Best Betting Apps: UK's Top Mobile Bookmakers Compared - January 2026

bet365

Bet £10 & Get £30 in Free Bets for new customers at bet365

New Customers Only

Claim Offer

18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Midnite

BET £10 GET £30

New Customers Only

Claim Offer

18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. Home

Sky Bet

£30 IN FREE BETS - WHEN YOU PLACE ANY BET

New Customers Only

Claim Offer

New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply. 18+.

BOYLE Sports

Bet £10 Get £40 in free bets

New Customers Only

Claim Offer

18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.

Unibet

Bet £10 Get £30 in Free bets

New Customers Only

Claim Offer

18+. GambleAware.org . New GB customers only. Opt in. Deposit and Bet £10+ on sports at min odds of 2.0+ (1/1) for £30 in Free Bets within 7 days. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.

Dabble

Bet £10 Get £10

New Customers Only

Claim Offer

New customers only. Bet £10+ to receive £10 in Free Bets. 7-day free bet expiry. Stake not returned. Promotional Terms Apply. 18+. GambleAware.org .

LiveScore Bet

BET £10 GET £30 IN FREE BETS

New Customers Only

Claim Offer

*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+. Full T&Cs

Paddy Power

£50 in Bet Builder Bets when you stake £10 on football

New Customers Only

Claim Offer

New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org

Betfred

£50 IN FREE BETS, WHEN YOU BET £10

New Customers Only

Claim Offer

18+. New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org

SBK

Bet £10, Get £40 in Free Bets

New Customers Only

Claim Offer

New UK customers only. Minimum first deposit of £10. Place a £10 bet at minimum odds of 2.0 to receive £40 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply. 18+. GambleAware.org.

Betano

Bet £10 Get £30

New Customers Only

Claim Offer

18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. Full T&Cs Apply. GambleAware.org. Please gamble responsibly. Full T&Cs

BetMGM

Bet £10 Get £40 in Free Bets

New Customers Only

Claim Offer

New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org

talkSPORT BET

Get up to £40 in Football Free Bets

New Customers Only

Claim Offer

18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly

Betfair

Bet £10 Get £50 In Free Bets

New Customers Only

Claim Offer

Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get 5x £10 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via Pay by Bank, Apple Pay or Debit Card will qualify. T&Cs apply. Please Gamble Responsibly.

Ladbrokes

£30 in Free Bets - When you bet £5 on Sports

New Customers Only

Claim Offer

18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.

William Hill

Get £40 in free bets when you deposit & bet £10

New Customers Only

Claim Offer

18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.begambleaware.org #ad

10bet

100% up to £50 Welcome Bonus

New Customers Only

Claim Offer

New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+.

Tote

Bet £10 Get £30 in Free Bets

New Customers Only

Claim Offer

New customers online only. Eligibility restrictions apply. Bet min of £10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £10 Win + £10 Place) within 7 days of registration. Receive £20 Tote Credit and £10 Free Sports Bet. Qualifying bet is the first racing pool or sports bet added to the bet slip. 7-day expiry. 18+. Full T&Cs apply. Gambleaware.org .

BetVictor

Get £30 in Free Bets for Premier League Join us & bet £10

New Customers Only

Claim Offer

18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.

Virgin Bet

Bet £10, Get £30 in Free Bets - Free Bet Builder Every Sunday on any match

New Customers Only

Claim Offer

*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org . 18+. Members only.Use Free Bet on any Bet Builder market for the selected football match by kick-off (EVS min odds). Free Bet: login & accept via pop-up, max 1/ Member. Free Bet varies from £1 - £20 per Member. Stakes not returned T&Cs apply. Full T&Cs Apply. Bet Responsibly. GambleAware.org . 18+.

Parimatch

Bet £10 Get £20

New Customers Only

Claim Offer

18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly

Coral

Get £20 in Sports Bets + 50 Free Spins When You Bet £5

New Customers Only

Claim Offer

18+. New Customers only. Certain deposit methods & bet type excl(min odds 1/2). Min first £5+ deposit and bet within 14 days of account reg & get 4x £5 free bets(selected sports market only) and 50 Free Spins(value pound0.10 selected games) Valid 7 days. Restrictions & T&Cs apply. GambleAware.org

SpreadEx

Bet £10 Get £60 in Free Bets

New Customers Only

Claim Offer

Place a £10 fixed odds single or £10 each-way bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet. 18+. GambleAware.org

Mr. Play

Bet £10 Get £15

New Customers Only

Claim Offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

Highbet

Bet £10 Get £20 Free Bet

New Customers Only

Claim Offer

18+. New verified customers. UK residents. Customers must first opt-in to this promotion before making the qualifying bet within 7 days of registration. Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Free bets must be claimed within the promotion section of the website. Free bets are non-withdrawable. Free bet amount: £20 (1x£20). Min. odds: 3/2 (2.5). Maximum withdrawable winnings from free bet per player: £100. Period to activate: 7 days after the qualifying bet is placed. Full TC's Apply. GambleAware.org

Luckster

Bet £10 Get a £10 Free Bet

New Customers Only

Claim Offer

New customers only. Only residents of UK and IE. Max. FreeBet amount: £10. Offer valid only to customers making a first deposit of £10 or more. The “Welcome Free Bet” must be used at luckster.com within 14 days of being credited to your account. Customers who deposit using Neteller, Paysafe, PayPal, Skrill or Skril 1-Tap will not be eligible for any free bet offer. Free Bet Specific Terms and Conditions: One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. Full TC's Apply. 18+. GambleAware.org

7bet

BET £10 & GET £10

New Customers Only

Claim Offer

1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User Agreement and Bonus T&Cs apply.

