Best Betting Sites: UK's Biggest Bookies Ranked and Compared - January 2026

Sky Bet

£30 IN FREE BETS - WHEN YOU PLACE ANY BET

New Customers Only

Claim Offer

New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply. 18+.

bet365

Bet £10 & Get £30 in Free Bets for new customers at bet365.

New Customers Only

Claim Offer

18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

BOYLE Sports

Bet £10 Get £40 in free bets

New Customers Only

Claim Offer

18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.

Betfred

£50 IN FREE BETS, WHEN YOU BET £10

New Customers Only

Claim Offer

18+. New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org

Unibet

Bet £10 Get £30 in Free Bets

New Customers Only

Claim Offer

18+. GambleAware.org . New GB customers only. Opt in. Deposit and Bet £10+ on sports at min odds of 2.0+ (1/1) for £30 in Free Bets within 7 days. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.

Paddy Power

£50 in Bet Builder Bets when you stake £10 on football

New Customers Only

Claim Offer

New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org

talkSPORT BET

Get up to £40 in Football Free Bets

New Customers Only

Claim Offer

18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly

Midnite

BET £10 GET £30

New Customers Only

Claim Offer

18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. Home

Tote

Bet £10 Get £30 in Free Bets

New Customers Only

Claim Offer

New customers online only. Eligibility restrictions apply. Bet min of £10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £10 Win + £10 Place) within 7 days of registration. Receive £20 Tote Credit and £10 Free Sports Bet. Qualifying bet is the first racing pool or sports bet added to the bet slip. 7-day expiry. 18+. Full T&Cs apply. Gambleaware.org .

Betfair

Bet £10 Get £50 free bets

New Customers Only

Claim Offer

Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get 5x £10 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via Pay by Bank, Apple Pay or Debit Card will qualify. T&Cs apply. Please Gamble Responsibly.

Dabble

Bet £10 Get £10

New Customers Only

Claim Offer

New customers only. Bet £10+ to receive £10 in Free Bets. 7-day free bet expiry. Stake not returned. Promotional Terms Apply. 18+. GambleAware.org .

William Hill

Get £40 in free bets when you deposit & bet £10

New Customers Only

Claim Offer

18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.begambleaware.org #ad

Ladbrokes

£30 in Free Bets - When you bet £5 on Sports

New Customers Only

Claim Offer

18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.

BetMGM

Bet £10 Get £40 in Free Bets

New Customers Only

Claim Offer

New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org

Coral

Get £20 in Sports Bets + 50 Free Spins When You Bet £5

New Customers Only

Claim Offer

18+. New Customers only. Certain deposit methods & bet type excl(min odds 1/2). Min first £5+ deposit and bet within 14 days of account reg & get 4x £5 free bets(selected sports market only) and 50 Free Spins(value pound0.10 selected games) Valid 7 days. Restrictions & T&Cs apply. GambleAware.org

10bet

100% up to £50 Welcome Bonus

New Customers Only

Claim Offer

New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+.

Betano

Bet £10 Get £30 Free Bets

New Customers Only

Claim Offer

18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. Full T&Cs Apply. GambleAware.org. Please gamble responsibly. Full T&Cs

Mogobet

Deposit & Bet £10 Get £30 Free Bet

New Customers Only

Claim Offer

Opt-in Required. Min Deposit £10 with promo code: ROYAL required. Offer is valid from 17/06/2025 to 21/06/2025 23:59GMT. Minimum of £10 worth of qualifying bets to any horse racing event to get a £30 Free bet. Free bet must be used within 7 Days and bonus within 7 Days from receipt. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. GambleAware.org

SBK

Bet £10, Get £40 in Free Bets

New Customers Only

Claim Offer

New UK customers only. Minimum first deposit of £10. Place a £10 bet at minimum odds of 2.0 to receive £40 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply. 18+. GambleAware.org.

