Does Alisha Lehmann earn more off the pitch? Swiss responds to ‘big question’ after becoming a star for Juventus & a social media sensation

The 26-year-old Switzerland international has enjoyed a productive professional career in the WSL and Italian top-flight. She spent time with West Ham, Everton and Aston Villa in England before heading to Turin alongside Brazilian boyfriend Douglas Luiz in 2024.

Lehmann has been delivering on the pitch for Serie A title hopefuls, but continues to generate as many headlines away from it. She has become a social media sensation, with it reported that she can earn over €42,000 from monetised Instagram posts.

She is said to be pulling in around €185,000 through her Juve contract, with commercial deals clearly helping to top up her bank balance. Lehmann is, however, reluctant to be drawn on her off-field activity, as she would prefer to keep focus locked on her day job.

Lehmann told Marca when asked where her biggest money-spinning ventures lie: “That's the big question, right? I'm not going to answer that. Sorry. The point is that social media has become, especially for women, a window into partnering with big brands. And that's good. Women's football doesn't generate that much money, and social media helps me earn some extra money, which isn't bad.”

While social channels leave anybody open to unwelcome comments and abuse, Lehmann has learned how to turn a deaf ear to any detractors. She added: “If I'm honest, I don't care what people say about me. Ultimately, I enjoy what I do and I like to show it off. I've been doing this for a long time, and it's part of who I am. I don't usually look at the comments on my posts, but when I do, I only reply to girls who tell me they'd like to play soccer or ask me for a jersey. I'm happy to be able to take women's soccer even further with social media and that the people who follow me can share my journey.”

That journey now includes forming part of the first all-female coaching team in Baller League competition, with a UK version of that event being launched. Lehmann has paired up with Love Island host Maya Jama to take charge of MVPs United.