Best Betting Sites: Finding the Best UK Bookmaker - February 2026

Sky Bet

£30 IN FREE BETS - WHEN YOU PLACE ANY BET

New Customers Only

Claim Offer

New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply. 18+.

bet365

Bet £10 & Get £30 in Free Bets for new customers at bet365.

New Customers Only

Claim Offer

18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Betfred

£50 IN FREE BETS, WHEN YOU BET £10

New Customers Only

Claim Offer

18+. New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org

Unibet

Bet £10 Get £30 in Free Bets

New Customers Only

Claim Offer

18+. GambleAware.org . New GB customers only. Opt in. Deposit and Bet £10+ on sports at min odds of 2.0+ (1/1) for £30 in Free Bets within 7 days. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.

Tote

Bet £10 Get £30 in Free Bets

New Customers Only

Claim Offer

New customers online only. Eligibility restrictions apply. Bet min of £10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £10 Win + £10 Place) within 7 days of registration. Receive £20 Tote Credit and £10 Free Sports Bet. Qualifying bet is the first racing pool or sports bet added to the bet slip. 7-day expiry. 18+. Full T&Cs apply. Gambleaware.org .

BOYLE Sports

Bet £10 Get £40 in free bets

New Customers Only

Claim Offer

18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.

Paddy Power

£50 in Bet Builder Bets when you stake £10 on football

New Customers Only

Claim Offer

New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org

talkSPORT BET

Get up to £40 in Football Free Bets

New Customers Only

Claim Offer

18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly

Midnite

BET £10 GET £30

New Customers Only

Claim Offer

18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. Home

Betfair

Bet £10 Get £50 free bets

New Customers Only

Claim Offer

Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get 5x £10 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via Pay by Bank, Apple Pay or Debit Card will qualify. T&Cs apply. Please Gamble Responsibly.

Dabble

Bet £10 Get £10

New Customers Only

Claim Offer

New customers only. Bet £10+ to receive £10 in Free Bets. 7-day free bet expiry. Stake not returned. Promotional Terms Apply. 18+. GambleAware.org .

William Hill

Get £40 in free bets when you deposit & bet £10

New Customers Only

Claim Offer

18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.begambleaware.org #ad

Ladbrokes

£30 in Free Bets - When you bet £5 on Sports

New Customers Only

Claim Offer

18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.

BetMGM

Bet £10 Get £40 in Free Bets

New Customers Only

Claim Offer

New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org

Coral

Get £30 in Free Bets When You Bet £5

New Customers Only

Claim Offer

18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply. GambleAware.org

10bet

100% up to £50 Welcome Bonus

New Customers Only

Claim Offer

New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+.

Mogobet

Deposit & Bet £10 Get £30 Free Bet

New Customers Only

Claim Offer

Opt-in Required. Min Deposit £10 with promo code: ROYAL required. Offer is valid from 17/06/2025 to 21/06/2025 23:59GMT. Minimum of £10 worth of qualifying bets to any horse racing event to get a £30 Free bet. Free bet must be used within 7 Days and bonus within 7 Days from receipt. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. GambleAware.org

SBK

Bet £10, Get £40 in Free Bets

New Customers Only

Claim Offer

New UK customers only. Minimum first deposit of £10. Place a £10 bet at minimum odds of 2.0 to receive £40 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply. 18+. GambleAware.org.

BetVictor

Get £30 in Free Bets for Premier League Join us & bet £10

New Customers Only

Claim Offer

18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.

easyBet

Bet £20 Get £20 in Free Bets

New Customers Only

Claim Offer

New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders.  The user must place and settle bets before the closing date of the promotion to qualify. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T's and C's Apply. Gamble Aware. 18+

Parimatch

Bet £10 Get £20

New Customers Only

Claim Offer

18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly

SpreadEx

Bet £10 Get £60 in Free Bets

New Customers Only

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Place a £10 fixed odds single or £10 each-way bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet. 18+. GambleAware.org

CopyBet

Bet £20, Get £20 in Free Bets + up to 15% daily profit boost

New Customers Only

Claim Offer

Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. GambleAware.com

BetUK

Bet £10 Get £30 in Free Bets

New Customers Only

Claim Offer

New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs Apply. GambleAware.org

Virgin Bet

Bet £10, Get £30 in Free Bets - Free Bet Builder Every Sunday on any match

New Customers Only

Claim Offer

*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org . 18+. Members only.Use Free Bet on any Bet Builder market for the selected football match by kick-off (EVS min odds). Free Bet: login & accept via pop-up, max 1/ Member. Free Bet varies from £1 - £20 per Member. Stakes not returned T&Cs apply. Full T&Cs Apply. Bet Responsibly. GambleAware.org . 18+.

