During the 2022 World Cup final in Qatar, six artists performed as part of the closing ceremony before Argentina faced France in a dramatic title showdown. Similarly, in club football, the UEFA Champions League final has frequently included pre-match musical acts to build excitement. Recent years have seen performances from Lenny Kravitz, Camila Cabello, Burna Boy, and Dua Lipa, adding an extra entertainment layer to Europe’s most prestigious club competition.
If the Super Bowl’s record-breaking viewership is any indication, FIFA’s move to incorporate a halftime show could elevate the World Cup final to new heights, blending sports and music in a way never seen before on football’s grandest stage.