Wrexham are also said to be in potential trouble because of the United States' tariffs due to their Hollywood owners, Reynolds and McElhenney. Wilson added: Wrexham’s future financial growth is highly dependent on its ability to capitalise on its growing fan base in the US. Given the club’s recent rise in profile, driven in no small part by its Hollywood co-owners, a significant portion of its commercial revenue will likely stem from US-based sponsorships, merchandise sales, and media engagement.
“However, while the US economy is a key factor, the degree of dependence on its performance may be less than initially thought. The Wrexham brand has cultivated a sense of emotional attachment and authenticity that may allow it to weather short-term economic fluctuations. However, in the longer term, if the US economy were to experience sustained downturns, consumer sentiment toward discretionary spending, particularly in entertainment sectors such as football, could weaken.
“The key for Wrexham is to diversify its revenue streams, not only through US-based commercial ventures but also through European and global markets. In this regard, the US economy is an important factor, but it is not the sole determinant of the club’s financial growth trajectory."