Best Betting Sites UK: Best New Bookmaker Sites Ranked - December 2024

Best Betting Sites UK: Top Football Bookmakers for December 2024

Sky Bet

£40 In Free Bets When You Place Any Bet

New Customers Only

Claim Offer

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 4 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GAMBLEAWARE.ORG

bet365

Bet £10 & Get £50 in Free Bets for new customers at bet365.

New Customers Only

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18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Betfred

£50 IN FREE BETS, WHEN YOU BET £10

New Customers Only

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18+. New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply. Full T&Cs

BetMGM

Bet £10 Get £40 in Free Bets

New Customers Only

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New customers only. 7 days to place a qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1x £10 Free Bet on Football, 1x £10 Free Bet on Horse Racing, 2 x £10 Free Bet Builders. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. GambleAware.org

Unibet

Bet £10 Get £40 in Bonuses

New Customers Only

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18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.

Betano

Get Your Stake Back Up to £40 In Free Bets

New Customers Only

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18+ New customers only. Opt in and bet min £5 (max £40) on Sports (odds 1/1+) within 3 days of registration. No cash out. Get your initial stake in Sports Free Bets, which expire in 7 days. Full T&Cs Apply. GambleAware.org . Please gamble responsibly

easyBet

Bet £20 Get £20 in Free Bets

New Customers Only

Claim Offer

18+. Sign up to easyBet with bonus code: EB20. Place your bets. The user must place 2 separate bets on at least 2 different events to qualify at odds of 2.0 or more. An event is classed as two different sporting events (Two separate races/two separate matches). Bets can be placed on singles, multiples and Bet Builders. Free bets will expire in 7 days. The promotional period begins on 23/09/2024 and runs until Midnight of 31/01/2025. Full TC's Apply. GambleAware.org

talkSPORT BET

Get up to £40 in Football Free Bets

New Customers Only

Claim Offer

18+ New customers only. Opt in via mobile device, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly

Paddy Power

GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET

New Customers Only

Claim Offer

18+. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

BoyleSports

Bet £10 Get £30 in free bets + £10 Casino Bonus Get paid out early if your team goes 2 goal ahead

New Customers Only

Claim Offer

New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. 18+. Get Paid out as a winner if your team is winning by 2 goals, even if they draw or lose. 90 mins only. T&C's apply.

Coral

Get A £40 Free Bet - When you bet £10 on Sports

New Customers Only

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18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. GambleAware.org

QuinnBet

Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!

New Customers Only

Claim Offer

If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly

Ladbrokes

£20 In Free Bets Ker-ching When You Bet £5 On Football

New Customers Only

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18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

10bet

100% up to £50 Welcome Bonus

New Customers Only

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New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

BetVictor

Get £30 in Free Bets for Premier League Join us & bet £10

New Customers Only

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18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.

SpreadEx

Bet £10 Get £40

New Customers Only

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Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org

Parimatch

Bet £10 Get £50

New Customers Only

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18+. New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. Get 4x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Full T&Cs Apply. GambleAware.org | Please gamble responsibly.

LiveScore Bet

BET £10 GET £30 IN FREE BETS*

New Customers Only

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*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.

Tote

Bet £10 Get £40 in Bonuses

New Customers Only

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New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org

BetUK

Bet £10, Get £30 in Free Bets

New Customers Only

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18+. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply. Opt-in required. GambleAware.org

Betfair

Get £50 in free bets When you place £10 bet on Sportsbook

New Customers Only

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18+. Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.

Luckster

Bet £10 Get a £10 Free Bet

New Customers Only

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New customers only. Only residents of UK and IE. Max. FreeBet amount: £10. Offer valid only to customers making a first deposit of £10 or more. The “Welcome Free Bet” must be used at luckster.com within 14 days of being credited to your account. Customers who deposit using Neteller, Paysafe, PayPal, Skrill or Skril 1-Tap will not be eligible for any free bet offer. Free Bet Specific Terms and Conditions: One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. Full TC's Apply. 18+. GambleAware.org

Virgin Bet

BET £10, GET £20 IN FREE BETS

New Customers Only

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*New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org . 18+

Planet Sport Bet

50% Back As a Free Bet If Your First Bet Loses

New Customers Only

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18+. New Sportsbook customers only. UK & Ireland only. 50% Money back, if your first bet loses, as a free bet. Max free bet £25. Min free bet £5. Sign up using the promo code ‘psb50’. Minimum stake £10 required. 1st bet settlement must be within 7 days of account registration. Minimum odd requirement of Evens (2.0) for first cash bet. The promotional period starts on 16:01 12/11/2024 and runs until further notice. Full TC's Apply. GambleAware.org

William Hill

Bet £10 Get £40 (Mobile Only)

New Customers Only

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18+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 7 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

William Hill

Bet £10 Get £30 (Desktop Only)

New Customers Only

Claim Offer

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Betway

£30 Matched Free Bet if your first Acca loses + 100 Free Spins

New Customers Only

Claim Offer

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org . Bet the Responsible Way. Full Terms apply

Mr. Play

Bet £10 Get £15

New Customers Only

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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

CopyBet

Bet £10 Get £50

New Customers Only

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Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com

SBK

Get £10 Get £40 in Free Bets

New Customers Only

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New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours after the qualifying bet has been settled. Please Gamble Responsibly. Full T&Cs apply, 18+. GambleAware.org . #ad

Rhinobet

Bet £25 Get a £10 Free Bet

New Customers Only

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New customers only. Must be 18+ and residents of the UK/IE. Sign up using the promo code ‘b25g10fb’ and make a minimum deposit of £25. Place a £25 bet on any selection with minimum odds of evens (2.0) to receive a £10 free bet upon settlement. Bet and deposit must be made within 24 hours of Sign Up. Qualifying bets must be placed within the promotional period. T&Cs apply. GambleAware.org

Zetbet

Bet £10 Get a £10 Free Bet

New Customers Only

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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Bzeebet

Bet £10 Get £10 Free bet

New Customers Only

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18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. GambleAware.org. T&Cs Apply.