BetUK

Bet £10 Get £30 in Free Bets

New Customers Only

Claim Offer

New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs Apply. GambleAware.org

easyBet

Bet £20 Get £20 in Free Bets

New Customers Only

Claim Offer

New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T's and C's Apply. Gamble Aware. 18+

Betway

£30 Matched Free Bet if your first Acca loses + 100 Free Spins

New Customers Only

Claim Offer

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org . Bet the Responsible Way. Full Terms apply

CopyBet

Bet £20, Get £20 in Free Bets + up to 15% daily profit boost

New Customers Only

Claim Offer

Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. GambleAware.com

Zetbet

Bet £10 Get a £10 Free Bet

New Customers Only

Claim Offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Matchbook

Get £30 in Free Bets when you bet £20

New Customers Only

Claim Offer

New Players Only. Sign Up with Bonus Code: NEW30. Bet and Settle 1x£10 Bet on Matchbook Exchange at odds of 2.0 or more. Bet and Settle 1x£10 Bet on a Bet Builder or Multiple at odds of 3.0 or more, with min 3 selections. Within 72 hours of Qualifying Bets settling user will receive 1x £10 Exchange Free Bet, 1x £10 Multiples Free Bet, and 1x £10 Bet Builder Free Bet. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. 18+ Only. T's and C's Apply. Gamble Aware.

QuinnBet

50% back up to £25

New Customers Only

Claim Offer

18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org

kwiff

Bet £10 and Get £10 in Free Bets

New Customers Only

Claim Offer

New UK customers. 18+ only. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27. GambleAware.org

NetBet

Get £20 Free Bets When you Bet £10

New Customers Only

Claim Offer

New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Football Bet Builder, 1 x £5 Football Acca, 1x £5 Horse Racing Acca & 1 x £5 Tennis In-Play. Valid 7 days. Exclusions and T&Cs apply. 18+. GambleAware.org

AK Bets

Up to £100 Winnings Boost on your first Acca

New Customers Only

Claim Offer

Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org

bwin

£20 Backup bet if your first bet loses

New Customers Only

Claim Offer

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

Jeffbet

Bet £10 And Get £30 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware Full T&Cs

NRG.bet

Bet £20 and Get a £10 Free Bet

New Customers Only

Claim Offer

New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org . Full T&Cs apply.

Blue Fox Casino

Deposit & Bet £10 Get £30 Free Bet

New Customers Only

Claim Offer

Opt-in Required. Min Deposit £10 with promo code: ROYAL required. Offer is valid from 17/06/2025 to 21/06/2025 23:59GMT. Minimum of £10 worth of qualifying bets to any horse racing event to get a £30 Free bet. Free bet must be used within 7 Days and bonus within 7 Days from receipt. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org

Mogobet

Deposit & Bet £10 Get £30 Free Bet

New Customers Only

Claim Offer

Opt-in Required. Min Deposit £10 with promo code: ROYAL required. Offer is valid from 17/06/2025 to 21/06/2025 23:59GMT. Minimum of £10 worth of qualifying bets to any horse racing event to get a £30 Free bet. Free bet must be used within 7 Days and bonus within 7 Days from receipt. Free bet is a one-time stake, minimum odds of 2, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. GambleAware.org

PricedUp

Bet £40 Get £20

New Customers Only

Claim Offer

18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. GambleAware.org . T&Cs & Maximum Pay-Outs Apply. #ad

ThePools

Bet £10 Get £20

New Customers Only

Claim Offer

18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply.

Planet Sport Bet

Bet £20 Get £10 in Free Bets

New Customers Only

Claim Offer

Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+. GambleAware.org . Full T&Cs apply.

Betrino

Bet £25 Get £50 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org

Monster Sports

Deposit & Bet £20 Get £40 Free Bets

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. | _GambleAware.org | #Ad

TheOnlineCasino

Bet £20 and Get £40 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

All British Casino

Get a £10 Free Bet When you Bet £10

New Customers Only

Claim Offer

#AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly

Pub Casino

Get a £10 free bet when you bet £10 + 50% ACCA Boost on all Football Games

New Customers Only

Claim Offer

#AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly

QuickBet

Bet £10, Get £10 Free Bet

New Customers Only

Claim Offer

#AD | Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | T&C's apply |Free bet: Min odds: 2.0 - Free bet value will be deducted from free bet winnings | 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly.

Casino Kings

Bet £10 and Get £40 Free Bet

New Customers Only

Claim Offer

New Players Only. Free bet-one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org

Hollywoodbets

Free bet up to £30 on 1st Losing ACCA

New Customers Only

Claim Offer

18+. Register an account and deposit £10+ using Visa/Mastercard. Get your stake back as a free bet, up to a maximum of £30, on your first qualifying acca to be settled as a loss. Qualifying accas each need to be a stake of £10+, 3+ legs, odds of 4/1 or greater and settled within your first 7 days. Each customer will be eligible for a maximum of 1 x free bet with this promotion. TCs Apply. GambleAware.org

BetWright

Bet £10 Get £10 ACCA

New Customers Only

Claim Offer

18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org . Full T&Cs

10 Best Betting Apps - Ranking UK's Best Mobile Bookies - January 2026

1. Sky Bet

Sky Bet are among the UK’s standout football betting apps. Upon tapping on the app’s iconic red and white logo, bettors are welcomed by an easily navigable home screen, brilliant odds for upcoming Premier League fixtures, and the day’s featured bets.

