Best Odds Guaranteed: Ranking UK bookies that offer BOG - August 2026

Sky Bet

£40 IN FREE BETS when you place any bet

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New customers only. First single & E/W bet only. Odds of 1/1 or greater. 4 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply. 18+. Home #ad

BetMGM

Bet £10, Get £40 in Free Bets + Golden Spin Free-To-Play game

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Welcome Offer - New customers: Deposit £10+ within 7 days and place a sports bet. Get 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. 18+. T&Cs apply. Golden Spin - Eligible cust only. One entry per day. Min £10 deposit required. Prizes include Free Bets and Profits Boost (max win £10 Free Bet or 50% Profit Boost) subject to their own T&Cs, expiry & restrictions. 18+. Full T&Cs apply. GambleAware.org

bet365

Bet £10 & Get £30 in Free Bets for new customers at bet365

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18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Coral

Get £30 in Free Bets When You Bet £5

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18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply. GambleAware.org

Unibet

Bet £20 Get £40 in Free Bets

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18+| Home . New GB customers only. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply. #AD

Betfred

£50 IN FREE BETS, WHEN YOU BET £10

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New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0+) on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Bet Builder Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Ladbrokes

£30 in Free Bets - When you bet £5 on Sports

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18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.

BOYLE Sports

Bet £10 Get £40 + WIN 50% MORE (SELECTED MATCHES)

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18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs Apply. 18+. UK/IRE online only. Min odds 3/1. Max stake £/€20. One bet per match. 50% boost applied after all selections are settled. Max boost payout £/€1,000. Singles only. Free, void, or cashed out bets do not qualify. Payment and account restrictions apply. T&Cs apply.

talkSPORT BET

Bet £10 Get £30

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18+ New customers only. Opt in, deposit and bet £10 on any sports market at 1/1+ odds within 7 days of sign up. Get 3x£10 in Free Bets for set sports markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly

Paddy Power

£50 in Bet Builder Bets when you stake £10 on football

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New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via Pay by Bank, cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. GambleAware.org #ad

Tote

Bet £5 Get £20 in Free Bets

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New customers online only. Register and bet a min £5 at odds of 1/1 (2.0) or greater across sports or racing within 7 days of registration to qualify. Receive £10 Tote Credit, £10 Free Sports Bet within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip. Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 7-day expiry. 18+. One per customer. Selected customers only. Full T&Cs apply. Gambleaware.org . Full T&Cs apply.

Betano

Get £30 in Free Bets When you Bet £10

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18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. T&Cs Apply. GambleAware.org . Please gamble responsibly.

William Hill

Get £30 in free bets when you deposit £10+ & bet £10

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18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code R30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. gambleaware.org #ad

LiveScore Bet

Bet £10, Get £30 in Free Bets

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*New members only. £10+ bet on sports (ex. Virtuals) 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GamCare.org.uk 18+

Betfair

Bet £10 Get £50 Free Bets

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Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get 5x £10 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via Pay by Bank, Apple Pay or Debit Card will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org #ad

Hollywoodbets

Free bet up to £30 on 1st Losing ACCA

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18+. Register an account and deposit £10+ using Visa/Mastercard. Get your stake back as a free bet, up to a maximum of £30, on your first qualifying acca to be settled as a loss. Qualifying accas each need to be a stake of £10+, 3+ legs, odds of 4/1 or greater and settled within your first 7 days. Each customer will be eligible for a maximum of 1 x free bet with this promotion. TCs Apply. GambleAware.org

Virgin Bet

Bet £10 Get £30 in Free Bets + Free Bet Builder Every Sunday on any match

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*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. Gamcare.org . 18+ †Members only. Use Free Bet on any Bet Builder market for the selected football match by kick-off (EVS min odds). Free Bet: login & accept via pop-up, max 1/ Member. Free Bet varies from £1 - £20 per Member. Stakes not returned T&Cs apply. Click here for full T&Cs. Bet Responsibly. Gamcare.org . 18+

CopyBet

Up to 15% Profit Boost every Day

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18+. Offer stands for verified UK clients. Each Profit Boost is available for bets with no odds restriction. The maximum stake for a Profit Boost is £30. Each Profit Boost lasts for 24 hours. The Profit Boost cannot be used with Free bets. The Profit Boost applies only to single bets. Full TCs Apply. GambleAware.org

BetUK

Bet £10 Get £40 in Free Bets

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New customers: Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+.

BetVictor

Get £30 in Football Free Bets When you bet £10

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18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.