Matchbook

Enjoy £50 in free bets for the football season

New Customers Only

Claim Offer

New customers Only. New customer must place and settle £50 in bets on Matchbook markets only. The user must bet on at least 4 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. . T's and C's Apply. GambleAware. 18+.

kwiff

Bet £10 and Get £30 in Free Bets

New Customers Only

Claim Offer

Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply. GambleAware.org

NetBet

BET £10 AND GET £20 FREE BETS

New Customers Only

Claim Offer

18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder. T&C Apply. GambleAware.org

Fafabet

50% Losses Back up to £70 Free Bet + £20 Casino Bonus

New Customers Only

Claim Offer

18+. New customers only. A "Qualifying Bet" is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. If you place a £10 bet you'll receive a £5 free bet + £5 Casino Bonus up to 24 hours after your qualifying bet has been settled. If you place a £100 or More bet you'll receive your £20 free bet +£10 Casino Bonus up to 24 hours after your qualifying bet has been settled. If your Sportsbook account losses at the end of the first day (the day ends at 23:59), you'll get back 50% of the losses as a Free Bet up to £70 + £20 Casino Bonus. T&Cs apply. GambleAware.org

DragonBet

Bet £15 Get £5

New Customers Only

Claim Offer

18+. New customers UK/IE only. Place a minimum £15 bet on any selection with minimum odds of evens (2.0) and receive a £5 free bet within 24 hours of bet settlement. To qualify you must make a minimum deposit of £15 and bet a minimum £15 in the promotional period and within 24 hours of Sign Up. Terms & Conditions apply to this promotion. GambleAware.org

AK Bets

Up to £100 Winnings Boost on your first Acca

New Customers Only

Claim Offer

Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org

Star Sports

Get 50% Back as a Free Bet - Up to £25 Free Bet + 25 Free Spins

New Customers Only

Claim Offer

*New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware.org

bwin

£20 Backup bet if your first bet loses

New Customers Only

Claim Offer

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

Midnite

BET £10 GET £20 + 50 FREE SPINS

New Customers Only

Claim Offer

18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. GambleAware.org

Jeffbet

Bet £10 And Get £30 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware Full T&Cs

NRG.bet

Bet £20+ Get a £10 Free Bet

New Customers Only

Claim Offer

18+. New customers only. UK only. Sign Up using the Promo Code b20g10 and make a minimum deposit of £20.Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. The free bet will be subject to an expiry period of 7 days from date and time of issue. Full TC's Apply. GambleAware.org

More on the UK’s Best Betting Sites - November 2024

• Top 10 Betting Sites UK - Best Online Football Bookies
• More of the Best UK Betting Sites
• Best New Online Bookmakers
• Best Football Betting Site of the Week
• Biggest Footballing Action This Week
• About the Author - Tom Fuller
• Best Betting Sites for Football
• Best Betting Sites by Categories
• Why we Use UK Bookmaker Awards Data
• How we Review UK Betting Sites - What to Look Out For
• UK Bookmakers Compared
• UK Bookmakers Licensing and Registration
• Best Betting Sites Summary
• Best Betting Sites FAQs

Top 10 Betting Sites UK - Best Online Football Bookmakers

We’ve gone through and chosen the 10 best bookmakers to use when betting on football online in the UK, using information from the UK Bookmaker Awards to aid our analysis of each sportsbook.

Betfred

Thomas Fuller’s Analysis

Betfred are comfortably one of the best bookmakers around for players to use, especially when it comes to their extremely competitive odds.

They offer markets for all the major European competitions as well as a whole host of English leagues and competition, as well as the Champions League.

Their odds really set them apart, often providing players with some of the best prices available.

They also provide a strong selection of excellent football promotions, ranging from accumulator insurance to their ‘Double Delight’ and Hat-trick Heaven’ offers.

This excellence also pertains to their customer experience, as they provide one of the best customer service functions around.

• Get your Betfred promo code

bet365

Thomas Fuller’s Analysis

bet365 are the UK’s most popular betting site given they provide players with one of the best platforms around.

Their market selection is truly impressive, allowing players to bet on football leagues from all across the world, with the markets offered for these proving to be generous across the board.

The odds for these are competitive, with regular odds boosts also provided to give users the best odds around for specific markets.

Beyond this, their platform provides one of the best user experiences amongst UK bookies, which is aided by their exemplary banking services and user-friendly design.

July 2023 - Odds correct at time of publishing and subject to change.

• Get your bet365 bonus code

BoyleSports

BoyleSports have been active in the UK for some time now, as the biggest bookmaker in Ireland have transitioned extremely well, quickly becoming an extremely reliable bookie.

Markets covering football leagues from across the globe are offered, with loads of options and extremely competitive odds on offer.

They also sweeten the deal with the best builder and accumulator promotions, with these culminating into both accumulator and bet builder boosts or insurance promotions, as well as a golden ticket, which offers phenomenal bonuses to players.

BoyleSport covers the UK’s favourite betting markets extremely well and proves a great option for any and all punters.

