Hands-down, the best name for a rivalry in MLS - and potentially, American sports (no, seriously, find a better name - you won't). The Columbus Crew and FC Cincinnati have unexpectedly created one of the most intense rivalries in the league. These Ohio fanbases despise each other.
It's a clash in which supporters do not hold back - picture the New York Jets and New York Giants, the Green Bay Packers and Chicago Bears, Ohio State and Michigan - this is a match that lives up to the hype every time.
These two teams are only separated by 102 miles on I-71. Hell Is Real comes from an iconic billboard on the highway that links the two Ohio-based cities. The iconic roadside billboard with the message "HELL IS REAL" is roughly at the halfway point between the two cities.
The rivalry itself began in 2017 in the Lamar Hunt U.S. Open Cup - two years before FCC's expansion to MLS - and has since become one of the league's most anticipated matches each year. Both have been elite teams in the Eastern Conference in recent years, making this a star-studded match as well - highlighted by some of the league's best players.
Perhaps the most iconic moment between the two teams was the 2023 Eastern Conference Finals in MLS Playoffs. The Crew won 3-2 on the road in Cincinnati, scoring twice in the final 15 minutes to send the match to extra-time, and then with five minutes to spare, Christian Ramirez scored the winner to send them to MLS Cup - where they claimed the championship.
Recency bias absolutely factors into the landing spot of this rivalry, but each team shows up and their supporters go all-out if the opportunity is presented to them. It's exactly what makes a rivalry the intense game it should be - from geographical location to genuine distaste for one another, Hell Is Real has become a must-watch spectacle.