William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - March 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

This Week’s Football Action to Use your William Hill Free Bets On

Tuesday’s matches are now complete, with focus now turning squarely to tonight’s fixtures as the final Round of 16 second leg encounters begin

Action kicks off at 5.45 with Barcelona hosting Newcastle, before the later games see Bayern face Atalanta, Liverpool take on Galatasaray and Spurs go up against Atletico Madrid

Attention then shifts to Thursday’s Europa League and Conference League schedule, where the standout Europa ties include Lyon facing Celta Vigo, Forest taking on Midtjylland, Aston Villa meeting Lille and Porto facing Stuttgart

From the Conference League, Palace face a lengthy journey to Cyprus where they meet AEK Larnaca, while elsewhere Sparta Prague host Alkmaar and Fiorentina travel to Poland for an away clash against Rakow

Friday marks the beginning of the weekend’s Premier League fixtures as Bournemouth host Man United at the Vitality, while Preston face Stoke and Villarreal take on Real Sociedad in the Championship and La Liga respectively

Saturday’s early Premier League fixture sees Liverpool travel to the Amex to face Brighton, with just one 3PM game to follow as Fulham host Burnley, before the later clash on Merseyside where Everton take on Chelsea

The evening contest sees Leeds face Brentford, while Sunday offers three top flight matches as Newcastle host Sunderland at 2PM, with Villa versus West Ham and Spurs against Nottingham Forest both kicking off at 2.15PM

The standout match of the weekend takes place at Wembley at 4.30 where Arsenal face Man City in the 2026 League Cup final, as the Premier League’s top two sides meet in London for the season’s first major silverware

There are also several notable fixtures across Europe to follow, including Barcelona in action early Sunday as they host Rayo Vallecano at the Nou Camp, while the main attraction comes in Madrid as Real host Atletico in the final derby

In Italy it is an unusual round with none of the traditional top seven sides facing one another, as leaders Inter Milan travel to Florence to face Fiorentina, while Milan host Torino at the San Siro and Juventus take on Sassuolo

Germany sees leaders Bayern host Union Berlin on Saturday at 2.30, while title challengers Dortmund are in action later that day as they host Hamburg at the Westfalenstadion

PSG face a demanding away fixture on Saturday evening against Nice, while Marseille take on Lille and Lyon host Monaco in the two standout Ligue 1 fixtures of the weekend

William Hill's Offer of the Week - Bet Builder Winnings Boost

William Hill’s Bet Builder Winnings Boost is a well-structured promotion that adds extra value to pre-match Bet Builders on selected fixtures, giving bettors the chance to enhance potential returns without changing their betting strategy. 

The offer is aimed at single Bet Builder bets with at least three selections at minimum odds of 3/1, and it applies to a stake of up to £20. 

By offering a winnings boost of between 25% and 50%, the promotion can meaningfully increase returns on successful bets, making it especially appealing for those who enjoy constructing multi-leg bets with slightly higher risk and reward.

One of the strongest features of this offer is its simplicity and clarity. Eligible bets are clearly indicated on selected matches, and activating the boost is straightforward via the bet slip. 

The promotion applies to bets placed from the main account balance, and the boosted winnings are automatically applied once the bet settles. 

This makes it easy for both casual and experienced bettors to participate without having to navigate complicated rules or additional steps. It also encourages engagement with pre-match Bet Builders, which are popular for creating personalised betting combinations across multiple markets.

The flexibility of the boost percentage is another advantage. While the exact value of the boost is determined at William Hill’s discretion, having a range up to 50% allows for potentially significant gains on winning Bet Builders. 

The fact that it is applied to winnings rather than the stake enhances its value, as bettors get a genuine increase in returns rather than just free bets or credits. This approach also ensures that the promotion complements rather than replaces standard betting strategy.

However, there are some limitations to consider. Only pre-match single Bet Builders are eligible, which excludes in-play bets and certain boosted or promotional markets. Free bets cannot be used to access the boost, and any portion of the boost not staked in one go is voided. 

Additionally, the offer is limited to selected customers in the UK and Ireland, which restricts overall accessibility. The maximum stake of £20 may also feel restrictive for high-stakes bettors seeking larger boosted returns.

Overall, William Hill’s Bet Builder Winnings Boost is a compelling promotion for bettors who enjoy multi-leg Bet Builders on selected matches. It provides a tangible enhancement to potential winnings, is easy to use, and encourages thoughtful engagement with Bet Builder markets. 

While there are restrictions on eligibility, stake size, and bet types, the boost adds clear value for those within the target group, making it an attractive option for fans looking to get more from their pre-match betting.

Wednesday's Champions League Preview with William Hill - Spurs vs Atletico Madrid

Spurs have a seemingly impossible task on their hands this evening as they welcome Atletico Madrid to north London for the second leg of their UCL Round of 16 clash.

That's because the north London side lost the first leg 5-2 in the Spanish capital, meaning they need to win by at least three goals just to take the tie to extra time.

Their first leg was marred by a horrific display from goalkeeper Antonin Kinsky, who was at fault for a number of Atletico's goals before being taken off within the first 20 minutes of the first half. 

From there on out the result was a foregone conclusion for Spurs, as they went in a half time 4-1 down and with little hope of salvaging a result from the away leg of their Round of 16 clash.

They do head into the game following a positive result at the weekend however, as they snatched a point at the death against Liverpool at Anfield to keep themselves one point clear of the drop in the Premier League.

They could only muster a draw however, meaning that Igor Tudor's side are currently on a run of 12 games without a win in the league, form that needs to change quickly if they're to avoid the drop.

Spurs' home form this term hasn't been good at all, as they've been victorious just twice on home soil in the PL, picking up just 10 points from their 14 games at the Tottenham Hotspur Stadium.

When it comes to Europe however, things are much better, as Spurs have won all of their four home UCL games this term without conceding a goal, form that saw them secure a top eight finish in the league phase and set up this tie against Atletico Madrid.

The Spanish side have been in improved form in the league lately, with Atleti winning all of their last four La Liga games to put themselves third and firmly in the hunt for another top four finish.

Their away record hasn't been stellar domestically it has to be said, with Diego Simeone's side winning just four times away from home this term, one of which was against basement side Real Oviedo a few weeks back.

In Europe, Atleti have struggled on the road, winning just one of their five road games, losing two of these against Liverpool and Arsenal.

Their only away win was against a PSV side that struggled in the UCL and didn't even make the knockout rounds, something that'll give Spurs fans a glimmer of hope heading into tonight's game.

The bookies have Spurs at 27/20 for the win this evening whilst the away side are only slightly higher at 9/5.

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.