Unibet

Thomas Fuller’s Analysis

Unibet provide their players with an excellent overall experience, finishing inside the top six for every single category at the most recent UK Bookmaker Awards.

This is especially true for their football markets, as these not only offer some of the best odds around, but also provide users with a wealth of different matches and leagues to stake on.

Users are able to access a wide variety of live streams, something that is crucial to the overall betting experience.

Unibet are also committed to the usability and user experience, demonstrated through their excellent banking and customer service functions.

Sky Bet

Thomas Fuller’s Analysis

Sky Bet proved to be another excellent option to use when betting on football online in the UK given the fact that their online platform is superb, clearly laid out and easy to navigate, with smooth loading menus and well defined tabs aplenty.

Their football markets are easy to find, with their online site and app proving to be great for those looking for an easy-to-use platform.

Their football markets are also worth noting as they provide a strong selection of matches, leagues and tournaments from all over the world.

They also provide numerous price boosts on these markets and thus more than make up for any odds discrepancies one may find, with these boosts providing some great prices across the board.

• Get your Sky Bet new customer offer

BetVictor

Thomas Fuller’s Analysis

BetVictor is a great option for anyone looking for a new bookmaker to try out in the UK, with this being down to a number of reasons, the first of which being their prices.

The odds they provide are some of the best around and are well worth signing up with them because of this.

Their site is excellent and provides users with a clear, easy-to-use and fast loading platform, which makes betting with them easier than ever.

BetVictor also boasts a wide range of offers that both new and current users can take advantage of, even if these are not necessarily football related.

• Get your BetVictor Sign Up Offer

10bet

10bet made their name by competing with some of the biggest sportsbooks in the UK when it comes to prices and odds, making them a great alternative for punters to check out.

For markets like football they are often on par with the likes of Sky Bet, Paddy Power and Betfair.

All of this is tied together with their unique betting site, which is a breath of fresh air and a turn of pace.

Most betting sites feature similar, rudimentary interfaces, but 10bet spent time and effort on them to make themselves stand out amongst the crowd.

William Hill

Thomas Fuller’s Analysis

William Hill are one of the biggest betting sites in the UK, and given this, it’s no surprise that they performed well in the 2023 UKBA.

They offer one of the widest and more diverse range of sports markes around, and with two separate welcome offers, players are spoilt for choice

Their online betting platform both app and website are exemplary, providing one of the best user experiences around.

Their football odds still remain competitive and are buoyed by the fact they offer a number of different price boosts.

Odds boost and accumulator insurance are on offer, something that no other betting sites provide, let alone for both forms of multi-leg football bets.

This sets William Hill apart and makes them certainly worth checking out for players that don’t already have an account.

Paddy Power

Paddy Power are well known within the UK thanks to their wide-ranging and competitivel;y priced markets, ensure there’s betting opportunities for all types of players regardless of the league or competition.

Their football promotions are of particular note, having one of the best bet builder insurance offers in the UK, one that is constantly available and automatically placed.

This is where so many other bookmakers limit bettors in their use of these styles of offers, however this isn’t the case for Paddy.

They also are well known for offering all their customers a range of free bets for both big football matches which can often be put to great use, and make Paddy Power worth looking into.

Parimatch

Parimatch cut their teeth in the UK some time ago now, and whilst they may not be massively prevalent, their football markets make them worth checking out.

Perhaps limited in some other sports, Parimatch does not skimp on football, matching the likes of bet365, Sky Bet and Betfred when it comes to a range of football betting options.

Everything from shots on target and results to offside fouls and tackles all available to be bet on with Parimatch, making them an excellent option to use for your football bets this season.

Any of the new and extremely popular football betting markets can usually be found with Parimatch, with users being able to bet on these in tonnes of the matches including everything from the Premier League to the MLS.

Parimatch provides a football bettors paradise and one that is worth getting a ticket to.

More of the Best UK Betting Sites

Coral

Thomas Fuller’s Analysis

Coral are one of the UK’s favourite bookmakers, with their betting site being one that is truly excellent for those looking for a great user and betting experience, with well-designed menus allowing you to access any section you please with ease.

Their markets are clearly presented and easily locatable, with Coral providing markets for all of the major competitions and tournaments, including the Premier League and Champions League.

They’ve a great selection of existing customer offers including their ‘Super Series' offer, a free-to-play game with cash prizes.

On the whole, Coral provide an excellent option and are well worthy of their 3rd place overall finish at the 2023 UKBA.

Virgin Bet

Thomas Fuller’s Analysis

Virgin Bet are a relative newcomer to the online football betting scene, however despite this, they prove to be an excellent option for anyone looking for a new football bookie to test out.

Their football offers are particularly strong, offering markets from across the globe including Europe, South America, Asian and semi-pro leagues.

This allows players to find exactly what they are looking for, with their football odds also proving to be competitive, with this helped out by the fact that they regularly provide price boosts on many of their markets.

Players can gain any help they require remarkably quickly and easily through their unparalleled customer service functions.

Virgin Bet also offers some great promotions both in the form of their sign up offer as well as their existing customer promotions, giving players access to free bets and free-to-play games every week.

Ladbrokes

Thomas Fuller’s Analysis

Ladbrokes are one of the most popular football betting sites in the UK, and it’s easy to see why given they provide their players with such a strong site and app.

Both of these aforementioned platforms are great in terms of user experience, proving to be very easy to use no matter what bets you’re trying to place.

Their football markets are generally impressive, providing players with a wide selection of markets and leagues from across the world to bet on.

Their odds prove to be competitive across the board, with their range of price boosts allowing players to get even better odds on select markets every week.

