their speed and accuracy. Football betting is all about getting your stake down at the right time to get the best odds. Parmatch’s love for the latest technology allows customers to achieve that.
Active members can claim the Parimatch welcome offer when they sign up, but the recurring deals are most impressive. Browse the site, and you’ll often find free bets, enhanced odds, and cashback.
From fast deposits, competitive odds, instant cash outs, pre and live-betting, and unique markets, you’ll love betting on football at Parimatch.

| Pros ✅ | Cons ❌ |
| Strong in-play betting options | Limited live streaming |
| Competitive odds on major markets |
UK Bookmakers Compared
|
Bookmaker |
Betting App |
Accumulators |
Bet Builder |
Live Streaming |
Promotions |
Boosted Odds |
|
Betfred |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
bet365 |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
SpreadEx |
Yes |
Yes |
Yes |
No |
Yes |
No |
|
BoyleSports |
Yes |
Yes |
Yes |
Yes |
Yes |
No |
|
Sky Bet |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
BetVictor |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Unibet |
Yes |
Yes |
Yes |
Yes |
Yes |
No |
|
Betano |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
TalkSPORT BET |
Yes |
Yes |
Yes |
No |
Yes |
No |
|
Paddy Power |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
BetMGM |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
10bet |
Yes |
Yes |
Yes |
Yes |
Yes |
No |
|
Coral |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Ladbrokes |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Luckster |
Yes |
Yes |
Yes |
No |
Yes |
No |
|
BetUK |
Yes |
Yes |
Yes |
No |
Yes |
No |
|
Betfair |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Virgin Bet |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
LiveScore Bet |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
William Hill |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
Betway |
Yes |
Yes |
Yes |
Yes |
Yes |
No |
|
CopyBet |
Yes |
Yes |
Yes |
No |
Yes |
No |
|
SBK |
Yes |
Yes |
Yes |
No |
Yes |
No |
|
Zetbet |
No |
Yes |
Yes |
No |
No |
No |
|
kwiff |
No |
Yes |
Yes |
No |
No |
No |
|
DragonBet |
No |
Yes |
Yes |
No |
No |
No |
Best New Online Bookmakers Analysed
Betano
Betano customers benefit from a wide range of football betting options. You can gamble on all the top leagues across the continent, including the EFL, Bundesliga and Serie A. Members can also play on everything from Non-League to the Scottish League Cup.
The bookmaker offers an excellent in-play betting experience. If you missed kick-off or spotted a trend and wish to wager on a game that’s already started, Betano’s live football betting list allows you to get involved at the touch of a button.
Betano gives customers a reliable live stream, covering the best competitions and the most exciting games.
| Pros ✅ | Cons ❌ |
| Huge range of sports covered | Limited in-play markets |
| Unique Lucky Dip Offer |
TalkSPORT BET
TalkSPORT is one of the biggest names in sports, and TalkSPORT BET allows you to gamble on over 100 markets in every major fixture.
Although not as big or well-established a name as some of the others featured on this page, TalkSPORT BET aims to grab your attention and attract new customers by offering generous odds on games and markets.
When betting at TalkSPORT, you’ll notice regular football promotions, including price boosts and cash back.
| Pros ✅ | Cons ❌ |
| Strong range of markets | Limited offer selection |
| Easy-to-use site |
BetMGM
BetMGM arrived in the UK market eager to make a splash. They have managed this by offering great odds, excellent promotions, and a user-friendly platform. We’re delighted to see that BetMGM excel on each point.
You can join BetMGM by creating an account, depositing funds, and placing a bet on football. When your first wager results, the welcome bonus funds will appear in your balance.
Creating a football accumulator is easy at BetMGM, and you’ll automatically qualify for acca promos, both insurance and the boost. Click the odds of each team you wish to include in your acca, input the desired stake, and check and confirm.
| Pros ✅ | Cons ❌ |
| Generous welcome offer | Clunky interface |
| Great existing customer offers | Limited live streaming options |
CopyBet
What’s unique about CopyBet? There’s lots to like, especially the copy betting system that allows you to follow the picks of successful bettors, sports fans and even their own experts.
