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William Hill Promo Code

William Hill Promo Code and Sign Up Offer: April 2024

William Hill Promo Code - April 2024

  • If you already have an account with William Hill, read our expert’s guide to the best free bets offers available via the UK’s best betting sites.

How to use your William Hill Promo Code

William Hill’s welcome offer is very easy to claim, with you just needing to follow the steps listed below in order to claim your £40 in free bets at sign-up:

  1. Download William Hill’s sportsbook app
  2. Head to their sportsbook via the offer listed above
  3. Hit the ‘Join Now’ button in the top right of the home screen
  4. Enter your personal details such as full name, email and home address
  5. Enter your username, password and security question.
  6. Your promo code will automatically be entered
  7. Hit ‘Agree and Join’ to finish creating your account
  8. Make an initial deposit of at least £10
  9. Place a £10 bet on any market with odds of 1/2 (1.5)
  10. You'll then be able to claim £10 in free bets
  11. Free bets must be used within seven days and cannot be withdrawn for real cash

William Hill’s performance at the 2023 UK Bookmaker Awards


2023 UK Bookmaker Award Ranking

Football Odds


Market Selection


Customer Service




Betting Experience


Welcome Bonus




The UK Bookmaker Awards are an event that aims to celebrate bookies that are industry-leaders in certain categories such as odds, market selection and customer service.

William Hill puts up strong rankings numbers in a selection of these categories, with their market selection, betting experience and welcome bonus all placing in the top 10.

Their overall rank is also very good, with the UK Bookmaker Awards naming them as one of the top five best bookmakers in the country.

The £10 qualifying stake needed is another positive for this, with only a few competitors needing you to wager less to claim your bonus, with the bonus on offer with these competitors often less than the £40 available here.

How does William Hill’s Sign Up Offer compare with competitors

William Hill's welcome offer is one of the best around, with you able to claim a £40 welcome bonus from just a £10 qualifying stake when signing up via their app.

The offer is very easy to claim, with you not requiring a promo code of any kind to be eligible, with the bonus amount offered only being matched by a handful of competitors such as Betfred and BetVictor.

SportsbookBonus OfferBonus %Bonus Code
1.William HillBet £10 Get £40400%None
2. LadbrokesBet £5 Get £20400%No Code
3. CoralBet £5 Get £20400%No Code
4. ParimatchBet £10 Get £40400%No Code
  1. 18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 7 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad
  2. 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply
  3. 18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions +T&Cs apply
  4. 18+, New customers only. Opt in, bet £10 on any sports market (odds 2.00+) in 7 days. No cash out. Get 3x£10 sports free bets for set markets, which expire in 7 days. Offer is valid from 16:00 UK time on 21/02/2023. Card payments only. T&Cs Apply. begambleaware.org | Please Gamble Responsibly

Key Terms and Conditions of William Hill’s Sign Up Offer

SportsbookFree Bet AmountMinimum Deposit
William HillBet £10 Get £40400%
Key Terms and Conditions: 18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 7 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad

The terms and conditions that accompany William Hill’s sign up offer are very straightforward, with this offer proving very easy to claim once you’ve signed up.

You will need to enter their desktop promo code at sign-up in order to claim their welcome offer, with those that sign-up via their mobile app able to claim a different, improved welcome offer with a different promo code.

You will need to place a £10 qualifying stake to be eligible for this welcome offer, whilst this bet must be placed on a sportsbook market with odds of at least 1/2.

Bets placed on virtual sports won’t allow you to be eligible for this offer, with you having seven days to use your free bets once they’ve been allocated to your account.

You’re able to use your free bets on whichever markets you please, with you able to claim your free bets no matter if your qualifying bet wins or loses.

William Hill Offers for Existing Players

William Hill have a strong range of offers that both new and existing customers can take advantage of every week.

These range from insurance offers that cover both accumulators and build your odds bets, with you also able to claim a range of free bets and odds boosts as well.

Free or 4

William Hill Free or 4

William Hill’s Free of 4 offer is one of the strongest ongoing offers around, with you able to claim up to £200 in free bets by simply choosing six games which you think will have three or four goals in them.

Once you’ve submitted your selections, you’ll be able to claim free bets depending on how many games you guess correctly, with you needing to correctly guess at least four to claim any amount of free bets.

Any free bets won from this will expire within 30 days and can be used on any market you please.

Scratch of the Day

William Hill Scratch of the Day

Scratch of the Day is another ongoing offer you’ll be able to claim from William Hill, with this allowing you to claim everything from bet boosts to free bets.

To get involved, you simply just need to scratch off six boxes from their scratchcard, and as long as three of these boxes match, you’ll be able to claim whatever offer is shown in these boxes.

You’re able to do this once per day every day, with it taking mere seconds to do as you’re able to scratch off all of the boxes at once.

Acca Freedom

William Hill Acca Freedom

Acca Freedom is William Hill’s version of acca insurance, with this allowing you to either insure your accumulator should one leg let you down, or boost the odds of the bet as a whole.

