Another 'Welcome To Wrexham' story? Premier League side Brentford target U.S. boom - but want to avoid Ryan Reynolds & Rob McElhenney's method

The Bees have been playing in the Premier League since 2021 and have impressed with their data-led approach to recruitment and coaching. Owing to unique operations, they have attracted a following in the U.S. interested in their methods. However, the club are dwarfed in size by their west London rivals Chelsea and are looking into various ways to grow the club. Speaking to the Times, the team's chief executive Jon Varney admitted they are looking at new ways to promote the club.

Varney said: “When you’re not one of the top six or seven it’s very difficult to create a positioning."

“We have a big opportunity in the US. There are live conversations.”

He added that there could be "a big investment around content creation”, but stopped short of suggesting they would create a Welcome to Wrexham style documentary.

Brentford's stature as a club has sky-rocketed in recent years. In under two decades they have risen from League Two to regular mid-table finishes in the Premier League, even despite major, regular departures throughout; including those of David Raya, Ollie Watkins and Ivan Toney. The Bees remain just outside the hunt for European qualification but, should they continue to make consistent improvements, it won't be long before they are in and around the conversation.

Brentford take on Chelsea on Sunday afternoon hoping to gain a little ground on the teams above them. Should they take all three points, they will move within eight points of their local rivals and open up the chase for European qualification. Although, for the moment, it is unlikely they will be documenting that progress in a Welcome to Wrexham style.