QuinnBet

50% back up to £25

New Customers Only

Claim Offer

18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org

Betway

Bet £10 Get £40 in Free Bets

New Customers Only

Claim Offer

*New customers only. Place a min £10 bet at min odds of 2.0. £40 worth of Free Bet Tokens awarded on bet settlement. 4 x £10 each with betting restrictions. 7 day expiry. Debit Card deposits only (exclusions apply). 18+ GambleAware.org . Bet The Responsible Way. Full Terms apply

Matchbook

Get £30 in Free Bets when you bet £20

New Customers Only

Claim Offer

New Players Only. Sign Up with Bonus Code: NEW30. Bet and Settle 1x£10 Bet on Matchbook Exchange at odds of 2.0 or more. Bet and Settle 1x£10 Bet on a Bet Builder or Multiple at odds of 3.0 or more, with min 3 selections. Within 72 hours of Qualifying Bets settling user will receive 1x £10 Exchange Free Bet, 1x £10 Multiples Free Bet, and 1x £10 Bet Builder Free Bet. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. 18+ Only. T's and C's Apply. Gamble Aware.

NetBet

Get £20 Free Bets When you Bet £10

New Customers Only

Claim Offer

New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Football Bet Builder, 1 x £5 Football Acca, 1x £5 Horse Racing Acca & 1 x £5 Tennis In-Play. Valid 7 days. Exclusions and T&Cs apply. 18+. GambleAware.org

AK Bets

Up to £100 Winnings Boost on your first Acca

New Customers Only

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Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org

bwin

£20 Backup bet if your first bet loses

New Customers Only

Claim Offer

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

kwiff

Bet £10 and Get £10 in Free Bets

New Customers Only

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New UK customers. 18+ only. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27. GambleAware.org

Jeffbet

Bet £10 And Get £30 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware Full T&Cs

NRG.bet

Bet £20 and Get a £10 Free Bet

New Customers Only

Claim Offer

New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org . Full T&Cs apply.

Blue Fox Casino

Deposit & Bet £10 Get £30 Free Bet

New Customers Only

Claim Offer

Opt-in Required. Min Deposit £10 with promo code: ROYAL required. Offer is valid from 17/06/2025 to 21/06/2025 23:59GMT. Minimum of £10 worth of qualifying bets to any horse racing event to get a £30 Free bet. Free bet must be used within 7 Days and bonus within 7 Days from receipt. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org

Highbet

Bet £10 Get £30 Free Bet

New Customers Only

Claim Offer

Available to verified customers residing in the UK. Opt-in is required. Place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £30 in Free Bets (1 x £10 Horse Racing Free Bet + 1 x £10 Football Acca Free Bet + 1 x £10 Basketball/Tennis Acca Free Bet )T&Cs apply. 18+ Please gamble responsibly. GambleAware.org

7bet

BET £10 & GET £10

New Customers Only

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1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User Agreement and Bonus T&Cs apply.

PricedUp

Bet £40 Get £20

New Customers Only

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18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. GambleAware.org . T&Cs & Maximum Pay-Outs Apply. #ad

ThePools

Bet £10 Get £20

New Customers Only

Claim Offer

18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply.

Planet Sport Bet

Bet £20 Get £10 in Free Bets

New Customers Only

Claim Offer

Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+. GambleAware.org . Full T&Cs apply.

Betrino

Bet £25 Get £50 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org

Monster Sports

Deposit & Bet £20 Get £40 Free Bets

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. | _GambleAware.org | #Ad

TheOnlineCasino

Bet £20 and Get £40 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

All British Casino

Get a £10 Free Bet When you Bet £10

New Customers Only

Claim Offer

#AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly

Pub Casino

Get a £10 free bet when you bet £10 + 50% ACCA Boost on all Football Games

New Customers Only

Claim Offer

#AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly

QuickBet

Bet £10, Get £10 Free Bet

New Customers Only

Claim Offer

#AD | Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | T&C's apply |Free bet: Min odds: 2.0 - Free bet value will be deducted from free bet winnings | 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly.

