Coleen Rooney outstrips Wayne! Manchester United and England legend's wife surpasses ex-striker's earnings after I'm A Celeb appearance

Wayne's recent earnings pale in comparison to Coleen’s latest success. The former England and Manchester United forward, 39, was reportedly earning around £500,000 annually as manager of Plymouth Argyle before his departure in December 2024. This is a far cry from his peak income of approximately £300,000 per week back in 2014.

At 39, Coleen has evolved to a powerful brand in her own right. Her popularity surged even more following her appearance on I’m A Celebrity...Get Me Out Of Here, where she finished second behind singer Danny Jones of McFly. The exposure from the ITV show not only increased her public appeal but also translated into higher commercial value. She was reportedly paid a substantial sum for her participation in I’m A Celebrity, with some insiders suggesting the ITV fee could run into seven figures. Her association with health supplement brand Applied Nutrition has also helped solidify her brand beyond television.

A financial expert told The Sun: “These earnings show that, even before Coleen signed up for I’m A Celeb, she was already bringing in more money than Wayne.

“On the back of her jungle stint, where she was incredibly popular with the viewing public, she’s now likely to see her earnings soar even further. And the increased interest in Coleen after she did so well on the show is also likely to have sealed the deal on the Disney contract. Getting big bucks from a global streamer, plus her pay cheque from ITV, will no doubt swell the Rooneys' coffers even further.”

Capitalising on the public’s growing fascination with the Rooney family dynamic, streaming platform Disney+ has confirmed a new documentary series titled The Rooneys. The show will feature Coleen managing her business empire while Wayne is seen focusing on day-to-day family life.

As Wayne’s football management career hits a lull and Coleen’s financial empire continues to grow, the public is witnessing a significant shift in the Rooney household dynamic. With a growing list of projects and partnerships, Coleen’s trajectory suggests her status as the family’s primary breadwinner is only just beginning.