Players also have a range of payment options to choose from when managing their funds, whilst their customer service options also prove to be very helpful in answering any questions you have regarding their sportsbook.

Betfair

Betfair bring their users some of the best football odds around and this is no doubt the most major contributor to their extremely respectable 7th placed overall finish.

They also offer some excellent banking services which is obviously a core feature of their excellent betting experience also. This is often the most important aspect of any betting site, as without it players wouldn't want to come back and keep playing with them.

On the whole Betfair are one of the biggest and best betting sites in the UK and are well worth checking out by any and all users.

Betway

Thomas Fuller’s Analysis

Betway stands out as an excellent option for any and all players that are looking for a new football bookmaker to use.

This is mainly down to their highly competitive odds and their range of existing customer offers, namely their ‘Betway Boosts’.

Their football markets are impressive, providing access to some great selections across a large number of leagues and tournaments, all of which come with strong odds.

Users both new and existing can also take advantage of their boosts that enhance odds on single, double and cross-sport bets, providing immense value for users.

Their app and online site give players clear and well-defined menus that come with fast loading times, making it easy to find their markets, whilst the betting process makes it easy to place your bets with them.

LiveScore Bet

LiveScore Bet paired with the popular LiveScore sports interface to offer players access to some of the most up-to-date sports and betting content, making it perfect for anyone who wants to stay on top of their bets.

Their live streaming and in-play betting service are second to none, utilising their impressive interface to bring their players the best possible odds and price at any given moment, allowing them to watch their wagers unfold live in some cases.

This is facilitated by their online site that is designed towards their live betting excellence, with most areas then a few clicks away.

In-play betting is one of the specialties and makes LiveScore Bet worth checking out for punters who are a party to this style of betting.

SpreadEx

SpreadEx is one of the few betting spread betting sites in the UK and offers a great alternative to normal sportsbooks, with variable prices and odds on offer across the board.

Bettors have tons of variety and choice with their wagers, far more than many other bookmakers provide when it comes to football.

For anyone looking for major and popular sporting betting options, SpreadEx are a great option, and this style of betting is made supremely easy by their handy and user-friendly website.

For sports like football and horse racing, they are truly excellent and worth checking out.

BetUK

BetUK are perhaps another of the lesser-known betting sites in the UK but one that have dedicated themselves to a particular area of excellence, theirs being their online site.

Few complaints can be levied against their online interface given it works fluently to provide one of the best user experiences out there, with minimal lagging or freezing, meaning all markets are a mere click away.

Well-defined menus and tabs facilitate simple and fast navigation, serving to make the site one of the easiest to use out there.

This is paired with a strong selection of betting options and competitive odds, even if they aren’t quite as wide as some of the bigger bookmakers.

kwiff

kwiff perhaps are one of the lesser-known betting sites in the UK, but they have one truly phenomenal feature in the form of their ‘Supercharged Odds’.

They will randomly boost the odds of players' bets by truly massive margins, often increasing the potential payout by 100%.

Whilst not always relied on, these boosts, when they are offered, set players up remarkably well and are a must to keep an eye out for.

kwiff will equally ‘Supercharge’ cash outs randomly, giving bettors a major bump in their payout when cashing a bet early.

Both prove incredibly handy and are on offer with no other bookmaker in the UK right now, with this far outweighing any market limitation or low odds kwiff may start out with.

Best New Online Bookmakers

Betano

Betano are truly one of the newest betting sites in the UK, having launched in May 2024 and have since hit the ground running, building on their major success in Europe and South America in the process.

Betano have brought a great set of football markets with them, utilising their experience from around the world also to widen their South American football markets, offering far more selections than competitors.

Their odds remain entirely competitive, and rank as one of the highest on this list, a massive boost for Betano as most new sites struggle to compete in this metric.

Betano also provides their bettors with a live stats window to allow them to stay up-to-date on their bets, as well as a handy ‘In-Play’ betting window with all their live betting options in one place.

Beyond this, Betano serves as one of the safest and most secure new betting sites, already trusted by millions of customers in over 11 countries.

Bettors' information, personal data and payment details could not be safer, with Betano security procedures on par with the best and biggest betting sites in the UK.

On the whole, despite only being active a short time, Betano have utilised their masses of experience in other countries, and have thus kickstarted their time in the UK in the best way possible.

talkSPORT BET

talkSPORT BET is an offshoot of the popular radio station talkSPORT and thus are utilising a well-known brand to make a name for themselves in the UK betting scene.

Their site itself works fluently, offering players a pleasing experience, with all their markets, odds and prices well-defined and easy to find, something that improves the navigability of their site.

talkSPORT BET keeps their prices competitive, perhaps not to the same level as some of the major bookmakers, but certainly nothing to sniff at, especially not from a betting site as new as them.

Their in-play windows keep all their live betting options in one place, with a scrolling menu to choose between certain sports making it easy to find the match you want to keep track of.

In the realm of newer betting sites, they still rank high in our estimation, with tons of great features for bettors looking for a fresh change to check out.

BetMGM

BetMGM are the biggest betting site to have launched in the UK over the last few years, with UK bettors finally able to learn all that their sportsbook has to offer.

Their football odds are extremely competitive, challenging the likes of William Hill and Sky Bet considerably, with BetMGM also offering live streaming that serves to rival many of the established betting sites.

This is the case for both the range of streams offered but also quality of these, helping players stay on top of their bets wherever they are.

In addition, the payment options offer bettors tons of choices when it comes to depositing and withdrawing their funds and winnings respectively.

