Premier League club owner denies betting allegations after claims of secret £600m betting syndicate emerge

Earlier this week, Bloom was accused of running a 'secret £600 million ($800m) betting syndicate' and that some of the accounts used allegedly belonged to a former chief of staff of Reform UK MP Nigel Farage. Moreover, The Guardian claimed that Bloom is the professional gambler known as "John Doe", who is referred to in a legal case in the United States where investigators are trying to unmask an anonymous gambler on a lucrative hot streak. The Football Association prevents club owners from placing bets on matches or competitions involving their own team. Despite that, Bloom is one of several owners allowed to continue gambling on other tournaments and games as he was included in a 2014 policy permitting such an act. Now, the 55-year-old, who is a professional gambler and runs a £600m-valued ($800m) London-based sports betting consultancy called Starlizard, has tried to set the record straight.

A statement issued by Brighton on Bloom's behalf states that he has never placed bets on the Seagulls since taking over the club in 2009. He described these allegations as "inaccurate and misleading" and said that lawyers have made contact with The Guardian about their story.

A statement on the club's website reads: "Following an inaccurate and misleading report in The Guardian earlier this evening, I can categorically assure our supporters that I have not placed bets on any Brighton & Hove Albion matches since becoming the owner of the club in 2009. In 2014, in addition to new rules on betting, The FA introduced a policy with quite onerous provisions for owners of football clubs with interests in betting. These provisions allow certain football club owners, including me, to continue to bet on football under strict conditions. In particular, the policy prevents me from betting on any match or competition that Brighton & Hove Albion is involved in. Since 2014, I have always fully complied with these conditions, and all of my bets on football are audited by one of the world’s leading accounting firms on an annual basis to ensure full compliance with The FA’s policy. Lawyers acting on my behalf have this evening directly contacted The Guardian to make my position on this entirely false allegation very clear. Separately, our club is in direct contact with both The Football Association and The Premier League regarding this matter."

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To many, Bloom is best known as Brighton's owner, along with being a minority shareholder in Belgian top-flight team Union SG. He is also a minority owner of the Australian team Melbourne Victory and Scottish Premiership side Hearts. For those less accustomed to the Brighton-born businessman, Bloom started out at an accountancy firm, before becoming an options trader, and then he got into gambling professionally. Nicknamed 'The Lizard' for his poker-playing prowess, Bloom launched Starlizard in 2006, with their modus operandi focusing on using data to analyse and predict the outcome of sporting events. The success of that enterprise has allowed him to venture into racehorse ownership and charitable foundations, as well as taking Brighton from League One to the Premier League. This comes a matter of decades after the club nearly went out of existence in the late 1990s. Since then, they have played in the Europa League as well for the first time in their history.

Aside from off-field matters such as this, Bloom, who is a boyhood Brighton fan, will be keeping a watchful eye on his team's Premier League clash with West Ham on Sunday. The Seagulls sit tenth in the table whereas the Hammers are third from bottom. A win could see the Albion jump into the top five if results go their way.