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CULTURE

  1. How Bellingham has become the new face of adidas

    If it wasn't already clear, Jude Bellingham is the new face of adidas in men's football - taking on the mantle from Lionel Messi as he follows the path trodden by the likes of David Beckham and Zinedine Zidane to become a true icon of the Three Stripes. Like those former greats, his relationship with the German sportswear giant looks certain to stretch well beyond his playing days.

  2. đŸŽ„ | GOAL's Front Three vs West Ham in ultimate quiz showdown

    Will West Ham get the better of GOAL's Front Three? We sent Yani 'Big Yarns' Ourabah to east London to battle Hammers stars Crysencio Summerville and Jean-Clair Todibo in a series of football quiz challenges. Win against BOTH the winger and centre-back for the chance to meet captain Jarrod Bowen in the final! See how Yani gets on by clicking the play button above âŹ†ïž

  1. How PSG became a football culture powerhouse

    Paris Saint-Germain have enjoyed a meteoric rise on and off the pitch over the last decade or so, growing their global profile exponentially and ending the long, long wait to become European champions. In February, PSG will take over a corner of the English capital in a showcase of the cultural phenomenon the French giants have become.

  2. đŸŽ„ | KSI talks Arsenal, boxing & more in Beast Mode On Podcast

    In the latest episode of the Beast Mode On podcast, Adebayo Akinfenwa sits down with YouTube star KSI to discuss his incredible career so far, from success with the Sidemen to becoming a boxer and musician. The lifelong Arsenal fan also talks about his love for the Gunners as they attempt to finally end their Premier League title drought, and reveals what he really thinks about struggling striker Viktor Gyokeres.

  3. 'Time to choose' - Beckham & Zidane front slick new adidas film

    adidas have ramped up their movements ahead of the 2026 World Cup with a new promotional film featuring some absolute icons of their Predator silo. The German sportswear giant launched the playful Predator vs F50 campaign earlier in January, with the two sets of boots getting a fresh paintjob for the occasion. Now, legendary members of Team Predator are telling fans it's 'time to choose'.

  4. How Burna Boy is spotlighting African culture ahead of AFCON final

    Nigerian singer-songwriter Burna Boy is shouldering the responsibility of championing African culture and heritage by launching a landmark new campaign ahead of Sunday's Africa Cup of Nations final in Morocco. The initiative comprises music, fashion, sport, film and storytelling, aiming to assert ownership of African narratives. To mark the occasion, Burna Boy has dropped a new music video featuring a host of influential figures from the football world.