The Premier League's media rights agreement grants broadcasters a 15-minute pre-match interview with every manager ahead of league games. However, United’s status as arguably the most followed club in England means Amorim is in higher demand than many of his counterparts. Whereas broadcasters might not use their full allocation with managers at smaller clubs, they almost always do with Amorim - and often double down by promoting the interviews heavily on social media platforms, where they consistently generate high engagement.