BetMGM are a great option for anyone looking for a brand new betting site, and they will continue to improve the longer they are active in the UK.

• Get your BetMGM Sign Up Offer

Luckster

Luckster gives bettors the opportunity to get away from the main drag of bookmakers, as they try to differentiate themselves in every way possible.

They cater to all of the main football leagues but with their own little spin on it. Done by offering unique boosted odds and betting opportunities, they set themselves apart well.

It is well worth checking them out ahead of any big footballing events, as they are guaranteed to offer some unique betting potential to players such as with their acca bonus promotion, which gives players an odds boost of up to 77%.

Beyond this, they specialise in e-sport betting also, with dedicated tabs for a range of video game betting, making them the landmark bookmaker for this in the UK.

A pretty standard set of payment options are available to bettors, with the site itself proving to be functional and quick-loading, whilst their odds remain competitive and their enhanced prices are always worth looking out for.

CopyBet

CopyBet are another bookmaker that launched towards the end of 2023, offering an entirely unique approach to betting by publicising tips and expert predictions on their site.

These are available for football, horse racing and more in article format, with bettors able to add these tips directly into their betslip if they wish.

CopyBet are one of the first betting sites to directly integrate tipping into their sportsbook, offering a brand new dynamic for players to explore.

The site itself boasts a modern layout and design that works with hardly any lagging or freezing, which facilitates easy switching between their predictions/tips section and sportsbook.

The range of live stats on offer act as a handy indication of what is going on in each match, whilst the payment methods and promotions on offer have proven to steadily improve over time.

Rhino Bet

Rhino Bet have somewhat flown under the radar since their launch in the UK in 2021, with their sportsbook proving to impress in a number of key areas.

Their site itself is one of the best around given it works fluently and provides an excellent overall user experience.

It’s simple and easy to navigate thanks to well-defined tabs and menus, enabling seamless access to all their football markets.

A range of timely offers, such as boosted odds, are all on offer in abundance, with these found on their rotation carousel at the top of their homepage.

These offers, coupled with their excellent betting site, make them well worth checking out for those not already signed up.

Bzeebet

Bzeebet are another one of our newer betting sites that most will probably never have heard of, but definitely should have.

They provide players with a good set of promotions, more so than most new betting sites, with accumulator and bet boosts both on offer, as well as a rewards club and free-to-play games.

All are accessible via their online site that works well overall and provides players with the opportunity to navigate between the various sections on offer easily.

Bzeebet proved to be an extremely safe and secure bookmaker, with extensive customer service functions on offer too.

Bzeebet strikes a happy medium, and certainly will not disappoint anyone looking for a new betting site.

PlanetSport Bet

Planet Sport Bet stands up among newer betting sites through their fanatic range of timely promotions on the biggest footballing events of the day.

A range of new bonuses and offers, from money back offers to free bets, are always available for both new and current customers to claim when betting on football.

This makes them always worth checking out, just to see what kind of special deals they have dropped that particular day.

The website itself facilitates this kind of betting, with these handily displayed front and centre on their home page, with fast-loading menus on offer as well a range of payment options.

Their range of football markets on offer is good, with bettors able to find what they are looking for with ease.

Fafabet

Fafabet are one of the truly independent betting sites on this list and as such deserves our praise, for trying to break into the UK market after success around the world.

The site itself works well, with little-to-no lagging and freezing experience when navigating, who;st easy-to-read menus also contribute to this.

The range of football markets is excellent, surpassing many others on this list, with this giving players access to whatever leagues and competitions they may be looking for.

DragonBet

Dragon Bet are a Welsh-owned site that offers tons of promotions, offers and deals specific to football.

They do come in at the lower end of metrics, when it comes to markets, odds and prices, yet all are tied together by a perfectly functional betting site that makes playing with them a real joy.

Payment options are also expensive, catering to most of the common methods in the UK from debit cards to PayPal and everything in between.

On the whole, Dragon Bet are a strong option, especially for Welsh-centric sports, with users able to sign-up right now.

Best Football Betting Site of the Week - Sky Bet

Sky Bet stands as one of the UK’s premier online sports betting platforms, offering a user-friendly and feature-rich experience for both seasoned punters and newcomers.

The site’s sleek design makes navigation a breeze, with clear categories for popular sports, including football, horse racing, tennis, and rugby, as well as niche options like darts and eSports.

One of the standout features of Sky Bet is its in-play betting functionality, which provides real-time odds updates and a variety of live betting options during major events. The betting experience is smooth and responsive, allowing users to place wagers quickly as the action unfolds.

Sky Bet also excels with its promotions, offering regular bonuses such as free bets, odds boosts, and the "Sky Bet Club," where users can earn rewards for consistent betting. The platform integrates with Sky’s loyalty program, allowing users to take advantage of cross-platform perks, particularly for existing Sky TV customers.

For mobile users, the Sky Bet app is a convenient tool, providing full functionality on the go with no significant lag or crashes, even during high-traffic events.

On the downside, while Sky Bet offers a wide range of markets, some users may find its odds slightly less competitive compared to other major sportsbooks. Additionally, withdrawal times can sometimes be slower than expected, though the site is generally reliable.

Overall, Sky Bet delivers a comprehensive and enjoyable sports betting experience, particularly for fans of mainstream UK sports and those seeking a reputable, trustworthy platform.

Biggest Footballing Action This Week

The weekend’s football action gets underway tonight with a crucial Championship clash, as Derby County welcome Portsmouth to Pride Park in a relegation six-pointer.