Betway

Bet £10 Get £40 in Free Bets

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*New customers only. Place a min £10 pre-event bet at min odds of 2.0. £40 worth of Free Bet Tokens awarded on bet settlement. 4 x £10 each with betting restrictions. 7 day expiry. Debit Card deposits only (exclusions apply). 18+ GambleAware.org . Bet The Responsible Way Full Terms apply

QuinnBet

50% back up to £25

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18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org

bwin

£20 in Free Bets When you bet £5 on Sports

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18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min. first £5 bet on selected sports within 14 days of account reg. at min odds 1/2 to get 4x £5 free bets (selected sports only, valid for 7 days, stake not returned). Restrictions + T&Cs apply.

Highbet

Bet £10 Get £30 Free Bet

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Available to verified customers residing in the UK. Opt-in is required. Place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £30 in Free Bets (1 x £10 Horse Racing Free Bet + 1 x £10 Football Acca Free Bet + 1 x £10 Basketball/Tennis Acca Free Bet )T&Cs apply. 18+ Please gamble responsibly. GambleAware.org

Planet Sport Bet

Bet £20 Get £10 in Free Bets

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Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+. GambleAware.org . Full T&Cs apply.

BresBet

Bet £10 Get £10 Free Bet

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T&Cs apply. 18+ New customers only. You must place a single win-only bet of £10 or more with odds of evens (2.00) or greater to qualify. Money back as £10 in free bets. Free bet is credited the day after the qualifying bet has settled. Must use code B10G10 when creating an account. GambleAware.org

Grosvenor Sports

Bet £10 & Get £30 In Free Bets + Double Your Odds

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New Customers only. Min deposit £10 (PayPal & Paysafe excluded). Odds of Evens (2.0) or greater. 3x £10 Free Bets credited within 72 hours of settlement. Plus 100% odds boost token. T&Cs apply. GambleAware.org 18+.

BestOdds

Bet £20, Get a £10 Free Bet

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18+ | New UK customers only. Place a £20+ bet with minimum 3 legs, min 2/1 and receive a £10 Free Bet. The Free Bet will be credited once your qualifying bet settles. Free Bet expires 7 days after being awarded. GambleAware.org | T&Cs & Maximum Payouts apply.

DragonBet

BET £10 GET £10 IN FREE BETS (2x£5)

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New customers only. 18+. Code [AFF10102x5]. £10 cash bet on any sport, min. odds 2.0 (excl. specials, in-play & price boosts). 2x£5 Free Bet Tokens credited daily from settlement. 24hr expiry. Stake not returned. One per household/IP/email. T&Cs apply. GambleAware.org .

36Vegas

ACCA INSURANCE ON ANY SPORTS - UP TO £136 BACK!

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Use Code: 36VACCAINS Place a 5+ leg ACCA on any sport. If 1 leg loses, get 100% stake back as a free bet (max £136). Qualifying bets to be of odds of at least 3.00 total (2/1) and each leg at odds of at least 1.50 (1/2). Bets to be settled within 7 days of claiming Welcome offer. Free bet valid 7 days from issue, usable on any Sport/Market as a 3+ fold ACCA with total odds 3.00–21.00, each leg 1.50+. One claim per customer. Cannot be combined with the Casino welcome offer. Offer granted on first deposit of £5+ using the generated code. New and invited accounts only. 36 Vegas reserves the right to restrict or exclude any customer at its discretion, including for compliance, risk, account behaviour, or responsible gambling reasons. 18+. Full TCs Apply. GambleAware.org

Hot Streak

£20 IN FREE BETS WHEN YOU BET £20

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New customers only. Place a min £20 cash bet at odds 2.00+ to qualify. Build-A-Bet / Bet Builder bets do not qualify. Max reward: one £10 In-Play Free Bet and one £10 Bet Builder Free Bet. In-Play Free Bet min odds 2.0 (1/1). Bet Builder Free Bet min odds 3.0 (2/1). Free Bets expire 7 days after credit. 18+. Full T&Cs apply. GambleAware.org

Top Best Odds Guaranteed Bookies Ranked - August 2026

1. bet365

bet365 has one of the broadest racing products among major UK bookmakers, with Best Odds Guaranteed available on qualifying UK and Irish horse racing as well as greyhound racing. For horse racing, qualifying bets placed from 08:00 on the day of the race can benefit from BOG, meaning a winning selection is settled at the Starting Price if it drifts beyond the price originally taken.

The operator covers everyday Flat and National Hunt racing, as well as the biggest meetings on the calendar. That means races at Cheltenham, Aintree, Ascot, Goodwood, York and the Epsom Derby meeting can all sit within its qualifying UK and Irish BOG coverage. The 2026 season has already provided memorable Festival performances from Champion Hurdle winner Lossiemouth, Ryanair Chase winner Heart Wood and Champion Chase victor Il Etait Temps, illustrating the calibre of racing included within the bookmaker's domestic coverage.

There is plenty beyond straightforward win and each-way betting. bet365 offers markets including Each-Way Extra, Position Payout, Place Only, Betting Without, forecasts, tricasts, match bets and winning-distance options. It also carries ante-post markets for major future meetings, although these longer-term wagers are generally outside the scope of BOG.