You’re free to find your favourite bettor and follow their lead or study the stats, browse the markets, and find the value yourself. It’s all available at the touch of a button.
CopyBet offers strong odds on popular teams, and there are also occasional price boosts on players to score first and other specials.
| Pros ✅ | Cons ❌ |
| Unique 'Copy' feature | Unhelpful site layout |
| Excellent Tipsters section |
BzeeBet
BzeeBet goes big on its football coverage, offering all active members fantastic odds on games from the Premier League, La Liga, Bundesliga, Ligue 1, Serie A, and other attractions.
Pick the winner of a live game before kick-off or bet in-play, reacting to any trends or obvious mistakes in the odds. It’s all available on your laptop and mobile device.
The user-friendly site allows you to quickly and accurately create football accumulators, combining match winner, player shots and fouls, correct scores, and many other markets.
| Pros ✅ | Cons ❌ |
| Massive range of sports markets | Offers could be stronger |
| Strong range of odds boosts |
Dragon Bet
Join Dragon Bet, and you’ll qualify for the welcome bonus free bet. Your share is just a few clicks away using your laptop, from the landmark Welsh bookmaker.
Bettors come to Dragon Bet for the bonus but stay for the generous odds and impressive football betting coverage available every day. Members can bet on everything from a Premier League first scorer to a Champions League both teams to score.
Deposits to your Dragon Bet account are instant, allowing you to add funds and wager before the odds change. Winnings are also paid swiftly and securely.
| Pros ✅ | Cons ❌ |
| Excellent player prop markets | Limited number of sports covered |
| Odds boosts for all major games |
Bwin
Bwin is one of the biggest-name bookmakers featured on this page, and they are accepting new customers in your region today.
Bwin prides itself on giving customers more appealing odds on their football bets from the top leagues than is available at the competition. As a result, Bwin attracts a mix of value hunters and seasoned gamblers.
Ready to claim the Bwin welcome bonus offered to new players before collecting those excellent odds at Bwin?
| Pros ✅ | Cons ❌ |
| Good live streaming options | Confusing site layout |
| Enhanced odds galore |
Mogobet
Mogobet is an online sportsbook gambling platform that’s fast enough to keep pace with modern football.
Get eye-catching odds on every game from the Premier League, with dozens of markets available in fixtures broadcast live on television.
Mogobet likes to place the emphasis on speed when offering football betting. You can deposit funds, pick teams, and place bets in seconds with all of this translating perfectly to their live betting offerings.
| Pros ✅ | Cons ❌ |
| Unique quick bet feature | Site layout not very user friendly |
| Great range of existing customer offers |
Midnite
Midnight allows members to gamble on the Premier League, Champions League, World Cup, and other popular events using a desktop computer or mobile device.
Not the biggest name in the sports betting industry, Midnite focuses on offering customers a reliable online gambling experience at competitive odds, both pre-match and in-play.
Gamble on dozens of markets or bide your time and make predictions after a match has begun, taking advantage of the live betting markets.
| Pros ✅ | Cons ❌ |
| Great range of offers | Slightly limited football markets |
| Helpful sportsbook design |
Jeffbet
Jeffbet has everything you need to enjoy the next exciting round of football fixtures from across the United Kingdom and overseas.
Gamble on every match from the top leagues or hunt for value in the lesser-followed divisions. The team at Jeffbet ensures there’s always a game to bet on somewhere in Planet Football.
Creating an account at Jeffbet takes just a few minutes if you have all the required information available. You can then secure the welcome bonus and gamble on football.
| Pros ✅ | Cons ❌ |
| Huge market range | No live streaming offered |
| Generous football market selection |
NRG.Bet
NRG.Bet provides customers with solid odds on matches from the Premier League and European football’s other top competitions.
You can wager on the winner of a match or choose from an extensive list of specials. Try your luck on both teams to score, or shoot for a winner in the total goals. There’s also handicap betting, scorer, corners, and others.
