Ella Toone and JD Sports link up to celebrate a Christmas unlike any other

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Tooney brings her pitch passion to JD

Your fave yellow carrier plays a starring role alongside sporting legend, Ella Toone, in the retailer’s Christmas ad - ‘Forever Forward’.

We all know it’s not just a bag—it's a nostalgia fest to epic memories – from kickabouts to that first kiss, it's been slung over our shoulders.

JD Sports

The JD Sports ‘Forever Forward’ is a full-on celebration of creativity, resilience, and passion. From the pitch to the streets, global sports sensation Ella Toone embodies that spirit. Bringing that football feel, she's gearing up in essential Nike cuts, so she's ready for action every time.

With bold colourways and sleek designs, shop Toone's 'Forever Forward' looks below. Top it off with JD’s status symbol drawstring duffle, and Xmas is sorted.

Shop: Ella Toone's JD picks
Nike Running Pacer 1/4 Zip Dri-FIT Track Top
JD Sports£25.00 at JD Sports (was £40.00)
Pull on this women's Running Pacer 1/4 Zip Dri-FIT Track Top by Nike to elevate your training. Exclusive to JD, this top lands in a Barely Volt colourway and is cut from a smooth and stretchy poly fabric for easy wear.It features a 1/4 zip fastening so you can control your airflow, long sleeves with thumbholes to hold the shape, and sweat-wicking Dri-FIT tech to keep you cool.
Nike Pro Training Dri-FIT Tights
JD Sports£40.00 at JD Sports
Whatever the workout, keep cool and comfy in these women's Training Tights from Nike Pro. Made from stretchy poly fabric in a classic black colourway, these slim-fit tights are made using Nike's Dri-FIT tech, which wicks away sweat. They have a supportive waistband and mesh panels to the calf to boost breathability - ideal as a base layer.

Shop: Ella Toone's JD picks