Sugar also addressed a significant change in the club’s hierarchy, noting that long-serving chairman Daniel Levy has left Tottenham. This departure has placed the responsibility for the club’s direction firmly in the hands of majority owner Joe Lewis.
"It’ll be interesting to see what the new management is going to do, because as you know, Daniel Levy has left. So it’s now in the hands of Joe Lewis, who’s a multi-billionaire," Sugar said.
He offered specific advice to Lewis regarding the transfer market, suggesting that significant financial outlay is the only route to success in the modern game. "He needs to start throwing some money, some real money at it, to get the top players," Sugar advised. "And if he throws some more money at it, they’ll do well. It seems to be the only way that all these clubs do, buy players for £100 million each."