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Xavi Simons Chelsea GFXGetty/GOAL

How on earth does Xavi Simons fit into Chelsea's jam-packed attack?! Winners & losers of Dutchman's potential £60m arrival at Stamford Bridge

It's been another breathless summer of spending for Chelsea, with those behind the scenes at Stamford Bridge hell-bent on building on the progress made under Enzo Maresca last season. The attack, in particular, was clearly marked down as an area for significant improvement, with no fewer than four new forward signings already through the door, and more look set to follow.

Having added Joao Pedro, Liam Delap, Jamie Gittens and Estevao Willian to their ranks, RB Leipzig wantaway Xavi Simons is now in the Blues' sights in a deal that could cost around £60 million ($81m) to pull off.

Despite arguably being Chelsea's most exciting potential incoming signing for some time, on paper at least, questions have been raised over how exactly the Dutchman will fit into an already jam-packed attack and just how much collateral damage there could be.

GOAL, then, breaks down the winners and losers from the Simons' impending arrival at Stamford Bridge...

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    WINNER: Enzo Maresca

    It was widely believed that Chelsea's days of signing established, elite players were behind them as they pivoted to the more cost-effective approach of pursuing the best, high-potential young talent around. Simons, though, falls into both categories, and his capture is a serious statement of intent.

    Despite still being just 22 years old, Simons has been around the block - bringing serious pedigree having shone in Barcelona's famed La Masia academy before joining Paris Saint-Germain and later Leipzig, where he's racked up 44 goal contributions in 76 appearances. Meanwhile, he's closing in on 30 senior caps at international level with the Netherlands.

    For Maresca, this could be the first sign of the slight shift in transfer strategy that success will bring, with highly-rated young players who still have high ceilings arriving rather than those who will still need time to develop. Indeed, it has reported that Chelsea's Club World Cup success has made many sit up and take notice.

    The head coach will have wanted to improve the level of his attack this summer, and Simons certainly raises the calibre compared to many of those who have come before.

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    LOSER: Estevao Willian

    Simons' arrival and the potential purchase of yet another winger in Alejandro Garnacho all-but confirms that much-heralded wonderkid Estevao Willian - himself a new signing as he completes his £56m ($71m) transfer from Palmeiras having turned 18 in April - will probably have to bide his time for regular opportunities.

    Even if Nicolas Jackson, Christopher Nkunku and Raheem Sterling leave, Chelsea's attack is still absolutely loaded, with Cole Palmer, Pedro Neto, Pedro, Delap, Gittens and, in the No.10 role, Enzo Fernandez all effectively vying for four forward positions.

    When you add Simons to the mix - another attacking midfielder who can play off the wings - then it becomes very difficult to see how Estevao will make himself a regular starter, at least initially, as it's also clear he is going to need a period of adaptation to the rigours of Premier League football.

  • Chelsea FC v Paris Saint-Germain: Final - FIFA Club World Cup 2025Getty Images Sport

    WINNER: Cole Palmer

    Some might place Palmer among the potential losers of this transfer given the positional clashes with Simons, but the Dutchman might just be the man to unlock his new team-mate and help him recapture his very best form in a Chelsea shirt.

    Although he has often been deployed as a No.10, many of Palmer's best moments have come while operating in the right half-space, where the pitch tends to be less congested and he is able to roam menacingly without getting caught in midfield traffic or marked out of the game, which was a more regular occurrence last season.

    Maresca may have felt that he didn't have the personnel to use anyone else in the attacking midfield role behind the striker, with Joao Felix and Nkunku underperforming badly and Fernandez more of a No.8, but someone like Simons can give the attack another dimension.

    The Dutchman could slot in as an out-and-out attacking midfielder, freeing Palmer to play as play as a half-winger - a position from which he has 21 goal contributions in 25 appearances for Chelsea, including three in his outrageous individual display in the Club World Cup final demolition of PSG. It's a fearsome prospect.

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    LOSER: Romeo Lavia

    There will, though, be some collateral damage when Simons completes his big-money move to Stamford Bridge, and Romeo Lavia may well be one who suffers as a result of the new signing. The midfielder is already somewhat on the back foot after an injury-plagued two seasons at Stamford Bridge, and now he faces even more competition for places.

    Dario Essugo's arrival was one thing, although the Belgian will consider himself ahead of the Portuguese enforcer in the pecking order, but Simons is pretty certain to take up a midfield place and therefore force Lavia to the bench, with Moises Caicedo and Fernandez guaranteed starters in defensive and centre-midfield respectively.

    The one saving grace is that Maresca has proven himself to be a real tinkerer, adapting his line up and tactical approach on a game-by-game basis based on the opponent. A midfield base of Lavia and Caicedo has proven to be very solid, or even a setup with the latter inverting from right-back. Chelsea's return to the Champions League and the new 'league phase' format will mean there are plenty of challenging games that require a more defensive approach, and Lavia could be invaluable in those scenarios.

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    WINNER: The strikers

    For some members of the Chelsea squad, Simons' potential arrival will be mouth-watering, and no-one will benefit more than the west Londoners' pair of new strikers, Delap and Pedro (and maybe Jackson, if he hangs around).

    As we've touched upon, having the Netherlands international and Palmer - two of the most creative young attackers on the planet - as well as Neto or Gittens operating behind a lone striker is a fearsome prospect, and the Blues' new centre-forward recruits will hope to fill their boots when the season begins.

    The club has moved to remedy it's often goal-shy attack in a big way this summer, reinforcing the entire frontline, and the hope will be that Simons' own guile and the development of what could be a lethal understanding with Palmer will lead to plentiful chances being created for whoever occupies the No.9 role.

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    LOSER: Tyrique George

    The main criticism of Chelsea when they make a blockbuster signing is that the pathway to the first team will once again be blocked for one of their homegrown talents, and Tyrique George looks likely to be the victim in this instance with a new-look attack surely almost at capacity, and that's before we even mention the seemingly unnecessary pursuit of Garnacho.

    There were already murmurs that George might be loaned out this summer anyway off the back of something of a breakout campaign at Stamford Bridge. Most of the 19-year-old's opportunities came in the Conference League in 2024-25, but a return to European football's top table means his minutes were always likely to be limited.

    Simons joining the already-brimming ranks all-but confirms that the winger will sent out elsewhere. Asked about the prospect recently, he said: "I'm not really too sure. There's always going to be competition whether they do sign one [an attacker] or not. I'm always ready to learn from them. I learn from all the forward players."