Sky Bet’s app–first launched to UK users in 2010–operates smoothly with few lags or lengthy loading times, unlike some of its market competitors' platforms. Despite these benefits, Sky Bet’s accessibility and design are not the only things that make it among the UK’s top-rated football betting apps.

The app’s extensive promotions, featuring daily bonuses, boosted odds, and free-to-play games, including Super 6–a Premier League-based prediction simulation where users can win up to £250,000 for correctly guessing six of the weekend’s score lines–make Sky Bet an engaging and interactive experience.

Punters hoping to try their luck on player or team specials, prop bets, and winning margins will enjoy Sky Bet’s app; there arguably isn’t a competitor on the market which offers a comparable range of specialised football betting options.

Payment on Sky Bet is seamless; placing bets and receiving winnings is a hassle-free experience. Meanwhile, the British bookies’ customer service team–contactable via in-app live chats, social media, telephone, and email–is among the nation’s most responsive and understanding betting support departments.

Bettors looking for smooth design simplicity, unique football offerings such as the Sky Bet new customer offer, and streamlined functionality will love Sky Bet’s mobile platform.

2. bet365

bet365 is synonymous with British football betting–and with good reason. The gambling company launched its mobile app in 2012 and has since received over 5M downloads on the Google Play store alone. So, what makes bet365 so popular among football bettors?

The app’s unmistakable green and yellow branding assures punters–many of whom have developed long-standing trust with bet365 since its inception in 2000.

bet365’s mobile app is user-friendly–presentations are clear, finding football odds is smooth (Premier League odds appear instantly upon entering the app), and the app loads promptly. Despite bet365’s indisputable functionality, the top-rated app’s design falls short of Sky Bet’s sleekness.

However, a lack of aesthetic refinement is compensated for by bet365’s competitive football odds and wide market selection. A single right swipe on the app takes users away from men’s English football to International, club-level European, and women’s matches, where punters can place bets on the usuals: corners, cards, first-half goals, and more.

The app also possesses live streaming options for several overseas football competitions, as well as for a tonne of other sports, horse racing, golf and tennis included.

bet365’s Bet Builder feature is arguably the best way to take advantage of the app’s wide market selection; users can combine several specialised football bets across matches and leagues to maximise their potential returns, whilst the bet365 sign-up offer is easily one of the best around.

The Stoke-on-Trent-based bookie consistently offers some of the market’s most competitive betting odds–a feature contributing to bet365’s place as the second most downloaded iOS sports app in the UK.

3. BetMGM

“Get £40 in free bets when you bet £10" are the words that welcome new users upon entering BetMGM’s 4.4-star-rated app—undoubtedly an enticing offer for any football bettor. The generous BetMGM sign up offer is explainable: they're a US firm who have entered the UK market in 2023 and are still building theor overseas clientele.

Yet, finding a rationale for placing BetMGM among the UK’s best football betting apps is uncomplicated. A short scroll down the app’s home screen takes users to trending bet builders, BetMGM specials, and moneyline bets for Premier League fixtures–the app’s layout is designed perfectly for English football punters, particularly those who enjoy specialised bets.

BetMGM’s football odds are on par with the market’s heavy hitters, too. For example, matches including Newcastle, Spurs, and Wolves–all of whom have sponsorship ties with the US bookies–come with 10% odds boosts. Golden Goals–BetMGM’s take on Sky Bet’s Super 6–offer bettors the opportunity to win £1M for predicting six correct Premier League scores.

The app’s straightforward, accessible design makes BetMGM an alluring platform for novice punters–information is presented clearly, specialised bets are easy to understand, and the user interface is intuitive.

Those seeking assistance for betting issues–problem gambling, betting addiction, and financial strain among more basic queries–are supported by the app’s range of safe gambling tools and highly regarded 24/7 customer service team.

Those looking for live streaming may be directed elsewhere; BetMGM offers limited options to UK users beyond horse racing.

4. Betfred

Betfred–one of the UK’s oldest and most reputable bookies–is equally competitive today as it was during the 1960s. Yet, in some instances, Betfred’s 4.5-rated app feels less smooth than its most prolific market competitors.

The app’s layout–designed with the bookies’ classic blue and white colour wave–feels traditional and stylistically similar to betting websites in the 2010s. Nonetheless, the app is functional–finding odds on the weekend’s most anticipated football fixtures isn’t perplexing, either; Betfred displays Premier League, EFL, and major European divisions on its homepage.

Once bettors select their desired fixtures, Betfred lists a several gambling options, including price boosts, bet builders (the app also has a section for popular bet builders, where punters can view the market’s betting trends on a given fixture), and handicaps, among more niche selections housing headed goals, missed penalties, and comebacks.

Betfred’s payment options are solid: users can place bets with Visa, Mastercard, PayPal, Skrill, Neteller, bank transfers, and even Apple Pay–something not all of its British rivals offer. But punters may be disappointed with their returns; Betfred’s odds are bettered by several market competitors whilst the Betfred sign up offer is hard to beat.

5. Unibet

Unibet–the Maltese-based sponsors of Middlesbrough, Glasgow Rangers, and FC Copenhagen–is a strong option for football betting. New punters are welcomed with the generous ‘bet £10 get £40 in bonuses’ Unibet sign up offer, and there are numerous football options for users to spend their sign-up offer on.

Niche match events, 3-way handicaps, and corners are offered on obscure fixtures in Thailand’s first division through to the Champions League’s tightest matches, and bettors can explore in-depth markets on player performance, team statistics, and live betting opportunities.

