Ella Toone JD ChristmasJD Sports

Ella Toone and JD Sports link up to celebrate a Christmas unlike any other

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Your fave yellow carrier plays a starring role alongside sporting legend, Ella Toone, in the retailer’s Christmas ad - ‘Forever Forward’.

We all know it’s not just a bag—it's a nostalgia fest to epic memories – from kickabouts to that first kiss, it's been slung over our shoulders.

JD Sports Forever ForwardJD Sports

The JD Sports ‘Forever Forward’ is a full-on celebration of creativity, resilience, and passion. From the pitch to the streets, global sports sensation Ella Toone embodies that spirit. Bringing that football feel, she's gearing up in essential Nike cuts, so she's ready for action every time. 

With bold colourways and sleek designs, shop Toone's 'Forever Forward' looks below. Top it off with JD’s status symbol drawstring duffle, and Xmas is sorted.