Winnings are paid directly to your NRG.Bet player account balance. You can then withdraw your funds or place more bets.
| Pros ✅ | Cons ❌ |
| Strong range of boosts | Limited sports covered |
| Excellent range of match stats |
Blue Fox Casino
Blue Fox is primarily known for offering modern and secure online casino gambling to lovers of slots and table games. But they also have a strong football betting presence.
When registering as a new customer with Blue Fox, you’ll gain access to both the sports and casino sections, allowing you to wager from a shared wallet.
Wager on the winner of the next Premier League clash broadcast live on TNT Sports or create a midweek accumulator from the Europa Conference League. It’s all available on the website and mobile site.
| Pros ✅ | Cons ❌ |
| Wide variety of offers | Clunky sportsbook design |
| Strong football market selection |
With decades of experience in the sports and gambling fields under my belt, I love sharing my knowledge and passion with readers, helping them find the best deals available to football bettors.
I began my sports gambling adventure in 2006 when taking a job on the call centre floor of major bookmaker Coral in their London head office. My love for sports and commitment to the job helped me gain a promotion to the marketing department and then onto the web content team, producing work for the customer-facing website and app.
I now work freelance for a number of major online bookmakers and ambitious affiliates. You’ll find my previews, reviews, promotional content, and predictions at world-famous sites, including TalkSPORT, Betfred, Racing Post, Betfair, and more. I’m also delighted to provide content to Goal’s army of knowledgeable fans.
With a background as a professional boxer and a career spent working closely with the sports gambling industry, I’m well-placed to help you beat the bookies only sharing information I believe is useful to the bettor.
Whether it’s writing picks on an upcoming Premier League game or explaining how best to use the latest football betting market, you’ll find my work accurate, honest and useful.
How We Review the UK’s Best Online Betting Sites
We take crafting this definitive list of the best football betting sites seriously, ensuring we can provide you with the most accurate, up-to-date, and honest review.
Utilising tonnes of data, alongside our very own user-evaluation, involving thousands of hours of testing, delving into every nook and cranny of these online betting sites.
We compare every fact and feature we find, all of which will be detailed below, so you too can see how we came to our expert conclusions about which are the best betting sites in the UK for football.
Football Markets and Odds
More ways to bet means more ways to win. When looking for the best UK betting sites, we focused on apps with hundreds of markets available on the top fixtures.
Most bookmakers stick to the basic betting markets, like match-winner and goals, but the best bookmakers offer over 200 pre-match and in-play markets. Study the stats and get a jump on the market and prices.
It’s also essential to gamble with a sportsbook that offers competitive odds. The bookies already hold all the aces, and it would be foolish to hand them another advantage by taking lower odds than you’ll find at another betting site.
Check any respected betting odds comparison app, and you’ll see which sportsbooks have the biggest offer on your preferred bets.
Welcome Offers and Promotions
The welcome offer has become an important marketing tool in online gambling. It’s a deal that helps a bookmaker stand out from the crowd and attract new players.
It’s a difficult time to be a successful sportsbook, but it is a golden era for online bettors who have choices at their fingertips.
When searching for a new bookmaker to join, you’ll witness a list of welcome bonuses, ranging from free bets and risk-free bets to cash-out and cashback.
In addition to the new customer promos, the top sportsbooks offer recurring deals for existing customers. These include extra places each way, odds boosts, free to play games and many more.
These offer you a new way to play and hopefully win. Be this by capitalising on an odds boost, earning free bets from their loyalty club, or taking them to the cleaners from a special offer, the best betting sites give you tonnes to take advantage of.
Live Streaming
The live streaming feature is the latest tool used by bookmakers to show their size and strength. Only the best bookies offer live streaming to their customers. The best live streaming apps give HD-quality coverage of football matches from across the United Kingdom and overseas.
Covering a wide array of leagues and football, whilst maintaining a speedy, high quality, set of streams with little to no lagging or buffering is what sets the best apart from the rest.
