NFL rivalries jerseysNFL, Nike

'Rivalries' uniforms revealed: Special alternate NFL jerseys for Bills, Dolphins, 49ers, Jets, Rams, Seahawks

The NFL, in partnership with Nike, pulled the curtain back on Thursday to reveal the first wave of 2025 Rivalries uniforms, a fresh initiative blending tradition with modern design. The program, introduced earlier this year, aims to spotlight the rich histories of select franchises while strengthening the bond between players, teams, and their fanbases.

This opening set features eight clubs from the AFC East and NFC West, each receiving a one-of-a-kind Rivalries look that will make its on-field debut during a marquee home matchup against a divisional foe. 

Every design is steeped in the identity and heritage of its city, weaving in local culture and iconic traditions to create uniforms that are more than just game-day attire—they're a bold statement of community pride.

Nike's approach goes beyond aesthetics, offering both athletes and supporters a way to connect on a deeper level, turning each Rivalries jersey into a shared emblem of loyalty, legacy, and competitive fire.

GOAL breaks down the fresh looks hitting the gridiron, highlighting which NFL heavyweights will don their new uniforms and the exact moments fans can expect to see them during the 2025-26 campaign.

  • Cardinals jerseyCardinals, Nike

    Arizona Cardinals | Sept. 25 vs Seattle Seahawks

    Dubbed “Built to Last,” this rugged, sandstorm-themed kit leans into earthy shades and striking stripe patterns, giving it a weathered, battle-tested vibe. 

    Fans will get their first glimpse of the sand-scorched design on September 25, when it makes its home debut against the Seahawks.

  • Miami Dolphins | Sept. 29 vs New York Jets

    Miami is set to break out its fresh threads in Week 4 under the primetime lights of Monday Night Football on September 29, when they square off with the New York Jets. 

    The design, dubbed “Dark Waters,” trades the team’s classic palette for a bold deep navy base, accented by sharp aqua and orange highlights with an inverted logo that gives the look a striking, modern edge.

  • Josh Allen BillsBills, Nike

    Buffalo Bills | Oct. 5 vs New England Patriots

    Buffalo rolled out its icy new “Cold Front” look with an all-white uniform set paired with a matching lid, accented by frosty blue and silver detailing. Quarterback Josh Allen headlined the reveal, posing with a snow-dusted football that drove the theme home perfectly. 

    The jersey stands out with a cracked-ice texture across the shoulders, highlighted by a reflective chrome buffalo logo in a sleek low-poly style. Even the inside collar carries a weathered, battle-worn finish—symbolizing the grit and grind of playing through Buffalo’s brutal elements.

  • 49ers alternate jersey49ers, Nike

    San Francisco 49ers | Jan. 4 vs Seattle Seahawks

    The 49ers have given their old all-black look a fresh makeover. The original version, first rolled out in 2015, was widely panned by fans and quickly shelved after 2017.

    This time around, the design carries a sharper edge. The traditional gold helmet has been swapped out for a sleek black one, while the jersey numbers now feature a saloon-style font with gold shadowing—a huge upgrade from the plain red block numbers of the past. Back then, the lack of gold made the set look more like something the Cardinals would wear, but the new touches bring the uniforms much closer to San Francisco's identity.

  • Pats alternate jerseyNew England Patriots, Nike

    New England Patriots | Nov. 13 vs. New York Jets

    The New England Patriots will break out their “Nor’easter” alternates in Week 11 when they square off against the New York Jets.

    Part of the NFL’s fresh Rivalries collection, the look channels the raw force and unpredictability of a classic New England storm. 

    Six stars honor the six states of the region, while a fresh “NE” shoulder crest, styled after nautical lettering and compass points, highlights the team’s one-of-a-kind status as the NFL’s lone regional franchise. The jersey numbers borrow vertical striping from the 1990s Bledsoe era, and subtle netting details on the shoulders and pants nod to the working harbors that shape the coast.

    A matte white helmet mirrors winter snow, paired with a silver facemask that glints like ice, while faint touches of red tip the cap to the club’s classic palette. Inside the collar, one simple message rings true: Through every storm, We Are All Patriots.

    Fusing the region’s rugged coastline, deep maritime roots, and storied gridiron heritage, the design delivers a striking, forward-looking twist that still feels true to the Patriots’ identity.

  • Rams rivalry alternate jerseyRams, Nike

    Los Angeles Rams | Nov. 16 vs. Seattle Seahawks

    The Rams are embracing the shadows for their “Rivalries” look, rolling out “Midnight Mode” uniforms that push their palette into near-black territory. The jerseys are officially a deep “midnight navy,” but under the lights they almost disappear into black.

    Even the details lean into the theme—the number perforations mimic the glowing blue beams that cut across SoFi Stadium on game nights. The team describes the design as a matte, midnight base accented with a touch of royal blue, meant to capture the after-dark energy of Los Angeles and salute the countless workers who hustle day and night to chase their ambitions.

    As far as concept execution goes, the Rams stuck the landing. This one feels every bit like a true “Midnight Mode.”

  • Jets alternate rivalry jerseyJets, Nike

    New York Jets | Dec. 7 vs. Miami Dolphins

    When the Jets square off with the Dolphins at MetLife on Dec. 7, they’ll be leaning into Gotham vibes with a rivalry look straight out of a comic book.

    The uniform is a full blackout getup, splashed with gray detailing designed to mimic New York’s sewer grates. It’s a love letter to the city—even if the team actually calls New Jersey home—and honestly, that’s probably the smarter play.

    As for the fit itself? It’s pretty straightforward. The gray accents might be a touch heavy-handed, but at its core, it’s a clean, no-frills black uniform. And let’s be real—Jets fans will eat it up. Black threads are like catnip for any fanbase.

  • Seahawks alternate jersey Seahawks, Nike

    Seattle Seahawks | Dec. 18 vs. Los Angeles Rams

    The Seahawks pulled back the curtain Thursday morning, unveiling fresh details that double down on their connection with the fanbase. The uniform sports a special 12s patch and jersey numbers laced with a reflective “12” pattern that shines under the lights. 

    On the back of the helmet, the bumper carries the rallying cry “12 As One,” a nod to unity between team and supporters. To top it off, soundwave-inspired graphics run across the shoulders and down the pant legs, symbolizing the deafening roar that's made Seattle's crowd famous as the loudest in football.