The app’s homepage includes a handy football daily section, allowing bettors to seamlessly swipe through the weeks fixtures day-by-day.

Unibet TV–an independent service powered by the bookie–enables punters to watch bets on several European and international leagues unfold through high-resolution live streams.

PayPal, Skrill, and Neteller withdrawals are accessible within 12 hours–though bettors using bank transfer or debit cards may be forced to wait up to 5 working days. The app’s 24-hour live chat is efficient and customer service teams are contactable through email and phone line for more complex issues.

Despite the app’s streamlined football experience and efficient customer service, load times are inconsistent, navigating various pages on the app can feel puzzling, and text sizes are small.

While Unibet’s market, live streaming, and welcome offer options are plentiful, the app’s interface is insufficient compared to its strongest competitors.

6. Paddy Power

Paddy Power isn’t just the creator of the best football-based satirical adverts on our television screens–the Irish bookie’s betting app is among the market’s best offerings.

Upon entering the app, bettors will instantly be impressed by Paddy Power’s intuitive design. The brand’s famous green and white colours are bright, information is displayed logically, and texts are sized appropriately. Small features, such as the addition of club badges, contribute to the app’s aesthetically pleasing nature and seamless use.

Paddy Power loads instantly, without inducing frustration, the app’s design is exemplary of how a football betting app should look and feel. However, a platform that looks and feels good is meaningless if betting odds are insufficient and market ranges are limited. Fortunately, Paddy Power offers more than an attractive interface.

Betting options on Premier League matches are vast–punters can choose from the bookies 100+ football markets and extensive in-play offers. Paddy Power–in alignment with the bookies' humorous brand reputation–offers odds on unusual football markets, including the colour of a manager’s suit.

The bookies’ request for a bet service is popular as bets span everything from the unconventional to the downright bizarre, whilst the Paddy Power sign up offer is very strong in a number of key areas.

Critics argue better-valued football odds are available elsewhere–on several occasions, such remarks are justifiable. Yet, Paddy Power’s unique offerings, clean displays, and hassle-free experience make it thoroughly enjoyable to use.

7. TalkSPORT BET

When BetVictor–one of the country’s most popular bookies–and TalkSport–the established voice of sports radio–combine to create a betting brand, the result is a winning combination of market authority, and entertainment.

The app–decorated with TalkSport’s unmistakable yellow and black branding and images of the endearing Scottish broadcaster Ally McCoist beaming on almost every page–is engaging. TalkSPORT BET offers several charitable football welcome offers–the most enticing is the TalkSPORT Bet sign up offer that allows £40 in free bets.

‘Ally’s Acca,’ a boosted accumulator chosen by McCoist, is a fun feature: the former Rangers striker predicts the weekend’s fixtures on air, and listeners can replicate his tips at boosted odds. The app’s integration of radio and expert opinions creates a platform that feels interactive, trustworthy, and authoritative.

Yet, TalkSPORT BET’s strengths extend beyond its design features and authority. Odds on the app’s approximately 200 betting options on Premier League fixtures are competitive, the Bet Builder facility is outstanding, and live gambling features are abundant, with an animated football manager-esque view of the pitch detailing the ball’s every move.

The app’s built-in customer service team is responsive. More complex issues are resolved through the bookies’ X, Facebook, and email accounts. TalkSPORT BET processes withdrawals promptly; depending on the card used, payouts can be processed in as little as 30 minutes.

TalkSPORT BET is among the IOS and Android store’s top-rated apps, claiming respective 4.8 and 4.6 ratings.

8. LiveScore Bet

“Livescore Bet offers fast, uncomplicated betting for all your accas, pre-match, and in-play bets” reads the UK bookmaker’s IOS app description–it’s challenging to say otherwise.

As implied by its name, LiveScore Bet emphasises in-play betting. When punters are making split-second decisions to respond to the relentlessly changing shape of live matches, they must be able to do so swiftly without inconvenience. 

Due to the app’s easy interface and fast loading times, bettors can access odds and place deposits in seconds, allowing users to easily claim the LiveScore Bet welcome offer in the process.

The range of in-play betting options, including goalscorers, cards (you know a walking red card when you see one), and corners, is solid, though it lacks uniqueness. However, LiveScore Bet’s value lies more in its fast accessibility than in its market diversification.

In-game stats, line-ups, and match summaries are presented clearly–whether bettors are watching the game in the stadium, on television, or following the app’s thorough updates, they’ll be able to make informed in-game decisions.

Complaints regarding LiveScore Bet’s slow withdrawal times–it can take 1-3 days for debit card payouts–aren’t meritless. Some users feel that for a bookie who earns value on speed, withdrawals could be quicker.

However, the app’s overall strength is hard to discredit: odds are competitive, markets on big football games are vast, it’s easy to use, and the customer service team has a reputation of care and responsiveness. What more could you ask for?

9. Coral

The United Kingdom’s 14th most downloaded sport is a football haven for betting fanatics. While the bookies’ displays are more traditional than Paddy Power, the app remains accessible, effortless to use, and filled with statistics to guide gambling decision-making–this is football betting stripped of distractions: pure, data-driven, and easy to navigate.

Coral–a reputable British firm that’s been on the high street since 1961 and launched its mobile app in 2012–intricately details a team and player’s head-to-head record, recent form, and league standings on the top of its football betting pages. It creates the impression that Coral wants its punters to feel well-informed before making betting decisions.