Casino Kings

Bet £10 and Get £40 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet-one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org

Hollywoodbets

Free bet up to £30 on 1st Losing ACCA

New Customers Only

Claim Offer

18+. Register an account and deposit £10+ using Visa/Mastercard. Get your stake back as a free bet, up to a maximum of £30, on your first qualifying acca to be settled as a loss. Qualifying accas each need to be a stake of £10+, 3+ legs, odds of 4/1 or greater and settled within your first 7 days. Each customer will be eligible for a maximum of 1 x free bet with this promotion. TCs Apply. GambleAware.org

BetWright

Bet £10 Get £10 ACCA

New Customers Only

Claim Offer

18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org . Full T&Cs

Top 10 Best Betting Sites Ranked - February 2026

We’ve gone through and chosen the 10 best bookmakers to use when betting on football online in the UK, with a shortened list found below, whilst more comprehensive analysis can be found underneath:

• 🔝 Betfred - Excellent existing customer offers
• 🎖️ bet365 - state-of-the-art in-play markets and odds
• 🏆 BOYLE Sports - Generous Premier League odds boosts
• 💪 Unibet - Strong horse racing offers
• 🎯 Sky Bet - Unique customer offers
• 💎 BetVictor - Easy-to-use interface
• ✅ 10bet - Huge range of multi-sport offers
• ⚽️ William Hill - Fantastic football boosts and offers
• 💥 Paddy Power - Free-to-play games
• 👑 Parimatch - Wide selection of sign-up offers

1. Betfred

Betfred is one of the biggest names in UK sports gambling and one of the most famous apps in the industry.

Offering competitive odds on a long list of popular competitions, including the English Premier League, Spanish La Liga, Italian Serie A, UEFA Champions League, FIFA World Cup, and more. If there’s public opinion on the result, you can be sure Betfred will offer odds and accept bets.

With over 200 pre-match football betting markets, you will not be left short. But Betfred customers can also wager in-play. When a game begins, the pre-match markets become in-play, making a bet just as exciting in the final seconds as it was before kick-off. You can give it a try today.

Bet on the next live match from your favourite league or create an accumulator using your mobile device or laptop. Betfred is a major attraction with football bettors across the UK, something made even greater by the £50 in free bets on offer via the Betfred welcome offer.

2. bet365

If you’re searching for a giant of the online sports and football gambling arena, look no further than British-based bet365.

An online-only bookmaker, bet365 serves millions of active customers across the United Kingdom each week and boasts a healthy following of international users. Players come for the welcome bonus free bet but stay for the excellent odds, wide range of markets, football coverage, live betting, interesting coupons, and more.

The bet365 marketing team serves up a stunning offer for new players, but there’s also a list of recurring deals aimed at driving repeat business. Visit the offers page before placing your bets, and you’ll find free bets, £30 of which can be claimed via the bet365 sign-up offer, enhanced odds, cashback, profit boost, extra places each way, and other attractions.

You can join bet365 as a new player today and register using your desktop computer or mobile. Customers can even access a free HD-quality live stream.

3. BOYLE Sports

BOYLE Sports loves football, and it shows in the bookmaker’s online coverage. Customers can gamble on all the top leagues, teams, and markets, including first scorer in virtually all competitions, as well as get £40 in free bet with the BOYLE Sports new customer offer.

Finding your bets is quick and easy, thanks to a user-friendly interface, including a responsive app. Navigate to football and then your chosen league and fixture. Click the odds attached to your pick to add it to the bet slip, add a stake, and confirm.

BOYLE Sports covers all the most popular markets, including both teams to score, match-winner, totals, handicaps, scorer, and others. But they also create many special markets that are unique to BOYLE Sports, opening brand new opportunities for punters.

All deposits are instant, allowing you to add funds and gamble without delay. That’s ideal for those betting on the go or in a rush to secure the best odds.

4. Unibet

Unibet has a strong presence in football, partnering with many important clubs, including Rangers, Middlesbrough, Leeds United, Copenhagen, Nice, Aston Villa, and Valencia. It’s, therefore, no surprise to learn they are a front-runner on football betting.

Unibet customers can wager on over 100 pre-match and live betting markets on any game from any competitive and respected league. Wager on a single match from the Scottish Premiership or build an multi-league accumulator and shoot for a big win off small stakes.

Visit any betting odds comparison app and you’ll see Unibet are often market value or joint best price on the teams and wagers you love most. That includes competitive odds in games from the Premier League and Champions League.

Join Unibet today, make your first deposit, and wager to release their £40 welcome bonus. You can then gamble at home using the website or on the move with the modern Unibet mobile app that’s available to download to Android and iOS devices.

5. Sky Bet

If you love football, you’ll love playing with Sky Bet. Whether you’re using the effortless app or the easy-to-follow website, you can gamble on your favourite teams and markets in seconds.

Punters can claim the generous Sky Bet sign up offer welcome bonus that’s designed to drive new players in such a competitive market. But there are also several stunning recurring bonuses open to everyone with an account. These include acca freeze, profit boosts and even free-to-play games.

The Sky Bet live stream doesn’t cover every game played across football, but it does boast impressive coverage from across Europe. Watch the match from home or on the go with your mobile. You can bet, collect bonuses, cash out, check scores, and withdraw winnings using the app.

