William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - March 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

This Week’s Football Action to Use your William Hill Free Bets On

The midweek slate of fixtures has now finished, and attention turns squarely to the weekend as league football resumes with another busy round of matches across the Premier League, EFL and Europe’s top five competitions.

Fans across the footballing world will once again have plenty to follow, with promotion battles, relegation fights and European qualification races all adding extra tension to what promises to be another action-packed few days.

Friday kicks off with more EFL and continental fixtures, including Wrexham hosting Swansea, while in Spain Alaves welcome Villarreal and in France Marseille take on Auxerre.

Premier League action returns on Saturday afternoon with two 3PM fixtures ready to enjoy, as Burnley host Bournemouth and Sunderland welcome Brighton to the Stadium of Light.

Supporters can also look forward to a full weekend across England’s other divisions, with the Championship, League One and League Two each offering 12 matches over the coming days.

The Championship starts with several lunchtime fixtures at 12.30, including Middlesbrough hosting Bristol City, Coventry facing Southampton at the CBS Arena and Oxford welcoming Charlton.

Seven more matches follow at 3PM, with some of the standout ties seeing promotion-chasing Millwall host struggling Blackburn, Leicester entertain QPR, West Brom take on Hull and Ipswich travel to already relegated Sheffield Wednesday.

League One follows a similar pattern, beginning with two early kick offs as title contenders Lincoln host Stockport and Rotherham meet Bolton at the New York Stadium.

Ten additional 3PM matches then take place, with promotion chasing Reading welcoming Plymouth, Cardiff travelling south to face Exeter, Doncaster hosting Blackpool and Huddersfield visiting Port Vale.

League Two also has two early fixtures as Notts County host Chesterfield and Harrogate take on Salford, while the most eye-catching 3PM games see Walsall visiting Crewe, Barrow hosting Accrington Stanley, Swindon meeting MK Dons and Bromley welcoming Bristol Rovers.

Later in the afternoon the Premier League spotlight returns with Chelsea hosting Newcastle and Arsenal facing Everton, before Manchester City take on West Ham in the evening at the London Stadium.

Four more Premier League fixtures close out the round on Monday, with Crystal Palace hosting Leeds United, Manchester United facing Aston Villa, Nottingham Forest playing Fulham and Tottenham travelling to Anfield to take on Liverpool.

Across Europe there are also several major clashes, including Barcelona hosting Sevilla at the Nou Camp on Sunday and Real Madrid facing fellow Madrid side Elche on Saturday evening.

Italy’s Serie A continues to offer headline matches over the weekend, with Saturday featuring Napoli against Lecce and Inter hosting Atalanta, before Sunday brings Lazio against Milan and Como facing Roma.

Germany’s Bundesliga highlights see Bayern Munich travel to Bayer Leverkusen, while Borussia Dortmund host Augsburg and Stuttgart meet RB Leipzig elsewhere in the round.

France’s Ligue 1 also delivers key fixtures despite Paris Saint Germain sitting out following their midweek Champions League clash with Chelsea, as Rennes host Lille, Strasbourg face Paris FC and Marseille take on Auxerre.

William Hill's Offer of the Week - Cheltenham Festival Extra Places

William Hill’s Cheltenham Festival Extra Places offer provides a simple yet effective way for punters to improve their chances of earning each-way returns during one of the biggest events in the horse racing calendar. The promotion enhances standard place terms on selected high-profile races, sometimes even adding an additional place to the market. 

This is particularly appealing for bettors who regularly use each-way bets, as it increases the likelihood of a return even if the horse does not win, adding extra value and excitement to every race.

There are two main ways this offer works. First, on selected Cheltenham races, Extra Places are available directly within the standard race card market. These races are clearly signposted on the meetings list, racecard, and with banners, making it easy for users to identify which races carry the enhanced terms. 

For these races, William Hill typically offers 1/5 odds on the additional place, and the usual minimum runner requirements apply. 

Best Odds Guaranteed still applies, ensuring that punters are protected if the starting price improves. This method is straightforward and lets bettors enjoy enhanced place terms while maintaining the familiarity of standard betting markets.

The second approach is Each Way Extra, which is available across all Cheltenham races. This allows customers to choose a market in addition to the standard race card, selecting the number of places they wish to include. 

This feature is available from 10am on race day and applies to races with at least four runners. While Best Odds Guaranteed and Cash Out do not apply in this version, it offers flexibility for those wanting to tailor their each-way bets according to their own strategy. 

This makes it particularly useful for experienced punters who wish to take advantage of multiple places on more competitive races.

The key strength of the Extra Places promotion is the added value it delivers without complicating the betting process. Bettors are still using familiar markets, but with a higher probability of earning a return if their horse places. 

By increasing the number of places in selected races, William Hill makes it easier for punters to remain in profit or reduce losses, which can be especially significant during a major event like Cheltenham, where race outcomes are often unpredictable.

Overall, William Hill’s Cheltenham Festival Extra Places offer is a smart and accessible promotion. It gives both casual and experienced bettors more opportunities to profit from each-way bets, either through enhanced standard markets or via the flexible Each Way Extra option. 

By clearly signposting eligible races and simplifying the process for taking advantage of extra places, the offer enhances the overall Cheltenham betting experience, making every race more engaging and potentially more rewarding.

Saturday's Premier League Preview with William Hill - Chelsea vs Newcastle

Both Chelsea and Newcastle arrive for Saturday's meeting following demanding midweek Champions League matches against some of Europe's strongest clubs, and neither side managed to secure a satisfactory result before the crucial second legs scheduled for next week.

The Blues endured a painful defeat away to PSG at the Parc Des Princes, with the west London outfit beaten 5-2 by the French champions in what ultimately proved to be a disastrous night for Chelsea.

Newcastle conceded a 96th minute penalty to Lamine Yamal and Barcelona as the Magpies let victory slip away against the Blaugrana before their upcoming trip to the Nou Camp on Wednesday.

Both clubs still have European ambitions this season, with the Blues pushing to secure a Champions League place for next year while the Magpies realistically appear to be chasing a berth in either the Conference League or Europa League based on league form.

Wednesday's defeat was the first time Chelsea have been beaten under Liam Rosenior by a side other than Arsenal since his appointment, with the west London club recording four wins and two draws across their previous seven league matches.

Just one of those victories has arrived in their last four outings, with the Blues stumbling recently against sides such as Burnley and Leeds, both matches taking place at Stamford Bridge.

Those outcomes now leave the Blues with only two wins from their last six home league matches at Stamford Bridge, a run that certainly does little to boost hopes of securing a top four finish.

They now face a Newcastle team sitting 12th ahead of kickoff, although they remain only five points behind the top seven, a position that would likely guarantee European qualification next season.

The Magpies have also struggled for consistency lately, with the north east club winning only two of their last seven Premier League matches while losing the other five during a run including defeats to Everton and Brentford.

Their away record has also been extremely poor this season, with the Magpies managing just three victories on their travels so far, collecting a modest 13 points from 14 away fixtures overall.

These teams shared a 2-2 draw when they met in December, with bookmakers listing another draw on Saturday at 16/5, while the Blues are priced at 4/5 and Newcastle 14/5.

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.