VIDEO: Bayern Munich youngster hilariously announced as new signing for Portuguese club using viral 'Coldplaygate' jumbotron meme

The jumbotron meme gained widespread traction after a now-infamous incident at Coldplay’s July 16 concert at Gillette Stadium in Foxborough, near Boston. During the performance, a camera zoomed in on two audience members, Byron and Kristin Cabot, the Astronomer's head of HR. When the cameras focused on the pair, Cabot hid her face in embarrassment, whereas Byron dodged away and ducked to avoid the lenses. The awkward exchange left the crowd buzzing, and frontman Chris Martin even joked, “Either they’re having an affair or they’re very shy".

The aftermath of the viral video was swift. Andy Byron stepped down from his role as CEO of Astronomer just days after the event went public. Kristin Cabot, the company’s HR head, was reportedly placed on administrative leave. Social media was flooded with commentary, memes, and parodies of the moment, giving birth to the “Coldplaygate” meme. Arouca’s social media team saw the opportunity to ride the wave of internet humour by creatively adapting the jumbotron theme to introduce their new recruit, Lee Hyunju, adding a lighthearted twist to the otherwise standard signing announcements.

Bayern Munich are in the midst of their offseason following a frustrating end to their Club World Cup campaign. The German giants fell 2-0 to Paris Saint-Germain in the quarterfinals, cutting short their title ambitions in the international tournament. Bayern’s first pre-season friendly will be against Lyon on August 2, followed by another high-profile clash against Premier League side Tottenham Hotspur in Munich on August 7.