The Sky Bet trading team like to help their business stand out by creating price boosts on player and team specials, featuring anything from an Erling Haaland to get a shot on target or Liverpool to win. Visit the Sky Bet app now to get involved.

6. BetVictor

BetVictor is an established bookmaker offering a wealth of markets on games from the English Premier League. Visit the website and app now to gamble on for Arsenal, Man City, Tottenham, and more.

BetVictor customers enjoy access to more interesting betting markets than is available at much of the competition. The bookmaker is on a mission to make Premier League gambling as fun and unique as possible.

In addition to its Premier League coverage, Bet Victor also offers betting on Europe’s top competitions and the standouts from the international football scene.

BetVictor is the perfect place for any football betting looking to gamble on the best teams and players, with new users able to claim £30 in free bets with the BetVictor sign up offer.

7. 10bet

If you enjoy watching football and gambling on popular markets at excellent odds, you’ll love the 10bet app. Log in, and you can browse in-play games or select a league and browse upcoming matches after claiming the 10bet welcome offer.

In addition to match-winner betting and over 100 markets attached to each game, 10bet also allows customers to predict the outright winner of a division or the top goalscorer. Give yourself a season-long interest by betting on the Premier League winner or the World Cup champion. Bet when, where, and on what leagues you like.

It’s easy to build midweek and weekend accumulators at 10bet. Just click the odds of every team you wish to bet on to add to your slip, enter the stake into the bet slip, check the total cost of the bet, and confirm.

8. William Hill

William Hill refuses to be drawn into the war that rages across the online gambling industry as the leading names offer ever more generous free bets.

Instead of giving free bets and promos such as the William Hill sign up offer, they offer generous odds on every bet you place and believe their customers know the value of winning a little more, rather than aiming high with huge deals and restrictive terms and conditions.

Another major attraction of the William Hill site is the available football coupons. William Hill created many of the coupons we know and love today, including the option for both teams to score. Stick to your favourite coupon, like the match-winner, or try something new.

9. Paddy Power

Paddy Power is a prominent name with bettors in the United Kingdom and Ireland. The Dublin-based sportbook’s reach is now extending across the globe.

If you don’t already have an account registered with Paddy Power, now is the perfect time. You can join in less than two minutes using your laptop or smartphone. Complete the registration form, deposit funds and gamble to claim the Paddy Power sign up offer.

The Paddy Power platform has many valuable features to ensure you enjoy every game. You can bet in-play with a single tap. Most of the pre-match markets remain available to gamble on. Follow the play, search for the trends, and bet live to get the best odds.

If your pick performs well, you can also cash out your bet in seconds. When a pick is cashed out at Paddy Power, funds due are added to your player account in seconds.

10. Parimatch

Parimatch uses competitive odds, honest promotions, and a user-friendly site to ensure fast and enjoyable football betting.

The app and site deserve credit for their speed and accuracy. Football betting is all about getting your stake down at the right time to get the best odds. Parmatch’s love for the latest technology allows customers to achieve that.

Active members can claim the Parimatch welcome offer when they sign up, but the recurring deals are most impressive. Browse the site, and you’ll often find free bets, enhanced odds, and cashback.

From fast deposits, competitive odds, instant cash outs, pre and live-betting, and unique markets, you’ll love betting on football at Parimatch.

Best New Online Bookmakers Analysed

Betano

Betano customers benefit from a wide range of football betting options. You can gamble on all the top leagues across the continent, including the EFL, Bundesliga and Serie A. Members can also play on everything from Non-League to the Scottish League Cup.

The bookmaker offers an excellent in-play betting experience. If you missed kick-off or spotted a trend and wish to wager on a game that’s already started, Betano’s live football betting list allows you to get involved at the touch of a button.

Betano gives customers a reliable live stream, covering the best competitions and the most exciting games.

TalkSPORT BET

TalkSPORT is one of the biggest names in sports, and TalkSPORT BET allows you to gamble on over 100 markets in every major fixture.

Although not as big or well-established a name as some of the others featured on this page, TalkSPORT BET aims to grab your attention and attract new customers by offering generous odds on games and markets.

When betting at TalkSPORT, you’ll notice regular football promotions, including price boosts and cash back.

BetMGM

BetMGM arrived in the UK market eager to make a splash. They have managed this by offering great odds, excellent promotions, and a user-friendly platform. We’re delighted to see that BetMGM excel on each point.

You can join BetMGM by creating an account, depositing funds, and placing a bet on football. When your first wager results, the welcome bonus funds will appear in your balance.

Creating a football accumulator is easy at BetMGM, and you’ll automatically qualify for acca promos, both insurance and the boost. Click the odds of each team you wish to include in your acca, input the desired stake, and check and confirm.

