CULTURE

  1. 🎥 | KSI talks Arsenal, boxing & more in Beast Mode On Podcast

    In the latest episode of the Beast Mode On podcast, Adebayo Akinfenwa sits down with YouTube star KSI to discuss his incredible career so far, from success with the Sidemen to becoming a boxer and musician. The lifelong Arsenal fan also talks about his love for the Gunners as they attempt to finally end their Premier League title drought, and reveals what he really thinks about struggling striker Viktor Gyokeres.

  2. 'Time to choose' - Beckham & Zidane front slick new adidas film

    adidas have ramped up their movements ahead of the 2026 World Cup with a new promotional film featuring some absolute icons of their Predator silo. The German sportswear giant launched the playful Predator vs F50 campaign earlier in January, with the two sets of boots getting a fresh paintjob for the occasion. Now, legendary members of Team Predator are telling fans it's 'time to choose'.

  3. How Burna Boy is spotlighting African culture ahead of AFCON final

    Nigerian singer-songwriter Burna Boy is shouldering the responsibility of championing African culture and heritage by launching a landmark new campaign ahead of Sunday's Africa Cup of Nations final in Morocco. The initiative comprises music, fashion, sport, film and storytelling, aiming to assert ownership of African narratives. To mark the occasion, Burna Boy has dropped a new music video featuring a host of influential figures from the football world.

  4. 🎥 | How Mbappe booted Alonso out of Real Madrid!

    The latest video from the football humour factory that is 442oons shows how Kylian Mbappe successfully orchestrated Xabi Alonso's exit from Real Madrid. Featuring cameos from Lionel Messi, Arne Slot and England boss Thomas Tuchel, watch as the French striker leads his reluctant team-mates in singing a special version of the children's nursery rhyme 'If You're Happy And You Know It'

  5. Rebirth of a legend: Nike breathes new life into the Tiempo

    We have been waiting for some time to see how Nike would react to the juggernaut that is adidas' Predator revival campaign, and the American sportswear behemoth is finally set to deliver a serious on-pitch response following the relaunch of cultural phenomenon Total90 as a streetwear silo in 2025. With the new year upon us, the iconic Nike Tiempo has been revamped for the modern creator-in-chief.