BetVictor

Get £30 in Free Bets for Premier League Join us & bet £10

New Customers Only

Claim Offer

18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.

easyBet

Bet £20 Get £20 in Free Bets

New Customers Only

Claim Offer

New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders.  The user must place and settle bets before the closing date of the promotion to qualify. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T's and C's Apply. Gamble Aware. 18+

Parimatch

Bet £10 Get £20

New Customers Only

Claim Offer

18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly

SpreadEx

Bet £10 Get £60 in Free Bets

New Customers Only

Claim Offer

Place a £10 fixed odds single or £10 each-way bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet. 18+. GambleAware.org

CopyBet

Bet £20, Get £20 in Free Bets + up to 15% daily profit boost

New Customers Only

Claim Offer

Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. GambleAware.com

BetUK

Bet £10 Get £30 in Free Bets

New Customers Only

Claim Offer

New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs Apply. GambleAware.org

Luckster

Bet £10 Get a £10 Free Bet

New Customers Only

Claim Offer

New customers only. Only residents of UK and IE. Max. FreeBet amount: £10. Offer valid only to customers making a first deposit of £10 or more. The “Welcome Free Bet” must be used at luckster.com within 14 days of being credited to your account. Customers who deposit using Neteller, Paysafe, PayPal, Skrill or Skril 1-Tap will not be eligible for any free bet offer. Free Bet Specific Terms and Conditions: One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. Full TC's Apply. 18+. GambleAware.org

Virgin Bet

Bet £10, Get £30 in Free Bets - Free Bet Builder Every Sunday on any match

New Customers Only

Claim Offer

*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org . 18+. Members only.Use Free Bet on any Bet Builder market for the selected football match by kick-off (EVS min odds). Free Bet: login & accept via pop-up, max 1/ Member. Free Bet varies from £1 - £20 per Member. Stakes not returned T&Cs apply. Full T&Cs Apply. Bet Responsibly. GambleAware.org . 18+.

QuinnBet

50% back up to £25

New Customers Only

Claim Offer

18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org

Betway

£30 Matched Free Bet if your first Acca loses + 100 Free Spins

New Customers Only

Claim Offer

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org . Bet the Responsible Way. Full Terms apply

Mr. Play

Bet £10 Get £15

New Customers Only

Claim Offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

Zetbet

Bet £10 Get a £10 Free Bet

New Customers Only

Claim Offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Matchbook

Get £30 in Free Bets when you bet £20

New Customers Only

Claim Offer

New Players Only. Sign Up with Bonus Code: NEW30. Bet and Settle 1x£10 Bet on Matchbook Exchange at odds of 2.0 or more. Bet and Settle 1x£10 Bet on a Bet Builder or Multiple at odds of 3.0 or more, with min 3 selections. Within 72 hours of Qualifying Bets settling user will receive 1x £10 Exchange Free Bet, 1x £10 Multiples Free Bet, and 1x £10 Bet Builder Free Bet. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. 18+ Only. T's and C's Apply. Gamble Aware.

NetBet

Get £20 Free Bets When you Bet £10

New Customers Only

Claim Offer

New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Football Bet Builder, 1 x £5 Football Acca, 1x £5 Horse Racing Acca & 1 x £5 Tennis In-Play. Valid 7 days. Exclusions and T&Cs apply. 18+. GambleAware.org

AK Bets

Up to £100 Winnings Boost on your first Acca

New Customers Only

Claim Offer

Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org

bwin

£20 Backup bet if your first bet loses

New Customers Only

Claim Offer

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

kwiff

Bet £10 and Get £10 in Free Bets

New Customers Only

Claim Offer

New UK customers. 18+ only. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27. GambleAware.org

Jeffbet

Bet £10 And Get £30 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware Full T&Cs

NRG.bet

Bet £20 and Get a £10 Free Bet

New Customers Only

Claim Offer

New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org . Full T&Cs apply.

Blue Fox Casino

Deposit & Bet £10 Get £30 Free Bet

New Customers Only

Claim Offer

Opt-in Required. Min Deposit £10 with promo code: ROYAL required. Offer is valid from 17/06/2025 to 21/06/2025 23:59GMT. Minimum of £10 worth of qualifying bets to any horse racing event to get a £30 Free bet. Free bet must be used within 7 Days and bonus within 7 Days from receipt. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org

Highbet

Bet £10 Get £20 Free Bet

New Customers Only

Claim Offer

18+. New verified customers. UK residents. Customers must first opt-in to this promotion before making the qualifying bet within 7 days of registration. Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Free bets must be claimed within the promotion section of the website. Free bets are non-withdrawable. Free bet amount: £20 (1x£20). Min. odds: 3/2 (2.5). Maximum withdrawable winnings from free bet per player: £100. Period to activate: 7 days after the qualifying bet is placed. Full TC's Apply. GambleAware.org

7bet

BET £10 & GET £10

New Customers Only

Claim Offer

1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User Agreement and Bonus T&Cs apply.

PricedUp

Bet £40 Get £20

New Customers Only

Claim Offer

18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. GambleAware.org . T&Cs & Maximum Pay-Outs Apply. #ad

ThePools

Bet £10 Get £20

New Customers Only

Claim Offer

18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply.

