William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - February 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

This Week’s Football Action to Use your William Hill Free Bets On

Tuesday’s busy slate of fixtures has now ended, and all attention turns to Wednesday’s line-up as another stretch of midweek European action unfolds.

Wednesday continues in the same vein with four more Round of 32 first-leg clashes in the UCL, starting in Azerbaijan where Qarabag welcome Newcastle for the opening game.

Later in the day, Bodo/Glimt face Inter Milan, Club Brugge entertain Atletico Madrid, and Olympiakos go up against German side Bayer Leverkusen.

In England, there is one Premier League match as Wolves host Arsenal, while in Serie A two European hopefuls collide at the San Siro as AC Milan take on Como.

Thursday promises another action-packed alate as the Europa League and Conference League knockout rounds get underway, though British involvement is limited.

In the Europa League, Nottingham Forest travel to take on Fenerbahce, while Celtic face a stern challenge against a strong Stuttgart side at home.

Meanwhile, in the Conference League, Crystal Palace journey to Bosnia to meet Zrinjski Mostar.

The weekend schedule kicks off on Friday evening with a number of European fixtures, including Sassuolo versus Verona and Athletic Bilbao hosting Elche, alongside an EFL Lancashire derby as Blackburn meet Preston.

Saturday’s Premier League programme begins at 3PM with three fixtures: Villa versus Leeds, Brentford against Brighton, and Chelsea taking on Burnley.

The late afternoon spotlight falls on east London as relegation-threatened West Ham host Bournemouth at the London Stadium, before the day concludes at 8PM with Manchester City welcoming Newcastle to the Etihad.

Sunday offers four afternoon games, three of which start at 2PM as Palace face Wolves, Sunderland take on Fulham, and Spurs clash with Arsenal in the final north London derby of the season.

There are also several key fixtures across Europe, particularly in La Liga where Barcelona host Levante, Real Madrid meet Osasuna, and Atletico Madrid play Espanyol.

Serie A has two standout matches, beginning Saturday with Juventus hosting Como in Turin, followed by Atalanta versus Napoli in Bergamo on Sunday.

The Bundesliga’s highlight sees RB Leipzig take on Dortmund, while Bayern host Frankfurt and Union Berlin face Bayer Leverkusen elsewhere.

William Hill's Offer of the Week - Final One Standing

William Hill’s Final One Standing offer is a season-long promotion tailored for fans of the English Premier League who enjoy testing their football knowledge in a competitive, league-style format. 

Running from July 28, 2025, until the expected conclusion of the 25/26 Premier League season, the promotion gives eligible customers in the UK and Ireland the chance to participate in both Public and Private Leagues through the William Hill website or mobile app. 

The concept is straightforward: select a winning team each Matchweek, advance through successive rounds, and aim to be the last player standing.

Public Leagues are the most structured element of the offer, managed entirely by William Hill and offering cash prizes to winners. 

Each Public League opens for a specific Matchweek and is displayed in the FOS Lobby, allowing players to make their first team selection and confirm it before the deadline. 

Success in a round allows the player to continue to the next, while a losing pick results in elimination. Only one Public League can generally be entered at a time, although larger jackpot leagues exceeding £100,000 are exceptions, opening up more opportunities for ambitious participants.

Private Leagues, in contrast, give players control to create competitions for their friends or selected groups. Players can generate a unique League Code, share it directly, or provide a QR link to invite others. 

While Private Leagues do not offer cash prizes, they allow a more personal competitive experience with flexible rules set by the creator, including how unsubmitted picks are handled. 

Creators can determine whether a missed selection results in automatic assignment of the best or worst-ranked team or elimination, adding a strategic layer for those managing their own competitions. 

Multiple Private Leagues can be entered simultaneously, giving players freedom to participate with different groups or strategies at once.

Entry is simple. After selecting a team for a given Matchweek, it appears in the “My Leagues” section and FOS Lobby. 

Picks can be amended before the first fixture of the round, except for specific Matchweek 1 deadlines which vary by league type. 

Each team can only be selected once per League, requiring participants to carefully plan their choices across the season. The progression system rewards consistency, while the elimination mechanism introduces stakes that maintain excitement throughout the campaign.

Overall, Final One Standing combines strategy, engagement, and seasonal competition into a free-to-play format that appeals to football fans who enjoy testing their prediction skills over multiple weeks. 

Its combination of Public Leagues with cash prizes and Private Leagues for friends or colleagues offers a flexible and engaging way to stay involved in the Premier League, encouraging thoughtful selection and rewarding those who can consistently pick winning teams. 

It’s a season-long challenge that balances risk, reward, and social interaction in a compelling format for Premier League enthusiasts.

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.