bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365
New Customers Only
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
William Hill
Get £40 in free bets when you deposit & bet £10
New Customers Only
18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.begambleaware.org #ad
BetMGM
Bet £10 Get £40 in Free Bets
New Customers Only
New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org
Sky Bet
£30 IN FREE BETS - WHEN YOU PLACE ANY BET
New Customers Only
New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply. 18+.
Unibet
Bet £10 Get £30 in Free Bets
New Customers Only
18+. GambleAware.org . New GB customers only. Opt in. Deposit and Bet £10+ on sports at min odds of 2.0+ (1/1) for £30 in Free Bets within 7 days. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.
Betfred
£50 IN FREE BETS, WHEN YOU BET £10
New Customers Only
18+. New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org
Ladbrokes
£30 in Free Bets - When you bet £5 on Sports
New Customers Only
18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
talkSPORT BET
Get up to £40 in Football Free Bets
New Customers Only
18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
Betfair
Bet £10 Get £50 in free bets
New Customers Only
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get 5x £10 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via Pay by Bank, Apple Pay or Debit Card will qualify. T&Cs apply. Please Gamble Responsibly.
Dabble
Bet £10 Get £10
New Customers Only
New customers only. Bet £10+ to receive £10 in Free Bets. 7-day free bet expiry. Stake not returned. Promotional Terms Apply. 18+. GambleAware.org .
BOYLE Sports
Bet £10 Get £40 in free bets
New Customers Only
18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
Paddy Power
£50 in Bet Builder Bets when you stake £10 on football
New Customers Only
New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org
Tote
Bet £10 Get £30 in Free Bets
New Customers Only
New customers online only. Eligibility restrictions apply. Bet min of £10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £10 Win + £10 Place) within 7 days of registration. Receive £20 Tote Credit and £10 Free Sports Bet. Qualifying bet is the first racing pool or sports bet added to the bet slip. 7-day expiry. 18+. Full T&Cs apply. Gambleaware.org .
SpreadEx
Bet £10 Get £60 in Free Bets
New Customers Only
Place a £10 fixed odds single or £10 each-way bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet. 18+. GambleAware.org
Betano
Bet £10 Get £30 in Free Bets
New Customers Only
18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. Full T&Cs Apply. GambleAware.org. Please gamble responsibly. Full T&Cs
Coral
Get £20 in Sports Bets + 50 Free Spins When You Bet £5
New Customers Only
18+. New Customers only. Certain deposit methods & bet type excl(min odds 1/2). Min first £5+ deposit and bet within 14 days of account reg & get 4x £5 free bets(selected sports market only) and 50 Free Spins(value pound0.10 selected games) Valid 7 days. Restrictions & T&Cs apply. GambleAware.org
10bet
100% up to £50 Welcome Bonus
New Customers Only
New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+.
Parimatch
Bet £10 Get £20
New Customers Only
18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly
CopyBet
Bet £20, Get £20 in Free Bets + up to 15% daily profit boost
New Customers Only
Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. GambleAware.com
BetUK
Bet £10 Get £30 in Free Bets
New Customers Only
New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs apply. GambleAware.org
Virgin Bet
Bet £10, Get £30 in Free Bets - Free Bet Builder Every Sunday on any match
New Customers Only
*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org . 18+. Members only.Use Free Bet on any Bet Builder market for the selected football match by kick-off (EVS min odds). Free Bet: login & accept via pop-up, max 1/ Member. Free Bet varies from £1 - £20 per Member. Stakes not returned T&Cs apply. Full T&Cs Apply. Bet Responsibly. GambleAware.org . 18+.