The bookie’s football markets are substantial: users can expect to find all their usual favourites, as well as more niche offerings, including Football Super Series–a free-to-play game where bettors can win up to £50 in free bets by making correct predictions on selected football matches, with the Coral sign up offer also proving to be very generous.

Coral’s odds are competitive–many also argue the bookmaker’s odds are more reflective of outcomes than any of its counterparts in the British market. As you’d expect from an established brand, Coral’s customer service is strong. The live chat service has been described as helpful and polite, while responsiveness to social media queries is speedy.

Customers–many of whom have been loyal to the bookmaker for several years–have enjoyed the seamless transition from shop floor to mobile. The app runs smoothly without glaring flaws.

10. Betfair

Betfair–the first bookies to become the shirt sponsors on an English football team–launched their mobile app in 2010, and haven’t looked back since. The bookies’ clean interface is comparable to the market’s most efficient apps: it loads seamlessly, odds on Premier League and European games can be found without scrolling, and the animated match view pages are engaging.

“Get £50 in free multiples when you bet £10 on Sportsbook” is the Betfair sign up offer, one that proves more than worthwhile for new customers, who’ll access a range of pre-match and in-play football markets at their fingertips.

Popular bet builders–Erling Haaland to score, have two or more shots on target, to be fouled, and to commit a foul–are labelled in an interactive manner whereby users can view how many others have wagered on a particular offering.

Once bettors have chosen their bets for the first time, they’ll be met with a deposit limit screen. Responsible gambling is central to Betfair’s philosophy: the app’s implementation of displaying deposit and time limits options before punters lay their bets is commendable, while the bookies’ customer service and commitment to solving user difficulties is strong.

Bettors can withdraw via PayPal, Skrill, and MuchBetter within hours of winning bets, while debit card, Apple Pay, and bank transfers are processed within 2 days. Betfair–as you’d expect of the 12th most downloaded UK sports app–feels trustworthy.

The betting exchange model used by the British firm is assuring for bettors; it's transparent, holds little risk of manipulation, and is market-driven. Betfair’s football odds are competitive, and in many cases, superior to their competitors.

iOS and Android Ratings for the UK’s Best Betting Apps

The Week's Best Betting App for Sport - BOYLE Sports

BoyleSports’ betting app makes a strong first impression with its clean design and solid performance, and it generally delivers a smooth experience that suits both new and seasoned bettors. 

From the moment you open the app, it becomes clear that speed and reliability have been priorities in its design. 

Pages load quickly, transitions between sections are responsive, and placing a bet rarely feels sluggish. 

Whether you’re browsing pre‑match markets or jumping into in‑play betting, the app’s loading times are consistently good, even during busy periods when many users might be active at once. 

This responsiveness contributes significantly to an enjoyable betting experience, especially for those who like to react quickly to changing odds or last‑minute opportunities.

The layout of the BoyleSports app is intuitive and logically organized, with key sections such as sports listings, in‑play markets, your bet slip, and account settings all easily accessible from the bottom navigation bar.

Sports are listed clearly, and the use of icons and colour helps to differentiate categories at a glance. While the home screen can feel slightly busy with promotional banners and featured markets, it typically doesn’t get in the way of finding what you want. 

New users may take a few moments to familiarize themselves with the layout, but once accustomed, most find navigation straightforward and efficient.

In terms of usability, the app strikes a good balance between simplicity and depth. Betting markets are well presented, with options expanding cleanly when you tap on a sport or event. The bet slip updates immediately as selections are added, and adjusting stake sizes or toggling between different bet types feels natural. 

A helpful feature is the ease with which you can switch between pre‑match and in‑play markets without losing your place, making the app feel cohesive rather than fragmented.

Live streaming quality on the app is generally reliable, and when available for events, it enhances the in‑play betting experience. Streams tend to load quickly and remain stable, with minimal buffering on a decent data connection or Wi‑Fi. 

The video window integrates smoothly with live odds and statistics, allowing you to watch and wager without having to jump between screens.

Overall, BoyleSports’ app is thoughtfully designed and performs well in key areas that matter to mobile bettors. Its speed and responsiveness, combined with clear navigation and solid live streaming where offered, make it a competitive choice among betting apps. 

While the visual design isn’t the most minimalist, the functionality is strong and consistently delivers a user‑friendly experience that meets the needs of most sports bettors. The app feels dependable and capable, making it a reliable option for daily wagering and live betting alike.

Comparing the UK's Best Betting Apps - Betway vs BetMGM

When comparing the Betway betting app with the BetMGM betting app, the user experience in terms of speed, loading times, layout, navigation, and live features reveals important differences that could influence which platform feels more comfortable and efficient for punters.

Starting with overall app speed and loading times, both Betway and BetMGM strive to deliver responsive performance, but there are some practical differences. Betway’s app is generally known for smooth and consistent performance across both iOS and Android devices.

Pages load quickly when navigating between sports, markets, and account sections, and the action of placing a bet feels responsive. Users often note that Betway’s app handles large volumes of data—like extensive football markets or live odds—without significant lag. 

BetMGM’s app also performs well for many users, but in some scenarios, especially during peak events with heavy traffic or in-play updates, there can be occasional delays in refreshing odds or loading detailed market information. These differences aren’t extreme, but Betway tends to feel slightly more stable and snappy overall.

In terms of app layout and design, Betway’s interface favours a clean and intuitive approach. The home screen typically highlights featured events and promotions without overwhelming the user, and sports menus are logically organised.

Navigation tabs for in-play, upcoming events, and account management are clearly labelled and easy to reach. This straightforward layout makes it easy for both new and experienced users to find what they’re looking for quickly. 

