William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - February 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

This Week’s Football Action to Use your William Hill Free Bets On

The week’s European fixtures are now complete, and attention shifts smoothly toward the weekend calendar, which opens on Friday night with a variety of games scheduled from across the continent.

Sassuolo are due to battle Verona, Athletic Bilbao get ready to take on Elche, and the EFL stages a Lancashire derby showdown as Blackburn square up to Preston.

Saturday’s Premier League slate begins at 3PM with three matchups in store: Villa play host to Leeds, Brentford welcome Brighton, and Chelsea go up against Burnley.

As the afternoon progresses, east London becomes the setting for a relegation contest with West Ham facing Bournemouth at the London Stadium, before the evening concludes at 8PM when Manchester City meet Newcastle at the Etihad.

The EFL also provides a busy Saturday schedule, starting with Championship fixtures kicking off at 12.30.

Four matches fill that early window, featuring Stoke against Leicester, West Brom versus Coventry, Swansea meeting Bristol City, and Hull taking on QPR.

Six additional games follow at 3PM, with standout ties including Millwall facing Portsmouth, Norwich hosting Birmingham, Wrexham lining up against Ipswich, and Southampton clashing with Charlton on the south coast, while Sunday’s sole second-tier fixture sees Sheffield United host Sheffield Wednesday.

League One occupies the 12.30 slot with three significant encounters, each involving teams pushing for promotion or fighting to avoid relegation, as Rotherham meet Doncaster, Wycombe face Stevenage, and Plymouth host Cardiff at Home Park.

Nine more 3PM kick-offs are scheduled later in the afternoon, with the headline contests seeing Stockport entertain Wigan, Lincoln take on Mansfield, and Port Vale challenge promotion-hopeful Reading.

League Two offers two early 12.30 fixtures—Fleetwood versus Barrow and Swindon against Crewe—before nine further games complete the later programme.

Among those later clashes are notable meetings between Notts County and Tranmere, Harrogate taking on Bromley, and Cheltenham squaring off with Salford.

Sunday features four games across the afternoon, with three beginning at 2PM as Palace host Wolves, Sunderland play Fulham, and Spurs renew their rivalry with Arsenal in the campaign’s final north London derby.

Elsewhere in Europe, several high-profile encounters add further intrigue, with La Liga presenting Barcelona at home to Levante, Real Madrid facing Osasuna, and Atletico Madrid up against Espanyol.

In Serie A, two standout fixtures command attention: Juventus host Como in Turin on Saturday, while Sunday sees Atalanta take on Napoli in Bergamo.

RB Leipzig meet Dortmund in the Bundesliga’s marquee clash of the weekend, while Bayern host Frankfurt and Union Berlin face Bayer Leverkusen in other key contests.

William Hill's Offer of the Week - Bet Builder Winnings Boost

William Hill’s Bet Builder Winnings Boost offer is a compelling way for bettors to enhance potential returns on carefully constructed pre-match bets, particularly for those who enjoy combining multiple selections in a single Bet Builder. 

The promotion is designed for Bet Builders consisting of three or more selections at odds of 3/1 or greater, and it allows users to stake up to £20, with winnings boosted by a minimum of 25% and up to 50%, depending on William Hill’s discretion. 

The offer is clearly tailored for active bettors who like to create multi-faceted bets, adding an extra layer of excitement and potential reward to their wagering.

One of the main advantages of this promotion is its simplicity and accessibility. Eligible Bet Builder markets are highlighted on the homepage and through email and app notifications, making it straightforward for bettors to identify opportunities. 

Activating the boost is a simple toggle within the bet slip or via the Rewards section, and the process of placing a qualifying bet is streamlined across both the William Hill website and mobile apps. 

This makes it highly convenient for users who want to place their bets quickly without navigating a complicated series of steps.

However, the promotion does come with several important limitations that bettors need to be aware of. The boosted winnings are only available on pre-match singles and cannot be combined with other promotions, such as Epic Boosts or Price Boosts. 

Winnings Boosts are non-refundable, cannot be withdrawn as cash, and must be used in full in a single stake; any unused portion is void. 

Additionally, free bets cannot be combined with the Winnings Boost, and the promotion is restricted to selected customers in the United Kingdom and Ireland, excluding in-shop betting. 

William Hill also enforces strict rules against unfair betting practices, including minimal risk wagering, collusion, and misuse of personalised promotions, with the right to void bets or reclaim bonuses if these rules are violated.

Overall, the Bet Builder Winnings Boost is a valuable offer for bettors who enjoy building multi-selection bets and are willing to stake modest amounts to potentially increase their returns. 

The boost adds tangible value to bets while maintaining a clear and user-friendly process, though participants must remain mindful of the specific eligibility criteria, stake limits, and terms surrounding fairness and responsible use.

For those who meet the criteria, it can make betting on selected matches significantly more rewarding, adding an extra incentive to engage with William Hill’s Bet Builder feature over the promotion period.

Sunday's Premier League Preview - Nottingham Forest vs Liverpool

It's a battle between two side at opposite ends of the table at the City Ground on Sunday as Nottingham Forest host Liverpool.

Forest go into the game off the back of sacking yet another manager this season, with the Reds getting rid of Sean Dyche's recently and replacing him with Vitor Pereira. 

They became the first side in PL history to have four permanent managers in the same Premier League season following this, with Pereira getting things started in the right fashion in midweek as they beat Fenerbahce 3-0 on the road in the Europa League.

Their recent PL form hasn't been great, with Forest winning just of their last 10 PL outings, with their recent results being the main reason Dyche was sacker as they lost to fellow relegation battlers Leeds and drew at home with basement side Wolves.

Forest's home record hasn't been great this term, with the Trees winning just three times at the City Ground this term, with Forest winning more away from home than at home this term.

They're on a run of five-games in a row without a win at home, with their only wins on home soil this term coming against Spurs, Leeds and Brighton.

They've failed to beat the likes of Palace, Everton, Wolves and West Ham at home this term, form that sees them in the midst of a relegation battle with a third of the season left.

Forest are up against a Liverpool side that have struggled in the league recently, with the Reds winning just twice in their last eight league games going into this weekend's clash.

These have come against both the north east sides in Sunderland and Newcastle, with the Reds' form seeing them drop out of the top four and into the sixth going into this game, three points behind Man United in fourth.

Their away record hasn't been great this term, with Liverpool winning just three of their last 11 road games, with two of these coming against struggling sides in Spurs and West Ham.

They've failed to beat the likes of Leeds, Bournemouth and Palace during that run, with the Merseyside club's road form being the main reason why they're struggling in the league in the last few months.

The bookies are siding with them despite this ahead of Sunday's game, with the Reds odds-on favourites at 4/5 to claim the win whilst Forest are 31/10 to get the job done and build on their impressive win in midweek.

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.