VIDEO: adidas unveil Lamine Yamal's new signature logo co-designed by Barcelona wonderkid

adidas revealed the new logo across social media on Tuesday, releasing a slick video that shows Yamal sketching out ideas before the final mark takes shape. The emblem combines his initials, the number 304 representing the Rocafonda neighbourhood he grew up in, a depiction of his trademark left foot, and the block structures of Barcelona.

At just 17 years old, Yamal has already become one of the most exciting talents in world football, cementing a starting role at Barcelona and breaking records with the Spanish national team. The unveiling of a signature logo is a rare honour for a player so young and underlines his rising global profile both on and off the pitch. It also deepens his ties with adidas, who continue to invest heavily in young superstars.

Yamal will continue to star for Barcelona and Spain this season as he looks to retain their La Liga title and prepare for the 2026 World Cup, while adidas are expected to roll out further branded products tied to his new identity.