BetMGM’s app, by contrast, often incorporates more promotional content and graphical elements on its main screens. While this can be visually engaging, it also means the layout feels busier, and new users may need a bit more time to adjust before they can navigate efficiently.

When it comes to ease of navigation, Betway again tends to have an edge due to its simplicity. Sports are presented in a clearly scrollable list, and markets expand smoothly when selected. Placing a bet slip is effortless, with intuitive options for single, accumulator, and system bets. 

BetMGM offers extensive navigation features too, but the presence of multiple promotional banners and mixed content can sometimes distract from the core task of finding and selecting markets. 

That said, BetMGM does include useful shortcuts to popular sports and upcoming events, which can help experienced users jump to favourites quickly.

A key aspect for many bettors is live streaming quality and in-play features. Betway’s app provides solid live streaming for selected sports, and video feeds are generally stable with clear quality on both mobile and tablet devices. 

The app also integrates live statistics and market updates tightly with the streaming window, which enhances the live betting experience. BetMGM’s live streaming offerings are competitive and cover a wide range of sports, but users may sometimes experience slight buffering or lower resolution during peak usage times. 

The integration of live stats and streaming is functional, though some find BetMGM’s setup less cohesive than Betway’s, which places greater emphasis on keeping the live focus central.

Overall, Betway’s app is characterised by smooth performance, clean layout, and user-friendly navigation that benefits both newcomers and seasoned bettors.

 BetMGM’s app offers rich features and comprehensive content, but its busier design and occasional loading delays can detract slightly from usability. 

The best choice often depends on whether a user prefers streamlined simplicity or more visually engaging content with extensive promotional elements.

Best Betting Apps Summary

The article’s intention–to analyse and determine the best betting apps for football, considering design, loading time, market selection, and live streaming options among other criteria–was carried out through extensive research, side-by-side app evaluations, hands-on-testing, and understanding the factors that positively affect a user’s betting experience.

The intricacies, details, and visual imagery used in various apps, as well as the consistent fulfilment of user needs such as fast loading times, responsive customer service teams, and navigable interfaces, create the impression that successful betting apps are not just mediums for punters to place bets, they’re platforms whereby users gather information, experience enjoyment rather than adrenaline, and build personal relationships with bookmakers.

Through personalised notifications, alluring design patterns, and interactive animations, the best betting apps create an immersive experience beyond the specialised markets, in-game options, and odds they offer.

Those who successfully integrated this engagement-driven approach–of which there are several–with competitive betting options, were the most highly-rated football betting apps of our test.

bet365–a platform esteemed for its strong European live streaming options, in-play betting system, and overall alluring app interface–is the best example of an app that’s responded to the modern bettor’s evolving needs and maintained competitive odd prices.

Conclusively crowning the Stoke-on-Trent-based bookmaker as the industry’s best mobile offering would be naive; further testing is necessary for a definitive answer. Yet, bet365’s app is undoubtedly among the very best betting platforms on the IOS and Google Play app stores.

LiveScore BET’s app–given it’s still in its introductory phase in the UK market–is a surprise candidate for the best overall football betting app.

The app's visual elements–including an impressive match centre for in-play bets–are among the market’s strongest, loading times are minimal, and odds–both pre-game and in-play–are competitive.

Despite comparative marketing limitations to the industry’s long-standing heavy hitters, LiveScore BET is an app that British punters will unquestionably continue to trust, love, and download in volume.

Sky Bet–simpler and less specialised than competitors–is a clean, fast-running app perfect for bettors desiring a hassle-free gambling experience.

Market selections are vast, the request a bet feature is fun, and the Sky Bet Club rewards loyal customers, similar observations can be made of Coral, TalkSPORT BET, and BetMGM, who’ve each built equally noteworthy mobile platforms.

Paddy Power’s app meets several criteria: visually impressive, easy to use, and fast loading times, yet criticisms of the bookmaker’s market selection and odds value can, on occasion, be justifiable.

Testing the UK’s Best Betting Apps: What We Look For

Accessing, shortlisting, and concluding the UK’s best betting apps is a meticulous process expanding beyond a cursory browse of various app offerings. To decide the UK’s best betting app, we considered the following criteria:

App Design

The sports betting market is saturated; dozens of new platforms emerge yearly, offering similar odds, market selections, and payout times. Yet, only a handful of betting apps resonate with bettors consistently. So, what separates the standout betting apps from the ones that get lost in the crowd? Design.

To effectively articulate why design is fundamental to a platform’s success, we must define what design is in the context of football betting apps. When we discuss design, we’re referring to the app’s aesthetic presentation, layout, navigation, visual imagery, and interactive animations.

While it’s true that a bettor’s overriding motivation for placing a bet is often the prospect of monetary reward, users also use betting apps to engage with the excitement and entertainment of gambling, which is enhanced by visuals, animations, and interactive features.

Many bettors engage with betting apps beyond gambling itself: our list’s highest-rated platforms included in-depth statistical analysis of Premier League matches, form tables, and individual player game scores, all of which could be useful in non-gambling contexts. It’s these types of features that ensure a user–whether someone who places a sporadic casual bet for their enjoyment or is a seasoned, professional bettor–cultivates a sense of loyalty and trust with a betting app.

Understanding a bettor’s secondary motivations for gambling–entertainment, social connection, mental stimulation, and a sense of control–explains why a well-presented interface is among the most influential factors in determining a betting app’s success.