Planet Sport Bet

Bet £20 Get £10 in Free Bets

New Customers Only

Claim Offer

Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+. GambleAware.org . Full T&Cs apply.

Betrino

Bet £25 Get £50 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org

Monster Sports

Deposit & Bet £20 Get £40 Free Bets

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. | _GambleAware.org | #Ad

TheOnlineCasino

Bet £20 and Get £40 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

All British Casino

Get a £10 Free Bet When you Bet £10

New Customers Only

Claim Offer

#AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly

Pub Casino

Get a £10 free bet when you bet £10 + 50% ACCA Boost on all Football Games

New Customers Only

Claim Offer

#AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly

QuickBet

Bet £10, Get £10 Free Bet

New Customers Only

Claim Offer

#AD | Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | T&C's apply |Free bet: Min odds: 2.0 - Free bet value will be deducted from free bet winnings | 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly.

Casino Kings

Bet £10 and Get £40 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet-one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org

Hollywoodbets

Free bet up to £30 on 1st Losing ACCA

New Customers Only

Claim Offer

18+. Register an account and deposit £10+ using Visa/Mastercard. Get your stake back as a free bet, up to a maximum of £30, on your first qualifying acca to be settled as a loss. Qualifying accas each need to be a stake of £10+, 3+ legs, odds of 4/1 or greater and settled within your first 7 days. Each customer will be eligible for a maximum of 1 x free bet with this promotion. TCs Apply. GambleAware.org

BetWright

Bet £10 Get £10 ACCA

New Customers Only

Claim Offer

18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org . Full T&Cs

Top 10 Best Betting Sites Ranked - January 2026

We’ve gone through and chosen the 10 best bookmakers to use when betting on football online in the UK, with a shortened list found below, whilst more comprehensive analysis can be found underneath:

• 🔝 Betfred - Excellent existing customer offers
• 🎖️ bet365 - state-of-the-art in-play markets and odds
• 🏆 BOYLE Sports - Generous Premier League odds boosts
• 💪 Unibet - Strong horse racing offers
• 🎯 Sky Bet - Unique customer offers
• 💎 BetVictor - Easy-to-use interface
• ✅ 10bet - Huge range of multi-sport offers
• ⚽️ William Hill - Fantastic football boosts and offers
• 💥 Paddy Power - Free-to-play games
• 👑 Parimatch - Wide selection of sign-up offers

1. Betfred

Betfred is one of the biggest names in UK sports gambling and one of the most famous apps in the industry.

Offering competitive odds on a long list of popular competitions, including the English Premier League, Spanish La Liga, Italian Serie A, UEFA Champions League, FIFA World Cup, and more. If there’s public opinion on the result, you can be sure Betfred will offer odds and accept bets.

With over 200 pre-match football betting markets, you will not be left short. But Betfred customers can also wager in-play. When a game begins, the pre-match markets become in-play, making a bet just as exciting in the final seconds as it was before kick-off. You can give it a try today.

Bet on the next live match from your favourite league or create an accumulator using your mobile device or laptop. Betfred is a major attraction with football bettors across the UK, something made even greater by the £50 in free bets on offer via the Betfred welcome offer.

2. bet365

If you’re searching for a giant of the online sports and football gambling arena, look no further than British-based bet365.

An online-only bookmaker, bet365 serves millions of active customers across the United Kingdom each week and boasts a healthy following of international users. Players come for the welcome bonus free bet but stay for the excellent odds, wide range of markets, football coverage, live betting, interesting coupons, and more.

The bet365 marketing team serves up a stunning offer for new players, but there’s also a list of recurring deals aimed at driving repeat business. Visit the offers page before placing your bets, and you’ll find free bets, £30 of which can be claimed via the bet365 sign-up offer, enhanced odds, cashback, profit boost, extra places each way, and other attractions.

You can join bet365 as a new player today and register using your desktop computer or mobile. Customers can even access a free HD-quality live stream.

3. BOYLE Sports

BOYLE Sports loves football, and it shows in the bookmaker’s online coverage. Customers can gamble on all the top leagues, teams, and markets, including first scorer in virtually all competitions, as well as get £40 in free bet with the BOYLE Sports new customer offer.

Finding your bets is quick and easy, thanks to a user-friendly interface, including a responsive app. Navigate to football and then your chosen league and fixture. Click the odds attached to your pick to add it to the bet slip, add a stake, and confirm.

