Explained: Why Aston Villa had no shirt sponsor in Europa Conference League clash with Legia Warsaw

John McGinn Aston Villa Legia Warsaw 2023-24Getty
  • Villa cover shirt sponsor for Legia game
  • Polish gambling laws prohibit this advertising
  • Signed deal with BK8 this summer

WHAT HAPPENED? Unai Emery's men took to the field tonight in Warsaw but their BK8 sponsor, an Asia-based online betting firm, was either blanked out or in goalkeeper Emi Martinez's case, a piece of tape covered it on his jersey.

WHY WAS THIS NOT ALLOWED? in Poland, public advertising of most gambling games is restricted in the country and Villa's sponsor, which began a partnership with the club during the summer, falls afoul of those rules.


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Emi Martinez Calum Chambers Aston Villa no sponsor 2023-24GettyJohn McGinn Aston Villa Legia Warsaw 2023-24GettyAston Villa no sponsor Legia Warsaw 2023-24Getty

THE BIGGER PICTURE: Gary Lineker was one of many to voice his concern over Villa's deal with the gambling firm, especially as a couple of months prior the Premier League announced they had decided to cease allowing betting companies as main shirt sponsors. However, this will not come into effect until the 2026-27 season.

WHAT'S NEXT? After the 3-2 defeat against Legia, Villa return to Premier League action against Chelsea on Sunday.