Mr. Play
Bet £10 Get £15
New Customers Only
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
Luckster
Bet £10 Get a £10 Free Bet
New Customers Only
New customers only. Only residents of UK and IE. Max. FreeBet amount: £10. Offer valid only to customers making a first deposit of £10 or more. The “Welcome Free Bet” must be used at luckster.com within 14 days of being credited to your account. Customers who deposit using Neteller, Paysafe, PayPal, Skrill or Skril 1-Tap will not be eligible for any free bet offer. Free Bet Specific Terms and Conditions: One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. Full TC's Apply. 18+. GambleAware.org
easyBet
Bet £20 Get £20 in Free Bets
New Customers Only
New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T's and C's Apply. Gamble Aware. 18+
BetVictor
Get £30 in Free Bets for Premier League Join us & bet £10
New Customers Only
18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly. Full T&Cs
Betway
£30 Matched Free Bet if your first Acca loses + 100 Free Spins
New Customers Only
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org . Bet the Responsible Way. Full Terms apply
SBK
Bet £10, Get £40 in Free Bets
New Customers Only
New UK customers only. Minimum first deposit of £10. Place a £10 bet at minimum odds of 2.0 to receive £40 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply. 18+. GambleAware.org.
Zetbet
Bet £10 Get a £10 Free Bet
New Customers Only
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Matchbook
Get £30 in Free Bets when you bet £20
New Customers Only
New Players Only. Sign Up with Bonus Code: NEW30. Bet and Settle 1x£10 Bet on Matchbook Exchange at odds of 2.0 or more. Bet and Settle 1x£10 Bet on a Bet Builder or Multiple at odds of 3.0 or more, with min 3 selections. Within 72 hours of Qualifying Bets settling user will receive 1x £10 Exchange Free Bet, 1x £10 Multiples Free Bet, and 1x £10 Bet Builder Free Bet. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. 18+ Only. T's and C's Apply. Gamble Aware.
QuinnBet
50% back up to £25
New Customers Only
18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org
kwiff
Bet £10 and Get £10 in Free Bets
New Customers Only
New UK customers. 18+ only. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27. GambleAware.org
NetBet
Get £20 Free Bets When you Bet £10
New Customers Only
New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Football Bet Builder, 1 x £5 Football Acca, 1x £5 Horse Racing Acca & 1 x £5 Tennis In-Play. Valid 7 days. Exclusions and T&Cs apply. 18+. GambleAware.org
AK Bets
Up to £100 Winnings Boost on your first Acca
New Customers Only
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
bwin
£20 Backup bet if your first bet loses
New Customers Only
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
Midnite
BET £10 GET £30
New Customers Only
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. Home
Jeffbet
Bet £10 And Get £30 Free Bet
New Customers Only
New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware Full T&Cs
NRG.bet
Bet £20 and Get a £10 Free Bet
New Customers Only
New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org . Full T&Cs apply.
Blue Fox Casino
Bet £20 and Get £30 Free Bets
New Customers Only
Opt-in Required. Min Deposit £10 with promo code: ROYAL required. Offer is valid from 17/06/2025 to 21/06/2025 23:59GMT. Minimum of £10 worth of qualifying bets to any horse racing event to get a £30 Free bet. Free bet must be used within 7 Days and bonus within 7 Days from receipt. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org
Mogobet
Deposit & Bet £10 Get £30 Free Bet
New Customers Only
Opt-in Required. Min Deposit £10 with promo code: ROYAL required. Offer is valid from 17/06/2025 to 21/06/2025 23:59GMT. Minimum of £10 worth of qualifying bets to any horse racing event to get a £30 Free bet. Free bet must be used within 7 Days and bonus within 7 Days from receipt. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. GambleAware.org
Highbet
Bet £10 Get £20 Free Bet
New Customers Only
18+. New verified customers. UK residents. Customers must first opt-in to this promotion before making the qualifying bet within 7 days of registration. Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Free bets must be claimed within the promotion section of the website. Free bets are non-withdrawable. Free bet amount: £20 (1x£20). Min. odds: 3/2 (2.5). Maximum withdrawable winnings from free bet per player: £100. Period to activate: 7 days after the qualifying bet is placed. Full TC's Apply. GambleAware.org
7bet
BET £10 & GET £10
New Customers Only
1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User Agreement and Bonus T&Cs apply.
PricedUp
Bet £40 Get £20
New Customers Only
18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. GambleAware.org . T&Cs & Maximum Pay-Outs Apply. #ad
ThePools
Bet £10 Get £20
New Customers Only
18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply.
Planet Sport Bet
Bet £20 Get £10 in Free Bets
New Customers Only
Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+. GambleAware.org . Full T&Cs apply.
