Coleen Rooney tipped to top Wayne's earnings with £10m boost as I'm A Celebrity Get Me Out Of Here stint sees pulling power trump struggling Plymouth boss

Having spent several years supporting Manchester United legend Wayne in his career – with the ex-England captain breaking records on the field while working on a lucrative salary – Coleen is now stepping into the spotlight and building her own brand.

A new fan base has been earned while living in the Australian jungle – where she has lifted the lid on her private life and displayed commendable spirit when taking on Bushtucker trials – and the expectation is that endorsement deals will be lined up for when she returns to the United Kingdom.

It is being suggested that Coleen could pull in eight figures over the course of the next 12 months, which would see her overtake Wayne as the highest earner in the Rooney household. PR expert Lynn Carratt has told Spin Genie: "Coleen is on the brink of becoming the primary earner in her relationship with Wayne for the first time in her career. Her future earnings are expected to soar after leaving the jungle whether she wins or not. Her down-to-earth personality has won her a new army of fans. She made everyone laugh with her Butlins holiday story and the holiday chain are already offering customers a discounted deal if you use her name to book and there is a call for her to become the new face of the company, which could land her a multi-million pound deal.

"Brands will be lining up to work with her when she leaves the jungle, I can see her working with brands like Tesco or Aldi and having a fashion range with someone like Very. She has also become the Ambassador for Applied Nutrition, a collagen supplement. There is even speculation about her hosting a podcast or her own TV show and campmate Alan [Halsall] is keen to get her on Coronation Street. The sky's the limit and she could easily earn up to £10 million ($13m) next year, as she has more time to focus on her career."

Carratt, of Press Box PR, went on to say – with questions being asked of how much longer Wayne Rooney will be spending in football management: "Wayne is currently the manager of Plymouth Argyle, where he's rumoured to be earning half-a-million a year. However, his job is on the line due to the team's ongoing losses, and he has two pivotal games to turn things around, despite only being there for seven months. He’s on a three-year contract worth £1.5 million. If he's sacked early, he'll receive a payout to compensation for his loss. During the height of his career, Wayne earned £300,000 a week at Man United, and towards the end of his playing career, he received £2.6m a year from DC United. If he were to lose his managerial job, it's unlikely he'd find another in the UK soon. He could work in Saudi Arabia as a manager but Coleen wouldn’t want to leave the UK again, even though it would be very lucrative.

"He could continue as a football pundit in the UK, where he's already worked for Sky and TNT and he appears regularly on the Overlap podcast with former team-mate Gary Neville. His broadcasting career could earn him in excess of £1.5m a year. He could also pursue brand deals, like the recent one he did with Boxbollen, although his wife is now likely to command higher fees than him for brand deals."

Wayne Rooney is battling to avoid the axe at Plymouth, while offering his support to Coleen in I’m A Celebrity Get Me Out Of Here from afar. There has been talk of United’s all-time leading goalscorer featuring in a documentary series – which would pull in more money – although his wife will have some input on whether that production ever makes it to air.