Former USMNT goalkeeper Friedel has told LiveScore of how the all-time great has opened doors that previously remained bolted to teams in the States: “The second Messi signed, his face was everywhere, pink Inter Miami shirts were everywhere and on billboards. The impact has been enormous. The impact for Apple TV has been enormous, the impact in all the stadiums he travels to has been enormous. Just look at the pre-season tour. They’re getting invited to go play in El Salvador, then they’re going to Hong Kong, Saudi Arabia. MLS teams don’t usually get invited to games like that. The impact is enormous, probably bigger than anyone could have imagined.”