Betrino
Bet £25 Get £50 Free Bet
New Customers Only
New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
Monster Sports
Deposit & Bet £20 Get £40 Free Bets
New Customers Only
New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. | _GambleAware.org | #Ad
TheOnlineCasino
Bet £20 and Get £40 Free Bet
New Customers Only
New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
All British Casino
Get a £10 Free Bet When you Bet £10
New Customers Only
#AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly
Pub Casino
Get a £10 free bet when you bet £10 + 50% ACCA Boost on all Football Games
New Customers Only
#AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly
QuickBet
Bet £10, Get £10 Free Bet
New Customers Only
#AD | Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | T&C's apply |Free bet: Min odds: 2.0 - Free bet value will be deducted from free bet winnings | 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly.
Casino Kings
Bet £10 and Get £40 Free Bet
New Customers Only
New Players Only. Free bet-one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
Hollywoodbets
Free bet up to £30 on 1st Losing ACCA
New Customers Only
18+. Register an account and deposit £10+ using Visa/Mastercard. Get your stake back as a free bet, up to a maximum of £30, on your first qualifying acca to be settled as a loss. Qualifying accas each need to be a stake of £10+, 3+ legs, odds of 4/1 or greater and settled within your first 7 days. Each customer will be eligible for a maximum of 1 x free bet with this promotion. TCs Apply. GambleAware.org
BetWright
Bet £10 get £10 ACCA
New Customers Only
18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org . Full T&Cs
Best Bet Buider Sites: Top 5 Build-a-bet sites Ranked - January 2026
bet365
bet365, a bookmaker regularly named among the United Kingdom’s most reputable platforms, provides a compelling Bet Builder feature.
The feature, most commonly used in Football markets but also in Basketball and Tennis among other popular sports, has evolved over the past decade.
bet365 became the first sportsbook to offer Request a Bet – a basic option that enabled wagering personalisation on individual matches – in 2018. The Stoke-on-Trent platform has evolved Request a Bet (now referred to as Bet Builder) to offer one of the industry’s strongest multi-selection betting tools.
Bet Builder enables bet365 bettors to make up to six selections per match. Making match selections through bet365’s highly regarded desktop and mobile applications is effortless; the Bet Builder and Add Selection tabs are intuitive, smooth, and user-friendly.
Numerous selections are available on Bet Builder, including Match Result, Both Teams to Score, Total Goals, Double Chance, Anytime Goalscorer, Correct Score, Number of goals, Match Results at Full-Time and Half-Time, and several others, with players able to use the £30 in free bets from the bet365 sign-up offer on these markets.
bet365 integrated Sub On Play On to its Bet Builder feature earlier this year; the impressive innovation ensures that player-prop bets continue after a player is substituted. The outgoing player’s replacement can fulfil the criteria assigned to the starter.
For example, if bettors wager Erling Haaland to register four shots on target, but he’s substituted for Jeremy Doku, having only made three shots on target, Doku can win the Bet Builder leg by registering one shot on target.
Sky Bet
Sky Bet’s BuildABet is among the industry’s most recognisable Bet Builder platforms. The bookmaker, affiliated with the UK’s largest broadcaster of the Premier League, prioritises ease of use.
The feature, accessible through Sky Bet’s bold BuildABet panel, is straightforward. Bettors make up to 10 selections in markets, including Player Cards, Player To Score, Both Teams To Score, Correct Score, and Corners, among several additional player or match-prop choices.
BuildABet features a well-designed statistics page to inform betting decisions, with detailed, insightful, and user-friendly player stats, team stats, and form overviews.
The additional benefits of BuildABet are sizable; all wagers include the bookmaker’s credible Cash Out feature, and £1 no-deposit free bet promotions are available frequently.
Meanwhile, Sky Bet’s regular site-wide Price Boosts are compatible with BuildABet wagers, as well as the strong Sky Bet new customer offer.
Paddy Power
Paddy Power’s Bet Builder has numerous admirers. The Irish sportsbook’s custom bet option has impressive features, including a distinctive Multi-Match Bet Builder.
Bettors can combine up to four Bet Builder wagers to create a mega Multi-Match Bet Builder. The innovative tool is available on select Premier League features and contains dozens of markets, including Match Result, Shots on Target, Goalscorers, and much more.
