Disclaimer: the William Hill sign up offer is currently unavailable. Please come back at a later date to claim their welcome offer and get £40 in free bets.
Claiming the William Hill Sign-Up Offer – How to Get Involved
Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.
The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.
Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.
To get involved with their welcome offer, simply follow the steps below:
- Access the sportsbook through the offer link provided above
- Click ‘Join Now’ in the top-right corner of the homepage
- Fill in your personal details, including your full name, email, and home address
- Enter code G40 during sign-up
- Create your login credentials, including a username, password, and security question
- Agree to the terms and select ‘Agree and Join’ to complete your registration
- Deposit a minimum of £10 into your account
- Place a £10 bet on any market with odds of at least 1/2 (1.5)
- You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash
William Hill’s Sign-Up Offer Review: Pros and Cons Explained
In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.
All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook
Finding a greater return on a £10 qualifying bet for football markets is troublesome.
However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.
Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.
Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.
Pros | Cons |
High Free Bets Returns | Free Bets Expire Within 7 Days |
Limited Payment Options |
Our Experience with William Hill
William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.
Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.
The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.
Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.
I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.
To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.
Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?
While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.
Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.
BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.
Sportsbook | Bonus offer | Stake to Bonus Ratio | Bonus Code |
1. William Hill | Bet £10 Get £40 | 400% | G40 |
Bet £40 Get £40 | 100% | No Code | |
3. Paddy Power | Bet £10 Get £50 | 500% | No Code |
4. Betfred | Bet £10 Get £50 | 500% | No Code |
What sports can I bet on with William Hill?
William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:
- American football
- Basketball
- Boxing
- Cricket
- Darts
- eSports
- Football
- Golf
- Greyhounds
- Hockey
- Horse Racing
- Rugby League
- Rugby Union
- Snooker
- Table Tennis
- Tennis
- UFC / MMA
William Hill Payment Options
William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.
Deposit Method | Fees | Min Deposit | Max Deposit | Processing Time |
Debit Card, Visa, Mastercard | Free | £5 | £99,000 | Instant |
PayPal | Free | £5 | £5,500 | Instant |
Bank Transfer | Free | £10 | £10,000 | 1-5 Days |
And their withdrawal methods follow suit.
Withdrawal Method | Fees | Min Withdrawal | Max Withdrawal | Processing Time |
Debit Card, Visa, Mastercard | Free | £5 | £33,000 | 1-3 Working Days |
Paypal | Free | £5 | £5,000 | Within 12 Hours |
Bank Transfer | Free | £5 | £10,000 | 3-5 Working Days |
William Hill Sign Up Offer Summary
After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.
The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.
The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.
Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.
Bookmaker Offer | Bet £10, Get £40 |
Qualifying Odds | 1/2 (1.5) |
Minimum Deposit | £5 |
New Customer Offers | 5/5 |
Payment Methods | 4.5/5 |
Top 3 William Hill Existing Customer Football Offers
Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.
Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.
Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.
Impact Sub
When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.
Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.
For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.
The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.
Football Acca Winnings Boost
William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.
To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.
The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.
However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.
2 Up
William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.
The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.
This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.
Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.
William Hill's Offer of the Week - Bonus Drop Boost
William Hill’s Bonus Drop Boost offer is an engaging daily promotion that adds an element of surprise and excitement to online casino play.
The concept is straightforward yet compelling: registered customers in the UK and Ireland get one free chance per day to spin a digital disc, which can land on either a ‘win’ or a ‘no-win’ symbol.
If the disc lands on a win, players are awarded one of three types of prizes—free spins on selected slot games, a free bonus for use on specific slot or table games, or an instant cash prize added directly to their main balance.
The randomness of the prize, combined with the choice of where to drop the disc, gives each day’s participation a sense of anticipation, making it more engaging than standard daily login bonuses.
Participation is easy. Players simply click the Bonus Drop Boost icon on the William Hill website or relevant adverts to access the game. Once the disc lands on a win, they must claim their prize before the end of the day; any unclaimed prizes are forfeited when the game resets at midnight.
Each prize comes with its own specific terms and conditions, including time-limited usage for bonuses and free spins, which ensures players understand how to make the most of their rewards.
Cash prizes are immediately available in the main account balance, giving players the flexibility to either withdraw funds or continue playing.
A standout feature of the promotion is the Friday Boost. This adds a strategic incentive to participate regularly throughout the week. Players who play the Bonus Drop Boost at least three times between Saturday and Thursday receive a 2x multiplier on any prize won on Friday.
Those who play all six days of the week earn a 3x multiplier. This mechanism rewards consistent engagement and creates a sense of progression, as daily participation directly enhances potential winnings.
For example, a Friday win of 10 free spins can be boosted to 30 if the player has completed the full week of plays, significantly increasing the value of the prize.
Overall, Bonus Drop Boost is well-designed to appeal to casual and regular players alike. The combination of daily interaction, randomized rewards, and the multiplier incentive ensures that each session feels fresh and rewarding.
While the prize outcome is random and not guaranteed, the structure encourages consistent participation, and the possibility of instant cash or multiplied rewards adds tangible excitement.
