Man Utd's secret talks with Amazon! Red Devils decline record-breaking documentary deal worth £10 with Ruben Amorim opposed to behind-the-scenes coverage

The Athletic have reported that Manchester United spent several months negotiating a potential 'All or Nothing'-style series with Amazon, which would have been the streaming giant’s biggest-ever deal with a football club. The proposed agreement, worth well over £10 million, would have granted Amazon full behind-the-scenes access for the 2025–26 season. However, the club ultimately withdrew from the talks after receiving strong opposition from Amorim.

As per the report, Amorim voiced concerns that such a project could undermine the first team’s focus during a delicate transitional period, prompting Manchester United’s executive committee to unanimously reject the proposal. Despite financial struggles and no European football next season, United sided with the manager on footballing grounds. The decision highlights Amorim’s growing influence at Old Trafford amid his efforts to reshape the squad.

United’s business department, including INEOS and CEO Omar Berrada, initially backed the idea to ease commercial strain. With players’ cooperation also in doubt, alongside Amorim, the board respected the head coach's stance and ended the discussions early this summer.

The Red Devils will now explore alternative commercial avenues as they look to boost income following sponsor exits and heavy debt. Amorim will continue steering the club’s sporting rebuild, with player recruitment now aligned to his tactical vision.