BOYLE Sports covers all the most popular markets, including both teams to score, match-winner, totals, handicaps, scorer, and others. But they also create many special markets that are unique to BOYLE Sports, opening brand new opportunities for punters.

All deposits are instant, allowing you to add funds and gamble without delay. That’s ideal for those betting on the go or in a rush to secure the best odds.

4. Unibet

Unibet has a strong presence in football, partnering with many important clubs, including Rangers, Middlesbrough, Leeds United, Copenhagen, Nice, Aston Villa, and Valencia. It’s, therefore, no surprise to learn they are a front-runner on football betting.

Unibet customers can wager on over 100 pre-match and live betting markets on any game from any competitive and respected league. Wager on a single match from the Scottish Premiership or build an multi-league accumulator and shoot for a big win off small stakes.

Visit any betting odds comparison app and you’ll see Unibet are often market value or joint best price on the teams and wagers you love most. That includes competitive odds in games from the Premier League and Champions League.

Join Unibet today, make your first deposit, and wager to release their £40 welcome bonus. You can then gamble at home using the website or on the move with the modern Unibet mobile app that’s available to download to Android and iOS devices.

5. Sky Bet

If you love football, you’ll love playing with Sky Bet. Whether you’re using the effortless app or the easy-to-follow website, you can gamble on your favourite teams and markets in seconds.

Punters can claim the generous Sky Bet sign up offer welcome bonus that’s designed to drive new players in such a competitive market. But there are also several stunning recurring bonuses open to everyone with an account. These include acca freeze, profit boosts and even free-to-play games.

The Sky Bet live stream doesn’t cover every game played across football, but it does boast impressive coverage from across Europe. Watch the match from home or on the go with your mobile. You can bet, collect bonuses, cash out, check scores, and withdraw winnings using the app.

The Sky Bet trading team like to help their business stand out by creating price boosts on player and team specials, featuring anything from an Erling Haaland to get a shot on target or Liverpool to win. Visit the Sky Bet app now to get involved.

6. BetVictor

BetVictor is an established bookmaker offering a wealth of markets on games from the English Premier League. Visit the website and app now to gamble on for Arsenal, Man City, Tottenham, and more.

BetVictor customers enjoy access to more interesting betting markets than is available at much of the competition. The bookmaker is on a mission to make Premier League gambling as fun and unique as possible.

In addition to its Premier League coverage, Bet Victor also offers betting on Europe’s top competitions and the standouts from the international football scene.

BetVictor is the perfect place for any football betting looking to gamble on the best teams and players, with new users able to claim £30 in free bets with the BetVictor sign up offer.

7. 10bet

If you enjoy watching football and gambling on popular markets at excellent odds, you’ll love the 10bet app. Log in, and you can browse in-play games or select a league and browse upcoming matches after claiming the 10bet welcome offer.

In addition to match-winner betting and over 100 markets attached to each game, 10bet also allows customers to predict the outright winner of a division or the top goalscorer. Give yourself a season-long interest by betting on the Premier League winner or the World Cup champion. Bet when, where, and on what leagues you like.

It’s easy to build midweek and weekend accumulators at 10bet. Just click the odds of every team you wish to bet on to add to your slip, enter the stake into the bet slip, check the total cost of the bet, and confirm.

8. William Hill

William Hill refuses to be drawn into the war that rages across the online gambling industry as the leading names offer ever more generous free bets.

Instead of giving free bets and promos such as the William Hill sign up offer, they offer generous odds on every bet you place and believe their customers know the value of winning a little more, rather than aiming high with huge deals and restrictive terms and conditions.

Another major attraction of the William Hill site is the available football coupons. William Hill created many of the coupons we know and love today, including the option for both teams to score. Stick to your favourite coupon, like the match-winner, or try something new.

9. Paddy Power

Paddy Power is a prominent name with bettors in the United Kingdom and Ireland. The Dublin-based sportbook’s reach is now extending across the globe.

If you don’t already have an account registered with Paddy Power, now is the perfect time. You can join in less than two minutes using your laptop or smartphone. Complete the registration form, deposit funds and gamble to claim the Paddy Power sign up offer.

The Paddy Power platform has many valuable features to ensure you enjoy every game. You can bet in-play with a single tap. Most of the pre-match markets remain available to gamble on. Follow the play, search for the trends, and bet live to get the best odds.

If your pick performs well, you can also cash out your bet in seconds. When a pick is cashed out at Paddy Power, funds due are added to your player account in seconds.