For anyone looking to add a fun, daily layer to their William Hill casino experience, the Bonus Drop Boost promotion provides a simple, accessible, and potentially lucrative way to engage with slots and table games while enjoying the thrill of unpredictability.
This Week’s Football Action to Use your William Hill Free Bets On
Midweek European chaos is finally behind us after the League Phases of both the Champions League and Europa League wrapped up, and now the football world is buzzing with anticipation for a weekend of drama, goals, and maybe a few shocks.
Friday night kicks things off with league action as Bristol City host Derby in the EFL, while across Europe Lazio take on Genoa in Serie A and Espanyol welcome Alaves in La Liga, promising some early excitement.
The Premier League returns on Saturday with five games across the afternoon and evening, starting with the 3PM fixtures: Leeds vs Arsenal, Wolves vs Bournemouth and Brighton welcoming Everton to the Amex for a clash that could see sparks fly.
Late afternoon sees Chelsea hosting West Ham in a London showdown, before the day’s showstopper has Liverpool taking on Newcastle in what fans are already calling a must-watch encounter.
Saturday’s EFL schedule is jam-packed, beginning with early Championship games: Leicester vs Charlton, Stoke vs Southampton and Wrexham heading to Hillsborough to meet Sheffield Wednesday in what could be a thriller.
The 3PM Championship kick-offs are loaded with tension, including Ipswich vs Preston, Middlesbrough vs an in-form Norwich and Portsmouth facing West Brom in a nail-biting relegation six-pointer.
League 1’s early fixtures see Bradford vs Doncaster, Wimbledon vs Bolton and Northampton vs Reading, with nine more matches following later in the afternoon.
Highlight encounters include Stockport hosting Plymouth, Cardiff traveling north to take on Burton, and Luton facing Blackpool at Kenilworth Road in a game that could turn heads.
League 2 serves up ten 3PM fixtures, with the eye-catching clashes seeing Chesterfield vs Walsall, Swindon vs Barrow and league-leaders Bromley taking on Gillingham in a top-of-the-table showdown.
Sunday delivers four big games, three starting at 2PM: Villa vs Brentford, United vs Fulham and Forest welcoming Palace to the City Ground, before the weekend’s headliner sees Spurs host Man City in north London in what promises to be fireworks.
Across Europe, excitement continues, with Spain offering Real Madrid vs Rayo Vallecano and the Basque derby of Athletic Club vs Real Sociedad, two games fans won’t want to miss.
Serie A brings crucial clashes in the title race as Bologna host AC Milan, Inter take on struggling Cremonese and Juventus travel south to Parma in a pivotal encounter.
Bundesliga action sees Bayern heading north to Hamburg, while sixth plays eighth as Leverkusen visit Eintracht Frankfurt in a fixture that could shake up the table.
Ligue 1 delivers drama as Lyon host Lille, and a top-seven clash sees Strasbourg welcome league-leaders PSG to the Stade de la Meinau in what could be a weekend-defining game.
Sunday's Premier League Preview with William Hill - Man United vs Fulham
Man United seem to have turned a corner slightly following the appointment of Michael Carrick as interim manager, with the Red Devils getting the chance to continue their recent improved form when they take on Fulham this weekend.
The Red Devils head into this game off the back of two impressive wins against both Man City and Arsenal, with the latter seeing them come from behind to beat the league leaders 3-2 away from home in what was an excellent result for Carrick's side.
They're now unbeaten in six PL games, winning three of those, form that's seen them rise into the top four and well in the hunt for a UCL spot for next season.
They've lost just once in their last 11 games in the league, with this coming against Aston Villa back in December, with United managing to keep this record despite changing manager during this run.
United's home form has been pretty good overall this term, with the Red Devils losing just one of their last 10 games at Old Trafford, beating the likes of Chelsea, Man City and Newcastle during that run.
They're facing a Fulham side that have definitely turned a corner of late, with the Whites on a run of just one defeat in their last eight PL games, with that loss coming at the hands of Leeds a few weeks back.
They've managed five wins during that run, form that's seen them go well clear of the bottom three and just three points off the top five and a potential UCL place.
Fulham's away form to start the year wasn't great, with the Whites losing five and drawing one of their first six on the road, however since then their fortunes have changed.
Marco Silva's side are on a run of just one defeat in their last five on the road, picking up three wins and 10 total points during that time, with their 2-1 win away at Spurs the most impressive of these results.
Despite this they're still big underdogs to win on Sunday, with Fulham priced at 4/1 with the bookies to make it four wins from their last six on the road, whilst United are 4/7 to make it three wins on the bounce for just the second time this season.
William Hill Sign Up Offer FAQs
How do I claim the William Hill sign-up offer?
To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.
Are there any restrictions on using the £40 free bets?
Yes, the £40 in free bets must be used within seven days.
Can I withdraw the £40 in free bets as cash?
No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.
What happens if I place a bet on a player who gets substituted?
With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.
Are there any payment methods excluded from the sign-up promotion?
Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.