William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - February 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

This Week’s Football Action to Use your William Hill Free Bets On

The midweek European fixtures have concluded, and attention now shifts fully to the weekend schedule, which starts tonight with matches from England’s top two divisions as Bristol City host Watford in the Championship and Wolves take on Aston Villa in the Premier League.

Across Europe, there is more action to follow, with Parma facing Cagliari in Serie A, Levante going up against Alaves in La Liga and Augsburg taking on Koln in the Bundesliga.

Premier League action continues into Saturday, beginning on the south coast where Bournemouth meet Sunderland ahead of three 3PM kick-offs.

The EFL season also continues on Saturday, featuring a number of high-profile clashes across the Championship, League One and League Two.

In the Championship, three fixtures kick off at 12.30PM, with Leicester facing Norwich, Derby hosting Blackburn and Portsmouth playing Hull.

At 3PM there are seven more matches, highlighted by Ipswich hosting Swansea, Oxford taking on West Brom in a relegation six-pointer and Coventry entertaining Stoke at the CBS Arena.

League One offers two early kick-offs, with Leyton Orient facing Barnsley and Northampton hosting Peterborough.

Ten further matches take place at 3PM, including Lincoln against Blackpool, Doncaster hosting Cardiff, Stockport travelling to Stevenage and Reading taking on Bradford.

League Two begins with three 12.30PM kick-offs, as Swindon host Bristol Rovers, Shrewsbury meet Walsall and Cambridge play MK Dons.

Among the eight 3PM matches, several stand out, including Notts County against Grimsby, Barnet versus Chesterfield and Bromley facing Accrington Stanley.

In the Premier League, Liverpool host West Ham, Newcastle welcome Everton and Burnley take on Brentford, before Leeds play Man City at Elland Road in the late game.

Sunday features three games at 2PM as Brighton host Forest, Fulham take on Spurs in a London derby and Man United entertain Palace at Old Trafford.

The weekend’s biggest fixture arrives at 4.30PM when league leaders Arsenal play Chelsea for the fourth time this season at the Emirates.

Elsewhere in Europe there are major clashes, with Barcelona versus Villarreal and Real Madrid facing Getafe in La Liga, alongside Roma meeting Juventus and Inter hosting Genoa at the San Siro in Italy.

Germany has a key encounter as Bayern Munich travel to Borussia Dortmund at the Westfalenstadion in a battle of the top two sides, while Stuttgart visit Hamburg.

In France, Strasbourg host Lens on Friday in a second versus seventh clash, while PSG face Le Harve and Marseille take on Lyon in Sunday night’s marquee fixture.

William Hill's Offer of the Week - Daily Racing Winnings Boost

William Hill’s Daily Racing Winnings Boost is a simple yet effective way to enhance returns on horse racing and greyhound bets, designed to give punters extra value without complicating the betting experience. 

The promotion allows customers to boost the odds on a qualifying bet of up to £20 once per day, providing an immediate incentive to engage with daily racing markets. It is available across singles and accumulators of up to ten selections, offering flexibility for both casual bettors and those who like to combine multiple runners in a single wager.

Participating is straightforward. Users select a horse or greyhound from the race card, add it to their bet slip, and apply the Racing Winnings Boost token from the rewards section. The boost is then reflected in the bet slip, showing the enhanced odds before the stake is placed. 

Higher original odds generally receive larger boosts, which can make betting on underdogs more attractive, while familiar favourites benefit from more modest yet still noticeable uplifts. 

The boosted price is settled in the customer’s favour when combined with other promotions such as Best Odds Guaranteed, with the higher of the two prices applied.

The promotion is carefully structured to maintain fairness and prevent abuse. Bets must be placed from real money, and free bets are not eligible. 

Only one boost can be used per day, and the full value must be staked at once, with any unallocated portion being void. Bets placed in shops or via telebetting are excluded, and the promotion is only open to customers in the UK and Ireland. 

William Hill also reserves the right to exclude accounts that engage in suspicious betting patterns, multiple account use, or other activities deemed unfair.

One of the strengths of Daily Racing Winnings Boost is its transparency and ease of use. Punters can see exactly how the boost affects their potential returns before placing the bet, making it a no-nonsense enhancement rather than a complicated or confusing offer. 

While it doesn’t dramatically change the fundamentals of racing betting, it adds value and encourages regular engagement with the daily markets.

Overall, William Hill’s Daily Racing Winnings Boost is a practical and appealing feature for horse racing and greyhound enthusiasts.

It rewards participation with enhanced odds, integrates seamlessly with the existing platform, and provides clear, tangible benefits without creating complex terms or restrictions. It is a promotion that complements regular betting habits and adds a small but meaningful extra incentive to daily wagering.

Sunday's Premier League Preview with William Hill - Man United vs Crystal Palace

Man United get the chance to further improve their position in the race for a top four season this term as they welcome a struggling Crystal Palace side to Old Trafford on Sunday.

The Red Devils have been in inspired form since Michael Carrick was appointed interim manager in January, with United now firmly in the hunt for a top four place following this.

They've won five and drawn one of Carrick's six games in charge so far, with United boasting the best form in the league over that time span to put themselves fourth.

During that time they've beaten the likes of Arsenal, Spurs and Man City, with Carrick doing an excellent job so far that puts him firmly in the running to be appointed permanently at the end of the season.

United have lost just once in their last 15 PL games, with this coming on the road to third-placed Aston Villa, with United now firmly in the driver's seat to claim the final UCL spot this campaign.

Their home form has been very strong this term, with the Red Devils winning winning eight and drawing three of their last 12 games at Old Trafford, with this being the main reason they've managed to drag themselves in the race for UCL football this year.

They're up against a Palace side that have really struggled this term, with the Eagles a shadow of the side that won the FA Cup last season and the Community Shield back in August.

The south London outfit are 13th currently, and although they're not at any real risk of relegation, they'll still want to end the season strongly on both a domestic and European front.

Their recent form has seen them turn things around slightly, with the Eagles winning two of their last three league games against Brighton and Wolves.

This comes following nine games without a win in the top flight, as Palace picked up just three points during that run to fall from European challengers to mid-table.

Palace's win away at Brighton a few weeks back was their first road victory in five games, although Palace have now won four and drawn one of their last eight on the road, giving them one of the better away records during that time. 

The away side are big underdogs despite this, with the Eagles 9/2 to make it three wins from four whilst United are 8/15 to continue Carrick's excellent start in charge.

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.