10. Parimatch

Parimatch uses competitive odds, honest promotions, and a user-friendly site to ensure fast and enjoyable football betting.

The app and site deserve credit for their speed and accuracy. Football betting is all about getting your stake down at the right time to get the best odds. Parmatch’s love for the latest technology allows customers to achieve that.

Active members can claim the Parimatch welcome offer when they sign up, but the recurring deals are most impressive. Browse the site, and you’ll often find free bets, enhanced odds, and cashback.

From fast deposits, competitive odds, instant cash outs, pre and live-betting, and unique markets, you’ll love betting on football at Parimatch.

UK Bookmakers Compared

Best New Online Bookmakers Analysed

Betano

Betano customers benefit from a wide range of football betting options. You can gamble on all the top leagues across the continent, including the EFL, Bundesliga and Serie A. Members can also play on everything from Non-League to the Scottish League Cup.

The bookmaker offers an excellent in-play betting experience. If you missed kick-off or spotted a trend and wish to wager on a game that’s already started, Betano’s live football betting list allows you to get involved at the touch of a button.

Betano gives customers a reliable live stream, covering the best competitions and the most exciting games.

TalkSPORT BET

TalkSPORT is one of the biggest names in sports, and TalkSPORT BET allows you to gamble on over 100 markets in every major fixture.

Although not as big or well-established a name as some of the others featured on this page, TalkSPORT BET aims to grab your attention and attract new customers by offering generous odds on games and markets.

When betting at TalkSPORT, you’ll notice regular football promotions, including price boosts and cash back.

BetMGM

BetMGM arrived in the UK market eager to make a splash. They have managed this by offering great odds, excellent promotions, and a user-friendly platform. We’re delighted to see that BetMGM excel on each point.

You can join BetMGM by creating an account, depositing funds, and placing a bet on football. When your first wager results, the welcome bonus funds will appear in your balance.

Creating a football accumulator is easy at BetMGM, and you’ll automatically qualify for acca promos, both insurance and the boost. Click the odds of each team you wish to include in your acca, input the desired stake, and check and confirm.

CopyBet

What’s unique about CopyBet? There’s lots to like, especially the copy betting system that allows you to follow the picks of successful bettors, sports fans and even their own experts.

You’re free to find your favourite bettor and follow their lead or study the stats, browse the markets, and find the value yourself. It’s all available at the touch of a button.

CopyBet offers strong odds on popular teams, and there are also occasional price boosts on players to score first and other specials.

BzeeBet

BzeeBet goes big on its football coverage, offering all active members fantastic odds on games from the Premier League, La Liga, Bundesliga, Ligue 1, Serie A, and other attractions.

Pick the winner of a live game before kick-off or bet in-play, reacting to any trends or obvious mistakes in the odds. It’s all available on your laptop and mobile device.

The user-friendly site allows you to quickly and accurately create football accumulators, combining match winner, player shots and fouls, correct scores, and many other markets.

Dragon Bet

Join Dragon Bet, and you’ll qualify for the welcome bonus free bet. Your share is just a few clicks away using your laptop, from the landmark Welsh bookmaker.

Bettors come to Dragon Bet for the bonus but stay for the generous odds and impressive football betting coverage available every day. Members can bet on everything from a Premier League first scorer to a Champions League both teams to score.

Deposits to your Dragon Bet account are instant, allowing you to add funds and wager before the odds change. Winnings are also paid swiftly and securely.

Bwin

Bwin is one of the biggest-name bookmakers featured on this page, and they are accepting new customers in your region today.

Bwin prides itself on giving customers more appealing odds on their football bets from the top leagues than is available at the competition. As a result, Bwin attracts a mix of value hunters and seasoned gamblers.

Ready to claim the Bwin welcome bonus offered to new players before collecting those excellent odds at Bwin?

Mogobet

Mogobet is an online sportsbook gambling platform that’s fast enough to keep pace with modern football.

Get eye-catching odds on every game from the Premier League, with dozens of markets available in fixtures broadcast live on television.

Mogobet likes to place the emphasis on speed when offering football betting. You can deposit funds, pick teams, and place bets in seconds with all of this translating perfectly to their live betting offerings.

Midnite

Midnight allows members to gamble on the Premier League, Champions League, World Cup, and other popular events using a desktop computer or mobile device.

Not the biggest name in the sports betting industry, Midnite focuses on offering customers a reliable online gambling experience at competitive odds, both pre-match and in-play.

