Explained: Meaning behind Emi Martinez’s latest bold Argentina haircut – with World Cup winner having ‘SA’ shaved into the back of his head for Copa America opener against Canada

The 31-year-old Aston Villa star, who helped his country to Copa glory in 2021 and a World Cup crown in 2022, is a larger-than-life character that likes to stand out from the crowd. He has become famed for his penalty-saving antics and wild post-match celebrations.

There was plenty for Martinez to get excited about as Argentina began their quest for back-to-back Copa America triumphs with a 2-0 victory over Canada. Lionel Messi caught the eye in that contest, with Julian Alvarez and Lautaro Martinez getting the goals.

Martinez kept a clean sheet and broke out a new hair graphic to sit alongside the three-star design – a nod towards how many World Cups his country have won – and the Argentina flag that he has showcased in the past. Martinez’s latest offering pays homage to his two children, Santiago and Ava.

Martinez, who was less than impressed with the condition of the playing surface at Mercedes-Benz Stadium in Atlanta, has said of helping Argentina to another win: “We are going to create chances and score goals. I try to help when they come at us once or twice. I have to save for the team. We know that we have a team with tremendous talent. It is a team that fights to the maximum.”

With Argentina up and running at the 2024 Copa America, Messi and Co will return to action next Tuesday when taking on Chile. They are determined to defend their continental title, having claimed it three years ago when the Covid-19 pandemic prevented supporters from taking up seats in the stands.