William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - March 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

This Week’s Football Action to Use your William Hill Free Bets On

Tuesday’s EFL and Champions League fixtures are now complete, but supporters can already turn their attention to more Championship and European football as the busy midweek schedule continues.

The EFL programme continues on Wednesday with five early matches, including Birmingham hosting QPR, Norwich facing Sheffield United and West Brom taking on Southampton, while the later kickoff sees Coventry meet Preston.

Four additional Champions League fixtures are also scheduled, with Bayer Leverkusen hosting Arsenal, Bodo/Glimt facing Sporting, PSG clashing with Chelsea and Man City travelling to Spain to take on Real Madrid.

European competition continues on Thursday evening as the Round of 16 begins in both the Europa League and Conference League.

At 5.45PM the Europa League schedule includes Lille hosting Aston Villa, Stuttgart facing Porto and Bologna welcoming Roma, while the Conference League sees Rijeka take on Strasbourg and AZ Alkmaar facing Sparta Prague.

Another four fixtures from each competition follow at 8PM, with the Europa League including Nottingham Forest hosting Midtjylland and Celta Vigo facing Lyon, while the Conference League features Palace hosting Larnaca and Fiorentina taking on Rakow.

Friday delivers more football across domestic and European competitions, with Wrexham taking on Swansea in the EFL while Alaves host Villarreal and Marseille play Auxerre.

The Premier League returns on Saturday with two matches kicking off at 3PM: Burnley hosting Bournemouth and Sunderland welcoming Brighton to the Stadium of Light.

Later in the afternoon Chelsea face Newcastle and Arsenal meet Everton, before the evening fixture sees Man City take on West Ham at the London Stadium.

Monday brings four further Premier League games, with Palace hosting Leeds, United facing Villa, Forest taking on Fulham and Spurs travelling to Anfield to play Liverpool.

Across Europe, several notable fixtures are scheduled, including Barcelona hosting Sevilla at the Nou Camp on Sunday and Real Madrid facing Madrid rivals Elche on Saturday evening.

Serie A continues over the weekend with Napoli taking on Lecce and Inter hosting Atalanta on Saturday, while Sunday features Lazio versus Milan and Como meeting Roma.

Germany’s Bundesliga offers a key matchup as Bayern travel to Bayer Leverkusen, while Dortmund host Augsburg and Stuttgart face RB Leipzig elsewhere in the league.

William Hill's Offer of the Week - Lucky Stable

William Hill’s Lucky Stable offer is an engaging and entirely free-to-play promotion aimed at horse racing fans in the UK and Ireland. Running from February 14th to December 31st, 2026, the promotion allows registered William Hill customers to participate in daily games linked to specific race meetings. 

Each game provides players with a randomly allocated “Stable” of five horses, drawn from the eligible runners in the relevant races. Players cannot choose or alter their horses, which adds an element of suspense and fairness while emphasizing the luck factor behind the promotion. 

The goal is simple: correctly select at least three winning horses from your Stable to claim a share of the jackpot prize, which is clearly displayed within the Lucky Stable lobby on the website or mobile app.

The entry mechanics are straightforward and accessible. Players select “Play For Free” on a specific game in the Lucky Stable lobby, then reveal their Stable of five horses. Once revealed, the Stable is final, and participants can track their results in the “My Stable” section in real-time as the races unfold. 

Only one Stable can be drawn per game, but there is no limit on the number of games a customer may enter, offering continuous engagement for racing enthusiasts. 

By tying the game to official race results from the British Horseracing Authority and Horse Racing Ireland, William Hill ensures that outcomes are credible, while any dead heats are treated fairly for prize calculation.

Lucky Stable also has thoughtful contingency rules. If a horse in a Stable is declared a non-runner, it is automatically replaced by the next best Smart Score-rated horse, maintaining the integrity of the game. 

Abandoned races are voided, but completed races still count, and all winnings are credited as cash to the main William Hill account within forty-eight business hours. 

For Irish customers, winnings are converted to euros at a current exchange rate, adding clarity for international participants. The inclusion of Racing Post Smart View rankings provides extra context about each horse’s attributes, though William Hill makes it clear these are for informational purposes only and do not represent betting advice.

Overall, Lucky Stable is a well-designed, low-risk way to engage with horse racing outside of traditional betting. The combination of free daily participation, a randomized Stable, real-time tracking, and instant cash payouts creates an entertaining and inclusive experience. 

By balancing luck and strategic engagement, the promotion appeals to both casual fans looking for a fun way to enjoy the races and more committed enthusiasts who appreciate tracking outcomes across multiple games. 

Its simple mechanics, clear rules, and consistent prize structure make Lucky Stable a standout feature for anyone looking to add excitement to their horse racing experience with William Hill.

Wednesday's Champions League Preview with William Hill - PSG vs Chelsea

We've a rematch from the Club World Cup final in Paris this evening as PSG welcome Chelsea to the Parc Des Princes for their UCL Round of 16 first leg.

The French giants somehow managed to finish outside of the top eight for a second successive season in the league phase, with PSG then overcoming Monaco in the Round of 32 via a 5-4 aggregate win to set-up this clash.

Monaco got their revenge in the league at the weekend however, as they went to PSG and won 3-1 to condemn the French giants to their third defeat in their last 15 Ligue 1 outings.

They have won the other 12 games in that time to be fair to them, with this seeing Luis Enrique's side one point clear at the top of the league as a result.

Their home form domestically has been very strong, with PSG picking up 31 points from 36 at the Parc Des Princes, whilst Bayern are the only side to get the better of them at home in the UCL.

When it comes to Europe, PSG had another disappointing league phase campaign, with the French side finishing outside the top eight after winning just four of their eight games.

They managed to drop points to Newcastle, Sporting Lisbon and Athletic Club, with these results seeing them drop out of the top eight on the final matchday and forced to play in the Round of 32 for a second straight campaign.

They're facing a Chelsea that have stumbled in the league slightly in recent weeks, with the Blues finding themselves outside of the top four after winning just one of their last four league outings.

Before that they were on a run of four straight wins, with Arsenal the only side to beat the Blues since Liam Rosenior took charge in December.

Their UCL campaign was pretty successful, as the west London side finished fifth after winning five of their eight games, including wins against Barcelona and Napoli.

Their win over the Italian side was the only time they've won on the road in Europe this year, a record that'll give the home side confident going into this clash this evening.

The bookies have PSG as odds-on favourites to win at 19/20, whilst the Blues are priced at 29/10 to beat PSG for the second time in a row.

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.