The NFL, in partnership with Nike, pulled the curtain back on Thursday to reveal the first wave of 2025 Rivalries uniforms, a fresh initiative blending tradition with modern design. The program, introduced earlier this year, aims to spotlight the rich histories of select franchises while strengthening the bond between players, teams, and their fanbases.
This opening set features eight clubs from the AFC East and NFC West, each receiving a one-of-a-kind Rivalries look that will make its on-field debut during a marquee home matchup against a divisional foe.
Every design is steeped in the identity and heritage of its city, weaving in local culture and iconic traditions to create uniforms that are more than just game-day attire—they're a bold statement of community pride.
Nike's approach goes beyond aesthetics, offering both athletes and supporters a way to connect on a deeper level, turning each Rivalries jersey into a shared emblem of loyalty, legacy, and competitive fire.
GOAL breaks down the fresh looks hitting the gridiron, highlighting which NFL heavyweights will don their new uniforms and the exact moments fans can expect to see them during the 2025-26 campaign.

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