Gamble on dozens of markets or bide your time and make predictions after a match has begun, taking advantage of the live betting markets.

Jeffbet

Jeffbet has everything you need to enjoy the next exciting round of football fixtures from across the United Kingdom and overseas.

Gamble on every match from the top leagues or hunt for value in the lesser-followed divisions. The team at Jeffbet ensures there’s always a game to bet on somewhere in Planet Football.

Creating an account at Jeffbet takes just a few minutes if you have all the required information available. You can then secure the welcome bonus and gamble on football.

NRG.Bet

NRG.Bet provides customers with solid odds on matches from the Premier League and European football’s other top competitions.

You can wager on the winner of a match or choose from an extensive list of specials. Try your luck on both teams to score, or shoot for a winner in the total goals. There’s also handicap betting, scorer, corners, and others.

Winnings are paid directly to your NRG.Bet player account balance. You can then withdraw your funds or place more bets.

Blue Fox Casino

Blue Fox is primarily known for offering modern and secure online casino gambling to lovers of slots and table games. But they also have a strong football betting presence.

When registering as a new customer with Blue Fox, you’ll gain access to both the sports and casino sections, allowing you to wager from a shared wallet.

Wager on the winner of the next Premier League clash broadcast live on TNT Sports or create a midweek accumulator from the Europa Conference League. It’s all available on the website and mobile site.

With decades of experience in the sports and gambling fields under my belt, I love sharing my knowledge and passion with readers, helping them find the best deals available to football bettors.

I began my sports gambling adventure in 2006 when taking a job on the call centre floor of major bookmaker Coral in their London head office. My love for sports and commitment to the job helped me gain a promotion to the marketing department and then onto the web content team, producing work for the customer-facing website and app.

I now work freelance for a number of major online bookmakers and ambitious affiliates. You’ll find my previews, reviews, promotional content, and predictions at world-famous sites, including TalkSPORT, Betfred, Racing Post, Betfair, and more. I’m also delighted to provide content to Goal’s army of knowledgeable fans.

With a background as a professional boxer and a career spent working closely with the sports gambling industry, I’m well-placed to help you beat the bookies only sharing information I believe is useful to the bettor.

Whether it’s writing picks on an upcoming Premier League game or explaining how best to use the latest football betting market, you’ll find my work accurate, honest and useful.

Best Betting Sites Summary

As you can see from this page, a lot goes into making the best bookmaker, much more than handing out generous odds and an eye-catching welcome bonus. Those are important, but to be the best, a bookmaker must have all the best features, including cash-out and bet in-play. There should be a user-friendly app and a modern website.

We’re a big fan of the welcome bonus available at Sky Bet. It requires a small deposit and a qualifying bet to release, making it one of the most affordable deals of its type. Join today, wager on sports, and land a free bet.

Betfred is known as the Bonus King, and it’s therefore no surprise to see that they impressed our team with bonuses for existing customers. Gamble at Betfred and get price boosts, cashback, free bets, and more.

William Hill is a bookmaker that avoids the urge to offer big bonuses and free bets. Instead, they offer generous odds on every bet available on the website and mobile app. William Hill knows that offering consistently good value keeps players coming back for more.

If you want to watch the game you’ve bet on but will be out of the house during the match, you can follow on an HD-quality live stream at bet365. It’s as good as you’d find at any major broadcaster, with in-play betting, promotions, and live stats.

Best Betting Site for this Week's Sport - BOYLE Sports

BoyleSports is a well-established betting site that caters to both casual punters and more experienced bettors. The homepage presents a clean, traditional layout with a blue and white theme, clearly labeled sports tabs, and quick access to popular markets. 

Navigation is straightforward, though the depth of menus and volume of information can feel slightly overwhelming at first. Overall, the site prioritizes functionality and clarity over flashy design, making essential features easy to locate. 

The desktop and mobile experiences are consistent, with the mobile app translating the key functions effectively into a more compact format.

In terms of odds, BoyleSports offers competitive pricing across a wide range of sports. Football, horse racing, and tennis odds are generally in line with market standards, and certain markets, such as each-way bets in horse racing or enhanced golf placements, can provide extra value. 

While the odds may not always be the absolute highest available, they remain fair and reliable, which is a key factor for bettors who want consistency over chasing occasional spikes. 

Promotions and occasional enhanced odds add further appeal, giving users opportunities to maximize potential returns.

The range of markets is extensive, covering major UK and Irish sports as well as niche and international competitions. 

