William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - February 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

This Week’s Football Action to Use your William Hill Free Bets On

Tonight’s Premier League fixtures conclude as top-four contenders Manchester United travel to Merseyside to face Everton at the Hill Dickinson Stadium.

Midweek action continues in the English Football League, with all Championship sides in action across Tuesday and Wednesday. Key matches include Middlesbrough versus Leicester City, Watford against Ipswich Town, and Southampton taking on Queens Park Rangers.

Attention also turns to the second legs of the UEFA Champions League Round of 32, with Inter Milan against Bodo/Glimt, Newcastle United versus Qarabag, and Atletico Madrid facing Club Brugge.

Wednesday also features four Championship games as Millwall host Birmingham City, Norwich City play Sheffield Wednesday, Sheffield United face Coventry City, and Stoke City welcome Oxford United.

The remaining UCL ties follow later, starting with Atalanta hosting Borussia Dortmund in Bergamo. At 8PM, Paris Saint-Germain face AS Monaco, Juventus meet Galatasaray, and Real Madrid take on Benfica.

European football continues Thursday with second legs in the UEFA Europa League and UEFA Conference League.

Three British clubs are in action: Celtic start at 5.45, traveling to Germany to meet VfB Stuttgart, followed by Nottingham Forest hosting Fenerbahce, and Crystal Palace playing Zrinjski Mostar.

Friday sees more domestic action: Bristol City face Watford in the Championship, and Wolverhampton Wanderers meet Aston Villa in the Premier League.

Premier League action continues Saturday, beginning on the south coast as AFC Bournemouth play Sunderland, ahead of three 3PM kick-offs.

Those matches feature Liverpool versus West Ham United, Newcastle United against Everton, and Burnley hosting Brentford. The late kick-off is at Elland Road as Leeds United welcome Manchester City.

Sunday has three 2PM games: Brighton & Hove Albion host Nottingham Forest, Fulham face Tottenham Hotspur, and Manchester United welcome Crystal Palace to Old Trafford.

The weekend’s main fixture is at 4.30PM as league leaders Arsenal host Chelsea at the Emirates Stadium.

Across Europe, key matches include FC Barcelona versus Villarreal and Real Madrid against Getafe in La Liga, while in Italy, AS Roma face Juventus and Inter Milan host Genoa at the San Siro.

William Hill's Offer of the Week - Football Free Bet

William Hill’s football free bet offer is a short-term promotion aimed at giving UK-based customers an extra incentive to place football accumulators over a specific weekend. 

Running from Friday morning to late Sunday, the offer is available exclusively to invited customers who opt in via the dedicated promotion page or through direct communications from William Hill. 

The structure is simple: once opted in, customers place a football accumulator with four or more selections at minimum odds of evens (2.0) from their main account balance, and they receive a free bet equal to the stake, up to £2, for use on another qualifying football accumulator.

The appeal of this promotion lies in its straightforward mechanics and immediate reward. After placing the qualifying bet, the free bet is credited instantly, allowing the bettor to reinvest it in another accumulator without delay. 

This immediacy makes the promotion attractive for those following football fixtures over the weekend, as it effectively doubles the betting opportunity with minimal extra cost. Only the first qualifying bet counts toward the offer, and bets placed on Price Boosts are excluded, ensuring clarity in eligibility.

The free bet itself must be used in full on a single qualifying football accumulator, and while it cannot be withdrawn as cash, it provides a low-risk opportunity to extend betting activity. 

Bets using the free bet are subject to the usual terms for cash out, meaning customers can still access in-play flexibility once the bet is live, though the stake itself is non-refundable. 

The offer also has a clear expiry window, with free bets voided if not used by the following Tuesday, which encourages timely participation.

While the maximum free bet value is modest, the promotion is ideal for casual football bettors looking to gain extra value from their existing wagers. 

The requirement for a minimum four-selection accumulator encourages engagement with multiple games, adding an element of challenge and strategy without being overly complicated. 

By restricting the promotion to one qualifying bet per customer, William Hill maintains fairness and prevents abuse, ensuring that the offer is a genuine incentive rather than a loophole exploit.

Overall, William Hill’s football free bet offer is a concise, well-structured promotion that provides immediate benefit with clear rules. It encourages weekend football engagement, rewards players with additional betting capacity, and integrates seamlessly with standard account functionality. 

For eligible customers, it offers a simple way to extend betting activity and explore additional accumulators while keeping risk low, making it a practical and appealing short-term promotion.

Wednesday's Champions League Preview with William Hill - Inter Milan vs Bodo/Glimt

Inter Milan need a big result at home on Wednesday if they're to keep their UCL dream alive as they head into their second leg against Bodo/Glimt down 3-1 on aggregate.

The Italian side have been in incredible form domestically, with Inter winning 13 and drawing one of their last 14 games in Serie A, form that puts them 10 points clear the top of Serie A with just 12 games left to play.

They're also in the semi-finals of the Coppa Italia where they take on Como over two legs, with Inter's recent domestic record being one of the best in all of Europe over the past few months.

This form hasn't exactly translated to Europe however, with the Nerazzurri losing four of their last five UCL games, a run that includes their first leg against Bodo last week.

Inter have lost to Liverpool, Arsenal and Atletico Madrid in that time, two of which were at home, with the Italian outfit struggling to carry their domestic form into Europe this term.

Their only home wins in the UCL this term have come against Kairat Almaty and Slavia Praha, two sides Inter should be expected to beat comfortably, with their performances against better opposition at home not being up to standard.

Bodo/Glimt have been the surprise package of the UCL this term, with the Norwegian side surprisingly all fans in recent weeks with their impressive run of wins.

They've now won all of their last three CL games, with these coming against Inter, Man City and Atletico Madrid, form that saw them scrape a top 24 place in the league phase.

This run came following a winless run of six games in the UCL, form that saw them tipped as certains to be knocked out in the League Phase.

However their two huge wins against Atleti and City saw them make the knockouts, with Bodo/Glimt now odds-on to qualify for the Round of 16 going into Tuesday's clash.

Their win against Atletico was their only road victory in the UCL this term, however Bodo don't need to win to advance this week, as they just need to avoid losing by more than a goal, something they've managed in four of their five away games in Europe so far.

Inter are 2/9 with the bookies to claim the win on Tuesday, with Bodo/Glimt 10/1 to to repeat the heroics of their first leg.

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.