Messi showed off the eye-catching new boots in a series of pictures on adidas' official Instagram page, with the caption on the post reading: "A little shine, a lot of genius." The Inter Miami captain has been partners with adidas since 2006, leading several F50 launches down the years, including the 2024 offering 'Triunfo Estelar’.
Speed is the design focus of the 2025 La Vida Rapida, which translates to 'The Fast Life'. The boot includes an electric colour scheme of “Silver Met/Solar Yellow/Lucid Blue” and jagged haptic lines below the laces replacing the smooth ones on previous editions. Meanwhile, a Sprintframe 360 soleplate has been added for stability and traction, a Hybridtouch Upper provides moulded comfort at high speeds, and Lightstrike Pro Foam has been transferred over from adidas' running shoes to aid endurance.