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Explained: Why Inter and Roma dropped shirt sponsor DigitalBits after blockchain company failed to make payments

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Peacock

✅ Starting with the 2026/27 season, NBCUniversal holds the exclusive US Spanish-language rights to the league, replacing previous Spanish-language rights holders.

✅ Every single Serie A, Coppa Italia, and Supercoppa match is broadcast with dedicated Spanish commentary, streaming live on Peacock.

✅ Integrates the Italian league into NBC’s massive existing soccer portfolio, allowing bilingual viewers to watch the Premier League, Liga MX, and Serie A within the same digital ecosystem.


Monthly from$7.99
Cabe Replacement
New Fubo Logo

Fubo

✅ Carries local CBS stations, CBS Sports Network, Telemundo, and Universo, giving you access to both the English and Spanish linear television broadcasts for Serie A.

✅ Offers a fully-featured 5-day free trial, allowing you to stream live weekend matches, use the DVR, and test the interface before committing to a paid subscription.

✅ Allows you to record games while you're away or asleep and stream them on your own schedule across unlimited screens on your home network.


Monthly from$32.99
Total Access
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Paramount+

✅ Serves as the undisputed primary home for Serie A in the US, streaming all 380 league fixtures live and on-demand.

✅ Gives fans the choice to watch matches with either the dedicated CBS English-language studio team or the authentic, original Italian-language broadcast audio.

✅ Packages the complete Italian domestic calendar (including the Coppa Italia and Supercoppa) right next to their exclusive English-language coverage of the UEFA Champions League and Europa League.


Monthly from$7.99
Spanish Coverage
peacock logo image for promo

Peacock

✅ Starting with the 2026/27 season, NBCUniversal holds the exclusive US Spanish-language rights to the league, replacing previous Spanish-language rights holders.

✅ Every single Serie A, Coppa Italia, and Supercoppa match is broadcast with dedicated Spanish commentary, streaming live on Peacock.

✅ Integrates the Italian league into NBC’s massive existing soccer portfolio, allowing bilingual viewers to watch the Premier League, Liga MX, and Serie A within the same digital ecosystem.


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  • Inter & Roma remove DigitalBits sponsor
  • Nerazzurri set to go without sponsor
  • Roma request new logo

WHAT HAPPENED? After it emerged in March that Inter had not yet received any payments this season from shirt sponsor DigitalBits despite signing a deal worth €85 million (£75m/$94m) in September 2021, both they and fellow Serie A outfit Roma appear to have dropped the logo from their shirts completely amid continued payment issues.

WHY HAVE THEY DROPPED THE SPONSOR? With Inter making their issues known with the blockchain company, Roma have now also suspended their agreement after they did not make a payment that was due on March 31, according to Filippo Biafora of Il Tempo. The Giallorossi have since requested that Serie A let them wear shirts that instead display "SPQR" - an abbreviation of an ancient Roman phrase which means "the Senate and the People of Rome" - on the front until the end of the season.

Inter, meanwhile, look set to play without a sponsor for the foreseeable future before finding another solution. That solution could be continuing with a sponsor-less look for what remains of the current season.

IN TWO PHOTOS:

Federico Dimarco Inter vs Juve 2022-23Getty Images
Dybala Roma Serie AGetty

THE BIGGER PICTURE: Inter confirmed in November of last year that they were already in search of a new shirt sponsor after missed payments from DigitalBits, the latest in a series of controversies surrounding blockchain and cryptocurrency sponsors in football.

WHAT'S NEXT FOR INTER AND ROMA: Undoubtedly the two Italian giants will seek a new shirt sponsor for the 2023-24 season, with DigitalBits unable to provide genuine revenue.

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