How Bellingham has become the new face of adidas
If it wasn't already clear, Jude Bellingham is the new face of adidas in men's football - taking on the mantle from Lionel Messi as he follows the path trodden by the likes of David Beckham and Zinedine Zidane to become a true icon of the Three Stripes. Like those former greats, his relationship with the German sportswear giant looks certain to stretch well beyond his playing days.