McElhenney has told the Men In Blazers podcast of how involved he and Reynolds are in the design process and why a Manchester United and England legend influenced their thinking: “Ryan and I are very involved in that – I’m sure that’s no surprise! Because we can’t get our fingers, nor should we, in player selection or formation or anything like that – even the football logistics of running the club, we trust other people to do that. However, when it comes to the kits we get very, very involved. Luckily we have an incredible team that brings us options. Shaun Harvey usually spearheads that with Humphrey. They come to us with a few different ideas for designs and then we go through and select them.
“The one thing that Ryan and I insisted upon – and this was after having seen the Beckham documentary, which we watched the weekend it came out, and wanted to get a long-sleeved version of every shirt. We wanted it to be a little bit loose and billowy in that look from the 90s that Beckham and all the players seemed to wear throughout that decade. We wanted to have something like that.”