William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - March 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

This Week’s Football Action to Use your William Hill Free Bets On

This weekend’s FA Cup fixtures conclude this evening as the fifth round reaches its final match, with West Ham set to host Brentford.

Midweek Championship action continues, with six fixtures scheduled for Tuesday. Leicester take on Bristol City, Millwall welcome Derby, and Wrexham face Hull, all beginning at 7.45, with the later game of the evening seeing Stoke play Ipswich.

The Champions League Round of 16 also resumes, with the first tie of the day taking place in Istanbul as Galatasaray host six-time European champions Liverpool.

Three additional matches follow at 8PM. Bayern Munich travel to Italy to meet Atalanta, Atletico Madrid host Spurs in Madrid, and Newcastle face Barcelona for the second time in this season’s competition.

EFL fixtures continue on Wednesday, with the key early games seeing Birmingham host QPR, Norwich take on Sheffield United, and West Brom face Southampton, before the later game arrives as Coventry meet Preston.

Another four Champions League ties are scheduled, with Bayer Leverkusen hosting Arsenal, Bodo/Glimt facing Sporting, PSG taking on Chelsea, and Manchester City travelling to Spain to play Real Madrid.

European competition continues Thursday evening as the Round of 16 begins in both the Europa League and the Conference League.

At 5.45, the headline Europa League fixtures see Lille host Aston Villa, Stuttgart play Porto, and Bologna welcome Roma. Meanwhile in the Conference League, Rijeka face Strasbourg and AZ Alkmaar meet Sparta Prague.

Four further matches from each tournament take place at 8PM. In the Europa League, Nottingham Forest host Danish side Midtjylland and Celta Vigo take on Lyon, while in the Conference League Crystal Palace host Larnaca and Fiorentina face Rakow.

Friday offers more EFL and European action, with Wrexham facing Swansea in the former, while in the latter Alaves host Villarreal and Marseille play Auxerre.

The Premier League resumes on Saturday with two 3PM fixtures to begin proceedings, as Burnley host Bournemouth and Sunderland take on Brighton at the Stadium of Light.

Later in the afternoon, Chelsea host Newcastle and Arsenal face Everton, before the evening fixture sees Manchester City take on West Ham at the London Stadium.

Monday features four matches, with Crystal Palace hosting Leeds, Manchester United facing Aston Villa, Nottingham Forest taking on Fulham, and Spurs travelling to Anfield to play Liverpool.

William Hill's Offer of the Week - Cheltenham Festival Extra Places

William Hill’s Cheltenham Festival Extra Places offer is a standout promotion for horse racing fans, designed to enhance the value of each-way bets during one of the most prestigious events in the racing calendar. 

The main goal of the offer is to increase the chances of each-way payouts by adding extra places on selected races or allowing customers to customize how many places they want to include on all Cheltenham races. 

This approach makes each-way betting more attractive, particularly for casual bettors who might otherwise be deterred by limited place terms in large fields.

The offer works in two ways. First, on selected Cheltenham races marked as Extra Place races, William Hill adds an additional place to the standard race card market. These races are clearly signposted on the meetings list, racecard, and via banners on the site. 

The enhanced terms typically use 1/5 odds, with minimum runners applying, and all standard rules like Best Odds Guaranteed still apply. This method allows bettors to enjoy better each-way returns on high-profile races without changing the fundamental betting structure they are used to.

The second option, Each Way Extra, is available on all Cheltenham races. Here, players can select the number of places they wish to back in addition to the standard market. This creates flexibility for those who want to tailor their bets depending on the field size and race conditions. 

The Each Way Extra market is available from 10am on race day for races with four or more runners. While Best Odds Guaranteed and Cash Out do not apply to this market, the freedom to adjust place selections adds strategic value for bettors willing to take a more considered approach.

A major advantage of William Hill’s Extra Places offer is that it rewards participation in larger races, where predicting the top finishers can be more challenging.

By increasing the number of potential payout positions, the promotion effectively reduces risk while maintaining the excitement of competitive betting. 

It also encourages engagement with Cheltenham races, ensuring that bettors have more opportunities to profit and enjoy the festival atmosphere.

The terms are clear that all bets must be placed fairly, with restrictions on multiple accounts, collusion, and minimal-risk betting strategies to maintain the integrity of the promotion. 

William Hill also reserves the right to amend or cancel the offer if necessary, but any changes will not disadvantage customers who have already placed qualifying bets.

Overall, William Hill’s Cheltenham Festival Extra Places promotion successfully enhances the appeal of each-way betting by giving customers a better chance of earning returns. 

By adding extra places and offering flexible each-way options, the promotion makes betting on Cheltenham races more engaging, strategic, and rewarding, particularly for those who enjoy a more tactical approach to horse racing.

Tueday's Champions League Preview with William Hill - Atletico Madrid vs Tottenham

Spurs get a rest from the Premier League this week as the Lilywhites make the journey to the Spanish capital to take on Atletico Madrid in the Champions League.

The north London side have been poor domestically so far this year, with Spurs just one point above the drop zone after 29 games played.

They're currently on a run 11 league games without a win, losing all of their last five in the process, form that's seen them plummet down the table.

Spurs have picked up just seven points over their last 12 league games, with these results seeing their odds to be relegated falling drastically.

Their away form also nothing like it used to be, as over the first half if the campaign Spurs had one of the better away records in the league.

They lost just twice in their first nine away games, picking up five wins and two draws in the process to see the claim 17 points from those fixtures, a return only Arsenal were able to better at the time.

However since then Spurs have managed jut two points on the road, losing three and drawing two of their five games.

Their results in the UCL have been very impressive however, with Igor Tudor's side losing just once in the league phase, with that coming against PSG, with Spurs winning five of their eight games in the end.

No side kept more clean sheets than they in the UCL league phase, whilst all of their wins came without conceding, an excellent return given how much they've struggled in the league.

They're facing an Atletico side that are third in La Liga, although given they're 13 points behind Barca they won't be challenging for the league this term.

This means they'll be focusing their efforts on the UCL and Copa Del Rey, with Atletico going into this game in strong form, with Los Rojiblanco winning seven and drawing two of their last 11 in La Liga.

Atleti's home form has been excellent this year, with the Spanish side winning all but two of their home games in La Liga, with Atletico also being Barca 4-0 at home in the Copa as well.

They've won four of their five at home in the UCL, with only Bodo/Glimt getting a result against them at the Wanda Metropolitano so far, with their away record being their undoing  given they've won just once on the road in Europe.

The bookies are siding with the home side given this, with Atletico priced at 8/15 to claim a first leg win whilst Spurs are 5/1 to do the same.

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.