Tebas addressed why Mexican football is not very visible in Europe and suggested a possible solution: "It is not seen much [Mexican football]. We need to be honest about it because I think there is work to be done on the brand. That’s one of the things Mexico lacks, despite having great players. You bring in foreign players with renowned [reputations], but the league’s championship brand isn’t being worked on," he explained.
"The Liga MX lacks that brand concept in Europe. Just like it is done a lot in the United States, although I think there is still room for growth," he added.
Finally, Tebas commented on the issues caused by Liga MX not being autonomous from the Mexican Football Federation. "We [La Liga] are part of the Federation, but we are autonomous. That’s the important thing. The interests and goals are different. The Federation manages the national team, non-professional football. Non-professional football has a different purpose, even in terms of audiovisual exploitation, sponsorship exploitation, the professional clubs' requirements, and how they need to be organized. It’s a different world. They can coexist under the Federation’s umbrella, but they cannot coexist at the economic, sports, or commercial strategy levels," he explained.
"And in fact, because most professional football leagues are autonomous within their federations. The only major league or major professional football competition that doesn’t have autonomy in the world is the Mexican one," he concluded.