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Liverpool have officially announced a monumental shift in their commercial operations, securing a record-breaking £300 million sponsorship deal with Turkish Airlines that will see a new name grace the famous red jersey. The agreement marks the end of a long-standing partnership with Standard Chartered and signals the club's intent to compete at the very top of the financial rankings in European football.

There is “only” one move that Trent Alexander-Arnold would consider if he fancied heading back to the Premier League, ex-Liverpool full-back Stephen Warnock has told GOAL, with the Real Madrid defender seeing an Italian job in Serie A speculated on. The buccaneering England international is into his second season at Santiago Bernabeu, having bid farewell to Anfield in 2025.

Julian Alvarez has been included in Atletico Madrid's travelling squad to face Liverpool in their Champions League opener at Anfield on Wednesday. The Argentine forward recently returned to competitive action following intense transfer speculation over the summer, as Diego Simeone's side prepares for another demanding European test on Merseyside.

Comprehensive match preview of Liverpool vs Fulham in the Premier League. We break down Matchday 3 results, recent form, and key storylines ahead of this Saturday afternoon clash at Anfield.