Former Manchester United chief executive Peter Kenyon, who held the role from 2000 to 2003, recently shed light on why the deal fell through. Speaking on the Rio Ferdinand Presents podcast, Kenyon explained that the negotiations with Ronaldinho became far more complex than the club had anticipated.
"We did chase him hard. We did look at him hard," he said. "This was the same as any other transfer. Alex [Ferguson] would be involved in it. Critical decisions, why he'd want him, where he wants him, where he would play etc. So, Alex was involved all the way through.
"Normally, in these cases, you're dealing with the player and his agent. Here, we're dealing with the player, several agents and about 20 other people in the room. He's a great player, but suddenly we're into a whole different thing. Injecting that sort of culture around training, not normally on time, which is different. The Brazilian health culture is different. Fantastic player, but there are all sorts of other things that started to get introduced into all this, and he was clearly coming with a load of people. You know what United was like at that time. It was an institution, no one got treated differently than the rest."