Live streaming usually comes with in-play betting. Bookmakers believe that if you have gambled on the result of a game, you should be able to watch it live. This in turn offers you a feel for the game, perhaps giving you the chance to get a better idea about potential wagers.
Turn everyday situations, like the commute to work, into an opportunity to live stream football.
Payment Methods
An area often overlooked when selecting a bookmaker is the payment methods. How do you pay for your bets and collect your winnings?
Your bookmaker should offer instant deposits and quick withdrawals. Every transaction should be protected by the latest security measures with short transfer times.
The best bookmakers offer deposits from as little as £5, and they’re added to your account balance in seconds, allowing you to bet without delay.
Your bookmaker should use Secure Socket Layer technology to encrypt your sensitive information and keep it safe from scammers.
Best UK Bookmaker for Football Betting
Millions of pounds worth of football bets are placed and paid out at bet365 every week. The company is renowned as one of the most important online bookmakers in the world, and much of that success is built off a brilliant football betting base.
You can gamble pre-match or in-play on fixtures from the biggest attractions in club and international football. Bet on the best teams, like Man City, Real Madrid, Bayern Munich, PSG, Inter Milan, and more. Wager on the most famous players, including Kylian Mbappe and Jude Bellingham.
I’m a big fan of the coverage enjoyed when betting on football at bet365. You can wager on over 200 pre-match markets, with most of the original options available throughout the 90 minutes. Bet on the match-winner, player props, half-time/full-time, and many, many more.
Placing a bet on football is easy at bet365. Log in to your betting account, deposit funds, and click on football>league>fixture. Click the odds attached to your pick to add to your bet slip, input a stake, check the potential winnings, and confirm. Your bet is now live.
You’ll see a cash-out amount added to your bet. In the first instance, it will be equal in value to your stake but will rise and fall depending on how well your selection performs. If you choose to cash out your bet, funds are instantly added to your account balance.
All new players qualify for a welcome bonus when they join bet365. There’s also a list of recurring deals, including price boosts, enhanced odds, cashback, extra places each way, and risk-free bets.
The bet365 app is a powerful tool for sports bettors. You can watch games, check odds, collect promos, withdraw winnings, and bet in-play on your Android or iOS device.
Best Betting Sites Summary
|
Category |
Bookmaker |
|
Best Welcome Offer |
Sky Bet |
|
Best Existing Customer Offers |
Betfred |
|
Best Football Odds |
William Hill |
|
Best Live Streaming |
bet365 |
As you can see from this page, a lot goes into making the best bookmaker, much more than handing out generous odds and an eye-catching welcome bonus. Those are important, but to be the best, a bookmaker must have all the best features, including cash-out and bet in-play. There should be a user-friendly app and a modern website.
We’re a big fan of the welcome bonus available at Sky Bet. It requires a small deposit and a qualifying bet to release, making it one of the most affordable deals of its type. Join today, wager on sports, and land a free bet.
Betfred is known as the Bonus King, and it’s therefore no surprise to see that they impressed our team with bonuses for existing customers. Gamble at Betfred and get price boosts, cashback, free bets, and more.
William Hill is a bookmaker that avoids the urge to offer big bonuses and free bets. Instead, they offer generous odds on every bet available on the website and mobile app. William Hill knows that offering consistently good value keeps players coming back for more.
If you want to watch the game you’ve bet on but will be out of the house during the match, you can follow on an HD-quality live stream at bet365. It’s as good as you’d find at any major broadcaster, with in-play betting, promotions, and live stats.
Best Betting Site for this Week's Sport - Sky Bet
Sky Bet is one of the most established betting sites in the UK and is clearly aimed at a broad, mainstream audience. From the moment you land on the site or open the app, it feels polished and familiar, with strong branding and a layout that mirrors the look and feel of Sky Sports.
Navigation is generally straightforward, with sports categories clearly listed and key markets easy to access. While some experienced bettors feel the interface prioritises style over speed, most users will find it intuitive and beginner-friendly.
