The choice to include Shelby, played by Cillian Murphy, stems from the show's deep roots in the industrial history of Birmingham. With a new film, 'Peaky Blinders: The Immortal Man', recently hitting screens, the club sought to bridge the gap between pop culture and the pitch. However, the social media execution of the unveiling, which saw the official club account tag Netflix, has left some supporters scratching their heads over whether the move was a genuine tribute or a commercial promotion.