Sky Bet’s design is hard to dispute; the earlier alluded to familiar branding is reassuring, and a perfect balance between written content, imagery, and blank space is met to maximise readability and navigation, while the app’s interactive features are engaging.

The British bookmakers are not unaccompanied in well-designed betting apps; TalkSPORT BET takes advantage of similar branding opportunities decorating the platform’s logically presented information while finding–and then placing–bets on football fixtures is effortless.

Paddy Power’s colour scheme is alluring. The app–in stark contrast to some of the industry’s less polished platforms–is an enjoyable medium to spend time on. Its aesthetic, almost laid-back nature, creates the impression the Irish bookmaker wants punters to spend time browsing and enjoying the app rather than single-mindedly heading for their intended bet.

App Speed

App speed–the time required for platforms to respond to user input, both when initially entering the app and while navigating its various pages–is among the most significant indicators of accessing a betting app’s success.

With a seemingly endless list of market competitors, a betting app’s speed is often the difference between bettor retention and customer churn. Football gambling–particularly in live in-play contexts and occasions where bettors are seeking entertainment, rather than meticulous odds analysis–is often impulsive, driven by emotion, and in response to patterns noticed during a given game.

The spontaneous nature of football gambling means there’s a necessity for apps to load hastily–after all, in-play matches’ circumstances can change drastically by the second, and an app that loads slowly could prevent a user from placing their bet in time for the outcome to unfold.

The most enjoyable apps across the mobile hemisphere all load rapidly–as users, we’ve become accustomed to instantaneous digital interactions and any delay in our expectations is capable of inducing frustration, rage, and distrust

Paddy Power–listed in our list of the UK’s top 10 betting apps–is one of the market’s best examples of a platform that loads seamlessly. Initial and later loading times are minimal, and the app is easily navigable, meaning a bettor can respond to in-play events in seconds.

Fortunately, lags are infrequent on most of the nation’s most esteemed betting apps. Still, our tests concluded Betfair and BetMGM were among the fastest loaders.

Notifications and Apps

Push notifications from football betting apps inform bettors of odd changes, provide real-time updates on live matches, and offer personalised betting opportunities. When users receive personalised offers–based on their previous gambling behaviours, interested markets, and browsing history, it cultivates an immersive and tailored experience, making the app feel intuitive and engaging.

Personalised offers contribute deeply to user satisfaction and tempt bettors to remain loyal to particular bookies as promotions become more optimised for their interests and behavioural habits.

Yet, despite push notifications constantly appearing mutually beneficial for the bookie and the bettor, there are instances where alerts can be incorrectly implemented and diminish user satisfaction. For example, persistent spammy or overly frequent notifications articulated with aggressive or manipulative language, such as ”Don’t miss out! Bet now before it’s too late!”, create feelings of discontent and distrust among users.

The most successful deployments of push notifications occur when bettors feel bookies are using data to provide personalised offers that add value rather than tempting them to place bets on events they otherwise had no intention of engaging with.

bet365–through a combination of well-timed alerts during live matches of a user’s previously interacted with markets, teams, leagues, promotions, and personalised offers–is arguably the mobile betting’s gold standard of how-to use notifications.

Other bookies are opportunistic of personalised notifications; Betfair offers tailored promotions and alerts customers through well-worded notifications, Unibet–impressively rated at 4.7/5 on the IOS store, provides bettors with welcomed comprehensive updates on live matches along with personalised offers.

In-play Betting

The convenience of mobile platforms–punters are no longer required to hurry to a high street bookie mid-game if a tempting betting opportunity arises–has resulted in new gambling trends. Today, 54% of football bets are placed in play.

Furthermore, research indicates that bettors are more likely to stake a substantial amount in play compared to pre-game, where punters tend to operate more cautiously. So, it’s imperative–both for the app’s success and the user’s betting fulfilment needs–that in-play betting options are plentiful and responsive to the game’s rapidly evolving circumstances.

Football’s most popular in-play betting punts–match outcome, next goal, next card, time of next goal, player to score next, and winning margin–are motivated by the game’s momentum. For example, when Anfield’s crowd begins to roar as Liverpool puts the pressure on during a crucial European encounter, the outcome becomes predictable.

In such instances, betting apps–if they’re to captivate their users–must be reactive and offer real-time betting options that accurately capture the moment’s momentum. One app that’s particularly successful at responding to in-game momentum is LiveScore Bet.

The bookmaker–powered by its parent company, LiveScore, one of football's most established live sports score services–is a market leader at adapting to in-game changes. LiveScore uses its large sample of historic and contemporary data to adjust odds and betting markets based on patterns and developments noticed in play.

bet365’s in-play betting options are significant; bettors can access extensive, and often unique, live gambling options in an app that’s perfectly designed for seamless, real-time wagering. Meanwhile, TalkSPORT BET–among the nation’s most rapidly growing bookmakers–provides an impressive range of mid-game markets and bets can easily be placed in seconds.

Live Streaming

A betting app’s ability to deliver high-resolution, smooth-running live streams of world football’s most popular leagues and cup competition is rapidly growing in importance to bettors. On many occasions, the successful delivery of stats and game analysis isn’t enough, users want to watch the match unfold through live streams.

Live streaming–an event that can be solitary, enjoyed with friends and family or watched on the go–has such significance that many bettors would disregard favourable betting odds if high-quality live streams of their desired fixture were available elsewhere.

It’s a continuation of the idea that online gambling isn’t solely a financially motivated pursuit–bettors participate to enjoy the experience, socialise, and, in the case of live streaming, stay up to date with key football fixtures.