In terms of odds, Sky Bet is competitive on major sports, particularly football and horse racing. Prices are often in line with other large UK bookmakers and can occasionally be market-leading on popular events.
That said, bettors who focus heavily on niche sports or minor leagues may find slightly better value elsewhere, as Sky Bet tends to focus its strongest pricing on high-profile markets with mass appeal.
Market coverage is one of Sky Bet’s strengths. Football betting is especially comprehensive, with extensive pre-match markets across domestic and international leagues. Features such as bet builders and custom requests add flexibility and allow bettors to create more personalised wagers.
Horse racing is another standout area, with a deep range of race markets and strong integration with racecards and form guides. Other sports like darts, cricket, rugby, and tennis are well represented, even if the depth doesn’t always match specialist bookmakers.
The in-play betting section is reliable and well presented. Live events are clearly highlighted, odds update smoothly, and markets are easy to switch between during play.
In-play statistics and visual trackers help users follow the action without leaving the site, and cash out is widely available, giving bettors a degree of control over open bets.
While not the most advanced in-play platform on the market, it performs consistently and suits casual live bettors well.
Live streaming is more limited. Horse racing is the main focus, with streams available to customers who meet simple betting requirements.
Coverage of other sports is occasional rather than extensive, meaning many users will rely on live scores and visuals instead of full video streams.
Promotions and offers are a key part of the Sky Bet experience. Beyond the welcome deal, regular odds boosts, price enhancements, and loyalty rewards help keep existing customers engaged.
Overall, Sky Bet delivers a solid, dependable betting site with strong coverage of popular sports, competitive odds, and a user-friendly design that appeals most to everyday bettors rather than high-volume or specialist players.
UK's Best Betting Sites Compared - Virgin Bet vs PricedUp
Virgin Bet and PricedUp both aim to attract sports bettors with distinctive features and betting experiences, but they take slightly different approaches that will appeal to different types of users.
When comparing the two, key areas like odds, market depth, promotional offers, live streaming, in-play features, and overall site layout reveal meaningful differences in how each bookmaker positions itself.
In terms of odds, Virgin Bet generally offers competitive pricing on mainstream sports, particularly football and horse racing, which are core to its audience.
The odds are typically solid overall, though not always the most aggressive on every market compared to larger, more established bookmakers.
PricedUp’s pricing model is influenced by its emphasis on price comparison and enhanced odds features. This can mean that on selected markets, especially football, PricedUp sometimes displays very attractive enhancements or boosts that can surpass Virgin Bet’s standard prices.
However, those enhanced prices may not be consistently available across all sports or markets.
For bettors who prioritise best-odds-guaranteed or boosted options, PricedUp’s occasional standout prices can be a draw; for those seeking steady, reliable pricing across a broad range of events, Virgin Bet holds its own.
Market coverage on both sites is extensive, though the feel is different. Virgin Bet delivers a traditional sportsbook experience with deep coverage of core sports like football, tennis, rugby, cricket, and horse racing.
Live and pre-match markets are varied, including specialised bet types and custom build features that let users tailor multiple selections. PricedUp also offers wide market access but with a visible focus on football markets and price enhancements.
Other sports are available and well represented, but the depth sometimes feels more tailored to popular leagues and events rather than niche markets.
Promotional offers are another point of contrast. Virgin Bet presents a range of welcome offers and ongoing promotions that often revolve around enhanced odds, money-back specials, and loyalty incentives.
These are generally easy to understand and use. PricedUp, while also offering bonuses, places heavy emphasis on its “PricedUp” enhanced prices and profit boosts, which can be very appealing but may require more careful timing and attention from users to maximise value.
When it comes to live streaming, Virgin Bet offers streams primarily focused on horse racing and selected sports, which adds value for users who enjoy watching events live.
PricedUp’s live streaming is less central to its platform, meaning bettors may rely more on statistics and live markets rather than full video feeds.
The in-play betting experience on both sites is solid. Virgin Bet’s in-play section is intuitive, with quick odds updates, clear market presentation, and useful graphics that help users follow ongoing events.
