William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - January 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill's Offer of the Week - Impact Sub

William Hill’s Impact Sub offer is a highly innovative feature for football bettors, providing a safety net when a player is substituted during a match. Traditionally, player-specific bets like First Goalscorer, Player to Score, or Player to Assist are settled only based on the individual selected. 

Impact Sub changes this dynamic by transferring the bet to the official substitute if the original player is brought off before the market settles. 

This means your bet remains live at the original odds, giving players confidence that their wager is not lost simply because of a tactical substitution. The promotion applies to singles, multiples, and Bet Builders, covering a wide range of popular player markets.

The appeal of Impact Sub lies in its simplicity and transparency. Eligible markets and matches are clearly identified with the Impact Sub icon, making it easy for bettors to know which selections qualify. 

No opt-in is required, so placing a bet on a marked market automatically ensures coverage. Bets placed pre-match or in-play are both eligible, giving flexibility to users who like to react to live developments during a game. Importantly, the rules ensure that any action completed by the original player counts toward multi-occurrence markets. 

For example, if a player scores one goal and is subbed off, and their replacement scores another, a bet on the original player to score two or more goals will still win. This integration maintains fairness and reflects actual in-game events rather than penalising bettors for managerial decisions.

Impact Sub also accounts for practical scenarios in modern football. If a substitute is later replaced by another player, the rules continue to apply, ensuring continuity and preserving the integrity of the original bet. 

Cards shown to players only count while they are actively on the pitch, which is logical and avoids confusion over yellow or red cards issued to players who have not yet entered or have left the game. 

Cash-out remains available on online bets until a substitution occurs, adding a further layer of control for bettors who want to manage risk.

The promotion works across multiple platforms, including the William Hill website, iOS and Android apps, and in-shop bets, though cash-out is limited to online bets. 

Bets placed using Free Bets or Bet Boosts still qualify, provided the market shows the Impact Sub icon. The promotion applies to regular time only, excluding extra time and penalties, which keeps conditions clear and straightforward.

Overall, Impact Sub is a thoughtful innovation that significantly enhances player market betting. By protecting wagers from the unpredictability of substitutions and maintaining original odds, it reduces risk while keeping engagement high. 

Bettors can focus on match events and player performance rather than worrying about tactical changes, making Impact Sub a compelling addition for football enthusiasts who enjoy player-specific markets.

This Week’s Football Action to Use your William Hill Free Bets On

Midweek cup and league drama is behind us, and all eyes now turn to the weekend as the Premier League returns with a stacked lineup of fixtures.

EFL kicks off Friday as struggling West Brom host promotion-chasing Middlesbrough at the Hawthorns, while PSG aim to leapfrog to the top of Ligue 1 against Lille in Paris.

Saturday explodes into action with the Manchester derby at the Etihad, followed by five 3PM kick-offs guaranteed to keep fans glued to their screens.

Sunderland vs Palace, Chelsea vs Brentford, Liverpool vs Burnley, Spurs vs West Ham, and Leeds vs Fulham headline the afternoon, with Nottingham Forest hosting Arsenal in the day’s late fixture at the City Ground.

EFL action continues with three early Championship games at 12.30: Coventry vs Leicester, Ipswich vs Blackburn, and Watford vs Millwall, all leading into the 3PM slate.

Seven more 3PM clashes fire up the afternoon, including Preston vs Derby, Southampton vs Hull, Stoke vs QPR, and Charlton taking on Sheffield United.

League One kicks off early with Wigan vs Bolton and Bradford vs Cardiff, while 3PM highlights see Leyton Orient vs Reading, Peterborough hosting Plymouth, and Burton welcoming Huddersfield to the Pirelli Stadium.

League Two also brings two early games as Tranmere face Walsall and Chesterfield host promotion-chasing Bromley, with 3PM action featuring Fleetwood vs Cambridge, Crawley vs Notts County, and Swindon vs Salford.

Sunday delivers Wolves vs Newcastle and Aston Villa vs Everton in the Premier League, while La Liga fans watch Barcelona travel to Real Sociedad, with the 2025 AFCON final also closing the tournament in dramatic fashion.

Europe’s top five leagues provide even more excitement, with Real Madrid hosting struggling Levante, and Real Betis facing Villarreal in what promises to be La Liga’s standout clash of the weekend.

Germany delivers RB Leipzig vs Bayern Munich and Hoffenheim vs Leverkusen, while Ligue 1 leaders Lens welcome struggling Auxerre to their home turf.

Serie A rounds out the weekend with marquee matchups: Udinese vs Inter, Napoli hosting Sassuolo, and Lazio taking on Como in the Italian capital.

Saturday's Premier League Preview with William Hill - Nottingham Forest vs Arsenal

Nottingham Forest go into Saturday's game off the back of a run of four losses in their last five games, form that's seen be drawn into the relegation battle.

Their one win during that run, which came last time out against West Ham, was a huge victory, as it saw them move seven clear of the drop by beating the 18th-placed Hammers.

Before that they went on a run of four losses in row, a series of results that came following a six-game streak that saw Forest win four times, including big wins against Spurs, Liverpool and Newcastle.

That run was where Forest have got a large portion of their points from this season, as they picked up just six points from their first 10 games, as well as three from their previous five in the build-up to this game.

Their home record hasn't been too good this term, with the Reds managing just 10 points at the City Ground from their 10 home outings, with Forest losing six and drawing one of their last nine on home soil.

Sean Dyche's side will definitely be up against it this weekend as they take on an Arsenal side that have been the best team in England overall this year.

The Gunners go into this game six points clear at the top of the league, into the semi-finals of the League Cup, into the fourth round of the FA Cup and top of the Champions League league phase.

They head into this game having picked up 16 points from their last six games in the league, with the Gunners now firm favourites to win their first PL title in over 20 years following their form so far this year.

They've won 15 of their 21 league outings, a total that's at least two more than any other side, with the Gunners also boasting the league's best defensive record with just 15 goals conceded in their 21 games.

Overall, the north London outfit have won 25 of their 32 games in all competitions so far, with their biggest foil being their away form in the league.

Mikel Arteta's side have won just two of their last five league games on the road, although it must be said they've won the most away points in the PL so far this year with 20 points from their 10 on the road, at least two more points than any other side.

Given this, the Gunners are clear odds-on favourites at 8/15 to claim their sixth away win of the campaign on Saturday, whilst the Reds are fairly big underdogs are 5/1 to pick up just their second win in their last six.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.