Based in what is traditionally one of London's trendiest neighbourhoods, Chelsea have always had close links with the fashion world. Their simple navy blue home kits have always had a classy quality to them, with the likes of Umbro, Le Coq Sportif, adidas and Nike all taking up the mantle of designer over the years, with varying degrees of success.
From the simplicity of the early to mid-1970s, the innovation of the 80s and the geometric patterns of the 90s to the modern era, the Blues have worn plenty of memorable kits.
But which are the greatest Chelsea home kits of all time? As the Blues unveil their new shirt for the 2023-24 season, GOAL runs through its top 10 below...
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