William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - January 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill's Offer of the Week - Football Acca Boost

William Hill’s Football Acca Boost offer is a compelling promotion for football punters who enjoy building accumulators, providing an automatic boost to winnings on qualifying bets across key football markets. 

The offer covers a range of pre-match and in-play football bets, including 90-minute results, both teams to score, and over/under goals, making it accessible to a wide variety of betting strategies. 

The simplicity of the promotion is one of its major strengths: there is no opt-in required, and the boost is applied automatically to qualifying accumulators, removing barriers and allowing bettors to focus on creating their bets rather than worrying about promotion mechanics.

To qualify, customers simply need to place a football accumulator of four or more selections, with each selection at minimum odds of 1/5. This low odds threshold ensures that even cautious bets can participate while still providing meaningful returns. 

The Acca Boost percentage increases with the number of selections, starting at 5% for four selections and scaling up to a full 100% for accumulators of fifteen selections or more. 

This tiered system cleverly balances risk and reward: the more ambitious the accumulator, the higher the potential boost, encouraging players to take on larger accumulators without feeling overly exposed. 

For online users, the maximum boost per qualifying accumulator is £10,000, which accommodates high-stakes players, while retail users are capped at £2,000.

Another notable feature of the promotion is its flexibility across platforms. Whether placing bets online via the William Hill website or app, or over the counter using Sports Betting Terminals or Smart Hub SSBTs, the Acca Boost applies uniformly, allowing consistent experiences for both online and retail customers. 

Voided selections are handled gracefully: the boost adjusts to the final number of winning selections, ensuring fair application, though bets reduced below four selections lose eligibility, which encourages careful construction of accumulators.

While free bets and cashed-out accumulators are excluded, the promotion is otherwise straightforward and generous, offering daily opportunities with no limit on the number of qualifying bets. 

By providing a clear, automatic enhancement of winnings, William Hill makes accumulator betting more exciting and rewarding. 

The Acca Boost works as both an incentive for larger bets and a reward for successful accumulators, appealing to both casual bettors and more experienced players who enjoy building complex accumulators. 

Overall, the Football Acca Boost is a well-designed promotion that adds tangible value and excitement to football betting.

This Week’s Football Action to Use your William Hill Free Bets On

The Premier League weekend wraps up tonight with the tenth and final fixture of the round, taking place on the south coast as Brighton host Bournemouth at the Amex Stadium.

Champions League action returns on Tuesday after a month-long break over the Christmas and New Year period, with nine fixtures lined up across the evening to dive straight into.

Manchester City are among the sides involved in the early matches as they travel to Norway to take on Bodo/Glimt, while later we have two major clashes as Inter Milan welcome Arsenal and Spurs host Borussia Dortmund in north London.

The Championship also resumes with another round of midweek fixtures, beginning on Tuesday as Coventry face Millwall, Ipswich go up against Bristol City, West Brom clash with Norwich and Wrexham host Marti Cifuentes’ Leicester City.

Wednesday follows with more Champions League action to get stuck into. The earlier games see Galatasaray taking on Atletico Madrid and Qarabag playing host to Frankfurt.

Later in the evening, Chelsea welcome Pafos at home, Liverpool make the trip south to France to face Marseille, Newcastle host PSV at St James’ Park and Barcelona travel to Czechia to take on Slavia Prague.

Meanwhile, the remaining midweek Championship fixtures take place at the same time, with Southampton hosting Sheffield United, Stoke facing Middlesbrough and Watford taking on Portsmouth.

Thursday brings the Europa League back with the penultimate round of League Phase matches, highlighted by Celtic against Bologna, Fenerbahce hosting Aston Villa, Rangers taking on Ludogorets and Forest travelling to Portugal to face Braga.

Friday’s biggest English fixture comes in the Championship as Derby welcome a struggling West Brom side, while across Europe Inter Milan face Pisa and Levante take on Elche.

Premier League action resumes on Saturday with another full round of matches, beginning with the early kick-off in east London as West Ham host Sunderland.

Three 3PM kick-offs then follow as Fulham host Brighton, Burnley face Spurs and Manchester City welcome bottom-of-the-table Wolves to the Etihad.

Bournemouth host Liverpool in the late match, while Sunday offers four games across the afternoon, starting with three 2PM kick-offs featuring Palace vs Chelsea, Newcastle vs Villa and Brentford vs Forest.

The weekend’s headline clash comes at 4.30PM as Arsenal take on Michael Carrick’s Manchester United at the Emirates, before the action wraps up on Monday night with Everton hosting Leeds on Merseyside.

Tuesday's Premier League Preview with William Hill - Spurs vs Borussia Dortmund

Spurs manager Thomas Frank heads into Tuesday's game under serious pressure after his Tottenham side suffered yet another loss to an out-of-form side on the weekend.

The Lilywhites went down 2-1 to a struggling West Ham side at home on Saturday to suffer yet another defeat in north London, with Spurs' home record now standing at just nine points from their 11 home PL outings.

They've won just twice in their last 13 PL games, with neither of these coming at home, with Spurs boasting one of the worst home records in the entire league so far.

Despite this, Spurs' UCL record has been good this term, winning three and drawing two of their six games thus far, with their only loss coming against reigning champions PSG on the road.

Spurs have won all of their home games to nil so far, beating all of Villarreal, Copenhagen and Slavia Prague to put them in with a chance of finishing in the top eight despite their poor domestic form.

They're up against a Dortmund side that have los just once so far in the Bundesliga this term, with this coming against run-away leaders Bayern back in October.

They've won 11 and drawn six outside of this defeat, with Dortmund now unbeaten in their last 11 league games after beating St Pauli 3-2 at the weekend.

Dortmund have lost once on the road in the league this year, winning four and drawing four of their eight games besides this.

When it comes to the Champions League, they have the exact same record as Spurs, winning three and drawing two of their six so far, with their only loss coming on the road to Man City.

Their away games have been very entertaining thus far, with their 4-1 loss to City coming after their 4-2 win over Copenhagen and their 4-4 draw with Juventus.

Given this, and Spurs' poor overall home form this year, Dortmund are favourites to win their fourth game of the league phase at 29/20, whilst Spurs are 17/10 to claim their fourth home win in a row in Europe.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.