Captain Messi! Inter Miami & Argentina star officially becomes a superhero after Marvel-inspired goal celebrations as Hard Rock International launch limited edition collectible toy with special powers

The eight-time Ballon d’Or winner has often displayed such qualities on the pitch, with his record-breaking collection of major trophies being taken to 46 and counting in 2024. He is currently readying himself for a shot at MLS Cup glory with Inter Miami.

Away from the field, as a global brand ambassador for Hard Rock, Messi – who has made a habit of breaking out Marvel-inspired goal celebrations – has become “the world’s newest superhero”. ‘Captain Messi’ will be “saving the day with his powerful kick”, with a posable toy being made available from October 23 with any Hard Rock Kid’s Menu order at cafes, through in-room dining at participating hotels and at Rock Shops worldwide – with the collection also including “lunchboxes, water bottles, backpacks, apparel and more”.

This is the first time that Messi has been involved in the creation of a toy that sports his likeness, with the Argentine icon saying of the project: “My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi. I hope it helps inspire young fans and families to work hard and believe in themselves to do great things.”

Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, added: “We’re thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world.”

Messi, who already boasts his own signature dish on the Hard Rock menu, has been involved in the creation of specially designed “burgers and chicken sandwiches for adults and kids” – with diners tucking in to those when he made a special guest appearance at the company’s flagship Seminole Hard Rock Hollywood property in Florida. The South American struck some superhero poses on stage and answered fun questions.

Messi has been a partner of Hard Rock International for three years and recently starred in their ‘Come Together’ brand loyalty campaign. While continuing to enjoy himself off the pitch, the evergreen 37-year-old will be back doing his day job on Friday when Inter Miami enter the MLS play-offs as Supporters’ Shield winners and No.1 seeds.