Pre-match markets include traditional win/draw/win bets, totals, handicaps, and player-specific outcomes, while additional tools like the bet builder and cash-out options make it easier for bettors to customize their wagers. 

This versatility ensures that most users, whether focused on mainstream sports or less common events, will find appealing betting opportunities.

BoyleSports’ in-play section has grown stronger in recent years. Live betting spans a wide range of sports, with odds updating rapidly in response to events. The inclusion of live statistics alongside markets helps users make more informed decisions during games. 

For selected events, live streaming is available once a qualifying bet is placed, particularly for horse racing and other popular sports, which enhances the live betting experience.

While the site is information-rich, it can appear somewhat busy, especially for new users, with multiple banners, odds boards, and menus on each page. 

However, those who spend time on the platform generally find navigation intuitive, and processes such as depositing, withdrawing, and accessing customer support are smooth and user-friendly.

In summary, BoyleSports provides a reliable, comprehensive betting platform with competitive odds, wide-ranging markets, and solid live and in-play features.

The design favors functionality over aesthetics, and while there is a small learning curve for newcomers, the overall experience is robust and well-suited to a variety of betting preferences.

UK's Best Betting Sites Compared - TalkSPORT Bet vs Paddy Power

When comparing TalkSPORT Bet’s betting site with Paddy Power, there are several meaningful differences and a few similarities across odds, markets, offers, live streaming, site layout and the in‑play experience that help define each platform’s appeal to different types of bettors. 

TalkSPORT Bet is a relatively newer entrant that leverages a strong sports media brand and clean, straightforward design, while Paddy Power is a long‑established bookmaker with deep markets, polished features and a broader array of betting tools.

In terms of odds, both TalkSPORT Bet and Paddy Power offer competitive pricing across major sports. 

TalkSPORT Bet generally provides fair odds that hold their own in football and mainstream markets, though niche sports or less popular events sometimes lag slightly behind the biggest operators in terms of value. 

Paddy Power, with its scale and long experience, tends to deliver consistently competitive odds across a wider range of sports, and often pairs those prices with frequent price boosts and special promotions that can enhance value further.

Market depth is another area where the two differ. TalkSPORT Bet covers all the usual bases—football, tennis, horse racing, cricket, basketball and eSports—with a good range of pre‑match and live markets and useful features like bet builders and boosts. 

However, its selection, while solid for most bettors, isn’t as extensive as Paddy Power’s. Paddy Power boasts an enormous collection of markets per event, stretching into prop bets, player stats, niche leagues, and novelty markets that go beyond what the average punter needs.

When it comes to offers, TalkSPORT Bet runs welcome bonuses that match new customer stakes up to a cap (for example, up to £40 in free bets on qualifying football wagers with minimum odds requirements). 

These can be appealing for football fans and those placing their first wagers, though the structure typically involves multiple free bet tokens and expiry timelines that require attention. 

Paddy Power also features generous new customer offers alongside ongoing promotions like acca insurance, price boosts and regular enhanced odds that reward both new and existing users.

Live streaming is an area where Paddy Power clearly pulls ahead. Paddy Power provides integrated live streams for a broad slate of events including football, horse racing, tennis and more, enhancing in‑play betting by letting customers watch and bet simultaneously. 

TalkSPORT Bet, while offering robust in‑play markets and real‑time statistics with live updates, lacks comprehensive live streams for most major sports, meaning bettors must often rely on stats and visuals rather than actual video feeds.

The layout and user experience differ as well. TalkSPORT Bet’s interface is clean and mobile‑friendly, with easy access to key sports and promotions, though its desktop navigation can feel slightly less intuitive than the big brands. 

Paddy Power’s site and app are highly refined, with strong visuals, well‑organised markets, and quick access to features like cash‑out, bet builders, live streaming and statistics, appealing to both newcomers and experienced punters.

Overall, TalkSPORT Bet is a capable, growing platform that offers competitive odds, good market variety and solid live betting, making it a great choice for straightforward wagering.

However, Paddy Power’s depth of markets, richer promotions, integrated live streaming and polished layout give it an edge for bettors seeking the most comprehensive online sportsbook experience.

This Week's Biggest Sporting Action

The Premier League weekend wraps up tonight with the tenth and final fixture of the round, taking place on the south coast as Brighton host Bournemouth at the Amex Stadium.

Champions League football returns on Tuesday after a month-long break over Christmas and New Year, with nine matches lined up across the evening for fans to enjoy.

Manchester City are among the sides involved in the early kick-offs as they travel to Norway to face Bodo/Glimt, while later two major clashes take centre stage as Inter Milan host Arsenal and Spurs welcome Borussia Dortmund to north London.