Its international racing operation is extensive too. Bettors can find racing from North America, Australia, France, and the Middle East, as well as other major jurisdictions. That makes it possible to follow global stars throughout the year, although customers should remember that international availability does not mean BOG automatically applies.

2. William Hill

William Hill offers Best Odds Guaranteed on qualifying UK and Irish horse racing, with the promotion available from 08:00 on race day until the off. It applies to eligible win and each-way singles and multiples, with the win portion of each-way wagers benefiting when the Starting Price is bigger than the price originally taken.

BOG is restricted to horse racing rather than greyhounds, and there are several exclusions to remember. Ante-post, Tote and pari-mutuel bets are not included, while markets such as Each Way Extra, Place Markets, Lengthen Your Odds and Insurance bets can fall outside the promotion. Customers should therefore check that their chosen market carries BOG rather than assuming every racing wager qualifies.

William Hill nevertheless has a substantial racing catalogue. Alongside win and each-way betting, customers can find Place markets, Betting Without, match bets and its Pro Racecard features. Coverage ranges from major meetings at Ascot and York to everyday cards at courses such as Uttoxeter, Thirsk, Chepstow, Kilbeggan and Cork.

Internationally, William Hill carries meetings from North America, Continental Europe, Australia and New Zealand, while virtual racing provides additional around-the-clock markets. As with its rivals, however, its international catalogue should be treated separately from the UK and Irish races eligible for BOG.

3. Paddy Power

Paddy Power's Best Odds Guaranteed promotion is focused exclusively on horse racing, rather than greyhound racing, and comes with more qualification conditions than some rival offers. Customers need to opt in and meet the promotion's minimum-stake requirements, making it particularly important to read the current terms before placing a bet.

BOG covers eligible standard win and each-way singles and multiples on UK and Irish racing. International racing, ante-post selections, in-running bets, forecasts, tricasts, Place Only and Betting Without markets are excluded, as are a number of promotional bet types. That creates a clear distinction between the enormous number of races Paddy Power prices and those carrying its BOG protection.

Its overall horse racing product is considerably broader. Extra Place Races are prominent, while customers can also find Place Only, Betting Without, forecasts, tricasts, Insure Bet, Power Prices and longer-term ante-post markets for meetings such as Cheltenham, Aintree and Royal Ascot.

International racing adds another layer, with markets regularly available from Japan, Hong Kong, Australia, New Zealand, North America, France, South Africa and the Middle East. That international programme could include some of 2026's most fascinating Flat performers, from Forever Young in Japan to Ka Ying Rising in the sprinting division. 

4. Betfred

Betfred's Best Odds Guaranteed offering covers UK and Irish horse racing, with qualifying bets available for BOG from 08:00 on race day. If an eligible early price is taken and the horse subsequently wins at a bigger Starting Price, settlement is made using the higher price.

One notable element is the availability of the promotion across Betfred's online sportsbook, mobile product and high-street betting shops. However, there are exclusions. Ante-post bets, free bets, Tote markets, enhanced prices and certain Extra Place races do not qualify, while the treatment of some multiple bet types can differ between online and retail betting.

The wider sportsbook includes the familiar win, each-way, and Place Only markets, alongside forecasts, tricasts, Betting Without, match bets, and promotional markets such as Fred's Pushes. Coverage extends across virtually the full British and Irish programme, from major festival races to lower-profile weekday cards from around the globe.

5. BOYLE Sports

BOYLE Sports combines UK and Irish horse racing BOG with coverage of selected UK and Irish greyhound meetings, making it one of the operators on this list to extend the guarantee beyond horses. Qualifying win and each-way bets placed from 08:00 on race day can receive the bigger Starting Price if the selection drifts.

For horse racing, that means coverage encompasses the everyday British and Irish calendar as well as flagship occasions including Cheltenham, the Grand National, Royal Ascot and Leopardstown's major meetings. Ante-post, Tote, Place Only, match bets, in-running bets and wagers funded with free bets are among the categories that do not normally qualify.

BOYLE Sports also offers a strong selection of alternative markets. Pick Your Place allows customers to alter their place terms, while Extra Place races, forecasts, tricasts, accumulators and future racing markets provide options beyond conventional win and each-way wagers.

Its international coverage is particularly wide-ranging. Racecards can include Japanese JRA and NAR meetings at tracks such as Tokyo, Kyoto, Sapporo, Niigata, Ohi and Kawasaki, as well as Hong Kong, Australia and New Zealand. Major US, French and Middle Eastern racing is also available.

Best Odds Guaranteed Site of the Week – Betfred

Betfred is a particularly strong choice for horse racing bettors looking for Best Odds Guaranteed, with the bookmaker offering the concession across UK and Irish racing online.

