- Gunners get fresh new look
- Collaboration with Labrum London
- Rich cultural heritage being championed
adidasArsenal release striking African-inspired adidas away kit for 2024-25 season

Virgin Media
✅ Combines superfast home broadband and live Premier League broadcasting into a single household bill.
✅ Allows you to bolt TNT Sports onto an existing TV package on a 31-day rolling basis for around £25 a month.
✅ Broadband-only customers can use the free Stream box to add and drop the Sky Sports HD pack on a 30-day rolling basis.

EE
✅ The "Sport Plus" tier bundles both Sky Sports (via NOW) and TNT Sports into one seamless package to cover all 267 televised matches.
✅ Allows you to upgrade or downgrade your TV tier each month without breaking your 24-month broadband contract.
✅ Includes the Apple TV 4K or EE TV Box Pro for high-end viewing and easy multi-room streaming setups.

HBO Max
✅ Streams all 52 TNT Sports matches, making it the exclusive home for the early 12:30 pm Saturday fixtures.
✅ Provides exclusive coverage of select full midweek matchdays.
✅ Combines live Premier League football with premium HBO shows and Warner Bros movies in a single app ecosystem.

NOW
✅ Streams the entire Sky Sports Premier League catalogue over the internet to smart TVs and mobile devices without a satellite dish or installation wait.
✅ Offers 31-day rolling contracts (for £34.99/month) so you can cancel during the summer off-season.
✅ Offers 24-hour Day Memberships for £14.99 if you only want to watch a single specific derby or match.
Virgin Media
✅ Combines superfast home broadband and live Premier League broadcasting into a single household bill.
✅ Allows you to bolt TNT Sports onto an existing TV package on a 31-day rolling basis for around £25 a month.
✅ Broadband-only customers can use the free Stream box to add and drop the Sky Sports HD pack on a 30-day rolling basis.

EE
✅ The "Sport Plus" tier bundles both Sky Sports (via NOW) and TNT Sports into one seamless package to cover all 267 televised matches.
✅ Allows you to upgrade or downgrade your TV tier each month without breaking your 24-month broadband contract.
✅ Includes the Apple TV 4K or EE TV Box Pro for high-end viewing and easy multi-room streaming setups.
WHAT HAPPENED?
The shirt features a black base, while the design – which is bespoke and hand drawn by Labrum London - “represents the movement and flow of people and celebrates a pattern commonly found in African designs, artefacts, and decorations”.
WHAT DOES THE ARSENAL AWAY KIT LOOK LIKE?
THE BIGGER PICTURE
Arsenal say the new kit celebrates the club’s “connection to its supporters from across the African diaspora via inspiration from African design traditions”. Throughout the zig-zag pattern are small specs of black, which represent Cowrie shells – an early form of currency in parts of Africa. The traditional pan-African colours of red and green also figure prominently across the collar and stripes which run down the shoulders – as well as in the famous cannon crest.
adidasWHAT GUNNERS GREAT SAID
Nwankwo Kanu, a former Nigeria international and two-time Premier League title winner with Arsenal, has said: “I’m so proud to represent my club and my heritage through this design from Labrum London. It’s such a nice shirt. I love how the patterns and colours represent our connection to players of African descent and our supporters in our communities in Islington and around the world. It’s great to see us celebrating this unique connection with such a stylish design. I’m excited to see our teams wearing it on the road next season.”
WHAT NEXT?
The collaboration with Labrum London also includes a five-piece capsule collection “featuring the patterns and colours seen on the away kit reimagined across two jackets, a tee, a jumper and a track pant”. The 2024-25 Arsenal away kit, which is set to be worn by the men's and women's team in Premier League and WSL action, is available to purchase now.
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