The Championship also resumes with another set of midweek fixtures, beginning on Tuesday as Coventry host Millwall, Ipswich take on Bristol City, West Brom clash with Norwich and Wrexham welcome Marti Cifuentes’ Leicester City.

Wednesday brings more Champions League action to focus on. The earlier games see Galatasaray taking on Atletico Madrid and Qarabag hosting Frankfurt.

Later in the evening, Chelsea host Pafos at home, Liverpool travel to southern France to take on Marseille, Newcastle host PSV at St James’ Park and Barcelona head to Czechia to face Slavia Prague.

At the same time, the remaining midweek Championship fixtures take place, with Southampton hosting Sheffield United, Stoke taking on Middlesbrough and Watford facing Portsmouth.

Thursday sees the Europa League return with the penultimate round of League Phase matches, highlighted by Celtic against Bologna, Fenerbahce hosting Aston Villa, Rangers taking on Ludogorets and Forest travelling to Portugal to play Braga.

Friday’s main English fixture comes in the Championship as Derby host a struggling West Brom side, while elsewhere across Europe Inter Milan take on Pisa and Levante face Elche.

Premier League action resumes on Saturday with another full round of matches, starting with the early kick-off in east London as West Ham host Sunderland.

Three 3PM kick-offs then follow as Fulham host Brighton, Burnley take on Spurs and Manchester City welcome bottom-of-the-table Wolves to the Etihad.

Bournemouth host Liverpool in the late fixture, while Sunday offers four matches across the afternoon, beginning with three 2PM kick-offs featuring Palace vs Chelsea, Newcastle vs Villa and Brentford vs Forest.

The weekend’s headline clash arrives at 4.30PM as Arsenal take on Michael Carrick’s Manchester United at the Emirates, before the action concludes on Monday night with Everton hosting Leeds on Merseyside.

UK Bookmakers Licensing and Regulations

Bookmakers are always committed to their player's safety, keeping their personal information and payment details 100% safe and secure at all times.

All UK bookmakers are required to be licensed by the UK Gambling Commission. This ensures they adhere to all UK consumer protection laws, including data protection and privacy.

Most take this one step further by employing companies to help encrypt and secure all their players' information, utilising software and firewalls to keep data protected.

Bookmakers are focused on keeping their players safe more than ever now, thus any and all customers can rest easy knowing all of their specifics and payment details are secure.

Responsible Gambling

When gambling, it’s essential that bettors remain on top and in control, with there being a number of ways in order to help do this going forward.

The majority of UK bookmakers have user-focused safety features that players can make use of, including timeouts, deposit limits and self-exclusion.

All of these are geared towards helping their customers get the best out of their experience with them and put a stop to any potential problem gambling.

Creating a bankroll and tracking your wins and losses can prove an extremely valuable method of helping them to stay on top of your expenditures and know when it may be time to take a step back.

Not chasing losses is also another key rule to keep in-mind, as this helps players know that not every bet can win, thus it’s unwise to keep betting should a loser streak occur.

A number of different responsible gambling organisations are available by which players can seek help, with a list of these being found below:

• GamCare
• BeGambleAware
• GamStop
• Therapy for Gambling Addiction
• Gamblers Anonymous
• National Gambling Treatment Service
• National Problem Gambling Clinic
• National Debtline

Best Betting Sites: Top Bookmakers FAQs

What is the best betting site?

We recommend betting with any sportsbook featured on this page for a premium gambling experience. Create an account, gamble, and qualify for the welcome bonus.

Which betting site is the most reliable?

Our team of gambling experts is confident that any of the betting apps mentioned in this article will cater to your needs. They all passed our strict tests.

Where can I get a free bet?

The betting apps featured throughout this article offer all new players a welcome bonus free bet when they create an account, deposit funds, and wager on sports.

Which football betting markets are the best?

The match-winner betting market is the most reliable way to make a consistent profit from sports betting. But you’ll find bigger odds in the correct score and first scorer markets.

How do I cash out my bet?

Log in to your betting account and click on your bet slip to view your live wagers. You’ll see a cash-out value offered. If you’d like to accept the offer, you must click and confirm. Your bet is settled, and the funds due are paid to your balance.

Can I bet after a match has started?

Yes, in-play or live betting is increasingly popular with football and sports bettors. Visit the live betting list and click the odds attached to your pick to add to your bet slip. Input a stake, check, and confirm.