The 1988-formed gambling company’s forward-thinking approach continues. Paddy Power became the first sportsbook to offer Super Sub in 2024. The popular market selection – which keeps player-prop bets alive after substitutions – was the inspiration for bet365’s Sub On Play On.
Similarly, Super Sub is eligible for Bet Builder wagers, with the £50 in free bets claimed via the Paddy Power sign-up offer available to be used on these markets and more.
Meanwhile, punters can use Mix n Match, a user-friendly list of the most popular Bet Builder wagers, to make strategic decisions which align with the market consensus.
Paddy Power’s entire Bet Builder design is intuitive. Colours are bright and engaging, displays show information logically throughout, and accessing data to guide decision-making is effortless on the sportsbook’s 4.7-star-rated mobile app. Similar experiences are available on desktops.
Betfair
Bettors can test Betfair’s industry-competitive Bet Builder feature by redeeming the sportsbook’s enticing Bet £10 Get £40 Betfair sign-up offer – there are several reasons to investigate.
Betfair’s Bet Builder odds are among the industry’s most favourable. Unibet is arguably the only market rival that provides more advantageous Bet Builder odds.
The prominent UK bookmaker emphasises football betting. Bettors can access the day or week’s most alluring Football Bet Builder options immediately upon entering Betfair’s app or website.
Once a punter has finalised their Bet Builder, placing the wager is effortless and can be completed in seconds. Likewise, tracking Bet Builder punts through the platform’s In-Play section is straightforward.
Additionally, Betfair is among the only platforms that allow bettors to place Bet Builder bets in-play, not just pre-match.
Like Paddy Power, Betfair offers an impressive multi-match – and even multi-sport – Bet Builder. Bettors can make up to 25 selections with the innovative feature.
Betfair’s Bet Builder combines convenience, favourable odds, and innovation to produce an enticing overall product.
BetMGM
BetMGM, founded in 2018, is a relatively new sportsbook that has developed an outstanding reputation from its Bet Builder feature.
New customers can explore BetMGM’s Bet Builder seamlessly; the American platform provides a competitive £40 BetMGM sign-up offer. £10 of the offer is Football Bet Builder-specific.
BetMGM’s Bet Builder impresses for numerous reasons. Multi-leg wagers on Premier League matches can have up to 10 market selections, a total competitive with those of the most established sportsbooks. Meanwhile, Champions League, EFL, and major domestic European leagues, also receive extensive Bet Builder coverage.
Bettors will receive favourable Bet Builder odds on various occasions, as the sportsbook regularly offers generous profit boosts.
BetMGM’s 4.5-star rated mobile app is user-friendly, runs smoothly, and information is displayed thoughtfully.
The app’s intuitive design enhances Bet Builder’s functionality; player and team trends are easily accessible to inform betting decisions. The smart interface creates the feeling Bet Builder isn’t just a hopeful punt but a strategic bet based on insight and data.
Best Bet Builder Site of the Week - Sky Bet
Sky Bet’s sportsbook stands out in a crowded UK betting market by offering a polished, intuitive platform that caters well to both casual punters and more experienced bettors. The overall design feels modern without being cluttered, making it easy to navigate between sports, markets, and live betting options.
Pages load quickly, odds are clearly displayed, and placing a bet is generally a smooth process, whether on desktop or mobile. Where Sky Bet truly differentiates itself, however, is through its Bet Builder functionality, which has become one of the strongest elements of its sportsbook offering.
The Bet Builder feature allows users to combine multiple selections from the same match into a single bet, creating highly personalised wagers. Sky Bet’s version is particularly impressive due to its depth and flexibility.
For football, bettors can mix outcomes such as match result, total goals, player shots, assists, cards, corners, and even more niche markets depending on the competition.
The interface updates dynamically, showing which selections are compatible and recalculating odds in real time, which makes the process intuitive even for those new to bet builders.
What makes Sky Bet’s Bet Builder especially appealing is the sheer range of matches and leagues it covers. From major competitions like the Premier League and Champions League to lower-tier domestic leagues and international fixtures, the functionality remains consistent and robust.
In-play Bet Builder options add another layer of excitement, allowing users to react to how a match is unfolding and construct bets based on momentum, substitutions, or tactical changes. This real-time adaptability enhances engagement and gives bettors more control over their strategy.