Saturday sees the Premier League return, with five matches on the slate, four of which kick off at 3PM. Two of those feature ‘big six’ teams: Arsenal host a struggling Everton side at the Emirates, while Liverpool take on Fulham at Anfield.

The late game on Saturday comes from the City Ground, where European hopefuls Nottingham Forest and Aston Villa will battle it out in what promises to be a tight contest.

Sunday brings four more Premier League fixtures, starting with two derbies in the afternoon. Crystal Palace travel to the Amex to face Brighton, while the first Manchester derby of the season sees City go up against United at the Etihad.

The day concludes with two 7PM kick-offs. Chelsea will look to bounce back as they host Brentford at Stamford Bridge, while Spurs head to St Mary’s to take on Southampton in what should be an intriguing encounter.

About the Author - Tom Fuller

I’ve been betting on sports online for 5 years now and during this time have built up a wealth of experience with all different types of bookmakers.

I’ve used betting sites ranging from the biggest and most popular to the smaller, more niche sportsbooks, and given this, I’m comfortable in stating that I know exactly what makes a top betting site.

I have spent my time researching many different aspects of each bookmaker, keeping my eye out for key characteristics that make a bookmaker one of the best around.

Football betting is no doubt my specialty however, and this is often at the forefront of my mind when assessing these bookmakers. Everything from odds and range of betting options, right through to live streaming and betting factors in.

I’ve utilised all the most important information and knowledge I have when creating this article so that you too can know what makes the best betting site and what to look out for when deciding which bookmaker to sign-up with.

Best Betting Site for Football - bet365

bet365 ranks first in our estimation when it comes to the best football betting site on offer in the UK for a number of features, some of which are entirely unique to them.

Their wide-reaching markets ensure that no matter what match, league, competition or tournament punters are searching for, bet365 will offer markets for them.

From the Premier League and the Bundesliga to the A-League and South American leagues, bettors will be able to find exactly what they are looking for with bet365.

Their in-play markets are also fantastic, with bet365 offering the largest set of player props amongst UK bookies, with these covering everything from shots on target and passes to fouls and offsides.

They offer one of the best acca promotions around that allows players to claim extra winnings on their winning accumulator bets, with the amount extra they win corresponding to the number of legs included in the bet.

Their ‘Super Boost’ promotions are also top notch, with these resulting in players getting access to what are comfortably the best value bets in the UK, taking low-value bets to well beyond value.

bet365 simply have so much on offer for their player to take advantage of, and with tons of football on offer, these make them the best betting site in the UK for football bets.

Best Betting Sites by Categories

Best Exchange Betting Sites

Betting exchanges are a great way for punters to get access to some of the best odds around, with all exchanges coming with their own distinct advantages.

Betfair ranks first among all exchanges in the UK mainly due to their massive player volume. More players and options for players to bet on lead to the most accurate prices on offer.

Betfair commands a massive set of players on their exchanges, which in turn serves to benefit any and all users, and truly sets them well above the rest in this realm.

Smarkets operate an excellent online betting exchange, with their online interface is truly second to none.

Their website ties together ease of use, fluidity and navigation with some of the handiest betting exchange tools, including graphs and statistics. to inform their players about the odds and prices at any given moment.

Matchbook come in third thanks in part to their strong number of players that is enough to facilitate an excellent betting experience for their players.

Best Betting Sites for Spread and Handicap Betting

bet365 ranks first among betting sites for spread and handicap betting thanks to the large amount of handicap markets they have available for players to bet on.

Users are able to bet on handicap markets for the likes of goals, corner and cards, with players able to bet on these markets for almost every game from the world’s biggest leagues and competitions.

They also allow players to bet on half handicaps that allow bets to be placed that are centred around handicaps for each half of the match, with asian handicaps also offered in abundance.

Sky Bet’s handicap markets are some of the best around, with Sky mainly specialising in goal handicap markets.

A huge range of these are offered for all of the UK and Europe’s major leagues, with Sky offering some of the most varied goal handicaps market options around.

William Hill are also one of the best bookies in the UK when it comes to handicap and spread markets.

They offer a huge range of markets that cover both goals and corners, with these also being applicable for half-specific bets as well.

These can be bet on either as singles or as part of a bet builder, something that adds even more variety when it comes to betting on handicap markets with William Hill.

Best Betting Sites for Cash Out

kwiff ranks first amongst amongst UK books when it comes to cash out thanks to their ‘Supercharged’ cash-out promotion.

This offer allows players to have their cash out totals randomly boosted by potentially massive margins.

Aside from this being one of the most unique promotions, it gives bettors the opportunity to turn major profits where none may be, with no other bookmaker getting anywhere close to it.

Betfred ranks highly thanks to their fast updating interface, offering players the chance to cash out their bets out in a timely manner and get the best possible price at any given moment.

Unlike a lot of other betting sites, Betfred has some of the fastest updates around, meaning their markets and in turn cash outs are suspended for relatively short periods.

This normally allows punters to cash their bets out wherever they want, seeing these funds deposited immediately.

bet365 remain extremely competitive in this category, combining both a handy interface and constant updates with what are generally short suspended windows, with your funds being deposited immediately into your account post cash out.

Best Betting Sites for Bet Builders

bet365 tops our list for best bet builder bookmakers thanks t their dedicated bet builder service.

They not only provide some of the best prices in the UK, but a huge range of markets, letting punters bet on everything from shots and goals to corners and offsides, as well as everything in between.

All selections are automatically added and the odds calculated for players,with their brand new ‘Bet Builder X’ interface letting punters combine selections from different matches into one single bet builder.