PricedUp’s in-play interface is clean and responsive, with good filtering and odds tracking that aligns with its price-focused identity, though some users may find the overall navigation slightly less streamlined than Virgin Bet’s.
Overall, Virgin Bet offers a more traditional sportsbook experience with reliable odds, deep markets, and a user-friendly design, while PricedUp distinguishes itself with price enhancements and a football-centric approach.
The best choice depends on whether you value consistent market depth and usability or prioritise boosted prices and enhanced odds opportunities.
This Week's Biggest Sporting Action
The midweek round of cup and league action is now complete, and all eyes turn to the weekend as the Premier League returns with a packed schedule of fixtures.
EFL action begins on Friday as struggling West Brom welcome promotion-chasing Middlesbrough to the Hawthorns, while PSG look to move top of Ligue 1 when they face Lille in Paris.
Saturday kicks off with the Premier League in dramatic fashion, starting with the Manchester derby at the Etihad, before five 3PM kick-offs follow later in the afternoon.
These include Sunderland vs Palace, Chelsea vs Brentford, Liverpool vs Burnley, Spurs vs West Ham, and Leeds vs Fulham, with the day’s late match seeing Nottingham Forest host Arsenal at the City Ground.
The EFL schedule remains busy over the weekend, with three early Championship fixtures at 12.30 ahead of the 3PM games, featuring Coventry vs Leicester, Ipswich vs Blackburn, and Watford vs Millwall.
Seven more 3PM matches take place later, highlighted by Preston vs Derby, Southampton vs Hull, Stoke vs QPR, and Charlton taking on Sheffield United.
League One also sees early kick-offs with Wigan vs Bolton and Bradford vs Cardiff, while the 3PM fixtures feature Leyton Orient vs Reading, Peterborough hosting Plymouth, and Burton welcoming Huddersfield to the Pirelli Stadium.
League Two offers early afternoon action as Tranmere face Walsall and Chesterfield host promotion-chasing Bromley, while 3PM highlights include Fleetwood vs Cambridge, Crawley vs Notts County, and Swindon vs Salford.
Sunday’s Premier League action includes Wolves vs Newcastle and Aston Villa vs Everton, while La Liga fans watch Barcelona travel to Real Sociedad, with the 2025 AFCON final also bringing the tournament to its conclusion.
Across Europe’s top five leagues, there is more action to follow, with Real Madrid hosting struggling Levante, while Real Betis face Villarreal in what stands out as La Liga’s marquee weekend clash.
Germany delivers RB Leipzig vs Bayern Munich and Hoffenheim vs Leverkusen, while Ligue 1 leaders Lens welcome struggling Auxerre to their home ground.
Serie A rounds out the weekend with several eye-catching matches, including Udinese vs Inter, Napoli hosting Sassuolo, and Lazio taking on Como in the Italian capital.
Best Betting Sites: Top Bookmakers FAQs
What is the best betting site?
We recommend betting with any sportsbook featured on this page for a premium gambling experience. Create an account, gamble, and qualify for the welcome bonus.
Which betting site is the most reliable?
Our team of gambling experts is confident that any of the betting apps mentioned in this article will cater to your needs. They all passed our strict tests.
Where can I get a free bet?
The betting apps featured throughout this article offer all new players a welcome bonus free bet when they create an account, deposit funds, and wager on sports.
Which football betting markets are the best?
The match-winner betting market is the most reliable way to make a consistent profit from sports betting. But you’ll find bigger odds in the correct score and first scorer markets.
How do I cash out my bet?
Log in to your betting account and click on your bet slip to view your live wagers. You’ll see a cash-out value offered. If you’d like to accept the offer, you must click and confirm. Your bet is settled, and the funds due are paid to your balance.
Can I bet after a match has started?
Yes, in-play or live betting is increasingly popular with football and sports bettors. Visit the live betting list and click the odds attached to your pick to add to your bet slip. Input a stake, check, and confirm.
