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PSV Eindhoven v Arsenal FC - UEFA Champions League 2024/25 Round of 16 First LegGetty Images Sport
Soham Mukherjee

Riccardo Calafiori named adidas' first ever underwear ambassador as Arsenal star models new collection

R. Calafiori
Arsenal
Premier League

Riccardo Calafiori has been named adidas' first ever underwear ambassador, with the Arsenal star modelling their new collection.

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Article continues below

Article continues below

Article continues below

  • Calafiori posed for the cameras
  • Was wearing adidas' latest 'Active Flex Collection'
  • Became the brand's first-ever underwear ambassador
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  • Wolverhampton Wanderers FC v Arsenal FC - Premier LeagueGetty Images Sport

    WHAT HAPPENED?

    At just 22 years old, the Italian defender has been selected to front the launch of adidas’ Active Flex Collection, marking a new chapter in the brand’s journey into performance underwear. Calafiori's appointment as the brand’s inaugural underwear ambassador signals a blend of fashion, sport, and everyday lifestyle.

  • THE BIGGER PICTURE

    To introduce the new collection, adidas has released a series of visuals portraying Calafiori in everyday settings. From lounging in the changing room post-match to completing laundry duties at a local laundrette, the campaign aims to present the Italy international in his most natural states, showcasing comfort and style in equal measure.

  • DID YOU KNOW?

    Designed with athletes’ comfort and movement at the forefront, the Active Flex Collection aims to deliver undergarments that are just as functional as they are stylish. Engineered using soft, stretchable cotton, each piece incorporates moisture-wicking capabilities to keep wearers dry throughout the day. One of the standout features is the 4-way stretch fabric, providing flexibility from every angle and promoting freedom of motion - ideal for both athletic activity and relaxed wear. Additionally, the line includes chafe-resistant seams and a contoured pouch designed to offer secure, supportive wear from morning through night.

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    WHAT NEXT FOR CALAFIORI?

    Arsenal are set to host French giants Paris Saint-Germain on Tuesday night in the highly anticipated first leg of their UEFA Champions League semi-final at the Emirates Stadium. Calafiori is facing a race against time to be fit.

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