These advances continue to serve their customers extremely well, with bet365 offering some of the best prices around and more choices than most other bookmakers in the UK.

Paddy Power offers another great option for bettors, with a market selection on par with that of bet365 even if their prices don’t exactly keep up.

They also offer a fantastic bet builder offer that gives players free insurance on all their 4+ leg bets, with players getting their stake back as a free bet if let down by one leg.

This is automatically applied and can be used as many times as the player wishes. This helps to stand Paddy Power apart and makes them one of the top bookies for bet builders around.

BoyleSports offer similar value on their selections to that of Paddy Power, and have some excellebt promotions on offer, even if their range of markets is slightly smaller.

A few unique promotions are available from BoyleSports including one that can add a ‘Golden Ticket’ selection to the bet builder, with this boosting the bet’s odds or giving a money-back option to players if it lands.

Best Betting Sites for In-Play Betting

LiveScore Bet are uniquely placed when it comes to live betting as they offer some of the fastest live match updates around, something that lends itself extremely well to in-play wagering.

They ensure their players not only have the most up-to-date information but are then able to utilise this to set odds as quickly as possible, limiting the time their markets are suspended for.

These updates ensure players can bet in play as soon as possible, setting LiveScore Bet apart as being one of the best bookies for in-play in the UK.

Betfred operates in a similar way, with their reaction time being just behind that of LiveScore Bet, but still surpassing many other bookmakers in the UK.

The less amount of time a market spends suspended the better, Betfred ensures this is kept to a minimum, all whilst offering the best possible price at any given point.

Parimatch comes through with relatively speedy markets, with the fact that their in-play betting hub is located in the centre of their homepage only aiding their cause.

They offer easy access to all of their available live betting markets,meaning players don’t have to spend time messing around searching for the specific game.

A few short taps gives Parimatch players exactly what they are looking for when it comes to in-play betting, with competitive prices on offer as well.

Why We Use UK Bookmaker Awards Data

The UK Bookmaker Awards is an industry-focused event that take a data-driven and user-tested look at the major bookmakers in the UK and ranks them in a number of different categories.

This is an method by which we evaluate all of our bookmakers and provides crucial insight into whom the best are and why, all broken down into final rankings for use, with over 1.2 million data points collected and broken down by a team of 15 people across 12 months, providing a consistent ranking of the best betting sites around.

Each of our 26 are then broken down into categories detailing some of the most important features of bookmakers. This includes football markets, horse racing, market selections, customer service, banking, betting experience and welcome bonuses.

A final overall ranking is also provided based on all of their previous rankings in each category, letting users know who performed the best and why.

Collecting data for the football and horse racing markets that bookmakers offers is done by continuously assess the markets that are offered for both the aforementioned sports throughout the year.

This comes in the form of pre-match/race and in-play markets, with the wider the variety of markets the better.

The process also proves to be very similar for the 'market selection' category, with each bookmaker evaluated on how generous the range of markets they have on offer is for all sports they cover.

The bigger the selection of markets the better, with the amount of sports they offer markets for also being assessed in this category, with each bookmaker performing better depending on how wide the span of sports they cover are.

The 'customer service' category uses user-tested information to determine just how helpful each bookmaker's support team is, as well as the quality of the services they offer.

The top-ranking bookmakers will offer helplines via all of email, phone and live chat, as well as offering a FAQ section that covers a range of topics.

The best ranking bookmakers for the 'banking' category are determined by a number of factors, including the number of payment methods offered, the minimum deposit required and the withdrawal time, as well as a number of others.

A number of key factors are taken into consideration for the 'betting experience' category, such as the layout of each bookmaker's betting site and app, their loading times, ease-of-use and how simple each site is to navigate.

Both 'Welcome Bonus' and 'Existing Customer Offer' categories are ranked in similar fashions, with the quality of each site's sign-up offer and current customer offers, the bonus amounts available and how easy each offer is to claim being the main areas of evaluation when ranking each bookmaker in this category.

We utilise this well respected, analytical and data driven ranking system to bring our readers the most up to date insider knowledge, that they can then use to inform their decisions.

How We Review UK Betting Sites - What to Look Out For

There are a few core characteristics to look out for when evaluating a betting site, with all of the best online bookmakers out there proving to be strong in a number of these key areas.

During the evaluation process, we utilise our extensive experience with betting sites alongside many prominent industry tools, such as the UK Bookmakers Awards, to determine which betting sites perform the best for each select category.

Football Markets and Odds

One of the most important factors we evaluate is the markets and odds that each bookmaker provides.

During this process, we assess how varied their sports betting options are, as well as how competitive the odds they offer are, with special reference to their football offerings.

The range of leagues and competitions on offer, as well as how competitively their odds are priced when held in relation to other football betting sites in the UK right now.

We test these sites by keeping tabs on the markets for all sports, taking a particular interest in football, and seeing how wide the market selections are for each.

Sign Up Offers

Sign up offers are another very important factor we assess when ranking and evaluating each betting site.

The sign-up offer that’s available will depend on the sportsbook you’re using, with the offer you can claim varies from bookmaker to bookmaker.

The offer available can range from ‘bet £10 get £40’ all the way down to ‘bet £5 get £20’, with the better value for money, the better the sign-up offer.

We stay on top of all bookmakers’ sign-up offers year-round, updating our evaluation of them should they change at any point.

Live Streaming

Whether or not a bookmaker offers live streaming is another important factor we take into account when reviewing each betting site.

All of the top betting sites will allow you to tune into the live streams they offer by simply having a funded account, however, some will require you to have a bet on the game you want to watch.