CopyBet

What’s unique about CopyBet? There’s lots to like, especially the copy betting system that allows you to follow the picks of successful bettors, sports fans and even their own experts.

You’re free to find your favourite bettor and follow their lead or study the stats, browse the markets, and find the value yourself. It’s all available at the touch of a button.

CopyBet offers strong odds on popular teams, and there are also occasional price boosts on players to score first and other specials.

BzeeBet

BzeeBet goes big on its football coverage, offering all active members fantastic odds on games from the Premier League, La Liga, Bundesliga, Ligue 1, Serie A, and other attractions.

Pick the winner of a live game before kick-off or bet in-play, reacting to any trends or obvious mistakes in the odds. It’s all available on your laptop and mobile device.

The user-friendly site allows you to quickly and accurately create football accumulators, combining match winner, player shots and fouls, correct scores, and many other markets.

Dragon Bet

Join Dragon Bet, and you’ll qualify for the welcome bonus free bet. Your share is just a few clicks away using your laptop, from the landmark Welsh bookmaker.

Bettors come to Dragon Bet for the bonus but stay for the generous odds and impressive football betting coverage available every day. Members can bet on everything from a Premier League first scorer to a Champions League both teams to score.

Deposits to your Dragon Bet account are instant, allowing you to add funds and wager before the odds change. Winnings are also paid swiftly and securely.

Bwin

Bwin is one of the biggest-name bookmakers featured on this page, and they are accepting new customers in your region today.

Bwin prides itself on giving customers more appealing odds on their football bets from the top leagues than is available at the competition. As a result, Bwin attracts a mix of value hunters and seasoned gamblers.

Ready to claim the Bwin welcome bonus offered to new players before collecting those excellent odds at Bwin?

Mogobet

Mogobet is an online sportsbook gambling platform that’s fast enough to keep pace with modern football.

Get eye-catching odds on every game from the Premier League, with dozens of markets available in fixtures broadcast live on television.

Mogobet likes to place the emphasis on speed when offering football betting. You can deposit funds, pick teams, and place bets in seconds with all of this translating perfectly to their live betting offerings.

Midnite

Midnight allows members to gamble on the Premier League, Champions League, World Cup, and other popular events using a desktop computer or mobile device.

Not the biggest name in the sports betting industry, Midnite focuses on offering customers a reliable online gambling experience at competitive odds, both pre-match and in-play.

Gamble on dozens of markets or bide your time and make predictions after a match has begun, taking advantage of the live betting markets.

Jeffbet

Jeffbet has everything you need to enjoy the next exciting round of football fixtures from across the United Kingdom and overseas.

Gamble on every match from the top leagues or hunt for value in the lesser-followed divisions. The team at Jeffbet ensures there’s always a game to bet on somewhere in Planet Football.

Creating an account at Jeffbet takes just a few minutes if you have all the required information available. You can then secure the welcome bonus and gamble on football.

NRG.Bet

NRG.Bet provides customers with solid odds on matches from the Premier League and European football’s other top competitions.

You can wager on the winner of a match or choose from an extensive list of specials. Try your luck on both teams to score, or shoot for a winner in the total goals. There’s also handicap betting, scorer, corners, and others.

Winnings are paid directly to your NRG.Bet player account balance. You can then withdraw your funds or place more bets.

Blue Fox Casino

Blue Fox is primarily known for offering modern and secure online casino gambling to lovers of slots and table games. But they also have a strong football betting presence.

When registering as a new customer with Blue Fox, you’ll gain access to both the sports and casino sections, allowing you to wager from a shared wallet.

Wager on the winner of the next Premier League clash broadcast live on TNT Sports or create a midweek accumulator from the Europa Conference League. It’s all available on the website and mobile site.

Best UK Bookmaker for Football Betting

Millions of pounds worth of football bets are placed and paid out at bet365 every week. The company is renowned as one of the most important online bookmakers in the world, and much of that success is built off a brilliant football betting base.

You can gamble pre-match or in-play on fixtures from the biggest attractions in club and international football. Bet on the best teams, like Man City, Real Madrid, Bayern Munich, PSG, Inter Milan, and more. Wager on the most famous players, including Kylian Mbappe and Jude Bellingham.

I’m a big fan of the coverage enjoyed when betting on football at bet365. You can wager on over 200 pre-match markets, with most of the original options available throughout the 90 minutes. Bet on the match-winner, player props, half-time/full-time, and many, many more.

Placing a bet on football is easy at bet365. Log in to your betting account, deposit funds, and click on football>league>fixture. Click the odds attached to your pick to add to your bet slip, input a stake, check the potential winnings, and confirm. Your bet is now live.