Sky Bet also integrates its Bet Builder well with promotions, often offering boosts or enhanced odds on popular bet builder combinations.
These incentives encourage experimentation and reward creativity, without making the platform feel overly promotional or pushy. The ability to save and reuse bet builders for future matches is another thoughtful touch that adds convenience for regular users.
Beyond Bet Builder, the sportsbook offers competitive odds, strong coverage across sports like horse racing, tennis, cricket, and darts, and reliable cash-out features.
However, it is the emphasis on customisation and user-driven betting through Bet Builder that defines the Sky Bet experience. For bettors who enjoy crafting detailed, scenario-based wagers, Sky Bet’s sportsbook is one of the most compelling options available.
Best Bet Builder Sites Compared
| Bookmaker | Football Bet Builder (Yes/No) | NBA Bet Builder (Yes/No) | NFL Bet Builder (Yes/No) | Rugby Bet Builder (Yes/No) | Darts Bet Builder (Yes/No) | Super Sub Yes/No) | Bet Builder Boost Yes/No) |
| bet365 | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Sky Bet | Yes | No | No | Yes | No | Yes | Yes |
| Paddy Power | Yes | No | No | Yes | Yes | Yes | Yes |
| Betfair | Yes | No | No | Yes | No | No | Yes |
| BetMGM | Yes | Yes | Yes | No | No | No | No |
How do Bet Builders work?
Bet Builders enable custom wagers that combine several selections from a match into a single bet.
Punters choose from a combination of several markets – typically including Match Result, Total Goals, Both Teams to Score, and First Goalscorer, among other player and match-prop selections – to create a Bet Builder.
Once bettors have selected custom bets, which typically consist of between 5 and 10 market choices, combined odds are displayed.
Bet Builders are considered high-risk, high-reward markets, so odds are generally attractive. All of the best bookmakers calculate returns by multiplying the odds of each leg to create the final price.
Players must win every leg of their Bet Builder to secure a payout.
Some sportsbooks, including Betfair and Paddy Power, offer Multi-Match Bet Builder, an innovative feature that combines several Bet Builder wagers to create a mega parlay. While winning probabilities are slim, returns are considerable.
Paddy Power and bet365, among others, allow player-related bets to continue after substitutions. The feature enables the replacement of the outgoing player to complete a player-prop bet. Both Paddy Power’s Super Sub and bet365’s Sub On Play On are eligible on bet builders.
There are several ways to secure low-cost Bet Builders. Many bookmakers require a portion of free bets redeemed from sign-up offers to be used on Bet Builder markets. Sky Bet regularly awards no-deposit free £1 bet builders to existing customers, while numerous platforms offer regular price boosts.
Pros and Cons of Bet Builders
bet365’s 2018 inception of Build a Bet, now known as Bet Builder, revolutionised sports betting. Today, Bet Builders are among the most popular market selections – but do they provide bettors with genuine value?
Definitions of what value means vary; after all, each user has their motivations for betting. Monetary gain – while always preferable – is secondary for some bettors. For this crowd, the act of betting is about entertainment or even socialising rather than financial reward.
Bet Builder, when used for entertainment purposes, is undeniably compelling. Bettors can use the feature in games that feel like a foregone conclusion, for example, Manchester City vs Sunderland.
The various legs of Bet Builders, such as Manchester City scoring 3+, registering over 7.5 corners, and Erling Haaland scoring first, create a challenge many entertainment-driven bettors love.
Additionally, adding multiple markets from the same match increases a bet’s value substantially. Odds on Manchester City to beat Sunderland in a Full-Time market might be unfavourable, but 5-leg + Bet Builders typically exceed odds of 30.00.
Bet Builder’s growing popularity has prompted debates among bettors about its overall value.
Sceptics argue the custom bet tool has lower potential returns than traditional Accumulators, which combine selections over several matches due to its personalisation.
Yet, that claim is mythical. Bet Builders typically have lower odds than Accumulators because they combine selections from a single match, limiting variability and reducing overall risk compared to multi-match accumulators.
Nonetheless, some alternative criticisms of Bet Builder are justifiable. Securing considerable returns on same-game custom bets requires predicting several outcomes correctly – bettors often underestimate the difficulty and complexity of that task.