Live streaming should be offered for a whole range of sports, focusing on the more popular sports such as football, horse racing and tennis.

Football streams may be hard to come by, but we keep one eye out for those that break convention and go out of their way to offer a range of football viewing options.

Serie A, Bundesliga and Ligue 1 games can often be found, alongside that of many smaller nations' leagues. These are always great to see, and something we hold in high esteem, knowing how hard it can be to offer football streaming.

We test each site by assessing how many streams are offered for core sports such as football and horse racing, as well as the quality and speed of the stream and whether you need to have a bet placed in order to watch.

Customer Service

A bookmaker’s customer service options are another key factor we evaluate when assessing each betting site, as it’s important that players can get the assistance they need from their bookmakers of choice when they need it most.

The top sites will provide help every hour of the day seven days a week, with you able to contact them via various methods such as email, live chat and phone.

We keep track of and evaluate these regularly by testing each service ourselves.

We test and record each different characteristic, with all of these then factoring into our evaluations of each bookmaker.

UK Bookmakers Compared

UK Bookmakers Licensing and Regulations

Bookmakers are always committed to their player's safety, keeping their personal information and payment details 100% safe and secure at all times.

All UK bookmakers are required to be licensed by the UK Gambling Commission. This ensures they adhere to all UK consumer protection laws, including data protection and privacy.

Most take this one step further by employing companies to help encrypt and secure all their players' information, utilising software and firewalls to keep data protected.

Bookmakers are focused on keeping their players safe more than ever now, thus any and all customers can rest easy knowing all of their specifics and payment details are secure.

Responsible Gambling

When gambling, it’s essential that bettors remain on top and in control, with there being a number of ways in order to help do this going forward.

The majority of UK bookmakers have user-focused safety features that players can make use of, including timeouts, deposit limits and self-exclusion.

All of these are geared towards helping their customers get the best out of their experience with them and put a stop to any potential problem gambling.

Creating a bankroll and tracking your wins and losses can prove an extremely valuable method of helping them to stay on top of your expenditures and know when it may be time to take a step back.

Not chasing losses is also another key rule to keep in-mind, as this helps players know that not every bet can win, thus it’s unwise to keep betting should a loser streak occur.

A number of different responsible gambling organisations are available by which players can seek help, with a list of these being found below:

• GamCare
• BeGambleAware
• GamStop
• Therapy for Gambling Addiction
• Gamblers Anonymous
• National Gambling Treatment Service
• National Problem Gambling Clinic
• National Debtline

Best Betting Sites Summary

There are a whole host of different factors for players to consider when signing up with a best betting site.

We consider every single part of the betting site we review, with there being a few key standouts when it comes to evaluating them.

Welcome bonuses and sign-up offers are a great way for players to kick start their betting with any bookmaker, thus we hold these in high esteem and break them all down to let readers know where they can get the best value for their money.

Promotions, bonuses and offers also sit at the forefront of our minds thanks to the distinct advantages they can offer to players. The quantity of these is not only considered and reviewed, but the terms and conditions and the inherent quality they may have.

Prices and odds always prove important as everyone wants to get the best possible prices at any given point, something our analysis takes into account, alongside their cash-out value and availability.

In-play betting and live streaming is also very important given how popular live betting has become in recent years, with all of the top bookmakers out there offering in-play betting options that exceed what’s needed.

Best Betting Sites: Top Football Bookmakers FAQs

What is the UK’s best betting site?

There are a number of top options to choose from when it comes to the UK’s best betting site, with all of the best sites to side with being listed in this piece.

The likes of bet365, William Hill and Betfred are some of the standout candidates in this regard, with all of these well worth your time when it comes to betting on sports online in the UK.

What betting sites are the most reliable?

bet365, William Hill and Ladbrokes are some of the outstanding options when it comes to choosing a reliable betting site to bet with.

All of the sites listed throughout this piece are extremely reliable, thus no matter which site you decide to side with, rest assured your money will be safe and all of your winning bets will be paid out in full.

Which UK betting site has the fastest payout?

bet365 are the clear choice when it comes to the betting sites that offer the fastest payout for withdrawals, with their sportsbook taking around just 12 hours on average to send you your money.

The likes of William Hill, BetFair and Coral are all extremely strong options in this regard as well, with these sites taking up to 24 hours at most for withdrawals.

Which betting site has the best sign-up offer?

Bookmakers such as bet365 and BetFred are two of the best betting sites in terms of sign-up offers, with these sites allowing you to claim £30 in free bets and £40 in bonus funds respectively.

All of the bookmakers mentioned above have sign-up offers that are well worth claiming, with it definitely being worth signing up with all of them to reap the benefits of their welcome offers and claim your free bets.

Which site has the best betting app?

bet365 are well-known for being one of the industry leaders when it comes to sports betting apps.

The likes of SkyBet and Paddy Power offer fierce competition in this area, with all three aforementioned sites boasting some of the outright best betting apps.

Which betting site has the best odds?

SBK, BetVictor and Unibet are some of the standout candidates when it comes to the bookmakers that offer the best betting odds.

All bookies discussed in this article have strong betting odds, with it being important that you do your research beforehand to make sure you know which sites have the best odds for specific markets.

What is the best betting site for football?

There are a number of factors to take into account when determining which site is the best to use when betting on football.

The likes of odds, market selection and in-play/live streaming capabilities are all important, with sites such as bet365, William Hill and Coral all excelling in these areas.

Doing your own research is always important for cases like these, as this will allow you to see which bookmakers offer what you’re looking for in a football betting site before signing up.