You’ll see a cash-out amount added to your bet. In the first instance, it will be equal in value to your stake but will rise and fall depending on how well your selection performs. If you choose to cash out your bet, funds are instantly added to your account balance.

All new players qualify for a welcome bonus when they join bet365. There’s also a list of recurring deals, including price boosts, enhanced odds, cashback, extra places each way, and risk-free bets.

The bet365 app is a powerful tool for sports bettors. You can watch games, check odds, collect promos, withdraw winnings, and bet in-play on your Android or iOS device, with theirs easily being one of the best betting apps around.

Best Betting Sites Summary

As you can see from this page, a lot goes into making the best bookmaker, much more than handing out generous odds and an eye-catching welcome bonus. Those are important, but to be the best, a bookmaker must have all the best features, including cash-out and bet in-play. There should be a user-friendly app and a modern website.

We’re a big fan of the welcome bonus available at Sky Bet. It requires a small deposit and a qualifying bet to release, making it one of the most affordable deals of its type. Join today, wager on sports, and land a free bet.

Betfred is known as the Bonus King, and it’s therefore no surprise to see that they impressed our team with bonuses for existing customers. Gamble at Betfred and get price boosts, cashback, free bets, and more.

William Hill is a bookmaker that avoids the urge to offer big bonuses and free bets. Instead, they offer generous odds on every bet available on the website and mobile app. William Hill knows that offering consistently good value keeps players coming back for more.

If you want to watch the game you’ve bet on but will be out of the house during the match, you can follow on an HD-quality live stream at bet365. It’s as good as you’d find at any major broadcaster, with in-play betting, promotions, and live stats.

How We Review the UK’s Best Online Betting Sites

We take crafting this definitive list of the best football betting sites seriously, ensuring we can provide you with the most accurate, up-to-date, and honest review.

Utilising tonnes of data, alongside our very own user-evaluation, involving thousands of hours of testing, delving into every nook and cranny of these online betting sites.

We compare every fact and feature we find, all of which will be detailed below, so you too can see how we came to our expert conclusions about which are the best betting sites in the UK for football.

Football Markets and Odds

More ways to bet means more ways to win. When looking for the best UK betting sites, we focused on apps with hundreds of markets available on the top fixtures.

Most bookmakers stick to the basic betting markets, like match-winner and goals, but the best bookmakers offer over 200 pre-match and in-play markets. Study the stats and get a jump on the market and prices.

It’s also essential to gamble with a sportsbook that offers competitive odds. The bookies already hold all the aces, and it would be foolish to hand them another advantage by taking lower odds than you’ll find at another betting site.

Check any respected betting odds comparison app, and you’ll see which sportsbooks have the biggest offer on your preferred bets.

Welcome Offers and Promotions

The welcome offer has become an important marketing tool in online gambling. It’s a deal that helps a bookmaker stand out from the crowd and attract new players.

It’s a difficult time to be a successful sportsbook, but it is a golden era for online bettors who have choices at their fingertips.

When searching for a new bookmaker to join, you’ll witness a list of welcome bonuses, ranging from free bets and risk-free bets to cash-out and cashback.

In addition to the new customer promos, the top sportsbooks offer recurring deals for existing customers. These include extra places each way, odds boosts, free to play games and many more.

These offer you a new way to play and hopefully win. Be this by capitalising on an odds boost, earning free bets from their loyalty club, or taking them to the cleaners from a special offer, the best betting sites give you tonnes to take advantage of.

Live Streaming

The live streaming feature is the latest tool used by bookmakers to show their size and strength. Only the best bookies offer live streaming to their customers. The best live streaming apps give HD-quality coverage of football matches from across the United Kingdom and overseas.

Covering a wide array of leagues and football, whilst maintaining a speedy, high quality, set of streams with little to no lagging or buffering is what sets the best apart from the rest.

Live streaming usually comes with in-play betting. Bookmakers believe that if you have gambled on the result of a game, you should be able to watch it live. This in turn offers you a feel for the game, perhaps giving you the chance to get a better idea about potential wagers.

Turn everyday situations, like the commute to work, into an opportunity to live stream football.

Payment Methods

An area often overlooked when selecting a bookmaker is the payment methods. How do you pay for your bets and collect your winnings?

Your bookmaker should offer instant deposits and quick withdrawals. Every transaction should be protected by the latest security measures with short transfer times.

The best bookmakers offer deposits from as little as £5, and they’re added to your account balance in seconds, allowing you to bet without delay.

Your bookmaker should use Secure Socket Layer technology to encrypt your sensitive information and keep it safe from scammers.