You’re able to claim up to £20 of your stake back as a free bet if one leg of your accumulator lets you down, with the accumulator needing to contain at least five legs with odds of at least 1/5.

You can boost the odds of your accumulator bets as well, with you needing to have at least three legs in your bet to do this, with you able to bet a maximum of £20 on this boosted odds accumulator.

Build Your Odds Freedom

William Hill Build Your Odds Freedom

Build Your Odds (BYO) is William Hill’s take on a bet builder, with this allowing you to combine multiple different selections on the same game.

Their Build Your Odds Freedom offer is very similar to their Acca Freedom offer, with this allowing you to boost the odds of your BYO bet, or insure it should one leg let you down.

A maximum of £20 can be claimed back as a free bet if your insured acca loses, with you needing at least five legs in order to do so and have the total odds of the bet be at least 3/1.

You’ll need to include at least three legs in order to boost the odds of your bet, with the maximum amount for this also being £20.

William Hill Casino Games

William Hill’s casino section is remarkably easy to access and can be found at the top of their regular sports betting section.

They have a range of games that include:

  • Live Casino
  • Table and Card Games
  • Slots
  • Bingo
  • Slingo

Live Casino

One of the newer advents in online casino betting is the live casino, whereby streams of real-life dealers playing a range of casino games are now available for bettors to play on.

These are often 24/7 and include the likes of roulette, baccarat and blackjack. Here players place live bets before a hand or spin and then can win money based on the real-time occurrence.

This is great as it provides players with a real-life casino experience from the comfort of their homes or phones.

William Hill set itself apart, however, as they offer special game show style streams as well. This includes spin the wheel, monopoly and many other popular games, with a betting twist.

Very few other betting sites offer anything remotely similar to this and thus William Hill stands out in this regard, due to their breadth of live casino games.

Table and Card Games

William Hill also offers players table and card games, these being similar to that of the live casino games, but without the streaming aspect, these being simulated instead.

Players can choose between blackjack, roulette and poker. These still provide the casino experience but without the real-life dealer.

Users will then either be playing against the house or each other depending on the different games.

All of these come with a variety of wagering requirements meaning that players can choose exactly what suits them best.


William Hill provides what is possibly one of the widest sets of slot games out there all with their own different wagering requirements and jackpots, these sometimes reaching into the thousands of pounds.

With so many to choose from players are truly spoilt for choice and choose the one that fits best with how they want to play.

Their user interface is also excellent, one that allows players to choose exactly how much they wish to wager for each spin, their remaining funds and much more. All is clearly displayed leaving no room for confusion.

With hundreds of different games to choose from players will always be able to find the one for them with William Hill’s slots.


The bingo games on offer with William Hill give players another option for their betting practices with them, holding loads of different rooms all ongoing 24/7.

These all come with their own rules, jackpots and minimum deposits, but offer a new way to play in the classic bingo style.


This is another newer casino game, and William Hill is one of the select few that offer this, called Slingo.

Simply put it is a combination of slots and bingo games, whereby a random selection of numbers are presented to players with some special number within these than when hit can provide boosts or prizes.

Slingo is relatively new within the live casino industry but represents a great new way to play and William Hill provides these games to players.

This week's footballing action with William Hill

As we head into the business end of the Premier Leagues things start to heat up considerably, with a double gameweek in the offing, and football on virtually every single day.

Arsenal currently sit atop the league but their push could be put in jeopardy on Tuesday, as they host Chelsea. Dropped points hurt the Gunners massively last year, and they will not wish to reopen these wounds. But, a derby is always tough and results are never certain.

We then turn to the Championship title push, as Leicester face Southampton. The Foxes still sit atop the league, despite some shoddy performances of late. But, the Saints are a team on the charge and could take some points off them, much to the praise of Leeds and Ipswich fans.

Wednesday sees the Merseyside derby take place, with Everton hosting Liverpool, in a clash that the Reds will need to be wary of. They simply cannot afford any dropped points, but the Toffees are battling relegation and could put up more of a fight than they are expecting.

Manchester City and Brighton will clash on Thursday, a game that has entertained massively of late. All their last five have seen three or more goals, and four have seen both sides score, but City’s need to win will see them push through for the victory.

Saturday’s early kick-off sees West Ham host Liverpool, who are still hovering in the title chase. The Hammers have had a tough run of it late, however, and this is something the Reds will look to capitalise on.

A 20:00 clash on Saturday then pits Aston Villa against Chelsea. Villa looks to have wrapped up 4th, and a Champions League spot, whilst the Blues are toiling away down in 9th, two points off 7th and a potential European place.

The Gunners face another tough test in their run-in on Sunday, as they are hosted by Tottenham. Derbies are the last thing that Mikel Arteta will want for his side, but points are an absolute must and they must treat this as any other game.

