Disclaimer: the William Hill sign up offer is currently unavailable. Please come back at a later date to claim their welcome offer and get £40 in free bets.
Claiming the William Hill Sign-Up Offer – How to Get Involved
Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.
The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.
Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.
To get involved with their welcome offer, simply follow the steps below:
- Access the sportsbook through the offer link provided above
- Click ‘Join Now’ in the top-right corner of the homepage
- Fill in your personal details, including your full name, email, and home address
- Enter code G40 during sign-up
- Create your login credentials, including a username, password, and security question
- Agree to the terms and select ‘Agree and Join’ to complete your registration
- Deposit a minimum of £10 into your account
- Place a £10 bet on any market with odds of at least 1/2 (1.5)
- You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash
William Hill’s Sign-Up Offer Review: Pros and Cons Explained
In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.
All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook
Finding a greater return on a £10 qualifying bet for football markets is troublesome.
However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.
Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.
Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.
Pros | Cons |
High Free Bets Returns | Free Bets Expire Within 7 Days |
Limited Payment Options |
Our Experience with William Hill
William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.
Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.
The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.
Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.
I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.
To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.
Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?
While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.
Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.
BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.
Sportsbook | Bonus offer | Stake to Bonus Ratio | Bonus Code |
1. William Hill | Bet £10 Get £40 | 400% | G40 |
Bet £40 Get £40 | 100% | No Code | |
3. Paddy Power | Bet £10 Get £50 | 500% | No Code |
4. Betfred | Bet £10 Get £50 | 500% | No Code |
What sports can I bet on with William Hill?
William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:
- American football
- Basketball
- Boxing
- Cricket
- Darts
- eSports
- Football
- Golf
- Greyhounds
- Hockey
- Horse Racing
- Rugby League
- Rugby Union
- Snooker
- Table Tennis
- Tennis
- UFC / MMA
William Hill Payment Options
William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.
Deposit Method | Fees | Min Deposit | Max Deposit | Processing Time |
Debit Card, Visa, Mastercard | Free | £5 | £99,000 | Instant |
PayPal | Free | £5 | £5,500 | Instant |
Bank Transfer | Free | £10 | £10,000 | 1-5 Days |
And their withdrawal methods follow suit.
Withdrawal Method | Fees | Min Withdrawal | Max Withdrawal | Processing Time |
Debit Card, Visa, Mastercard | Free | £5 | £33,000 | 1-3 Working Days |
Paypal | Free | £5 | £5,000 | Within 12 Hours |
Bank Transfer | Free | £5 | £10,000 | 3-5 Working Days |
William Hill Sign Up Offer Summary
After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.
The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.
The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.
Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.
Bookmaker Offer | Bet £10, Get £40 |
Qualifying Odds | 1/2 (1.5) |
Minimum Deposit | £5 |
New Customer Offers | 5/5 |
Payment Methods | 4.5/5 |
Top 3 William Hill Existing Customer Football Offers
Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.
Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.
Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.
Impact Sub
When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.
Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.
For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.
The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.
Football Acca Winnings Boost
William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.
To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.
The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.
However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.
2 Up
William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.
The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.
This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.
Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.
William Hill's Offer of the Week - Best Odds Guaranteed
William Hill’s Best Odds Guaranteed (BOG) offer is a longstanding and highly valued promotion for horse racing enthusiasts in the UK and Ireland.
The premise is simple yet powerful: when you place a bet on a UK or Irish horse race, if the starting price (SP) is higher than the odds you originally took, William Hill will automatically pay you at the bigger price.
This ensures punters never miss out on better value due to late price fluctuations and provides a level of security and confidence when placing bets on races where odds can move significantly before the off.
To participate, customers must opt in via the Best Odds Guaranteed feature on individual racecards, available on William Hill’s website and mobile apps. Once opted in, the promotion applies indefinitely, unless canceled by William Hill or if the customer becomes ineligible due to account restrictions, self-exclusion, or residency changes.
Eligible bets include singles and multiples placed on the win market, as well as the win portion of each-way bets. The BOG offer is available from 08:00 on race day until the race begins, making it convenient for punters who like to place early bets or wait until closer to the off.
Importantly, bets placed before 08:00 are settled at the price taken, or the SP if no odds were selected, maintaining clarity and fairness for all participants.
The promotion also features a daily cap of £25,000 on additional benefits received from higher SPs.
This cap only applies to the extra winnings generated by the difference between the SP and the original price, not to the standard winnings, ensuring that users still receive full returns on their original stakes while managing risk for the operator.
For example, if a punter takes odds of 4/1 and the SP comes in at 5/1, the additional benefit from the higher SP counts toward the cap, while the original winnings remain untouched. This setup maintains transparency while rewarding customers with genuine value enhancement.
William Hill’s BOG offer also works seamlessly with other promotions such as Winnings Boosts. When both are applied, the payout is calculated as the greater of the boosted price or the SP, ensuring customers receive the most favorable outcome.