Best Betting Site for this Week's Sport - Sky Bet

Sky Bet’s betting platform offers a solid experience for both casual punters and more seasoned bettors, delivering a combination of accessibility, variety, and competitive features. One of the first things you notice is the odds. 

Sky Bet provides competitive pricing across a broad spectrum of sports, with particularly strong offerings in football, horse racing, and tennis. 

While not always the absolute best in the market, their odds are consistently fair and reliable, which makes them appealing for those who value consistency over chasing the occasional extra fraction elsewhere. 

They also frequently run promotions on odds boosts and enhanced prices, which can add extra value, especially during major events.

The platform’s market coverage is impressive. Beyond the main sports, there are extensive options for niche markets, including darts, snooker, and esports. 

Within popular sports like football, the depth of markets is extensive, ranging from standard match-winner bets to complex accumulators, handicaps, and goalscorer bets. 

This level of detail gives bettors the flexibility to explore multiple strategies without feeling restricted to just the headline options. Additionally, Sky Bet offers useful features such as bet builders and same-game multis, allowing punters to create custom bets for a more tailored betting experience.

Sky Bet’s site layout is clean and intuitive, making navigation straightforward. The homepage highlights key events and promotions, while the menu structure allows for quick access to specific sports, in-play markets, or upcoming fixtures. 

The search function is responsive and accurate, helping users locate obscure markets quickly. The betting slip is clear and easy to manage, and the site’s performance is generally smooth with minimal lag even during high-traffic periods. 

Mobile users benefit from a well-optimized app that mirrors the desktop experience, ensuring seamless betting on the go.

Live betting is a strong suit for Sky Bet. Their in-play markets are comprehensive, covering a wide array of events with up-to-date odds. 

Live streaming is available for select sports, including horse racing and football, providing a more immersive experience that complements in-play betting. The streams are reliable and generally high quality, allowing users to follow events closely without leaving the platform.

In terms of promotions, Sky Bet regularly offers free bets, enhanced odds, and seasonal bonuses, which add extra value for both new and returning customers. Overall, Sky Bet strikes a balance between variety, usability, and reliability. 

While some markets may offer slightly better odds elsewhere, the platform’s combination of competitive pricing, extensive markets, smooth interface, and live features makes it a compelling choice for anyone looking for a dependable and enjoyable betting experience.

UK's Best Betting Sites Compared - Betfair vs 10bet

When comparing the betting platforms of Betfair and 10Bet, both offer distinct experiences that appeal to different types of users, though their approaches to odds, markets, and usability differ noticeably. 

Betfair is renowned for its exchange model, allowing users to bet against each other, which often produces more competitive odds than traditional sportsbooks. 

In contrast, 10Bet operates as a standard bookmaker, offering fixed odds that are generally straightforward and consistent, but occasionally less favorable than what Betfair users might secure on the exchange, particularly in niche markets. 

While both sites cover popular sports such as football, tennis, and horse racing extensively, Betfair tends to provide a broader range of markets due to its peer-to-peer betting system, including unique propositions and specialized in-play options. 

10Bet, however, keeps things simpler with a focus on mainstream events, offering a well-structured but slightly less varied selection of markets.

Promotional offers and bonuses also set the two platforms apart. Betfair often features enhanced odds and loyalty-style incentives tied to account activity, reflecting its emphasis on active trading within the exchange. 

10Bet’s promotions are more traditional, including deposit bonuses, free bets, and seasonal offers, which can be more appealing to casual bettors seeking straightforward value rather than sophisticated betting strategies. 

Both platforms provide live streaming, but Betfair’s coverage is typically more extensive, especially for tennis and horse racing, and integrates directly with in-play betting options, creating a seamless experience for live bettors. 

10Bet offers live streaming as well, though the selection is more limited and generally geared toward marquee events.

Regarding site layout and navigation, Betfair’s platform can feel dense, particularly to newcomers, because of the dual structure of its sportsbook and exchange sections. Users may need time to familiarize themselves with how to switch between markets, view odds, and place lay or back bets efficiently. 

10Bet’s website is cleaner and more intuitive, with a straightforward menu, clear market categories, and a prominent in-play section that makes finding live events easier. 

The in-play sections themselves differ: Betfair’s in-play interface allows dynamic market changes and rapid updates, catering to more experienced bettors who thrive on quick decision-making, whereas 10Bet emphasizes simplicity, with a visually clear display and less complex betting options, which can be more approachable for casual users.

Overall, Betfair excels in odds competitiveness, market depth, and live trading features, while 10Bet prioritizes usability, clarity, and traditional sportsbook offerings, making the choice largely dependent on whether a user values sophisticated betting flexibility or straightforward, easy-to-navigate sports wagering.