The principle is simple: place an eligible fixed-odds bet and, if the Starting Price is bigger when the race begins, Betfred settles the wager at the higher price. That can make a meaningful difference to returns when backing a horse whose odds drift after the bet has been placed. 

This makes Betfred especially appealing for customers who like placing their racing bets earlier in the day. Rather than worrying that a selection might subsequently become available at longer odds, Best Odds Guaranteed provides some protection against an unfavourable price move. 

Betfred complements this with a substantial horse racing section covering everyday meetings alongside major events such as Cheltenham, the Grand National and Royal Ascot. 

The wider market selection is another strength. Beyond standard Win and Each Way betting, racing cards contain numerous options, while promotions such as Extra Places and price-related offers can provide additional reasons to consider Betfred during major meetings. 

Its sportsbook extends well beyond racing too, with thousands of markets across more than 20 sports, alongside Price Boosts and Bet Builder betting. 

Navigation is straightforward despite the amount of content available. Horse racing is prominently positioned, individual meetings are separated clearly and switching between races takes little effort. Odds and market information are presented in a way that makes comparing runners relatively simple, while the betslip remains easy to manage when adding multiple selections. 

Betfred also provides a sizeable in-play section covering football, horse racing, tennis, basketball, darts and numerous other sports. Live markets allow bettors to react as events develop, adding another layer of flexibility for those who do not exclusively place pre-match wagers. 

Live streaming is available across selected events through Betfred’s Watch Live section, complementing the in-play service and making it easier to follow eligible events while betting. 

Overall, Best Odds Guaranteed is one of the biggest reasons racing bettors may favour Betfred. When combined with extensive racing coverage, competitive markets, regular offers, simple navigation and a comprehensive in-play sportsbook, it creates a well-rounded platform for both regular racing followers and more occasional bettors.

Which bookies offer Best Odds Guaranteed?

The precise time at which Best Odds Guaranteed begins is important. Placing the same wager too early can mean the bet does not qualify, so customers should always check the operator's current promotional terms before staking.

Terms can change, while operators may impose additional requirements, including minimum stakes, opt-ins, eligible markets, or maximum payouts. Always check that the BOG promotion is active on your account and race before placing a bet.

Best Odds Guaranteed Explained

Best Odds Guaranteed is designed to remove one of the drawbacks of taking an early price on a horse. Rather than having to decide whether the current odds or eventual Starting Price will prove better, a qualifying BOG bet can effectively give you the more favourable of the two if your selection wins.

For example, imagine backing a horse at 3/1 during the morning. Money subsequently arrives for other runners, and your horse drifts to an official Starting Price of 4/1. If your wager qualifies for BOG and the horse wins, the bookmaker settles the bet at 4/1 rather than the 3/1 originally taken.

The protection also works in the opposite direction. If you back the same horse at 3/1 and it is heavily supported before shortening to a 2/1 Starting Price, you retain the original 3/1 price. BOG therefore protects the attractive early price while also allowing a bettor to benefit from a later drift.

That can be particularly useful during major meetings such as Cheltenham, Royal Ascot and the Grand National, where markets can move substantially throughout the day. It is also valuable on ordinary cards, particularly in competitive handicaps where the market may remain fluid until shortly before the off.

Best Odds Guaranteed FAQs

What is Best Odds Guaranteed?

Best Odds Guaranteed is a bookmaker promotion that pays qualifying winning bets at the Starting Price when that price is higher than the early price originally taken.

For example, back a horse at 3/1 and see it drift to an SP of 4/1, and a qualifying BOG bet is settled at 4/1. If the horse instead shortens to 2/1, you retain your original 3/1 odds.

Do I need to place my bet at a specific time?

Yes. Bookmakers set their own eligibility windows for Best Odds Guaranteed, and a wager placed before the promotion begins may not qualify.

Most of the operators covered here begin BOG on the morning of the race, generally at around 08:00 or 09:00. Check the specific bookmaker's latest terms before placing a bet, particularly because promotional rules can change.

Does BOG apply to every horse race?

No. Most UK bookmaker BOG promotions concentrate on qualifying UK and Irish racing. A bookmaker may offer markets on races from Japan, Hong Kong, Australia, France, the United States or the Middle East without extending its Best Odds Guaranteed promotion to those meetings.

Does Best Odds Guaranteed apply to ante-post bets?

Generally not. Ante-post markets are normally excluded because bets are being placed well in advance of race day rather than within the bookmaker's BOG window.

Is Best Odds Guaranteed worth having?

BOG gives qualifying bettors additional price protection without sacrificing an early price if the selection subsequently shortens. That makes it a valuable feature when comparing horse racing bookmakers.

It remains important to compare the wider package, however, including each-way terms, market depth, minimum stakes, promotional restrictions and which races qualify. BOG improves the settlement terms of an eligible bet; it does not improve the horse's underlying chance of winning.