As winter takes hold across much of the globe, fans can already anticipate a sizzling summer of football. Mark your calendars: the World Cup 2026 kicks off on 11 June, with the United States, Mexico and Canada poised to stage the tournament's greatest edition yet.
Lionel Scaloni's Argentina will aim to defend the title they won in Qatar 2022—their third World Cup triumph—with Lionel Messi finally lifting the trophy.
In the build-up to the tournament, leading brands such as adidas, Nike and PUMA have unveiled bold new kits. On 5 November 2025, adidas launched home strips for 22 nations, including defending champions Germany, Spain, Belgium and co-hosts Mexico. The collection blends each country's historic identity with a modern, forward-looking design.
adidas
Each design draws on the nation's history, landscapes, architecture and iconic past strips to unite fans through a shared passion.
On 20 March 2026, adidas unveiled the official away kits for its 25 partner federations. Drawing inspiration from each nation's culture, these away jerseys reinterpret classic adidas World Cup design cues—geometric patterns and stylised vertical lines—in a modern style that resonates with fans and players alike.
PUMA
adidas' football heritage encompasses both on-pitch performance and street-culture influence, and for the first time in 36 years the iconic Trefoil logo appears on the right breast of every jersey. Each shirt honours the sport's 1990s culture while meeting today's performance requirements, proudly representing the athletes and fans who wear it.
Nike followed on 20 March 2026 with home and away federation kits that draw deeply on each team's heritage, culture and identity, projecting a bold, forward-looking message.
Nike
Central to that vision is Nike's Aero-FIT cooling technology, which uses computational design and a specialised stitch-specific knitting process to help players stay comfortable in the extreme conditions expected throughout the tournament.
On 24 March 2026, PUMA unveiled its latest World Cup kits, each one celebrating identity and heritage through striking design. The manufacturer has crafted every shirt to reflect the culture, character and spirit of the nation it represents—engineered for the highest level of the game yet grounded in the passion that fuels football worldwide.
Whether you're watching at home, hosting a viewing party with friends, or travelling to the tournament itself, you'll want to look the part. Let GOAL break down the full release, so you can get kitted out for the big event:

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