This Week's Biggest Sporting Action

The midweek European fixtures are now complete, and focus shifts fully to the weekend schedule, which kicks off on Friday evening with a variety of matches taking place across the continent.

Sassuolo are set to face Verona, Athletic Bilbao welcome Elche, and the EFL delivers a Lancashire derby as Blackburn take on Preston.

Saturday’s Premier League programme begins at 3PM with three fixtures on the schedule: Villa host Leeds, Brentford go up against Brighton, and Chelsea meet Burnley.

Later in the afternoon, east London takes the spotlight as relegation-threatened West Ham entertain Bournemouth at the London Stadium, before the evening concludes at 8PM with Manchester City clashing with Newcastle at the Etihad.

Saturday also brings plenty of EFL action, beginning with Championship fixtures kicking off at 12.30.

Four matches occupy that early slot, including Stoke against Leicester, West Brom versus Coventry, Swansea facing Bristol City, and Hull taking on QPR.

Six further games follow at 3PM, highlighted by Millwall versus Portsmouth, Norwich hosting Birmingham, Wrexham facing Ipswich, and Southampton taking on Charlton on the south coast, while Sunday’s only second-tier fixture sees Sheffield United host Sheffield Wednesday.

League One fills the 12.30 window with three key clashes, all featuring teams chasing promotion or fighting relegation, as Rotherham host Doncaster, Wycombe face Stevenage, and Plymouth welcome Cardiff to Home Park.

Nine additional 3PM kick-offs follow later in the afternoon, with standout fixtures including Stockport against Wigan, Lincoln taking on Mansfield, and Port Vale facing promotion-chasing Reading.

League Two contributes two early 12.30 matches—Fleetwood versus Barrow and Swindon against Crewe—before nine further games are staged later in the day.

Among those later fixtures are notable clashes between Notts County and Tranmere, Harrogate facing Bromley, and Cheltenham taking on Salford.

Sunday features four matches across the afternoon, with three beginning at 2PM as Palace host Wolves, Sunderland meet Fulham, and Spurs go up against Arsenal in the final north London derby of the season.

Across Europe, several marquee encounters also capture attention, with La Liga featuring Barcelona hosting Levante, Real Madrid taking on Osasuna, and Atletico Madrid playing Espanyol.

In Serie A, two standout fixtures draw focus: Juventus host Como in Turin on Saturday, while Sunday sees Atalanta face Napoli in Bergamo.

RB Leipzig meet Dortmund in the Bundesliga’s headline clash of the weekend, while Bayern host Frankfurt and Union Berlin take on Bayer Leverkusen in other notable matches.

Meet the Author - Frank Monkhouse

With decades of experience in the sports and gambling fields under my belt, I love sharing my knowledge and passion with readers, helping them find the best deals available to football bettors.

I began my sports gambling adventure in 2006 when taking a job on the call centre floor of major bookmaker Coral in their London head office. My love for sports and commitment to the job helped me gain a promotion to the marketing department and then onto the web content team, producing work for the customer-facing website and app.

I now work freelance for a number of major online bookmakers and ambitious affiliates. You’ll find my previews, reviews, promotional content, and predictions at world-famous sites, including TalkSPORT, Betfred, Racing Post, Betfair, and more. I’m also delighted to provide content to Goal’s army of knowledgeable fans.

With a background as a professional boxer and a career spent working closely with the sports gambling industry, I’m well-placed to help you beat the bookies only sharing information I believe is useful to the bettor.

Whether it’s writing picks on an upcoming Premier League game or explaining how best to use the latest football betting market, you’ll find my work accurate, honest and useful.

Best Betting Sites: Top Bookmakers FAQs

What is the best betting site?

We recommend betting with any sportsbook featured on this page for a premium gambling experience. Create an account, gamble, and qualify for the welcome bonus.

Which betting site is the most reliable?

Our team of gambling experts is confident that any of the betting apps mentioned in this article will cater to your needs. They all passed our strict tests.

Where can I get a free bet?

The betting apps featured throughout this article offer all new players a welcome bonus free bet when they create an account, deposit funds, and wager on sports.

Which football betting markets are the best?

The match-winner betting market is the most reliable way to make a consistent profit from sports betting. But you’ll find bigger odds in the correct score and first scorer markets.

How do I cash out my bet?

Log in to your betting account and click on your bet slip to view your live wagers. You’ll see a cash-out value offered. If you’d like to accept the offer, you must click and confirm. Your bet is settled, and the funds due are paid to your balance.

Can I bet after a match has started?

Yes, in-play or live betting is increasingly popular with football and sports bettors. Visit the live betting list and click the odds attached to your pick to add to your bet slip. Input a stake, check, and confirm.