Speaking to GamblingZone, Gullit said: "For me, the thing is that [the US] needs local heroes. That’s the point, you know, and Pulisic is the last one, it’s [not constant]. They need local heroes in order to make their own game better. Messi is interesting because it’s Messi. And especially because of the Spanish enclave there. The most important thing for them is their hero. The Americans themselves, [however], they need heroes as well. They need a certain calibre of player who has done really well in Europe. That’s what they need."
The former AC Milan star admitted that making big money signings have surely impacted the league's popularity in a positive way as he added: "That is something that they did first with Beckham, that they did really well to grow the popularity of the game in America. They did it with Beckham and now they’re doing it with Messi, but in the end, you need a local hero in order for the American kids to say: ‘Hey, I have a chance'."