The Chairman of Forest Green Rovers, Dale Vince, told the club's website: “We like to push the boundaries on sustainability issues, including what our shirts are made from because the materials we use to make things really matters. In pursuit of the most sustainable football kit we’ve experimented in previous seasons with both bamboo and with coffee grounds.
"This season our new strip pushes the boundary again - we’ve created the world’s first fully certified vegan football kit, by making sure the dyes we use, which are an often overlooked ingredient, are plant-based. Our new shirt is also fully recyclable and will be turned back into future items by Reflo. I’m really pleased to unveil our bold, bright new kit that’s inspired by nature and helping nature - that’s pretty fabulous.”