Any reasonably informed bettor could predict Manchester City’s dominance in Goals, Corners, Shots on Target, and First Goalscorer against lesser opposition. However, even if Guardiola’s side cruised to a 4-0 victory, the failure of one selection, e.g. Over 8.5 Corners, occurs frequently.
Bet Builder Tips
Without following a guide, analysing player and team trends, or possessing an in-depth knowledge of football betting markets, hoping for multiple leg Bet Builders to win is wishful thinking.
The feature, while undeniably effective for spicing up a game, is nuanced; Bet Builders are challenging to win, and the difficulty produces steep odds.
Therefore, understanding how to build bets strategically can be highly profitable.
Adding numerous selections and watching potential return soar is tempting; it’s human nature to dream of securing a payout exceeding £100 from a low-cost wager. Yet, these punts rarely payoff.
Bet Builders with less than 6 or 7 selections are more likely to win and often still possess considerable value.
Betting strategically extends beyond the number of markets selected; the types of selections made carry equal importance.
Research suggests the favourites win 45% of Premier League matches. Additionally, the home team wins 47% of Premier League matches. Selecting a Full-Time home favourite is a solid base for creating a Bet Builder.
The Premier League’s top teams for possession – Manchester City, Liverpool, Arsenal, and Tottenham – also have the division’s highest corner totals. Shots on target and card counts (possession-heavy teams generally accumulate fewer yellow and red cards) follow a similar trend.
Therefore, backing a home favourite with high possession stats to win at full-time, take over 7.5 corners, make over 7.5 shots on target, and receive under 2.5 cards could be a reasonable Bet Builder.
Ensuring Bet Builders are interconnected, for example, if Liverpool are home favourites, they’re also more likely to accumulate higher short and corner totals, is imperative.
While odds might reflect a low probability, the backed team is capable of fulfilling all markets – and if Liverpool takes several shots, they’ll probably win multiple corners.
Bet Builder selections must work with each other. In contrast, predicting Crystal Palace to lose but accumulate +9.5 shots on target and corners is counterproductive.
While ‘smash and grab’ victories occur, they happen less frequently than when a team dominates metrics beyond the full-time result.
Best Bet Builder Sites FAQs
What is Bet Builder and how does it work?
Bet Builders allow personalised bets that merge multiple selections from a single match into one wager.
Bettors pick from a range of markets – usually including Match Result, Total Goals, Both Teams to Score, and First Goalscorer, along with various player and match-related props – to build their Bet Builder.
Once selections are made, typically between five and ten, the combined odds are calculated and shown.
Bet Builders are known as high-risk, high-reward betting options, meaning the odds are often appealing.
To win, every selection within the Bet Builder must be successful.
Which bookmaker has the most advanced Bet Builder features?
Regularly rated among the UK’s most reputable sportsbooks, bet365 offers a highly polished and versatile Bet Builder feature across Football, Basketball, and Tennis markets.
A pioneer in the space, bet365 was the first to launch the now industry-standard Request a Bet feature back in 2018.
Today, its evolved Bet Builder tool is user-friendly. Bettors can combine up to six selections per match with ease, thanks to an intuitive interface on both desktop and betting apps.
Recent innovations like Sub On Play On – which allows a substituted player's replacement to fulfil player-prop bets – further cement bet365’s position at the forefront of Bet Builder innovation.
What is an example of a Bet Builder?
A Bet Builder allows you to combine multiple selections from a single match into one custom wager. For example, in a match between Manchester City and Sunderland, a bettor might create the following Bet Builder:
- Match Result: Manchester City to win
- Total Goals: Over 3.5 goals
- Anytime Goalscorer: Erling Haaland
- Both Teams to Score: Yes
- Player Shots on Target: Haaland to have 4+ shots on target
If Haaland is substituted after three shots on target and Jeremy Doku comes on and registers one more, the Sub On Play On feature at bet365 means this leg would still win. All five selections would need to be correct for the Bet Builder to pay out, offering higher combined odds than a single market bet.
What happens if you lose one bet in a Bet Builder?
If one selection in your Bet Builder loses, the entire bet is settled as a loss. All legs must win for the Bet Builder to pay out.