Sport finance expert Professor Rob Wilson has told Fruity King: “Taylor Swift and Travis Kelce will bury Posh and Becks. There is a huge amount of money in the NFL. It’s a massive, massive market. Taylor Swift is Taylor Swift. They’re already a billion dollar pairing but the fact together they transcend culture is important here.
“They bring together sport and music so if you go to someone like Beyonce and Jay-Z, that's all music industry and entertainment. That's optimised but not in the same way as you can with a cross-market strategy. It certainly exceeds what the Beckham era did and allows Swift and Kelce to really exercise a lot of power in global markets.
“I wouldn't want to put any limits on what they could do or what they could earn. I think it is so unique and if their relationship is solid, and it is a genuine relationship that's deep rooted and they have this long history together, like Posh and Becks, I don't think you could really put a ceiling on what they potentially could earn. “It'll get to a point where they might say, OK, that's enough. Enough's enough. Or they'll become really philanthropic a bit like Bill Gates. It wouldn’t be beyond the realms of possibility that they move into owning a franchise or something like that, and then you're into lifestyle, fashion, wellness, it’s just marketing juggernaut in action.”