Standard exclusions apply to prevent misuse, such as restrictions against minimal risk wagering, collusion, or multiple accounts, which is standard for responsible and fair betting operations.
Overall, William Hill’s Best Odds Guaranteed offer is one of the most straightforward and user-friendly promotions in horse racing. It removes the risk of missing out on higher odds, incentivizes early and strategic betting, and integrates smoothly with other features on the platform.
For anyone regularly betting on UK or Irish horse racing, it provides a reliable way to maximize value while enjoying the excitement of the races. The combination of simplicity, transparency, and consistent potential upside makes it a cornerstone promotion for horse racing punters.
This Week’s Football Action to Use your William Hill Free Bets On
With Tuesday’s action behind us, all eyes turn to tonight’s fixtures as midweek Champions League and Championship matches reach their conclusion.
In the Champions League, nine games remain. Early on, Galatasaray host Atletico Madrid, while Qarabag welcome Frankfurt for what should be an intriguing clash.
Later, Chelsea take on Pafos at home, Liverpool travel to Marseille, Newcastle face PSV at St James’ Park, and Barcelona journey to Czechia to challenge Slavia Prague.
The remaining midweek Championship fixtures also kick off tonight. Southampton host Sheffield United, Stoke take on Middlesbrough, and Watford face Portsmouth in a trio of key contests.
Thursday brings the Europa League back into focus, with the penultimate round of group stage matches set to deliver crucial results. Highlight fixtures include Celtic versus Bologna, Fenerbahce hosting Aston Villa, Rangers taking on Ludogorets, and Nottingham Forest travelling to Braga in Portugal.
Across Europe, notable matchups feature Young Boys hosting Lyon, Porto facing Viktoria Plzen, Roma welcoming Stuttgart, and Real Betis travelling to Greece to meet PAOK.
Friday’s main English fixture sees Derby host West Brom in the Championship, while in Europe Inter Milan face Pisa and Levante take on Elche in matches that could impact standings.
The Premier League resumes Saturday, beginning in east London as West Ham host Sunderland. Three 3PM kick-offs follow: Fulham versus Brighton, Burnley against Tottenham, and Manchester City hosting bottom-of-the-table Wolves at the Etihad.
Bournemouth host Liverpool in the late game, while Sunday offers four afternoon fixtures, including three 2PM kick-offs: Crystal Palace versus Chelsea, Newcastle against Aston Villa, and Brentford versus Nottingham Forest.
The weekend’s standout clash arrives at 4.30PM as Arsenal host Manchester United at the Emirates, with Monday closing the action as Everton host Leeds United on Merseyside.
Across Europe’s top five leagues, more action is set for the weekend. In La Liga, third-placed Villarreal host Real Madrid. Serie A features two high-profile Sunday clashes: Juventus versus Napoli and Roma against AC Milan.
In Ligue 1, Marseille host table-toppers Lens at the Stade Vélodrome, while in the Bundesliga Bayern Munich take on Augsburg and Bayer Leverkusen host Werder Bremen.
Wednesday's Champions League Preview with William Hill - Newcastle vs PSV
Newcastle welcome Dutch side PSV to St James' Park on Wednesday knowing a win is crucial if they're to defy the odds and secure a top eight finish in the league phase this campaign.
The Magpies go into this match on 10 points after three wins and a draw from their 10 outings thus far, with Eddie Howe's side set to secure a knockout spot with a win, and push themselves even closer to the top eight.
They've been pretty good at home so far in the UCL, winning both of their last two games at St James' Park in Europe, with their only loss coming against Barcelona in their opener.
Newcastle have beaten Benfica and Athletic Club to nil in their home games following that, although their recent European form hasn't been great after picking up just one point from their last two outings against Leverkusen and Marseille.
Domestically they've turned a corner recently, with the Magpies picking up 10 point from their last four in the PL, form that comes following a run that saw them pick up just five from their five games before that.
PSV have had a strange UCL campaign so far, with the Eredivise side winning two, drawing two and losing two of their six games so far to put themselves on eight points from their first six.
They've had some really good wins in the form of 4-1 and 6-2 victories over Liverpool and Napoli respectively, whilst they've also had some disappointing results after dropping points to USG and Olympaikos.
They are unbeaten on the road so far, beating Liverpool and drawing to Leverkusen and the aforementioned Greek outfit, thus Newcastle certainly won't have it all their own way.
PSV's domestic record is very good, with the Dutch side on a 13-game winning streak in the league and 16 points clear the top, although they'll be up against a different test tonight when they face Newcastle.
The bookies are on the same wavelength, with the Dutch side 7/1 to pick up their second win over English sides this campaign, with Newcastle 1/3 to make it four wins from seven.
William Hill Sign Up Offer FAQs
How do I claim the William Hill sign-up offer?
To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.
Are there any restrictions on using the £40 free bets?
Yes, the £40 in free bets must be used within seven days.
Can I withdraw the £40 in free bets as cash?
No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.
What happens if I place a bet on a player who gets substituted?
With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.
Are there any payment methods excluded from the sign-up promotion?
Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.