The big calls that shaped Europe’s elite: How Juventus made it to the top

Juventus are the most successful club in Italian football history and have an appeal that stretches across the world.

The Turin giants have picked up 36 official league titles and have won the Coppa Italia 14 times, setting the record for crowns in both these competitions.

Furthermore, they have become a global brand in recent years, with the club considered to be emblematic among the Italian diaspora throughout the world.

How did Juve manage to attain such a lofty status? Here are five key decisions that have played a role in getting the club to its current position.

The $JUV Fan Token gives you the power to help the Bianconeri make the right decisions, access VIP experiences, earn official products, all on Socios.com.

Juve asked their fan token holders to choose a new goal song at the stadium after eight years, with Blur’s Song 2 emerging the winner.

From the beginning, Juve have given fans a wide variety of ways to use their Fan Tokens. Some of the most popular have included letting fans choose a new design for the official team bus, re-imagine the J logo for bespoke shirts and selecting the phrase to be seen on the first ever 'on field' fan token exchange when Juve played FC Barcelona.

Below, we look back on the five major decisions Milan made that helped transform them into the superpower they are today.