Tequila brand co-founded by NBA Hall of Famer Michael Jordan joins AC Milan to toast 125 Years with an ultra-exclusive run of 125 themed bottles priced at $325 each

Cincoro Tequila and AC Milan have unveiled a limited-edition bottle to commemorate the club's 125th anniversary. The release blends the rich history of one of football's most storied clubs with a premium tequila brand.

The ultra-executive release will feature a run of just 125 bottles, each individually numbered and mirroring the Rossoneri’s iconic jersey colors, priced at $325 (€295) each. The exclusive release features a limited batch of Cincoro's award-winning añejo tequila, which has been aged for more than 20 months.

“The red and black design is a tribute to our rich history, relentless passion, and enduring legacy," said Maikel Oettle, Milan's chief commercial officer. "This collaboration honors the heritage of our club, while bringing together the world of football and premium spirits, offering a truly exceptional experience for those who appreciate the artistry of both."

Emilia Fazzalari, Cincoro Tequila co-founder & executive chairperson, raved about the collaboration that honors AC Milan's 125-year legacy.

“With only 125 bottles designed in their signature red and black, we’re honoring the team’s incredible legacy, 125 years of excellence and passion that have defined AC Milan on and off the pitch," Fazzalari said. "This exclusive release allows us to offer both AC Milan fans and premium spirits connoisseurs a unique experience.”

This premium release is showcased through a store takeover at AC Milan’s Flagship Store, where consumers can reserve a bottle for purchase.

Cincoro Tequila, founded in 2019, is a premium spirits brand created by five NBA legends. The ownership group includes Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and NBA Hall of Famer Michael Jordan.

The brand has quickly gained recognition in the spirits industry, winning multiple awards for its quality and craftsmanship.

According to the company, "five friendly competitors met for dinner and bonded over their shared passion for tequila. After many more adventures together, this group of five founding partners set out with one mission: to create the finest tequila anyone has ever tasted."

The 125th anniversary celebration notwithstanding, U.S. international Christian Pulisic and AC Milan are enduring a tough season as the club currently sit in ninth place on the table. They are, however, only five points behind fifth place Juventus and face second place Napoli after the international break on March 31.

Pulisic's efforts continued as the American sparked a 2-1 come-from-behind win for AC Milan over Como on the weekend.