The 2026 World Cup is underway as those still in contention fight it out for the universally coveted trophy. While the collective prize is the main objective for all competitors, a few are making a good case as the best player of the entire tournament. Lionel Messi and Kylian Mbappe are currently the top candidates, but they face intense competition as the quarter-finals begin.
Excitement is growing as we move through the knockout stages at the 2026 World Cup and, throughout the showpiece tournament in North America, GOAL, in association with eToro, is tracking the value of some of the world's most sought-after talents. Will their price rise or plummet? Follow our unique player value tracker to find out...
Brazil's early elimination from the World Cup continues to generate shockwaves in national football, and no one has been more vocal in their dissatisfaction than the legendary Romario. The hero of the fourth World Cup title spared no criticism of Carlo Ancelotti's work and Endrick's lack of accuracy at the crucial moment of the defeat against Norway.
Norway striker Erling Haaland admitted that conquering international heavyweights Brazil still feels completely surreal after his dramatic double sealed a historic victory. The Manchester City superstar produced a lethal late display to fire his nation into the World Cup quarter-finals, dumped the five-time champions out, and kept his Golden Boot dreams alive.
Endrick has opened up on his devastating miss during Brazil's shock World Cup exit to Norway. The Real Madrid striker missed a golden opportunity before the team suffered a painful 2-1 defeat. He has now promised to learn from the heartbreaking moment and vowed to work tirelessly to ensure the national team bounce back in the 2030 tournament.
The 2026 World Cup is well underway and so is the race for the prestigious Golden Boot - the award given to the tournament's top scorer. There's a long and winding road to be navigated as 48 nations battle for the top prize, but which star will take home the illustrious award? Here, GOAL tracks the tournament's most prolific stars.