Man City will then round out Sunday’s action, being welcomed by Nottingham Forest. Forest are in the mire right now, near relegation and throwing accusations left and right, but their woes are unlikely to be remedied against the might of City.

Latest William Hill News and Updates

William Hill made headlines recently after it was announced that Eric Cantona would be the face of their ad campaign for the upcoming 2023/24 Premier League season.

The Frenchman, who plied his trade for the likes of Manchester United and Leeds during his playing career, will be the face of their 'Who You Got?' campaign for the Premier League season, with Cantona being at the forefronts of their online, digital and social advertising for the UK and Ireland.

William Hill decided to use Cantona after electing to go with a more 'disruptive and distinctive' advertising campaign ahead of the new PL season.

Alexis Zamboglou, who is the UK and Ireland Managing Director at William Hill, has stated about the ad campaign that "When it comes to iconic footballing personalities, few in history can rival Cantona. Boasting a unique mix of charisma, humour and provocation, Eric is the perfect fit to front our distinctive campaign.”

The ad campaign was first released by William Hill at the start of August and will be used throughout the season as the campaign progresses.

William Hill Promo Code Review

Generous bonus amountExisting customer offers could be stronger
Free bets separated into multiple credits'Build Your Own' markets could be more diverse
Low minimum odds for qualifying bet

William Hill offer a generous selection of markets for all major European and UK football leagues, thus you won’t be short of options when using the free bets accrued from their welcome offer.

The £40 bonus amount on offer is strong, with only a handful of competitors able to better or equal the amount you’re able to claim in free bets with William Hill.

In addition, the fact that your free bets come in the form of multiple free bet tokens allow you to use them on a range of bets, with the minimum odds needed for your qualifying bet low at 1/2.

They managed to finish inside the top 10 in the 2022 UK Bookmaker Awards for the ‘Welcome Bonus’ category, and deservedly so given how easy it is to claim, as well as the bonus amount offered.

Personal Experience with William Hill

William Hill Homepage

As a very experienced bettor, having been betting for 10+ years, I’m very familiar with a number of bookmakers and the sign-up offers they have for new customers.

Additionally, I also know exactly what makes up a good bookmaker, as well as all the factors a strong welcome offer should possess, given I’ve been writing about betting for multiple years.

From my personal experience, you’ll struggle to find many better bookmakers than William Hill, with their welcome offer easily one of the best around.

The £40 bonus amount is only bettered by a small number of competing bookmakers, with the qualifying stake needed to claim your free bets, £10, also par for the course in terms of welcome offers.

It must be said that they can still improve in some areas of their sportsbook, such as having more existing customers offers available, as well as making their interface more user friendly.

However, when it comes to using your free bets to bet on football, there aren’t many better options than William Hill.

The diverse selection of markets they have to offer, constant range of odds boosts and Build Your Odds offerings are all excellent, with only industry leaders such as bet365 able to better them in these areas.

I originally signed up with William Hill due to the strength of their welcome offer as well as the wide variety of football markets they have to offer, and haven’t looked back since.

William Hill Promo Code FAQs

How do I enter my promo code with William Hill?

You’re able to enter your William Hill promo code during the sign-up process, with you needing to click on the ‘Promo Code’ drop down menu in order to enter it.

You’ll need to enter your personal information, such as your full name, phone number, email address and home address beforehand.

You’ll then be able to input your promo code and claim your £40 in free bets via mobile, with those on desktop needing to claim £30 in free bets after entering their promo code.

Do I need a promo code to claim William Hill’s welcome offer?

Yes, you won’t be able to claim William Hill’s welcome bonus without remembering to enter your promo code at sign-up.

Failing to do so will mean you’re ineligible for their sign-up offer, with this meaning that you’ll be unable to claim your £40 in free bets via their mobile app.

Can I withdraw my welcome bonus with William Hill?

No. You’ll never be able to withdraw any free bets as cash with William Hill, with this including the free bets you receive from their welcome bonus.

You’ll need to wager these free bets on the range of football markets they have first, with you then able to withdraw any winnings won from these bets afterwards.

What existing customer offers do William Hill have?

William Hill have a selection of existing customers offers available that both new and current users are able to claim each week.

The strongest of these is easily their ‘Free or 4’ promotion, with this allowing you to claim up to £200 in free bets by correctly predicting six games that’ll have three or four goals in them exactly.

In addition to this, you’re also able to claim a range of odds boosts, flash odds and free bets with their Scratch of the Day feature.

Acca Freedom and Build Your Odds freedom are also offered, giving you the chance to get boosted odds, or insurance, on your accumulator and Build Your Odds bets.

Do William Hill free bets expire?

Yes. The free bets you acquire from their welcome offer will expire within 30 days of being credited to your account.

Other free bets issued to your account from various other promotions, such as Scratch of the Day, Bet and Get and Acca/Build Your Odds Freedom will have shorter expiry dates.

These will usually last no longer than a week at most, thus it’s always important to check and see how long these free bets are available for before losing them for good.