William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - February 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

This Week’s Football Action to Use your William Hill Free Bets On

Tuesday’s fixtures are done, and the spotlight is on tonight’s EFL and UCL action!

Four Championship matchups kick off today: Millwall host Birmingham, Norwich face Sheffield Wednesday, Sheffield United clash with Coventry, and Stoke welcome Oxford—all set for fireworks!

UCL R32 second legs are here! First up, Atalanta host Dortmund in Bergamo, then at 8PM it’s PSG vs Monaco, Juve vs Galatasaray, and Real Madrid vs Benfica!

Thursday keeps the action rolling with Europa League and Conference League second legs from the first knockout rounds!

Three British sides in action: Celtic travel to Stuttgart at 5.45PM, Nottingham Forest host Fenerbahce, and Crystal Palace face Zrinjski Mostar at 8PM—don’t blink!

Friday brings more English action: Bristol City host Watford in the Championship, while Wolves lock horns with Aston Villa in the Premier League—expect drama!

Saturday kicks off on the south coast as Bournemouth host Sunderland, followed by three massive 3PM showdowns!

Liverpool host West Ham, Newcastle welcome Everton, and Burnley clash with Brentford, while the late game from Elland Road sees Leeds take on Man City!

Sunday’s 2PM fixtures: Brighton vs Forest, Fulham vs Spurs in a London derby, and Man United host Palace at Old Trafford—high stakes everywhere!

The weekend’s headline: 4.30PM Arsenal vs Chelsea at the Emirates, their fourth showdown this season—title implications massive!

Europe brings the heat: Barcelona vs Villarreal and Real Madrid vs Getafe headline La Liga, while Italy has Roma vs Juventus and Inter vs Genoa at the San Siro!

Germany delivers blockbuster clashes: Bayern Munich face Borussia Dortmund at the Westfalenstadion in a top-two duel, while Stuttgart travel to Hamburg—intensity guaranteed!

France is buzzing: Friday sees Strasbourg host Lens, PSG take on Le Harve, and Marseille meet Lyon in Sunday night’s marquee showdown!

Fans are in for a rollercoaster across Europe: every goal, tackle, and last-minute twist could rewrite league tables, European ambitions, and relegation battles!

This week promises non-stop football from England to Spain, Italy, Germany, and France, with knockout drama, historic clashes, and huge headline moments!

William Hill's Offer of the Week - Football Acca Boost

William Hill’s football acca boost offer is a compelling promotion aimed at rewarding customers who like to stack multiple selections into one ambitious wager. 

Available both pre-match and in-play, the offer applies to football accumulators featuring four or more selections across popular markets such as 90 Minutes, 90 Minutes 2 Up, Both Teams To Score and Match Over/Under Goals. 

With no opt-in required, the boost is automatically applied to qualifying bets, making the process seamless whether you’re placing your acca online, via the mobile app, or in shop through Sports Betting Terminals or Smart Hub SSBTs.

To qualify, each selection within the acca must be priced at 1/5 (1.2) or greater, and the bet must be placed with cash rather than free bet credit. There’s no minimum stake, which makes the promotion accessible to casual bettors as well as high rollers. 

The real attraction lies in the sliding scale of boost percentages, which increase in line with the number of selections. A four-fold acca earns a 5% boost on winnings, rising steadily through 7.5% for five selections and 10% for six. 

The percentages continue climbing all the way up to a substantial 100% boost for accumulators containing 15 or more selections. This structure reflects the increased difficulty of landing larger accas and offers a significant incentive for those willing to take on the added risk.

The boost is applied to net winnings, excluding the original stake, and is credited automatically during the standard settlement process. Online customers can receive a maximum boost of £10,000 per qualifying acca, while retail customers have a £2,000 cap. 

Importantly, there is no daily limit on the number of qualifying accas you can place, giving regular players plenty of opportunity to benefit. 

However, bets that are cashed out or that drop below four valid selections due to voided legs will lose eligibility for the promotion, although void selections do not automatically disqualify the bet if four or more valid legs remain.

Overall, William Hill’s acca boost is an attractive long-term promotion that enhances the appeal of football accumulators without complicating the betting process. By focusing on widely used match result and goals markets, it keeps things straightforward while still delivering meaningful added value. 

The escalating reward system encourages bigger, bolder accas, and the absence of an opt-in requirement ensures a user-friendly experience. 

For football fans who enjoy chasing enhanced returns on multi-leg bets, this offer provides a consistent and potentially lucrative boost to their regular wagering strategy.

Thursday's Europa League Preview with William Hill - Nottingham Forest vs Fenerbahce

Nottingham Forest have one foot in the Round of 16 heading into their Europa League Round of 32 second leg clash against Fenerbahce this evening, with the Reds 3-0 up on aggregate ahead of their game at the City Ground.

Forest were electric in the first leg in Istanbul, racing into a 3-0 lead after the hour mark, with the tie essentially over following their excellent performance.

This display came as somewhat of a surprise given how Forest have been this term, with the Reds struggling in the PL and failing to finish in the top eight of the Europa League.

Forest, who are in their fourth permanent manager of the season after sacking Sean Dyche and appointing Vitor Pereira, have won just two of their last 11 games in the league.

This form has seen them fall down to 17th and well in the midst of a relegation battle, with Forest set to go head-to-head with Leeds and West Ham in the battle to avoid the final relegatino spot over the course of the last few months of the campaign.

In the Europa League they've been much better, with the Trees winning four of their last five in the competition and losing just two times in their nine outings thus far.

Their defence has been a particular strong point, with Forest keeping four clean sheets in their last six games, with Pereira's side winning by an aggregate score of 12-1 in those four wins.

Fenerbahce's loss in the first leg is quite surprising given how they've performed overall this term, as the Turkish side are currently unbeaten in the Super Lig, boasting 15 wins and eight draws from their 23 outings thus far.

They've lost just once in all competitions domestically, suffering a defeat in their first Turkish Cup game, however bar that they're unbeaten and claimed the Turkish Super Cup in the process.

It's a different story in the Europa League however, with Fener winning three, losing three and drawing three of their nine EL games so far.

They've just one win in their last six in the competition, form that means Forest are clear favourites to make it through to the next round this evening, with the bookies pricing them at 1/2 to claim the win, whilst the away side are 11/2 to secure the victory and have a chance of turning the tie around.

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.