In the United Kingdom, live streaming can feel limited. No bookie has the licensing rights to stream the nation’s various professional men’s domestic league and cup competitions, but opportunities to watch European and International fixtures are rich.

bet365–the UK’s experts in live betting innovation–provides live streams of over 30 football leagues, including Italy’s Serie A, France’s Ligue 1, Spain’s La Liga, and Germany’s Bundesliga. The streams–a world apart from their illegal counterparts available elsewhere on the internet–are of comparable video quality to television broadcasts.

This Week's Biggest Footballing Action

The weekend schedule has wrapped up after Monday night’s Premier League fixture, and the footballing spotlight now swings toward an action-packed midweek lineup.

Tuesday marks the long-anticipated return of the Champions League following the festive interval, with nine matches lined up across the evening to dive into.

Manchester City are among the sides kicking things off early, travelling to Norway to face Bodo/Glimt, before later attention turns to two eye-catching encounters as Inter Milan host Arsenal and Spurs welcome Borussia Dortmund to north London.

Elsewhere, the Championship re-enters the picture with another set of midweek games, beginning on Tuesday as Coventry play Millwall, Ipswich go head-to-head with Bristol City, West Brom face Norwich, and Wrexham take on Marti Cifuentes’ Leicester City.

Wednesday delivers more of the same with additional Champions League fixtures on the agenda. Early kick-offs feature Galatasaray against Atletico Madrid, while Qarabag prepare to host Frankfurt.

Later on, Chelsea entertain Pafos, Liverpool travel to southern France to face Marseille, Newcastle welcome PSV to St James’ Park, and Barcelona make the trip to Czechia to take on Slavia Prague.

The final midweek Championship fixtures also take place, with Southampton hosting Sheffield United, Stoke facing Middlesbrough, and Watford lining up against Portsmouth.

Thursday sees Europa League football return as the penultimate round of League Phase matches gets underway. Key fixtures include Celtic versus Bologna, Fenerbahce hosting Aston Villa, Rangers taking on Ludogorets, and Forest travelling to Portugal to face Braga.

Friday’s standout fixture from England comes in the Championship as Derby host a struggling West Brom side, while European action includes Inter Milan against Pisa and Levante meeting Elche.

Saturday brings the Premier League back into focus with another full round of matches, starting with an early kick-off in east London where West Ham host Sunderland.

Three 3PM fixtures follow, with Fulham welcoming Brighton, Burnley taking on Spurs, and Manchester City facing bottom side Wolves at the Etihad.

Bournemouth then host Liverpool in the late match, while Sunday offers four afternoon fixtures, beginning with three 2PM kick-offs featuring Palace versus Chelsea, Newcastle against Villa, and Brentford taking on Forest.

The weekend’s main event arrives at 4.30PM as Arsenal face Michael Carrick’s Manchester United at the Emirates, before the footballing action draws to a close on Monday night with Everton hosting Leeds on Merseyside.

Meet the Writer – Euan Walsh

Euan Walsh–a UK-based freelance writer and journalist–has produced football-based content for several major digital publications, including GiveMeSport, World Soccer Talk, and Goalkeeper.com. The writer’s experience producing opinion-based, news, and feature stories for football media publications–combined with a substantial understanding of the betting landscape cultivated through personal, professional, and academic endeavours–positions Euan to determine high-performing betting applications.

Throughout researching, testing, and writing, Euan delved into critical media theory–learned through his University studies of Culture, Media, and Communication–to question the driving forces, and often subconscious desires and beliefs, that draw punters to place bets. The World Soccer Talk writer used this understanding to establish the most prominent user needs bookmakers must fulfil to produce mobile platforms that resonate, engage, and satisfy bettors.

The final testing stage separated user needs into categories: app speed, usability, live streaming, and in-play betting were determined by the writers through analysis of user behaviour, in-depth research, and extensive testing.

Euan–an avid bettor himself–is entirely objective; he does not have a preferred app or professional partnerships with any mentioned bookmakers.

Best Betting App FAQs

What betting app is the easiest to use?

Several betting apps scored highly on usability; Sky Bet, Coral, and TalkSPORT BET all included a sizable range of odds, yet navigating through them was seamless. The simple design elements the trio integrate enable easy navigation, lag times are minimal, and depositing and withdrawing winnings is simple. Novice bettors–or those who rarely use IOS and Google Play apps–will enjoy the minimalism of these platforms.

What is the best betting app?

Our tests indicated that bet365’s range of benefits–European live streaming, strong design elements, varying and competitive markets, and responsive customer service teams–made the platform the best all-round betting experience. Other apps–including Paddy Power, BetMGM, and Betfair–had their merits, but fell short of bet365’s overall feel.

Which betting platform has the best app store reviews?

Sky Bet and bet365’s impressive cumulative ratings of 9/10 across the IOS and on Google Play stores make them the top-rated apps in our test. Other apps–Betfair, Coral, and LiveScore BET–trailed shortly behind.

Which betting app is best for in-play updates?

LiveScore BET’s game updates are unmatched. Bettors can access a range of team and player data, social media discussions, and aesthetic line-up displays before making their decisions. bet365’s radio feature–available for select Premier League and Champions League football matches–is a noteworthy addition.

Can you turn off push notifications from betting apps?

While push notifications–alerting users of goal updates, odd slashes, and personalised offers–are useful for many, some bettors find them irritating. Notifications can be switched off in-app on most platforms, other apps may require users to turn off updates in their phone’s settings.

Can you live-stream Premier League matches in the UK?

No bookies in the UK have live-streaming rights to Premier League games at the moment.