If you look at the on-field results in isolation, Chelsea have made a terrific start to Emma Hayes' final season at the helm. After a sluggish beginning, where they narrowly beat Tottenham on the opening day before snatching a point in the 96th minute against nine-player Manchester City, the Blues have kicked into gear in recent weeks. They've won five Women's Super League matches in a row and were only deprived of a Champions League victory over Real Madrid by a pair of shocking refereeing decisions.
The most recent result of this impressive run came on Saturday, when they cut WSL upstarts Liverpool down to size by romping to a 5-1 victory. Lauren James stole the show, helping herself to a stunning hat-trick, while Aggie Beever-Jones and Sjoeke Nusken chipped in with the other goals.
Beever-Jones' strike was of particular significance as she became the first Chelsea youth-team graduate to score at the club's historic home, Stamford Bridge. It was just the latest in a growing list of magic moments that fans have been treated to in west London. So, why is it that more people are not taking up the offer to watch Hayes' all-conquering Blues at the Bridge?