Wrexham announce record £26.7m annual turnover and staggering sponsorship figures with Ryan Reynolds & Rob McElhenney's 'Welcome to Wrexham' documentary credited for revenue spike

Hollywood co-owners Ryan Reynolds and Rob McElenney have seen financial figures in North Wales rocket by 155 per cent for the year ending June 2024. The history books are said to have been rewritten when it comes to the money generated by a team that successfully secured promotion out of League Two in 2023-24.

Wrexham are a rather unique case in the English Football League, with A-list investors attracting global attention. Cameras have been welcomed behind the scenes at SToK Racecourse, with ‘Welcome to Wrexham’ opening up a window to the world.

That series, with is Emmy Award-winning, has helped to attract sponsors such as United Airlines and HP, allowing commercial revenue to surge from £1.9m to £13.2m. Wrexham have, however, still posted losses of £2.7m over the 12-month accountancy period – which is down from £5.1m, but points at more work needing to be done in order for books to be balanced.

Wrexham’s accounts overview said: “The 2023/24 season was one that brought success on the pitch for the men's team who achieved promotion from EFL League Two, having achieved promotion from the National League the season before.

“Following the early announcement that the Welcome to Wrexham documentary would be continued for a third series to cover the events on and off the pitch for the 2023/24 season, this enabled the club to achieve further commercial growth.

“The documentary, while not delivering any direct financial return for the club, provides us with a marketing platform that can be monetised through the delivery of TV exposure for our partners and is our 'point of difference.”

Wrexham’s wage bill has soared to just over £11m ($m), while they splashed out £824,000 in promotion bonuses, but £15m of loans owed to Reynolds and McElhenney have been repaid – thanks in part to the billionaire Allyn family acquiring a minority stake in the club.

The Red Dragons have continued to spend big this season, with Sam Smith becoming the club’s £2m record signing, while another promotion is on the cards as Phil Parkinson looks to deliver a top-two finish in League One – with there now just eight games left on their 2024-25 schedule.