Disclaimer: the William Hill sign-up offer is currently unavailable. Please come back soon to sign-up with William Hill and claim their new customer offer.
Claiming the William Hill Sign-Up Offer – How to Get Involved
Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.
The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.
Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.
To get involved with their welcome offer, simply follow the steps below:
- Access the sportsbook through the offer link provided above
- Click ‘Join Now’ in the top-right corner of the homepage
- Fill in your personal details, including your full name, email, and home address
- Enter code G40 during sign-up
- Create your login credentials, including a username, password, and security question
- Agree to the terms and select ‘Agree and Join’ to complete your registration
- Deposit a minimum of £10 into your account
- Place a £10 bet on any market with odds of at least 1/2 (1.5)
- You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash
William Hill’s Sign-Up Offer Review: Pros and Cons Explained
In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.
All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook
Finding a greater return on a £10 qualifying bet for football markets is troublesome.
However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.
Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.
Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.
Pros | Cons |
High Free Bets Returns | Free Bets Expire Within 7 Days |
Limited Payment Options |
Our Experience with William Hill
William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.
Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.
The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.
Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.
I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.
Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?
While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.
Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.
BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.
Sportsbook | Bonus offer | Stake to Bonus Ratio | Bonus Code |
1. William Hill | Bet £10 Get £40 | 400% | G40 |
Bet £40 Get £40 | 100% | No Code | |
3. Paddy Power | Bet £10 Get £50 | 500% | No Code |
4. Betfred | Bet £10 Get £50 | 500% | No Code |
What sports can I bet on with William Hill?
William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:
- American football
- Basketball
- Boxing
- Cricket
- Darts
- eSports
- Football
- Golf
- Greyhounds
- Hockey
- Horse Racing
- Rugby League
- Rugby Union
- Snooker
- Table Tennis
- Tennis
- UFC / MMA
William Hill Payment Options
William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.
Deposit Method | Fees | Min Deposit | Max Deposit | Processing Time |
Debit Card, Visa, Mastercard | Free | £5 | £99,000 | Instant |
PayPal | Free | £5 | £5,500 | Instant |
Bank Transfer | Free | £10 | £10,000 | 1-5 Days |
And their withdrawal methods follow suit.
Withdrawal Method | Fees | Min Withdrawal | Max Withdrawal | Processing Time |
Debit Card, Visa, Mastercard | Free | £5 | £33,000 | 1-3 Working Days |
Paypal | Free | £5 | £5,000 | Within 12 Hours |
Bank Transfer | Free | £5 | £10,000 | 3-5 Working Days |
William Hill Sign Up Offer Summary
After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.
The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.
The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.
Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.
Bookmaker Offer | Bet £10, Get £40 |
Qualifying Odds | 1/2 (1.5) |
Minimum Deposit | £5 |
New Customer Offers | 5/5 |
Payment Methods | 4.5/5 |
Top 3 William Hill Existing Customer Football Offers
Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.
Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.
Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.
Impact Sub
When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.
Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.
For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.
The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.
Football Acca Winnings Boost
William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.
To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.
The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.
However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.
2 Up
William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.
The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.
This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.
Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.
William Hill's Offer of the Week - Impact Sub
William Hill’s Impact Sub offer is an innovative promotion that addresses a common frustration among football bettors: a key player being substituted before making an impact.
The promotion ensures that if a player you’ve bet on is taken off the pitch, your bet transfers to the substitute who replaces them, maintaining the original odds.
This feature applies to a wide range of player-specific markets, including first goalscorer, player to score, player to assist, shots on target, cards, and even more complex bets like scoring two goals or a hat-trick.
By covering singles, multiples, and Bet Builders, Impact Sub adds flexibility for both casual and experienced bettors, allowing them to engage with markets they might otherwise avoid due to the risk of substitutions.
The mechanics of the promotion are simple to follow. Eligible markets are identified by the Impact Sub icon, and bets placed pre-match or in-play automatically qualify—no opt-in is required.
Once a substitution occurs, the bet seamlessly transfers to the incoming player, and any existing statistics from the original player carry over where relevant, such as goals or assists already completed.
For example, if a player scores once before being subbed off and their replacement scores again, a “player to score 2 or more” bet on the original player would still be settled as a winner.
The promotion even covers multiple substitutions and cases where an outfield player is replaced by a goalkeeper, demonstrating comprehensive coverage.
One of the most appealing aspects of Impact Sub is its ability to reduce the risk associated with in-game events that are outside the bettor’s control. Substitutions are frequent, and betting on individual players often carries the inherent risk of them not staying on the field long enough to influence the outcome.
By transferring the bet to the substitute, William Hill removes a significant element of uncertainty while retaining the original odds.
The promotion is available on both pre-match and in-play bets, increasing its practical usefulness, and it even extends to bets placed with free bets or Bet Boosts, provided the qualifying market is marked with the Impact Sub icon.
There are sensible restrictions in place to preserve fairness. Impact Sub applies only to selected matches and markets, excludes settlement during extra time or penalty shootouts, and allows cash out only up until a substitution occurs.
Cards only count if shown while the player is actively on the pitch. These conditions are transparent and designed to balance the promotion’s value with operational integrity.
Overall, William Hill’s Impact Sub offer is a highly bettor-friendly promotion. It enhances confidence when wagering on individual players, encourages engagement with in-play markets, and mitigates the unpredictable effect of substitutions.
For anyone who enjoys player-specific bets or Bet Builders, this offer provides a reassuring safety net, making it easier to back players without worrying about missing out if they are replaced during the match.
This Week’s Football Action to Use your William Hill Free Bets On
Football shows no signs of slowing over the New Year period, with action continuing into the first weekend of 2026 later today without interruption.
Saturday brings the second set of Premier League fixtures of 2026, with the weekend programme beginning as Villa take on Forest, before the 3PM kickoffs see Brighton facing Burnley and Wolves going up against West Ham this afternoon.
The late fixture comes from the south coast as Bournemouth host Arsenal, before focus shifts to six Sunday games, including Leeds vs United, Fulham vs Liverpool, Spurs welcoming Sunderland, Everton facing Brentford, Newcastle playing Palace and Chelsea travelling north to take on Man City in a packed top-flight schedule.
Another round of EFL matches also takes place as the busy Christmas and New Year period winds down, with key fixtures featuring Birmingham hosting Coventry, Middlesbrough facing Southampton, Hull taking on Watford and Bristol City welcoming Preston to Ashton Gate.
League 1 has all 12 matches scheduled for Sunday, with Huddersfield vs Exeter, Reading vs Stockport, Cardiff vs Wigan and Blackpool vs Bradford among the standout ties from this weekend’s slate.
League 2 follows the same format, with all 12 games taking place on Sunday afternoon, highlighted by Harrogate vs Swindon, Notts County vs Gillingham, Walsall vs Fleetwood and Bromley vs Oldham as the weekend’s biggest clashes.
Serie A returns on Saturday as AC Milan take on Cagliari, while La Liga also resumes with Rayo Vallecano hosting Getafe in a Madrid derby.
Celtic vs Rangers is the headline match at Saturday lunchtime, while Barcelona also play their first fixture of 2026 as they travel away to face local rivals Espanyol in a heated city encounter.
Elsewhere, French football delivers a major clash following Ligue 1’s return, with a Paris derby on the cards as PSG host city rivals Paris FC at the Parc Des Princes.
Sunday’s top Italian fixtures see Atalanta facing Roma, Lazio hosting Napoli in the capital, before Inter Milan round out the weekend by welcoming Bologna in the final Serie A match.
La Liga action on Sunday features Real Madrid hosting Real Betis without star forward Kylian Mbappe, sidelined for three weeks due to injury, while Real Sociedad welcome Atletico Madrid in the final Spanish fixture of the weekend.
The AFCON knockout rounds begin on Saturday, with Senegal vs Sudan and Mali vs Tunisia making up the two Round of 16 ties scheduled across the afternoon and evening.
Two further knockout matches take place on Sunday, with Morocco vs Tanzania and South Africa vs Cameroon completing the remaining fixtures on offer.
William Hill Sign Up Offer FAQs
How do I claim the William Hill sign-up offer?
To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.
Are there any restrictions on using the £40 free bets?
Yes, the £40 in free bets must be used within seven days.
Can I withdraw the £40 in free bets as cash?
No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.
What happens if I place a bet on a player who gets substituted?
With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.
Are there any payment methods excluded from the sign-up promotion?
Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.